Regarding privacy, U.S. consumers reveal surprising findings
TweetFollow Us on Twitter

Regarding privacy, U.S. consumers reveal surprising findings

Research findings from LoyaltyOne show that when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their Social Security number.

Of the 1,000 U.S. consumers responding to an online survey, 50% said they’d be willing to give a trusted company their religious affiliation, 49% their political affiliation, 49% their sexual orientation, 36% health information, 26% mental health information, 24% browsing history and 15% for both smart phone location and number of sexual partners. Last on the list is their Social Security number at 11%.

Toronto-based LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services, completed online surveys in July 2012 with 1,000 American respondents. The research is designed to test consumer attitudes about personal data collection and use by marketers.

Several of the 2012 questions followed up on a 2011 survey and were structured to measure changes in U.S. consumer sentiments over the past year. For brands intent on deepening their customer relationships, the results signal a concerning trend -- trust may be eroding. Some key year-to-year results:

° 78% of U.S. respondents said they do not feel they receive any benefit at all from sharing information, up from 74% in 2011.

° Less than half feel that companies use their personal data to better serve the consumer, an 11% slip from 2011.

° 62% said they would share more personal data if it meant receiving relevant product and service offers, down from 66% in 2011.

"These responses point to an unmistakable trend. Marketers’ efforts to create relevant customer experiences through data need to be re-addressed or they run the risk of their efforts not resonating with customers," says Bryan Pearson, president of LoyaltyOne and author of the book, "The Loyalty Leap: Turning Customer Information Into Customer Intimacy." "Consumers are disappointed. For years they’ve provided their valuable information and they’re not realizing something of suitable worth in return. If businesses don’t act quickly to demonstrate they have the consumer’s best interest at heart, they risk an erosion of the business-to-consumer relationship.:

Some other highlights from the report include:

° 27% of survey takers would give up their location via cell phone for a chance to win an iPad or weekend getaway; cash would entice more than half.

° 71% said it’s not acceptable to send baby food offers to someone who had merely purchased a pregnancy test.

The LoyaltyOne survey (www.loyalty.com) is a representative true random sampling of U.S. consumers. Statistical significance is calculated at the 95% confidence level.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple iOS 9.3.5 - The latest version of...
iOS is the world’s most advanced mobile operating system, and it’s the foundation of iPhone, iPad, and iPod touch. It comes with a collection of apps and features that let you do the everyday things... Read more
Parallels Desktop 12.0.0 - Run Windows a...
Parallels allows you to run Windows and Mac applications side by side. Choose your view to make Windows invisible while still using its applications, or keep the familiar Windows background and... Read more
Spotify 1.0.36.124. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Firefox 48.0.2 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
BBEdit 11.6.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
OmniGraffle Pro 6.6.1 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 6.6.1 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
Dropbox 8.4.21 - Cloud backup and synchr...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
BetterTouchTool 1.84 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
ScreenFlow 6.1 - Create screen recording...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more

Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »
Pokemon GO update: Take me to your leade...
The Team Leaders in Pokemon GO have had it pretty easy up until now. They show up when players reach level 5, make their cases for joining their respective teams, and that's pretty much it. Light work, as Floyd Mayweather might say. [Read more] | Read more »
Ruismaker FM (Music)
Ruismaker FM 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: Following up on the success of Ruismaker, here's her crazy twin-sister, designed for people who want to design their own... | Read more »
Space Marshals 2 (Games)
Space Marshals 2 1.0.15 Device: iOS iPhone Category: Games Price: $5.99, Version: 1.0.15 (iTunes) Description: The sci-fi wild west adventure in outer space continues with Space Marshals 2. This tactical top-down shooter puts you in... | Read more »
Dungeon Warfare (Games)
Dungeon Warfare 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Dungeon Warfare is a challenging tower defense game where you become a dungeon lord to defend your dungeon against greedy... | Read more »
Solitairica (Games)
Solitairica 1.0.7 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.7 (iTunes) Description: Solitairica takes RPG combat and challenging rogue-like progression to a fresh new place—the world of solitaire! | Read more »
Bowmasters tips, tricks and hints
At least for this writer, archery was one of the more pleasant surprises of the 2016 Rio Olympics. As opposed to target shooting with guns, which was dreadfully boring, watching people shoot arrows at targets was pretty darn cool. [Read more] | Read more »
Best apps for watching live TV
The Olympics have come and gone, leaving nearly everyone in a temporary state of "What the heck am I going to watch on TV right now?" Besides old reruns of Golden Girls, but that goes without saying. [Read more] | Read more »

Price Scanner via MacPrices.net

BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 and 2015 13″ MacBook Airs now available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2016 13″ 1.6GHz/8GB/... Read more
Apple refurbished iPad mini 2s available for...
Apple is offering Certified Refurbished iPad mini 2s for up to $80 off the cost of new minis. An Apple one-year warranty is included with each model, and shipping is free: - 16GB iPad mini 2 WiFi: $... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Will We See A 10.5″ iPad Pro in 2017? – The ‘...
A MacRumors report, cites a research note from KGI Securities analyst Ming-Chi Kuo, saying a new size iPad model is in the works. According to the highly respected Cho, who has a strong track record... Read more
IOGEAR USB-C Docking Station Transforms Lapto...
IOGEAR has announced the launch of its innovative USB-C Docking Station with Power Delivery which turns USB-C enabled laptops into desktop workstations. The new IOGEAR USB-C Docking Station features... Read more
12-inch Retina MacBooks on sale for up to $10...
Amazon has 2016 12″ Apple Retina MacBooks on sale for $100 off MSRP. Shipping is free: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100 off MSRP - 12″ 1.1GHz Silver Retina MacBook: $1224.99 $75 off... Read more

Jobs Board

*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 51234243 Portland, Maine, Maine, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** The Read more
*Apple* Mobile Master - Best Buy (United Sta...
What does a Best Buy Apple Mobile Master do? At Best Buy, our mission is to leverage the unique talents and passions of our employees to inspire, delight, and enrich Read more
*Apple* Retail - Multiple Positions Akron, O...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Simply Mac *Apple* Specialist- Repair Techn...
…The Technician is a master at working with our customers to diagnose and repair Apple devices in a manner that exceeds the expectations set forth by Apple Read more
*Apple* Retail - Multiple Positions Germanto...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.