No Apple love for Mac desktops? Time to license OS X (again)?
TweetFollow Us on Twitter

No Apple love for Mac desktops? Time to license OS X (again)?

The big disappointment of this week's Apple Worldwide Developer Conference was the lack of love for Mac desktops. Which has led some folks to predict that Apple will abandon its desktop line in favor of nothing but laptops -- which Apple denies.

Neither the Mac Pro nor the iMac was mentioned during the WWDC keynote. The former did receive a very minor update (http://macte.ch/jwtmP) that's been roundly criticized (the phrase "half-assed upgrade" has been seen more than once).

This has prompted one Mac journalist to suggest that Apple once again license the Mac OS X to other hardware venders. Jonny Evans, writing for "Computerworld" says: "As Apple focuses on the mobile segments I'm wondering if it hasn't once again become time for the company to license out its OS and technologies to hand-picked firms in order they produce high-end Mac desktop clones. After all, last time Apple licensed its systems to other manufacturers, the Mac was all of the company's business. These days, well, these days it's not." (You can read the entire column at http://blogs.computerworld.com/smartphones/20518/wwdc-2012-apple-iphone-...).

If Apple were indeed abandoning the desktop market, that might be a good idea. However, CEO Tim Cook says this isn't the case.

David Pogue of "The New York Times" said (http://macte.ch/Zz0TJ) in reference to Apple's desktop Mac lines that an unnamed Apple executive had informed him that "new models and new designs are under way, probably for release in 2013."

Then "MacRumors" (http://macte.ch/BMYQa) reportedly received a report from a reader who had emailed Cook about his disappointment in the lack of a significant Mac Pro update. The CEO responded: "Our pro customers are really important to us ... don't worry as we're working on something really great for later next year."

Finally, "Forbes" offered (http://macte.ch/MosaS) additional corroboration of the Mac Pro update. The article has this quote: "Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year."

Apparently Cook didn't mention the iMac, so we can probably (hopefully?) expect an iMac update sooner. The all-in-one was last updated in May 2011.

Cook's responses regarding the Mac Pro were welcome, though a little late. Apple gives the impression of losing interest in its creative professionals market. I know the company doesn't talk about upcoming products, but during the WWDC keynote, Cook (or Phil Schiller or someone) could have at least said something to the effect that "we some have great desktops in the works."

Meanwhile, the iMac may be delayed for a bit while Apple waits for Retina display prices to drop -- and the next all-in-one will almost certainly sport a Retina display. A "Digitimes" (http://www.digitimes.com) article says the Retina display on the Retina Display MacBook Pro costs US$150 each -- about three times the price of a "normal" screen.

-- Dennis Sellers

 
AAPL
$101.06
Apple Inc.
+0.10
MSFT
$47.06
Microsoft Corpora
-0.46
GOOG
$587.37
Google Inc.
-8.71

MacTech Search:
Community Search:

Software Updates via MacUpdate

Evernote 5.6.0 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Monosnap 2.2.2 - Versatile screenshot ut...
Monosnap allows you to save screenshots easily, conveniently, and quickly, sharing them with friends and colleagues at once. It's the ideal choice for anyone who is looking for a smart and fast... Read more
Tunnelblick 3.4beta36 - GUI for OpenVPN...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
SoftRAID 5.0.4 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID's intuitive interface and powerful feature set makes this utility a must have for any Mac OS X... Read more
Audio Hijack Pro 2.11.3 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Airfoil 4.8.9 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
WhatRoute 1.13.0 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the... Read more
Chromium 37.0.2062.122 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. FreeSMUG-Free OpenSource Mac User Group build is... Read more
Attachment Tamer 3.1.14b9 - Take control...
Attachment Tamer gives you control over attachment handling in Apple Mail. It fixes the most annoying Apple Mail flaws, ensures compatibility with other email software, and allows you to set up how... Read more
Duplicate Annihilator 5.0 - Find and del...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more

Latest Forum Discussions

See All

This Week at 148Apps: September 15-19, 2...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Kitty Powers’ Matchmaker – Tips, Tricks,...
Hey There, Kittens: | Read more »
Goblin Sword Review
Goblin Sword Review By Andrew Fisher on September 22nd, 2014 Our Rating: :: RETRO GOODNESSUniversal App - Designed for iPhone and iPad Fun visuals, good music, engaging level design, and lots of content make Goblin Sword an... | Read more »
Major New Update for CSR Racing Adds Fer...
Major New Update for CSR Racing Adds Ferrari and Multiplaye​r Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] | Read more »
Veditor Review
Veditor Review By Jennifer Allen on September 22nd, 2014 Our Rating: :: PIMP YOUR VIDEOUniversal App - Designed for iPhone and iPad Want to add stickers and music to your videos? Veditor can do that easily.   | Read more »
1849′s Nevada Silver DLC is Still Search...
A few months ago, I took a look at 1849 from SomaSim. This Gold Rush-themed city builder for iPad had a fair bit going for it, but lacked in a few crucial areas to make it a true stand-out on the App Store. SomaSim has since added in a sandbox mode... | Read more »
Fruit Ninja Will be Reborn With a Massiv...
Fruit Ninja Will be Reborn With a Massive Update and Origins Animation Series Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] Halfbrick Studios is rebuilding | Read more »
Daniel Tiger’s Grr-ific Feelings Review
Daniel Tiger’s Grr-ific Feelings Review By Amy Solomon on September 22nd, 2014 Our Rating: iPad Only App - Designed for the iPad Daniel Tiger’s Grr-ific Feelings includes activities that allow young children explore different... | Read more »
CloudMagic Updated for iOS 8 – Adds Inte...
CloudMagic Updated for iOS 8 – Adds Interactive Notifications, Share Extension, and More Posted by Jessica Fisher on September 22nd, 2014 [ | Read more »
Starbase Annex (Games)
Starbase Annex 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "it’s really very clever... a little bit of Hearthstone and a dash of Eclipse" - PocketTactics.com From the creator of Starbase... | Read more »

Price Scanner via MacPrices.net

New iPhones Score Big in SquareTrade Breakabi...
SquareTrade has announced the iPhone 6 and its larger sibling, iPhone 6 Plus, performed impressively in Breakability testing, and each carries the top Breakability Score in their respective category... Read more
10 Million + First Weekend Sales Set New iPho...
Apple has announced it sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are now available in the... Read more
Betty Crocker Launches New Cookbook for iOS
Betty Crocker, a General Mills brand, an established food industry leader, has announced its free digital cookbook app has been refreshed to make cooking with iPhone, iPad and iPod touch even easier... Read more
Apple restocks some refurbished 2014 MacBook...
The Apple Store has restocked some Apple Certified Refurbished 2014 MacBook Airs, with prices starting at $769. An Apple one-year warranty is included with each MacBook, and shipping is free. These... Read more
13-inch 128GB MacBook Air on sale for $949, s...
B&H Photo has the new 2014 13″ 1.4GHz/128GB MacBook Air on sale for $949.99 including free shipping plus NY tax only. Their price is $50 off MSRP. B&H will also include free copies of... Read more
Apple offering free $25 iTunes Gift Card with...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more
Apple refurbished iPod touch available for up...
The Apple Store has Apple Certified Refurbished 5th generation iPod touches available starting at $149. Apple’s one-year warranty is included with each model, and shipping is free. Most colors are... Read more
iFixIt Tears Down iPhone 6; Awards Respectabl...
iFixit notes that even the smaller 4.7″ iPhone 6 is a giant among iPhones; so big that Apple couldn’t fit it into the familiar iPhone form factor. In a welcome reversal of a recent trend to more or... Read more
Phone 6 Guide – Tips Book For Both iPhone 6...
iOS Guides has announced its latest eBook: iPhone 6 Guide. Brought to you by the expert team at iOS Guides, and written by best-selling technology author Tom Rudderham, iPhone 6 Guide is packed with... Read more
How to Upgrade iPhone iPad to iOS 8 without D...
PhoneClean, a iPhone cleaner utility offered by iMobie Inc., reveals a solution for upgrading iPhone and iPad to iOS 8 without deleting photos, apps, the new U2 album or anything. Thanks to more than... Read more

Jobs Board

Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.