Should Apple have stuck with Google Maps?
TweetFollow Us on Twitter

Should Apple have stuck with Google Maps?

By Rob James

The recent Google Maps controversy has been a rare misstep for Apple. The company’s proprietary maps app was intended to replace Google Maps as the default map service for iOS 6 and the iPhone 5, but came with multiple bugs, ranging from missing locations to wrong directions.

Problems with the app have led to suggestions that Apple should have stuck with Google Maps, which remains the leading option for users in terms of updates and detail for different platforms. However, while looking at Apple Maps’ problems, and the backpedalling that has taken place in the past few weeks, it is possible to suggest a future for a Google Maps-less Apple.

Apple’s motivation for switching to their own maps app was, perhaps understandably, affected by their handing over of a lucrative license to Google for every iOS device that used their rivals’ app. However, and despite being pitched as an advanced maps app, Apple Maps has been roundly criticized for its bugs, which notably include a furniture museum being located in a river.

The September launch of the app saw an initial 35% of user downloads sink to 4%. Apple has since publicly apologized for their mistakes with the app, and have gone as far as to recommend other apps, including Google Maps.

In Apple’s defense, part of the problem with Apple Maps comes down to its rapid development and issues with Tom Tom, who were responsible for co-developing it. However, the main flaw to Apple’s approach sees to have been an arrogance over competing with Google Maps, which has been the go-to app for everything from laptops to business mobile devices.

In this context, Apple may have been better off avoiding the embarrassment they’ve suffered by maintaining a compromise agreement with Google. There is a sense, though, that Apple’s future will still involve their own maps apps, albeit with some major upgrades.

An important thing to remember with Apple Maps is that it is improving, with one of the advantages of continual upgrades being that early bugs are being fixed. This is the case with most new apps, and Apple’s main mistake appears to have been to build up expectations too soon for what is arguably still a beta product. There’s also a lot to like about Apple Maps’ interface, which has a particularly striking top-down 3D mode. Moreover, the Apple Maps apology is less embarrassing than the public climbdown that followed "antennagate" with poor phone signals a few years ago.

For the time being, at least, Apple will continue to offer its users the choice of downloading Google Maps -- which they always had the option to do. Work will continue on Apple Maps, though, which will mean that Apple’s faith in their design and technology is likely to be vindicated.

Apple Maps is a rare blunder from the company, but one that they’ll focus a lot of energy into repairing as soon as possible. The consumer will benefit from this competition with Google Maps having to upgrade faster and refine what is already a sizeable advantage over Apple to demonstrate their superiority in the future.

Rob James is self-employed and recommends (www.dclmobile.co.uk/) business mobiles by Distinct Connections, for all your mobile needs. He uses Internet marketing to promote himself, and recommend you optimise your site for mobiles too. He can usually be found blogging about mobile related topics, and loves checking out the latest gadgets.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Ys Chronicles II (Games)
Ys Chronicles II 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: After a hard fight to recover the six sacred books in Ys Chronicles I, Adol is back for a sequel! | Read more »
FINAL FANTASY Ⅸ (Games)
FINAL FANTASY Ⅸ 1.0.4 Device: iOS Universal Category: Games Price: $16.99, Version: 1.0.4 (iTunes) Description: ==========●Special sale price for the FINAL FANTASY IX release! ●20% off from February 10 to February 21, 2016... | Read more »
Tennis Club Story (Games)
Tennis Club Story 1.03 Device: iOS Universal Category: Games Price: $4.99, Version: 1.03 (iTunes) Description: Aim for the ace position of tennis club prestige in this simulation! Your leadership decides if players make it to the big... | Read more »
Juggernaut Wars guide - How to use skill...
Juggernaut Warsis a brand new auto-RPG on iOS and Android that challenges you to build a team of heroes, send them out into various different missions to defeat waves of heroes, and level them up to increase their power. The actual combat itself... | Read more »
Check out the new Pirate Attack update i...
Love pirates and board games? Well, you'll love the new Pirate Attack themed update that just launched in Game of Dice. It adds a bunch of new content themed around pirates, like an all new event map based on a pirate ship which revamps the toll... | Read more »
Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform... | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful... | Read more »

Price Scanner via MacPrices.net

What iPad Pro Still Needs To Make It Truly Pr...
I love my iPad Air 2. So much that I’m grudgingly willing to put up with its compromises and limitations as a production tool in order to take advantage of its virtues. However, since a computer for... Read more
21-inch 3.1GHz 4K on sale for $1399, $100 off...
B&H Photo has the 21″ 3.1GHz 4K iMac on sale $1399 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP: - 21″ 3.1GHz 4K iMac (MK452LL/A): $... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Save up to $240 with Apple Certified Refurbis...
Apple is now offering Certified Refurbished 12″ Retina MacBooks for up to $240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished Time Capsules available for...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off - 3TB... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
New Liquid Crystal Technology Prevents Automo...
Researchers at the University of Central Florida have developed three new liquid crystal mixtures which will allow automobile displays to operate at unprecedented high and low temperatures In... Read more
BookBook For iPad Pro Coming Soon
The iPad Pro is a device unlike any other, and with Apple Pencil, it’s the ideal portable sketchpad: all that’s missing is the modern easel and portfolio to go. TwelveSouth’s BookBook for iPad Pro... Read more

Jobs Board

Lead Engineer - *Apple* OSX & Hardware...
Lead Engineer - Apple OSX & Hardware **Job ID:** 3125919 **Full/Part\-Time:** Full\-time **Regular/Temporary:** Regular **Listed:** 2016\-02\-10 **Location:** Cary, Read more
*Apple* System Analyst - ATOS IT Services...
Apple System AnalystReference no.198783CountryUSARegionUS - CALIFORNIACityUS - CALIFORNIA - BURBANKPosition TypeProfessionalJob AreaIT SupportJob TypeFull Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Subject Matter Expert - Experis (Uni...
This position is for an Apple Subject Matter Expert to assist in developing the architecture, support and services for integration of Apple devices into the domain. Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.