Should Apple have stuck with Google Maps?
TweetFollow Us on Twitter

Should Apple have stuck with Google Maps?

By Rob James

The recent Google Maps controversy has been a rare misstep for Apple. The company’s proprietary maps app was intended to replace Google Maps as the default map service for iOS 6 and the iPhone 5, but came with multiple bugs, ranging from missing locations to wrong directions.

Problems with the app have led to suggestions that Apple should have stuck with Google Maps, which remains the leading option for users in terms of updates and detail for different platforms. However, while looking at Apple Maps’ problems, and the backpedalling that has taken place in the past few weeks, it is possible to suggest a future for a Google Maps-less Apple.

Apple’s motivation for switching to their own maps app was, perhaps understandably, affected by their handing over of a lucrative license to Google for every iOS device that used their rivals’ app. However, and despite being pitched as an advanced maps app, Apple Maps has been roundly criticized for its bugs, which notably include a furniture museum being located in a river.

The September launch of the app saw an initial 35% of user downloads sink to 4%. Apple has since publicly apologized for their mistakes with the app, and have gone as far as to recommend other apps, including Google Maps.

In Apple’s defense, part of the problem with Apple Maps comes down to its rapid development and issues with Tom Tom, who were responsible for co-developing it. However, the main flaw to Apple’s approach sees to have been an arrogance over competing with Google Maps, which has been the go-to app for everything from laptops to business mobile devices.

In this context, Apple may have been better off avoiding the embarrassment they’ve suffered by maintaining a compromise agreement with Google. There is a sense, though, that Apple’s future will still involve their own maps apps, albeit with some major upgrades.

An important thing to remember with Apple Maps is that it is improving, with one of the advantages of continual upgrades being that early bugs are being fixed. This is the case with most new apps, and Apple’s main mistake appears to have been to build up expectations too soon for what is arguably still a beta product. There’s also a lot to like about Apple Maps’ interface, which has a particularly striking top-down 3D mode. Moreover, the Apple Maps apology is less embarrassing than the public climbdown that followed "antennagate" with poor phone signals a few years ago.

For the time being, at least, Apple will continue to offer its users the choice of downloading Google Maps -- which they always had the option to do. Work will continue on Apple Maps, though, which will mean that Apple’s faith in their design and technology is likely to be vindicated.

Apple Maps is a rare blunder from the company, but one that they’ll focus a lot of energy into repairing as soon as possible. The consumer will benefit from this competition with Google Maps having to upgrade faster and refine what is already a sizeable advantage over Apple to demonstrate their superiority in the future.

Rob James is self-employed and recommends (www.dclmobile.co.uk/) business mobiles by Distinct Connections, for all your mobile needs. He uses Internet marketing to promote himself, and recommend you optimise your site for mobiles too. He can usually be found blogging about mobile related topics, and loves checking out the latest gadgets.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more
Adobe After Effects CC 2015 13.5.1 - Cre...
After Effects CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Adobe Creative Cloud 2.2.0.129 - Access...
Adobe Creative Cloud costs $49.99/month (or less if you're a previous Creative Suite customer). Creative Suite 6 is still available for purchase (without a monthly plan) if you prefer. Introducing... Read more
Tower 2.2.3 - Version control with Git m...
Tower is a powerful Git client for OS X that makes using Git easy and more efficient. Users benefit from its elegant and comprehensive interface and a feature set that lets them enjoy the full power... Read more
Apple Java 2015-001 - For OS X 10.7, 10....
Apple Java for OS X 2015-001 installs the legacy Java 6 runtime for OS X 10.11 El Capitan, OS X 10.10 Yosemite, OS X 10.9 Mavericks, OS X 10.8 Mountain Lion, and OS X 10.7 Lion. This package is... Read more
Adobe Muse CC 2015 2015.0.1 - Design and...
Muse CC 2015 is available as part of Adobe Creative Cloud for as little as $14.99/month (or $9.99/month if you're a previous Muse customer). Muse CS6 is still available for purchase (without a... Read more
Adobe Illustrator CC 2015 19.1.0 - Profe...
Illustrator CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Illustrator CS6 is still available for... Read more
Corel Painter 14.1.0.1105 - Digital art...
Corel Painter helps you create astonishing art in a variety of media. Paint with vivid oil paints, fluid water colors, and earthy charcoals. Corel Painter flawlessly recreates the tones and textures... Read more
Pacifist 3.5.4 - Install individual file...
Pacifist opens up .pkg installer packages, .dmg disk images, .zip, .tar. tar.gz, .tar.bz2, .pax, and .xar archives and more, and lets you extract or install individual files out of them. This is... Read more
Dropbox 3.8.4 - Cloud backup and synchro...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more

Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is... | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of... | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'... | Read more »
Swallow all of your opponents as the big...
Eat all of the opposition and become the largest ball in Battle of Balls now available in the App Store and Google Play. Battle of Balls pits you against other opponents in real time and challenges you to eat more balls and grow larger than all of... | Read more »
PAC-MAN Championship Edition DX (Games)
PAC-MAN Championship Edition DX 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: It’s Your World. EAT IT! Get ready for more ghost chain gobbling and frantic action in PAC-MAN® CE-DX! The... | Read more »
incurve (Games)
incurve 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Get ready for 2 different gravities Goal is to hit as many white dots on your way up.When you're touching the screen, the dots have a... | Read more »
Crossy Road has its Own Merch Store Now....
Do you like Crossy Road? I mean do you really like Crossy Road? Well then you're in luck! Hipster Whale has opened up a Crossy Road store, so you can show off your fandom via official T-shirts. [Read more] | Read more »

Price Scanner via MacPrices.net

Sale! 13″ 1.6GHz/256GB MacBook Air for $1099,...
B&H Photo has the 13″ 1.6GHz/256GB MacBook Air on sale for $1099 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
iPad mini 4 To Be Upgraded To iPad Air 2 Spec...
There’s a certain inevitability about making Apple product predictions this time of year. Come September, we can pretty reliably count on the release of refreshed iPhones, along with the iOS 9... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
13-inch 2.5GHz MacBook Pro on sale for $899,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $899.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is... Read more
21-inch 2.9GHz iMac on sale for $1299, save $...
Best Buy has the 21″ 2.9GHz iMac on sale today for $1299.99 on their online store. Choose free shipping or free local store pickup (if available). Their price is $200 off MSRP, and it’s the lowest... Read more
Free Image Sizer 1.3 for iOS Offers Photo Edi...
Xi’An, China based G-Power has announced the release of Image Sizer 1.3 for the iPhone, iPad, and iPod touch, an important update to their free photo editing app. Image Sizer’s collection of easy to... Read more
Sale! 13″ 1.6GHz/128GB MacBook Air for $899,...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch Retina MacBook Pros on sale for $100...
Best Buy has 13-inch Retina MacBook Pros on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Prices are for online orders only, in-store... Read more
Will BMW’s i3 Electric Vehicle Be The Automo...
The German-language business journal Manager Magazin’s Michael Freitag reports that Apple and the German performance/luxury automaker Bayerishe Motoren Werke (BMW) are back at far-reaching... Read more
Sale! $250 off 15-inch Retina MacBook Pro, $2...
B&H Photo has lowered their price for the 15″ 2.2GHz Retina MacBook Pro to $1749, or $250 off MSRP. Shipping is free, and B&H charges NY sales tax only. They have the 27″ 3.3GHz 5K iMac on... Read more

Jobs Board

*Apple* Customer Experience (ACE) Leader - A...
…management to deliver on business objectives Training partner store staff on Apple products, services, and merchandising guidelines Coaching partner store staff on Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
*Apple* TV Product Design Internship (Spring...
…the mechanical design effort associated with creating world-class products with the Apple TV PD Group. Responsibilities will include working closely with manufacturing, Read more
*Apple* Watch SW Application Project Manager...
**Job Summary** The Apple Watch software team is looking for an Application Engineering Project Manager to work on new projects for Apple . The successful candidate Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.