Ultrabook sales to rise dramatically? I don't think so
TweetFollow Us on Twitter

Ultrabook sales to rise dramatically? I don't think so

The IHS research group (www.isuppli.com) recently cut its projections of ultrabook sales in fiscal 2012 from 10.3 million to 22 million. However, Research and Markets (www.researchandmarkets.com) says that, although currently viewed as prohibitively expensive, ultrabook sales will explode in the next five years.

The research group thinks ultrabooks will account for 47% of annual notebook sales by 2016, based on info from business intelligence provider GBI Research. I think they're wrong.

According to the firm's latest research, 1.3 million ultrabooks were sold last year -- as you can see, the estimated sales numbers are all over the place -- but, thanks to technological advances and a drop in component prices, this number is predicted to reach a "massive" 148.7 million by 2016, says Research and Markets.

Ultrabooks (defined by thinner, lighter bodies and with a shorter boot-up time than typical notebooks) are expected to explode in popularity as cloud-based systems, such as Apple's iCloud and Google's Cloud Storage, become more prevalent and defy the need for a traditional hard drive, says the research group. The price reduction of microprocessors and flash memory, combined with an increase in production capacity for screens and casings, will also purportedly result in a drop in the average selling price of ultrabooks, from US$1,050 last year to $510 by the end of 2016.

For those looking to buy a decent, lightweight laptop, Apple's MacBook Air will continue to dominate, according to my crystal ball. As Topeka Capital Markets analyst Brian White recently told clients: ""Our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold that we deem necessary for this new category to be a big success ... In our view, if consumers are not getting a significant discount for a Windows-based ultrabook, they will simply opt for the best and pay $999 for Apple's MacBook Air."

For those looking to buy an inexpensive portable device, Apple's iPad and iPad mini will decimate ultrabook sales, I predict. As Creative Strategies analyst Tim Majarin said:

"We have been privy to some very interesting research that shows that the market for laptops appears to be bifurcating into one that is focused on low cost notebooks and the other on the higher end of the notebook market," he writes. "The research suggests that the mid market for laptops is declining and that laptops priced at $699-$899 may be going away as users either opt for low cost laptops or if they want more powerful laptops, buy up to laptops in the $999-$1299 range instead. Part of this lack of overwhelming interest in the $699-$799 price range is also due to the iPad. The interest in the iPad remains high, and right now from our research we are learning much higher than notebooks by the mass market."

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Gordon Ramsay DASH: Guide to upgrading a...
If we've learned anything about celebrity chef Gordon Ramsay over the years, it's that you don't want him angry and breathing down your neck. He's not above calling you out on TV, making a mockery of your efforts in the kitchen in front of... | Read more »
Galaxy of Trian (Games)
Galaxy of Trian 1.1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1.0 (iTunes) Description: Galaxy of Trian is an exciting, fast paced digital board game based on the highly acclaimed tabletop title. | Read more »
Dead In Bermuda (Games)
Dead In Bermuda 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
The Little Fox (Games)
The Little Fox 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: The Little Fox is an alternative perspective on the world-renowned ‘fairy tale for adults', The Little Prince by Antoine de... | Read more »
5 popular free fertility apps
There was a good article this week in The Independent about how more women are using fertility appsas a de facto form of contraception. It's apparently not working too well, leading to numerous unwanted pregnancies. [Read more] | Read more »
How to get more cars in CSR Racing 2
NaturalMotion and Zynga brought a lot of real life cars to the table for CSR Racing 2. From souped up everyday rides made by Nissan and Hyundai to supercars produced by the likes of McLaren and Pagani, there really is something for everyone. [... | Read more »
Crypt of the NecroDancer Pocket Edition...
Crypt of the NecroDancer Pocket Edition 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Crypt of the NecroDancer is an award winning hardcore roguelike rhythm game. Move to the music and... | Read more »
Gear-grinding puzzle title Inner Circle...
If you saw our post earlier this month announcing the imminent release of ZPlay’s new creation, Inner Circle, you’ll be happy to know that it’s now available on the App Store. Established in 2010, developer and publisher ZPlay have taken the... | Read more »
CSR Racing 2: Your guide to what's...
CSR Racing 2, or CSR2, as it likes to call itself, has finally arrived. The follow-up to the immensely popular drag racing game CSR Racing is the first release from NaturalMotion since the studio's acquisition by Zynga in early 2014. [Read more] | Read more »
Nanuleu (Games)
Nanuleu 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Nanuleu is a strategy game where you take control of ancient magical trees that protect the land from an invading dark force. A... | Read more »

Price Scanner via MacPrices.net

July 4th sale: $100 off 13-inch MacBook Airs
Amazon has 13″ MacBook Airs on sale for $100 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $899.99 $100 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
Swiftpoint Launches Advanced Pivot, Tilt And...
Christchurch, New Zealand based Swiftpoint has announced the launch of its new generation computer mouse, The Z, on the crowdfunding website kickstarter.com. The company’s previous device, the... Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
12-inch MacBooks available with free bundles...
Adorama has 12″ Retina MacBooks available including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB Adapter, free 4-Port USB Hub, and... Read more
Das Keyboard Unveils First Cloud-Connected Ke...
Austin, Texas based Das Keyboard has unveiled the newest addition to its family of high-performance mechanical keyboards with the introduction of the Das Keyboard 5Q on Kickstarter. Built with... Read more
13-inch 2.7GHz Retina MacBook Pros on sale fo...
Adorama has 13″ 2.7GHz Retina MacBook Pros on sale for up to $130 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off -... Read more
New App Reminds Us to Put Down Our Phones and...
Mode, a new smartphone app that makes us more mindful of how we use our devices, debuts in the app stores today. The Mode app tracks time spent in different modes of day-to-day life without... Read more
ZuumSpeed Personalized Speedometer + HUD For...
RMKapps has announced the release and immediate availability of ZuumSpeed 1.0, its personalized speedometer plus heads up display for iOS devices. ZuumSpeed gives users over 18 custom fonts available... Read more
Apple refurbished clearance 15-inch Retina Ma...
Apple has Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have refurbished 15... Read more
9-inch 128GB Silver iPad Pro on sale for $50...
B&H Photo has the 9.7″ 128GB Silver Apple iPad Pro on sale for $699 including free shipping plus NY tax only. Their price is $50 off MSRP. Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Fort Wo...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.