Are books doomed to extinction?

TweetFollow Us on Twitter

Are books doomed to extinction?


Author Michael Levin says he can see the writing on the iPad.

"Unless something changes, books as we know them are doomed, and not simply because people prefer to read on their iPads or Kindles" says Levin, (www.BusinessGhost.com), a "New York Times" best-selling author, as well as editor, publisher, co-writer and ghostwriter. "You’ll see the major publishing houses starting to go away in three to five years. Their business model is in free fall. Already, we’re seeing books becoming shorter, cheaper, and diminishing in quality. You’ll soon see fewer really good authors bothering to write books, because books are no longer a meaningful source of revenue."

Levin points to several developments he says foreshadow a sad ending for books:

° Attention spans are diminishing. Three-fourths of teachers said their students’ attention spans are shorter than ever, according to a poll released in June. By 11 years old, nearly half of the kids had stopped reading for pleasure. The poll, by publisher Pearson UK, is just the most recent survey/study documenting shrinking attention spans and a corresponding drift from books.

"Part of the problem is children don’t see their parents reading," Levin says. "Obviously, the kids’ aren’t the only ones with diminishing attention spans."

° Major publishers are producing lower-quality books. The big publishing houses today are more interested in a quality marketing plan than in the quality of the book, so we’re being deluged by low-quality books. One reason is that many large publishers have stopped taking on the expense of marketing books, but they know it’s necessary for sales. So they take on authors with a marketing plan and budget. They’re also less interested in “star” authors, who demand higher royalties. They also lost authors when they eliminated advances in response to the 2008 recession.

° Books are moving to devices, where content is free and time is thin-sliced. Online, you don’t expect to pay for content. People will expect books available online to be either free or very inexpensive, and if those books turn out to be one chapter of ideas and eleven chapters of Hamburger Helper, they will be less willing to pay for them. Also, people don’t spend much time going into depth online; books are supremely inappropriate for the surface-skimming nature of the Internet. Once people have bought a bunch of ebooks they’ve never started, they’ll stop buying them altogether.

° Authors have a more difficult time earning a livable wage. Fewer authors can earn enough to make writing a full-time job. The audience is shrinking and fewer people are willing to pay $15 for a paper book when cheap alternatives are available. “We’ve already seen more books written to promote a product, service or company, or to brand the writer so he or she can pursue a more lucrative field,”

"Most books of the future will be marketing tools, since that’s the only way they’ll be profitable," Levin says.

Levin does find reason for hope, but it will require publishers to change how they do business.

"They need to stop trying to go after the mass market, which doesn’t exist anymore, settle on a niche and develop a brand. Publishers that stand for something in the reader’s mind -- like Harlequin stands for romance -- are built for the long haul," he says.

Instead of publishing 500 low-quality books every year, major publishers should bring out only 50 top-quality winners and actually market them, he says. And publish how-to and other guidance and instructional books in concentrated form: short, powerful and to the point,

The rest of us have a job to do, too, Levin adds.

"People need to read, and they need to read to their kids or buy them books. If people stop demanding good books, there eventually will be none available," he says. "The winners, going forward, will be that minority who still read and think for themselves. It’s a lot easier for government, the military, and the corporate world to control the way people think if they aren’t reading for themselves.  That ought to be reason enough to save the book."

(Michael Levin, founder and CEO of BusinessGhost, Inc., has written more than 100 books, including eight national best-sellers; five that have been optioned for film or TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others; and one that became "Model Behavior," an ABC Sunday night Disney movie of the week. He has co-written with Baseball Hall of Famer Dave Winfield, football broadcasting legend Pat Summerall, NBA star Doug Christie and Hollywood publicist Howard Bragman, among others. As a publishing consultant, Michael’s best-selling clients include ZigZiglar, Michael Gerber and Jay Abraham. He was the editor for Ziglar’s most recent book, "Born To Win.")

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Security Update 2015-005 - For OS...
Apple Security Update 2015-005 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Apple HP Printer Drivers 3.1 - For OS X...
Apple HP Printer Drivers includes the latest HP printing and scanning software for OS X Lion or later. For information about supported printer models, see this page. Version 3.1: The latest printing... Read more
Epson Printer Drivers 3.1 - For OS X 10....
Epson Printer Drivers installs the latest software for your EPSON printer or scanner for OS X Yosemite, OS X Mavericks, OS X Mountain Lion, and OS X Lion. For more information about printing and... Read more
Xcode 6.4 - Integrated development envir...
Xcode provides everything developers need to create great applications for Mac, iPhone, and iPad. Xcode brings user interface design, coding, testing, and debugging into a united workflow. The Xcode... Read more
OS X Yosemite 10.10.4 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Dash 3.0.2 - Instant search and offline...
Dash is an API Documentation Browser and Code Snippet Manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
FontExplorer X Pro 5.0 - Font management...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
Typinator 6.6 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Arq 4.12.1 - Online backup to Google Dri...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more
Gutenprint 5.2.11-pre1 - Quality drivers...
Gutenprint is a suite of printer drivers that may be used with most common UNIX print spooling systems, including CUPS, lpr, LPRng, or others. Gutenprint currently supports over 2000 printer models.... Read more

Vector 2 is Officially a Thing and it...
Vector is a pretty cool parkour-driven runner that's gotten a pretty decent following since it first came out - although personally I think more people could stand to show it some love. Anyway, Nekki has announced that a sequel isofficially on its... | Read more »
This Week at 148Apps:June 22-26, 2015
June's Summer Journey Continues With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice,... | Read more »
LEGO® Minifigures Online (Games)
LEGO® Minifigures Online 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »
World of Tanks Blitz celebrates its firs...
Today marks the first anniversary of the launch of World of Tanks Blitz, the mobile version of the PC tank battler, World of Tanks. World of Tanks Blitz launched on iOS and Android on June 26th last year and to celebrate, Wargaming is giving all... | Read more »
Heroes and Castles 2 Has its Own Standal...
Heroes and Castles 2 is a third-person castle defense game from the same team behind Block Fortress and Bug Heroes. It's cool, it's fun, and now it has its very own free version. [Read more] | Read more »
Formula Cartoon All-Stars Lets You Race...
Ever want to pit your favorite characters from shows like Steven Universe, Adventure Time, and Regular Show against each other in a not quite death race? Well once upon a time you could, but Formula All Stars Touch N' Go doesn't exist anymore. Hope... | Read more »
Retype - Typography Photo Editor (Photo...
Retype - Typography Photo Editor 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Retype is built out of passion for great typography and it's all about adding text to photo with style... | Read more »
Hungry Shark Evolution Celebrates Shark...
Shark Week is almost here, as is Independence Day, so naturally Hungry Shark Evolution is going to get in on the action. Yes, even the fireworks. [Read more] | Read more »
The New Trivia Crack Will Feature a Musi...
It's official: iHeartMedia (you may know them from iHeartRadio) will be in charge of providing music-related questions for Trivia Crack's upcoming sequel. Also Trivia Crack is getting a sequel. [Read more] | Read more »
Toca Life: City (Education)
Toca Life: City 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Welcome to Toca Life: City, a metropolis filled with everyday fun! Customize characters, explore exciting locations and... | Read more »

Price Scanner via MacPrices.net

OtterBox Releases New Symmetry Series Metalli...
Otterbox’s new Symmetry Series of smartphone cases flaunts the best of both both street style and street smarts with their new metallic finishes and trusted OtterBox protection for iPhone 6 and... Read more
MacBook Airs on sale for up to $75 off MSRP
Save up to $75 on the purchase of a new 2015 13″ or 11″ 1.6GHz MacBook Air at the following resellers. Shipping is free with each model: 11" 128GB MSRP $899 11" 256GB... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more
Save up to $400 on 2014 15-inch Retina MacBoo...
B&H Photo has previous-generation 2014 15″ Retina MacBook Pros on sale for up to $400 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has new 2015 15″ Retina MacBook Pros on sale for up to $125 off MSRP including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1899.99 $100 off - 15″ 2.5GHz... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through July 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
Apple refurbished Time Capsules available for...
The Apple Store has certified refurbished Time Capsules available for $100 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $199, $100... Read more
Newsweek Launches iPhone App
The venerable weekly news magazine Newsweek, owned by IBT Media, has announced the launch of its first iPhone app. The new app is available through Apple’s App Store and will allow consumers to read... Read more

Jobs Board

*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
Project Manager, WW *Apple* Fulfillment Ope...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Senior Data Scientist, *Apple* Retail - Onl...
**Job Summary** Apple Retail - Online sells Apple products to customers around the world. In addition to selling Apple products with unique services such as iPad Read more
*Apple* Music Producer - Apple (United State...
**Job Summary** Apple Music seeks a Producer to help shepherd some of the most important content and editorial initiatives within the music app, with a particular focus Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.