Should Apple have stuck with Google Maps?
TweetFollow Us on Twitter

Should Apple have stuck with Google Maps?

By Rob James

The recent Google Maps controversy has been a rare misstep for Apple. The company’s proprietary maps app was intended to replace Google Maps as the default map service for iOS 6 and the iPhone 5, but came with multiple bugs, ranging from missing locations to wrong directions.

Problems with the app have led to suggestions that Apple should have stuck with Google Maps, which remains the leading option for users in terms of updates and detail for different platforms. However, while looking at Apple Maps’ problems, and the backpedalling that has taken place in the past few weeks, it is possible to suggest a future for a Google Maps-less Apple.

Apple’s motivation for switching to their own maps app was, perhaps understandably, affected by their handing over of a lucrative license to Google for every iOS device that used their rivals’ app. However, and despite being pitched as an advanced maps app, Apple Maps has been roundly criticized for its bugs, which notably include a furniture museum being located in a river.

The September launch of the app saw an initial 35% of user downloads sink to 4%. Apple has since publicly apologized for their mistakes with the app, and have gone as far as to recommend other apps, including Google Maps.

In Apple’s defense, part of the problem with Apple Maps comes down to its rapid development and issues with Tom Tom, who were responsible for co-developing it. However, the main flaw to Apple’s approach sees to have been an arrogance over competing with Google Maps, which has been the go-to app for everything from laptops to business mobile devices.

In this context, Apple may have been better off avoiding the embarrassment they’ve suffered by maintaining a compromise agreement with Google. There is a sense, though, that Apple’s future will still involve their own maps apps, albeit with some major upgrades.

An important thing to remember with Apple Maps is that it is improving, with one of the advantages of continual upgrades being that early bugs are being fixed. This is the case with most new apps, and Apple’s main mistake appears to have been to build up expectations too soon for what is arguably still a beta product. There’s also a lot to like about Apple Maps’ interface, which has a particularly striking top-down 3D mode. Moreover, the Apple Maps apology is less embarrassing than the public climbdown that followed "antennagate" with poor phone signals a few years ago.

For the time being, at least, Apple will continue to offer its users the choice of downloading Google Maps -- which they always had the option to do. Work will continue on Apple Maps, though, which will mean that Apple’s faith in their design and technology is likely to be vindicated.

Apple Maps is a rare blunder from the company, but one that they’ll focus a lot of energy into repairing as soon as possible. The consumer will benefit from this competition with Google Maps having to upgrade faster and refine what is already a sizeable advantage over Apple to demonstrate their superiority in the future.

Rob James is self-employed and recommends (www.dclmobile.co.uk/) business mobiles by Distinct Connections, for all your mobile needs. He uses Internet marketing to promote himself, and recommend you optimise your site for mobiles too. He can usually be found blogging about mobile related topics, and loves checking out the latest gadgets.

 
AAPL
$97.03
Apple Inc.
-0.16
MSFT
$44.40
Microsoft Corpora
-0.47
GOOG
$593.35
Google Inc.
-2.63

MacTech Search:
Community Search:

Software Updates via MacUpdate

Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more
Airfoil 4.8.7 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Microsoft Remote Desktop 8.0.8 - Connect...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
xACT 2.30 - Audio compression toolkit. (...
xACT stands for X Aaudio Compression Toolkit, an application that encodes and decodes FLAC, SHN, Monkey’s Audio, TTA, Wavpack, and Apple Lossless files. It also can encode these formats to MP3, AAC... Read more
Firefox 31.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals... Read more
Little Snitch 3.3.3 - Alerts you to outg...
Little Snitch gives you control over your private outgoing data. Track background activityAs soon as your computer connects to the Internet, applications often have permission to send any... Read more
Thunderbird 31.0 - Email client from Moz...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more

Latest Forum Discussions

See All

LEX Goes Free For One Day In Honor of Ne...
LEX Goes Free For One Day In Honor of New Update Posted by Jennifer Allen on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Thomas Was Alone Goes Universal, Slashes...
Thomas Was Alone Goes Universal, Slashes Price to $3.99 Posted by Ellis Spice on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meerkatz Challenge Review
Meerkatz Challenge Review By Jennifer Allen on July 24th, 2014 Our Rating: :: FONDLY PUZZLINGUniversal App - Designed for iPhone and iPad Cute and challenging, Meerkatz Challenge is a fun puzzle game, particularly for fans of... | Read more »
Book Your Appointment with F.E.A.R. this...
Book Your Appointment with F.E.A.R. | Read more »
It Came From Canada: Epic Skater
For all the hate that it gets for being a pastime for slackers, skateboarding really does require a lot of skill. All those flips and spins take real athleticism, and there’s all the jargon to memorize. Fortunately for us less extreme individuals,... | Read more »
Cultures Review
Cultures Review By Jennifer Allen on July 24th, 2014 Our Rating: :: SLOW-PACED EMPIRE BUILDINGiPad Only App - Designed for the iPad Cute it might seem, but Cultures is a bit too slow paced when it comes to those pesky timers to... | Read more »
More Paintings Have Been Added to Paint...
More Paintings Have Been Added to Paint it Back! Posted by Jessica Fisher on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting... | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops... | Read more »

Price Scanner via MacPrices.net

Save on 5th generation refurbished iPod touch...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Many, but not all... Read more
What Should Apple’s Next MacBook Priority Be;...
Stabley Times’ Phil Moore says that after expanding its iMac lineup with a new low end model, Apple’s next Mac hardware decision will be how it wants to approach expanding its MacBook lineup as well... Read more
ArtRage For iPhone Painting App Free During C...
ArtRage for iPhone is currently being offered for free (regularly $1.99) during Comic-Con San Diego #SDCC, July 24-27, in celebration of the upcoming ArtRage 4.5 and other 64-bit versions of the... Read more
With The Apple/IBM Alliance, Is The iPad Now...
Almost since the iPad was rolled out in 2010, and especially after Apple made a 128 GB storage configuration available in 2012, there’s been debate over whether the iPad is a serious tool for... Read more
MacBook Airs on sale starting at $799, free s...
B&H Photo has the new 2014 MacBook Airs on sale for up to $100 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels... Read more
Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Senior Interaction Designer, *Apple* Online...
**Job Summary** Apple is looking for a hands on Senior…will be a key player in designing for the Apple Online Store. The ideal designer will have a Read more
*Apple* Sales Chat Rep - Apple (United State...
…is looking for motivated, outgoing, and tech savvy individuals who want to offer Apple Customers an unparalleled customer experience over chat. At Apple , we believe Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Industrial Design CAD Sculptor - App...
**Job Summary** The Apple Industrial Design team is looking for a CAD sculptor/Digital 3D modeler to create high quality CAD models used in the industrial design process Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.