Regarding privacy, U.S. consumers reveal surprising findings
TweetFollow Us on Twitter

Regarding privacy, U.S. consumers reveal surprising findings

Research findings from LoyaltyOne show that when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their Social Security number.

Of the 1,000 U.S. consumers responding to an online survey, 50% said they’d be willing to give a trusted company their religious affiliation, 49% their political affiliation, 49% their sexual orientation, 36% health information, 26% mental health information, 24% browsing history and 15% for both smart phone location and number of sexual partners. Last on the list is their Social Security number at 11%.

Toronto-based LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services, completed online surveys in July 2012 with 1,000 American respondents. The research is designed to test consumer attitudes about personal data collection and use by marketers.

Several of the 2012 questions followed up on a 2011 survey and were structured to measure changes in U.S. consumer sentiments over the past year. For brands intent on deepening their customer relationships, the results signal a concerning trend -- trust may be eroding. Some key year-to-year results:

° 78% of U.S. respondents said they do not feel they receive any benefit at all from sharing information, up from 74% in 2011.

° Less than half feel that companies use their personal data to better serve the consumer, an 11% slip from 2011.

° 62% said they would share more personal data if it meant receiving relevant product and service offers, down from 66% in 2011.

"These responses point to an unmistakable trend. Marketers’ efforts to create relevant customer experiences through data need to be re-addressed or they run the risk of their efforts not resonating with customers," says Bryan Pearson, president of LoyaltyOne and author of the book, "The Loyalty Leap: Turning Customer Information Into Customer Intimacy." "Consumers are disappointed. For years they’ve provided their valuable information and they’re not realizing something of suitable worth in return. If businesses don’t act quickly to demonstrate they have the consumer’s best interest at heart, they risk an erosion of the business-to-consumer relationship.:

Some other highlights from the report include:

° 27% of survey takers would give up their location via cell phone for a chance to win an iPad or weekend getaway; cash would entice more than half.

° 71% said it’s not acceptable to send baby food offers to someone who had merely purchased a pregnancy test.

The LoyaltyOne survey (www.loyalty.com) is a representative true random sampling of U.S. consumers. Statistical significance is calculated at the 95% confidence level.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniOutliner Pro 4.2 - Pro version of th...
OmniOutliner Pro is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
VLC Media Player 2.2.1 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Nisus Writer Pro 2.1.1 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
Tinderbox 6.2.0 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
OmniOutliner 4.2 - Organize your ideas,...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
Things 2.5.4 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
NeoOffice 2014.10 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
iPhoto Library Manager 4.2 - Manage mult...
iPhoto Library Manager allows you to organize your photos among multiple iPhoto libraries, rather than having to store all of your photos in one giant library. You can browse the photos in all your... Read more
Web Snapper 3.3.8 - Capture entire Web p...
Web Snapper lets you capture Web pages exactly as they appear in your browser. You can send them to a file as images or vector-based, multi-page PDFs. It captures the whole Web page - eliminating the... Read more
TeamViewer 10.0.41404 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds, or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for... Read more

Chainsaw Warrior: Lords of the Night has...
It's time to put the Darkness back in its place now that Chainsaw Warrior: Lords of the Night has officially made it to iOS. | Read more »
A World of Ice and Fire Lets You Stalk 2...
George R. R. Martin’s A World of Ice and Fire, by Random House, is a mobile guide to the epic series. The new update gives you the Journeys map feture that will let you track the movements of 25 different characters. But don't worry, you can protect... | Read more »
Gameloft Announces Battle Odyssey, a New...
Battle Odyssey, Gameloft's newest puzzle RPG, is coming to the App Store next week. Set in the world of Pondera, you will need to control the power of the elements to defend the world from evil. You'll be able to entlist over 500 allies to aid you... | Read more »
Fusion - HDR Camera (Photography)
Fusion - HDR Camera 1.0.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Fusion creates HDR (high dynamic range) photos by capturing different exposures and then combining them into one... | Read more »
Sago Mini Toolbox (Education)
Sago Mini Toolbox 1.1 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1 (iTunes) Description: Come build with the Sago Mini friends! Use a wrench, try a saw, or hammer some nails. From sewing hand puppets to... | Read more »
You Should Probably Grab Hitman GO While...
Hitman GO is a surprisingly cool (yet also incredibly drastic) departure from the Hitman series. It's well worth playing for any puzzle game fans out there, and at the moment you can get your hands - or garrotte if you will - on it for a mere $0.99... | Read more »
IFTTT is Bringing Do Button and Do Note...
IFTTT has announced Do Button and Do Note for the Apple Watch. Do Button lets you make your own personalized button that can connect to things like your Google Drive, control the temperature in your home with Nest Thermostat, or turn the lights on... | Read more »
How Many Days, Hours, and Minutes Are Le...
Countdown, by Yves Tscherry, is now available on the App Store. The app keeps track of countdowns to your favorite things such as someones birthday or days till the New Year. You can display the time in seconds, minutes, hours, days, weeks, months,... | Read more »
The All-New Misfit 2.0 App is Available...
Misfit has just given their app a complete overhaul. Misfit 2.0 now has a brand new interface with a sleek design and is easier to navigate. You'll be able to sync your Misfit device and look up health and fitness information faster than ever before... | Read more »
Halo: Spartan Strike (Games)
Halo: Spartan Strike 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Delve into 30 challenging missions through cities and jungles using a devastating arsenal of weapons, abilities and... | Read more »

Price Scanner via MacPrices.net

TigerText Introduces First Secure Enterprise...
TigerText, a provider of secure, real-time messaging for the enterprise, has announced the launch of TigerText for the Apple Watch. TigerText for the Apple Watch enables users to securely send and... Read more
The Conservation Fund Partners with Apple To...
The Conservation Fund has announced that it will partner with Apple to help protect working forests in the United States. The Apple initiative will conserve more than 36,000 acres of working... Read more
Clearance 13-inch 2.6GHz Retina MacBook Pro a...
B&H Photo has clearance 2014 13″ 2.6GHz/128GB Retina MacBook Pros now available for $1099, or $200 off original MSRP. Shipping is free, and B&H charges NY sales tax only. Read more
Apple refurbished 2014 13-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and... Read more
iMacs on sale for up to $205 off MSRP, NY tax...
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
Sale! 16GB iPhone 5S for $1 with service
Best Buy is offering 16GB iPhone 5Ss for $1.00 with 2-year activation at a participating cellular provider. Choose free home shipping and activation, or buy online and activate during in-store pickup... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available starting at $679. An Apple one-year warranty is included with each MacBook, and shipping is free. These are currently the... Read more
27-inch 3.5GHz 5K iMac on sale for $2349, sav...
 Adorama has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2349 including free shipping plus NY & NJ sales tax only. Their price is $150 off MSRP. For a limited time, Adorama will... Read more
Save up to $380 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $2119 $... Read more
iFixIt Teardown Awards 12-IInch Retina MacBoo...
iFixIt has posted its illustrated teardown of the new 12-inch MacBook Retina. They note that this new MacBook is less than half the thickness of the last Apple notebook called just “MacBook” back in... Read more

Jobs Board

*Apple* Watch SW Application Project Manager...
**Job Summary** The Apple Watch software team is looking for an Application Engineering Project Manager to work on new projects for Apple . The successful candidate Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Technical Project Manager - *Apple* Pay - A...
**Job Summary** Apple Pay is seeking an experienced technical PM to…manage the on boarding of new merchants for the Apple Pay platform in the US Within this role you Read more
Senior Identity Architect - *Apple* Pay - A...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior identity architect to join the Apple Pay Engineering team. You will Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.