Greg's Bite: is Apple a patent bully?
TweetFollow Us on Twitter

Greg's Bite: is Apple a patent bully?

By Greg Mills

Recent interviews with Google executives have pandered to the notion that Apple is doing something inherently evil asserting patent rights. Nothing could be further from the truth. Without the ability to gain an advantage over competitors in making a profit from new ideas, innovation will not be sustainable.  

Rather than being a "patent bully," Apple has led the flock in the electronics segment for so long, somehow the followers have come to think stealing Apple's best ideas are in the public interest. That is nuts. It is in the interest of the companies that waste billions of dollars on R&D or have management that can't see the future when they hold it in their hands.  

Samsung struck a similar note when they said that Apple wanted to limit innovation. The opposite is actually true. Innovation costs money -- lots of money -- and there are ideas that copycats like Samsung don't have the right to steal. 

Research and development is an interesting thing from a corporate management angle. Spend too little and your competition will beat you to the next big thing and freeze you out. Spend too much foolishly and you will see your market share and market cap decline. The one thing Apple has is focus. Once they decide to do something, stand back.

The advantage of being able to choose the product ideas that have the most merit early saves billions of dollars in wasted R&D funds. Steve Jobs said that choosing what not to do was more important that choosing what to do. Ideas are cheap; brilliant ideas are more costly, but focusing on only a few good ideas is what makes Apple thrive.

Companies that are known for innovation have policies that encourage thinking outside the box. I have been to 3M Labs a number of times to discuss some of my ideas. They have a policy of allowing R&D employees time each week to play with interesting ideas that might lead to new products. Post It Notes are one such idea that took off and make 3M a lot of money. Monetizing good ideas is something 3M excels at. There is a quotation from the founder of 3M above the door leading to the labs that reads "buy it by the inch and sell it by the mile."  

Simply having good ideas isn't enough; you also have to choose the ideas that fit the company and have the potential to make money. Back when copy machines were the big thing, Xerox had money and loads of great ideas that never found a pathway to development within the company. Steve Jobs had what the leaders of Xerox didn't have: vision. The rest is history.

I read an article on "fixing Microsoft." Frankly, any plan to fix Microsoft that doesn't start with firing Balmer is doomed to failure. Missing the boat on the next big thing is now culturally engrained at Microsoft. The "it wasn't invented here so it must not be a good idea" syndrome has put Microsoft several years behind in all the categories they should have been leading in. PC operating systems, mobile OS, touch screen tablets, smartphones and cloud computing technology are all being done better and sooner by Apple.

The punishment for not innovating in the electronics sector is brutal. Microsoft, once the most valuable company in the world, is now worth less that Apple's iPhone business alone. Microsoft has lost half its market cap since Gates retired.  Microsoft is now in the position where others must fail to allow them to succeed.  If Android fails, Windows Mobile might be the only viable alternative. Bill Gates once stated that "the company that fails to obsolete its own product is doomed to see its competition do it." The slide in market share for the PC, and the rise of Apple's OS and iOS, is a case in point.  

Samsung and Google have made their bed and now they must sleep in it. While Apple still buys tons of parts from Samsung, the patent infringement situation may well be behind a shift to alternative suppliers. Apple's anger regarding Android has soured the situation between Google and Apple for the long term. Maps is only the beginning of that story. Even Google knows Siri is a shot across the bow of the search business that makes the money Google spends on everything else.  

Apple's advantage is that they can hook Siri up to use any search engine they want and users will go along. Just as Apple has gone their own way with Maps, the search engine business is potentially a giant money maker.  

Having gotten into advertising, we will see Apple leverage that into its products and services. Microsoft has spent a bundle on Bing and still spends money trying to get it working from the standpoint of making money. Yahoo is also floundering.  Hopefully, their new CEO can turn Yahoo around.  

Sprint is another company that has floundered by making bad decisions. Selling the iPhone has been both a boon and blunder for them. While they are capturing new customers with an aggressive unlimited data plan, the ClearWire, Nextel and 4G cellular network mistakes have made Sprint stock virtual junk.

I have speculated that if Apple spent only the profit on the iPhone sold to Sprint to simply buy the company, the stock would double over night in value. If Apple owned a major cellular network, they could push the iCloud connection for everything they sell.

Some consolidation is likely with Apple growing and key competitors and potential takeover targets out there. So far, most of Apple's acquisitions have been small potatoes. That may change.  

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Together 3.7 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Features Smart storage. With simple drag-and-drop... Read more
EtreCheck 3.1.4 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Postbox 5.0.9 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
DiskCatalogMaker 6.5.16 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
TrailRunner 3.8.827 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VueScan 9.5.61 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Postbox 5.0.9 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
VueScan 9.5.61 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
DiskCatalogMaker 6.5.16 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
TrailRunner 3.8.827 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more

Latest Forum Discussions

See All

Great zombie games in the spirit of Dead...
Dead Rising 4 arrives tomorrow, giving enthusiasts a fresh chance to take selfies with zombies and get up to other ridiculous end-of-the-world shenanigans. To really get into the spirit of things, we've gone and gathered the best zombie games that... | Read more »
Amateur Surgeon 4 Guide: Advanced tips a...
Amateur Surgeon 4 is still tackling the competition at the top of the App Store charts, so if you haven't tried it out yet, you should probably do that right away. If you've been at it for a while, though, perhaps you're ready to start expanding... | Read more »
Amateur Surgeon 4 Guide: Become the worl...
It's time to wield your trusty pizza cutter again, as Amateur Surgeon has returned with a whole fresh set of challenges (and some old, familiar ones, too). Starting anew isn't easy, especially when all you have at your disposal is a lighter, the... | Read more »
Le Parker: Sous Chef Extraordinaire (Ga...
Le Parker: Sous Chef Extraordinaire 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Telltale Games really is working on a Gu...
Telltale Games' next episodic adventure is indeed Guardians of the Galaxy. A document tied to the voice actors strike suggested that the project was in the work, but now we have direct confirmation following an announcement at the Game Awards that... | Read more »
Amateur Surgeon returns to iOS and Andro...
Amateur Surgeon and its two sequels disappeared from the App Store some time and it was sad days for all. But now, just in time for the holidays, the Adult Swim favorite makes its joyous return in the shape of Amateur Surgeon 4, a remake with... | Read more »
The best board games on mobile
Sometimes you need to ditch all of the high speed, high action games in favor of something a little more traditional. If you don't feel like parting ways from your mobile device, though, there are still plenty of ways to get that old-school fix.... | Read more »
The best Facebook Messenger Instant Game...
Facebook's new Instant Games is now here, meaning you can play games with your friends directly via Facebook. It's a fun new way to connect with friends, of course, but it's also proving to be a solid gaming experience in its own right, with a... | Read more »
You can now play game's on Facebook...
Facebook launched its new Instant Games platform in an exciting new attempt to engage its user base. As a result, you can now play a number of different games directly through Facebook Messenger. All of these games run with HTML5, meaning you play... | Read more »
Apollo Justice Ace Attorney (Games)
Apollo Justice Ace Attorney 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: Court Is Back In Session Star as rookie defense attorney, Apollo Justice, as he visits crime scenes,... | Read more »

Price Scanner via MacPrices.net

Monday roundup of Holiday Mac sales: Up to $3...
Take up to $300 off MSRP on the price of a new Apple Mac at B&H Photo today as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only. Touch Bar MacBook Pros are in... Read more
12-inch WiFi Apple iPad Pros on sale for up t...
B&H Photo has 12″ WiFi Apple iPad Pros on sale for up to $50 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP... Read more
9-inch Apple WiFi iPad Pros on sale for $20-$...
B&H Photo has 9.7″ Apple WiFi iPad Pros on sale for $20-$50 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 256GB WiFi iPad Pro: $779.95 $20 off MSRP... Read more
Holiday sale: Apple MacBook Airs available fo...
B&H Photo has 13″ MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $899 $100 off MSRP - 13″ 1.6GHz/... Read more
13-inch Silver Touch Bar MacBook Pro in stock...
Amazon has the new 2016 13″ 2.9GHz/256GB Silver Touch Bar MacBook Pro (MLVP2LL/A) in stock today and on sale for $1749 including free shipping. That’s $50 off MSRP, and it’s the lowest price... Read more
Parallels Toolbox 1.3 for Mac Offers 25 Singl...
Parallels has launched Parallels Toolbox 1.3 for Mac, an upgrade that adds five new utilities to the stand-alone application which was released in August and is available exclusively online at http... Read more
OWC Mercury Elite Pro Dual mini Ultra-Portabl...
OWC has introduced the new OWC Mercury Elite Pro Dual mini, a powerful yet ultra-portable dual-drive RAID solution. The new Mercury Elite Pro Dual mini packs phenomenal performance into a small... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has clearance 2015 13″ Retina Apple MacBook Pros available for up to $200 off original MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $... Read more
Roundup of 2016 13-inch 2.0GHz MacBook Pro sa...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
New 13-inch 2.0GHz Space Gray MacBook Pro in...
Adorama has the new 13″ 2.0GHz Space Gray MacBook Pro (non-Touch Bar, MLL42LL/A) in stock for $1499 including a free 3-year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax... Read more

Jobs Board

Lead *Apple* Solutions Consultant - Apple (...
# Lead Apple Solutions Consultant Job Number: 53586123 Pittsburgh, Pennsylvania, United States Posted: Nov. 28, 2016 Weekly Hours: 40.00 **Job Summary** The Lead ASC Read more
*Apple* Retail - Multiple Positions- Plano,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Kansas...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Chicago...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Hardware Design Validation Engineer - *Apple...
The Apple Watch team is looking for a Hardware Design Validation Engineer. This person will be part of the Apple Watch hardware team with responsibilities for Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.