Apple patent is for online head-to-head comparisons
TweetFollow Us on Twitter

Apple patent is for online head-to-head comparisons

An Apple patent (number 8117228) at the U.S. Patent & Trademark Office shows how the company intends to offer head-to-head comparisons of products at its online stores.

The invention provides a comparison of a set of similar items includes: receiving from a first member of an online community a selection of a stored prior comparison created by another online community member of a set of similar items; providing to the first member a template for the comparison, the template being at least partially pre-populated using data from the stored prior comparison created by the other online community member; and receiving from the first member a submission of the comparison, wherein the comparison includes one or more modifications as made by the first member to the template. The inventors are Kenneth N. Chang, David A. Koski, Pedraum R. Pardehpoosh and Ralph E. Zuzula.

Here's Apple's background on the invention: "In the context of online stores, a user or potential customer of the store typically has for a particular type or class of item multiple different models from which to select. Different models may differ, for example, by available features, prices, manufacturers, etc. In some cases, administrators of an online store may provide comparisons of features and/or prices for different models of the same type of item to aid a user in the selection of a particular item.

"Such administrator supplied comparisons, however, typically do not include reviews on individual items and/or user feedback on items. A user of an online store may have access to reviews and/or feedback posted by others on individual items, but the user typically would have to expend time reading and sifting through the reviews for each individual item from a set of similar items under consideration to gain a sense of the pros and cons of each item. A single review and/or comparison of different models of the same type of item may exist from third parties (e.g., other web sites, magazine articles, etc.). However, a user or potential customer of the online store would have to locate such a review and/or comparison externally from the online store.

"It would be useful for a user of an online store to have access within an online store to side-by-side comparisons and reviews on a plurality of items of the same type. In addition, when making a decision on which item to select, e.g., for purchase, it might be useful to the user to receive, from someone who has knowledge and/or expertise on the type of item and who is not an employee or affiliate of the online store who may have an interest in selling an item and possibly not the best interests of the user in consideration, a recommendation on the best item in a set of similar items available at the online store."

 
AAPL
$95.94
Apple Inc.
-2.21
MSFT
$43.40
Microsoft Corpora
-0.18
GOOG
$575.68
Google Inc.
-11.75

MacTech Search:
Community Search:

Software Updates via MacUpdate

OmniPlan 2.3.6 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Command-C 1.1.1 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Knock 1.1.7 - Unlock your Mac by knockin...
Knock is a faster, safer way to sign in. You keep your iPhone with you all the time. Now you can use it as a password. You never have to open the app -- just knock on your phone twice, even when it's... Read more
Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0 - Drag-and-drop Web desi...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Drive Genius 3.2.4 - Powerful system uti...
Drive Genius is an OS X utility designed to provide unsurpassed storage management. Featuring an easy-to-use interface, Drive Genius is packed with powerful tools such as a drive optimizer, a... Read more
Vitamin-R 2.15 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Toast Titanium 12.0 - The ultimate media...
Toast Titanium goes way beyond the very basic burning in the Mac OS and iLife software, and sets the standard for burning CDs, DVDs, and now Blu-ray discs on the Mac. Create superior sounding audio... Read more
OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more

Latest Forum Discussions

See All

Hexiled Review
Hexiled Review By Rob Thomas on July 31st, 2014 Our Rating: :: HEX SELLSUniversal App - Designed for iPhone and iPad In space, no one can hear you… spell? Hexiled is a neat concept for a word scramble puzzle, but it doesn’t go too... | Read more »
Despicable Me: Minion Rush is One Year O...
Despicable Me: Minion Rush is One Year Old, Gets its Biggest Update Yet Posted by Jennifer Allen on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Plants vs. Zombies 2 Enters the Second H...
Plants vs. Zombies 2 Enters the Second Half of the Dark Ages Posted by Ellis Spice on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Why Does It Spin? (Games)
Why Does It Spin? 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: THERE'S ONLY ONE RULE: DON'T TOUCH THE WALLS! Do you think you're able to follow this simple rule even if you would have to... | Read more »
Ice Wings Plus (Games)
Ice Wings Plus 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: THE GREAT ENDLESS RUNNER OF COMBAT JETS IS BACK !! With more than 680.000 downloads in the App Store, Ice Wings: Skies of Steel... | Read more »
Murl the Squirrel (Games)
Murl the Squirrel 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Meet Murl. He is teased by a group of flying squirrels because he can't fly. Determined to show them he's can fly, he meets... | Read more »
Celleste (Games)
Celleste 0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 0.1 (iTunes) Description: Lots of cute action with amazing 3D graphics and a new type of gameplay! Take control over the forces of the universe to help a group... | Read more »
Super Heavy Sword (Games)
Super Heavy Sword 0.0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.0.1 (iTunes) Description: Get Ready to Get HEAVY! Monster Robot Studios presents SUPER Heavy Sword! The sequel to the smash hit HEAVY sword which... | Read more »
Angels In The Sky (Games)
Angels In The Sky 1.00 Device: iOS Universal Category: Games Price: $6.99, Version: 1.00 (iTunes) Description: - A.I.S will only run smoothly on iPhone 5s. It's NOT compatible with iPad, iPhone 5 or earlier devices.- In order to... | Read more »
80 Days (Games)
80 Days 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: 1872, with a steampunk twist. Phileas Fogg has wagered he can circumnavigate the world in just eighty days. Choose your own route... | Read more »

Price Scanner via MacPrices.net

iPad Cannibalization Threat “Overblown”
Seeking Alpha’s Kevin Greenhalgh observes that while many commentators think Apple’s forthcoming 5.5-inch panel iPhone 6 will cannibalize iPad sales, in his estimation, these concerns are being... Read more
Primate Labs Releases July 2014 MacBook Pro P...
Primate Labs’ John Poole has posted Geekbench 3 results for most of the new MacBook Pro models that Apple released on Tuesday. Poole observes that overall performance improvements for the new MacBook... Read more
Apple Re-Releases Bugfixed MacBook Air EFI Fi...
Apple has posted a bugfixed version EFI Firmware Update 2.9 a for MacBook Air (Mid 2011) models. The update addresses an issue where systems may take longer to wake from sleep than expected, and... Read more
Save $50 on the 2.5GHz Mac mini, plus free sh...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Save up to $140 on an iPad Air with Apple ref...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
$250 price drop on leftover 15-inch Retina Ma...
B&H Photo has dropped prices on 2013 15″ Retina MacBook Pros by $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.3GHz Retina MacBook Pro: $2249, $250 off... Read more
More iPad Upgrade Musings – The ‘Book Mystiqu...
Much discussed recently, what with Apple reporting iPad sales shrinkage over two consecutive quarters, is that it had apparently been widely assumed that tablet users would follow a two-year hardware... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Save up to $300 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
WaterField Unveils 15″ Outback Solo & 13″...
Hard on the heels of Apple’s refreshed MacBook Pro Retina laptops announcement, WaterField Designs has unveiled a 15-inch version of the waxed-canvas and leather Outback Solo and a 13-inch version of... Read more

Jobs Board

Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.