Are books doomed to extinction?

TweetFollow Us on Twitter

Are books doomed to extinction?


Author Michael Levin says he can see the writing on the iPad.

"Unless something changes, books as we know them are doomed, and not simply because people prefer to read on their iPads or Kindles" says Levin, (www.BusinessGhost.com), a "New York Times" best-selling author, as well as editor, publisher, co-writer and ghostwriter. "You’ll see the major publishing houses starting to go away in three to five years. Their business model is in free fall. Already, we’re seeing books becoming shorter, cheaper, and diminishing in quality. You’ll soon see fewer really good authors bothering to write books, because books are no longer a meaningful source of revenue."

Levin points to several developments he says foreshadow a sad ending for books:

° Attention spans are diminishing. Three-fourths of teachers said their students’ attention spans are shorter than ever, according to a poll released in June. By 11 years old, nearly half of the kids had stopped reading for pleasure. The poll, by publisher Pearson UK, is just the most recent survey/study documenting shrinking attention spans and a corresponding drift from books.

"Part of the problem is children don’t see their parents reading," Levin says. "Obviously, the kids’ aren’t the only ones with diminishing attention spans."

° Major publishers are producing lower-quality books. The big publishing houses today are more interested in a quality marketing plan than in the quality of the book, so we’re being deluged by low-quality books. One reason is that many large publishers have stopped taking on the expense of marketing books, but they know it’s necessary for sales. So they take on authors with a marketing plan and budget. They’re also less interested in “star” authors, who demand higher royalties. They also lost authors when they eliminated advances in response to the 2008 recession.

° Books are moving to devices, where content is free and time is thin-sliced. Online, you don’t expect to pay for content. People will expect books available online to be either free or very inexpensive, and if those books turn out to be one chapter of ideas and eleven chapters of Hamburger Helper, they will be less willing to pay for them. Also, people don’t spend much time going into depth online; books are supremely inappropriate for the surface-skimming nature of the Internet. Once people have bought a bunch of ebooks they’ve never started, they’ll stop buying them altogether.

° Authors have a more difficult time earning a livable wage. Fewer authors can earn enough to make writing a full-time job. The audience is shrinking and fewer people are willing to pay $15 for a paper book when cheap alternatives are available. “We’ve already seen more books written to promote a product, service or company, or to brand the writer so he or she can pursue a more lucrative field,”

"Most books of the future will be marketing tools, since that’s the only way they’ll be profitable," Levin says.

Levin does find reason for hope, but it will require publishers to change how they do business.

"They need to stop trying to go after the mass market, which doesn’t exist anymore, settle on a niche and develop a brand. Publishers that stand for something in the reader’s mind -- like Harlequin stands for romance -- are built for the long haul," he says.

Instead of publishing 500 low-quality books every year, major publishers should bring out only 50 top-quality winners and actually market them, he says. And publish how-to and other guidance and instructional books in concentrated form: short, powerful and to the point,

The rest of us have a job to do, too, Levin adds.

"People need to read, and they need to read to their kids or buy them books. If people stop demanding good books, there eventually will be none available," he says. "The winners, going forward, will be that minority who still read and think for themselves. It’s a lot easier for government, the military, and the corporate world to control the way people think if they aren’t reading for themselves.  That ought to be reason enough to save the book."

(Michael Levin, founder and CEO of BusinessGhost, Inc., has written more than 100 books, including eight national best-sellers; five that have been optioned for film or TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others; and one that became "Model Behavior," an ABC Sunday night Disney movie of the week. He has co-written with Baseball Hall of Famer Dave Winfield, football broadcasting legend Pat Summerall, NBA star Doug Christie and Hollywood publicist Howard Bragman, among others. As a publishing consultant, Michael’s best-selling clients include ZigZiglar, Michael Gerber and Jay Abraham. He was the editor for Ziglar’s most recent book, "Born To Win.")

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VueScan 9.5.75 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Opera 44.0.2510.1449 - High-performance...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
FontExplorer X Pro 6.0.2 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more

Latest Forum Discussions

See All

Fire Emblem Heroes event announces new m...
As reported yesterday, Nintendo was gearing up a live press event for their popular mobile game,Fire Emblem Heroes. While the stream revealed a lot of new things, the event was entirely in Japanese. Luckily we have a rundown of what was announced... | Read more »
Best games we played this week
Another week, another slate of new mobile games. Although there weren't as many big name releases as last week, there were plenty of unique video game titles that came out that's sure to keep you interested over the weekend. Everything from classic... | Read more »
Olli by Tinrocket (Photography)
Olli by Tinrocket 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Get drawn in with Olli by TinrocketOlli instantly turns your everyday moments into hand-drawn art and animations. • Watch... | Read more »
Penarium (Games)
Penarium 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Fire Emblem Heroes is way more profitabl...
Profits for Nintendo's mobile game Fire Emblem Heroes are apparently impressive enough to beat out other Nintendo titles likeSuper Mario Run, despite having 10 times fewer downloads. [Read more] | Read more »
Classic series Robot Unicorn Attack 3 no...
The classic Adult Swim browser game, Robot Unicorn Attack, branched off into a series of popular mobile games. Now, the latest entry into the series, Robot Unicorn Attack 3, is available for iOS and Android mobile devices. [Read more] | Read more »
Sudoku Sweeper (Games)
Sudoku Sweeper 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A minimalist mashup of Minesweeper and Sudoku. Logic puzzle perfection. Every row, column and zone contains a bomb and one of... | Read more »
Under Leaves (Games)
Under Leaves 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Journey into the forest, the jungle or the depths of the deep blue sea. Find chestnuts for the pigs, a caterpillar for the... | Read more »
Ninja Pizza Girl (Games)
Ninja Pizza Girl 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: In the not-so-distant future, rampart traffic congestion has resulted in only one way to deliver pizzas across town in thirty... | Read more »
SCRAP (Games)
SCRAP 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: That day, for no apparent reason, SCRAP decided to wake up and run. He had to, because his activation was a mistake the "Factory" could... | Read more »

Price Scanner via MacPrices.net

13-inch 2.7GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 13″ 2.7GHz/128GB Retina MacBook Pros available for $200 off MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz/128GB... Read more
13-inch Gray 2.9GHz/512GB Touch Bar MacBook P...
Amazon has the 13″ Space Gray 2.9GHz/512GB Touch Bar MacBook Pro (model MNQF2LL/A) in stock today and on sale for $150 off MSRP. Shipping is free: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray... Read more
15-inch 2.7GHz Space Gray Touch Bar MacBook P...
B&H Photo has the 15″ 2.7GHz Space Gray Touch Bar MacBook Pro in stock today and on sale for $2599…$200 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
13-inch 2.9GHz/256GB Space Gray Touch Bar Mac...
B&H Photo has the 13″ 2.9GHz/256GB Space Gray Touch Bar MacBook Pro in stock today and on sale for $150 off MSRP including free shipping plus NY & NJ sales tax only: - 13″ 2.9GHz/256GB Touch... Read more
21-inch iMacs on sale for up to $151 off MSRP
B&H Photo has 21″ iMacs on sale for up to $151 off MSRP, each including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1348 $151 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP... Read more
Weekend deal: Up to $420 off new MacBook Pros...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
Price drop: 15-inch 2.2GHz Retina MacBook Pro...
Amazon has dropped their price on 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) to $1709.99 including free shipping. Their price is $290 off MSRP for this model. Note that stock may sell out quickly at... Read more
2.8GHz Mac mini on sale for $899, save $100
B&H Photo has the 2.8GHz Mac mini (model number MGEQ2LL/A) on sale for $899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New System Clock for macOS by B-Eng Now Avail...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of System Clock, the company’s new system monitor and information app developed exclusively for macOS. System... Read more

Jobs Board

Product Manager, *Apple* Platforms - Viacom...
…Product Manager to drive the execution of its iOS and AppleTV experiences. The Apple Platform Product Manager will be a leader in our Agile/Scrum environment and Read more
*Apple* Mobile Master - Best Buy (United Sta...
**493714BR** **Job Title:** Apple Mobile Master **Location Number:** 001024-Weatherford-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
*Apple* OS X Server Administrator (Active Se...
** Apple OS X Server Administrator \(Active Secret Clearance\)** **Description** Come be a part of a top notch team, apply today\!\! Tuva TUVA provides turnkey Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
Best Buy *Apple* Computing Master - Best Bu...
**501846BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001126-South Bay Center-Store **Job Description:** **What does a Best Buy Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.