Mobile platforms have big impact on email viewership
TweetFollow Us on Twitter

Mobile platforms have big impact on email viewership

Mobile devices, especially the iPad, are having a major impact on email viewship. No surprise there, as the Apple table is disrupting lots of areas.

Return Path (http://www.returnpath.com), an email certification and reputation monitoring company, has announced the findings from its second global report on the impact mobile is having on email viewership. The study looks at data from April 2011 to September 2011 and examines rapidly shifting trends.

In this latest report, Return Path data shows a pattern of increasing usage that’s hard to ignore as email opens on mobile devices grew by 34% compared with the previous six month period. While webmail maintains its status as the most popular platform for reading email, mobile is showing huge growth rates whereas the relative number of opens on webmail and desktop decreased by 11% and nearly 9.5%, respectively.

With the slick email interface of the iPad making it easy for email consumption on the go, use of iPads skyrocketed with an increase of 73% in email views on iPad devices between April and September of 2011. Email views on the iPad jumped by 12% between March, with the launch of the iPad 2, and April, continuing to steadily climb upward.

By the way, where email is viewed is heavily influenced by when it is viewed, with desktop ruling the weekdays and mobile spiking on the weekends. Return Path’s research found a steep drop in desktop usage over the weekend, with a corresponding rise in mobile and webmail use.

Monday is equally strong for both webmail and desktop but the worst day of the week for mobile email. This study saw a difference in weekend use from the previous six months -- whereas previously there had been a pop in webmail use on Sunday and a dip in mobile, in this study, Return Path found mobile and webmail use to be pretty consistent on both Saturday and Sunday.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Microsoft OneNote 15.29 - Free digital n...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
Spotify 1.0.44.100. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
SpamSieve 2.9.27 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
VueScan 9.5.62 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Fantastical 2.3.2 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
PCalc 4.4.4 - Full-featured scientific c...
PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more
Alfred 3.2.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
OmniPlan 3.6 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Backblaze 4.2.0.990 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
AppDelete 4.3.1 - $7.99
AppDelete is an uninstaller that will remove not only applications but also widgets, preference panes, plugins, and screensavers along with their associated files. Without AppDelete these associated... Read more

Latest Forum Discussions

See All

Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »
Leaks hint at Pokémon GO and Starbucks C...
Leaked images from a hub for Starbucks employees suggests that a big Pokémon GO event with the coffee giant could begin this very week. The images appeared on Reddit and hint at some exciting new things to come for Niantic's smash hit game. | Read more »

Price Scanner via MacPrices.net

New 2016 13-inch Touch Bar MacBook Pros in st...
B&H Photo has stock of new 2016 Apple 13″ Touch Bar MacBook Pro models, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray: $1999 - 13″ 2.... Read more
New 2016 15″ Touch Bar MacBook Pros in stock...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2799 - 15″ 2.7GHz... Read more
DietSensor App Targeting Diabetes and Obesity...
DietSensor, Inc., a developer of smart food and nutrition applications designed to fight diabetes and obesity and help improve overall fitness, has announced the launch of its DietSensor app for... Read more
Holiday 2016 13-inch 2.0GHz MacBook Pro sales...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
Holiday sale: Apple TVs for $51-$40 off MSRP,...
Best Buy has dropped their price on the 64GB Apple TV to $159.99 including free shipping. That’s $40 off MSRP. 32GB Apple TVs are on sale right now for $98 on Sams Club’s online store. That’s $51 off... Read more
12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions- Philade...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- San Ant...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Products Tester Needed - Apple (Unit...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.