Mobile platforms have big impact on email viewership
TweetFollow Us on Twitter

Mobile platforms have big impact on email viewership

Mobile devices, especially the iPad, are having a major impact on email viewship. No surprise there, as the Apple table is disrupting lots of areas.

Return Path (http://www.returnpath.com), an email certification and reputation monitoring company, has announced the findings from its second global report on the impact mobile is having on email viewership. The study looks at data from April 2011 to September 2011 and examines rapidly shifting trends.

In this latest report, Return Path data shows a pattern of increasing usage that’s hard to ignore as email opens on mobile devices grew by 34% compared with the previous six month period. While webmail maintains its status as the most popular platform for reading email, mobile is showing huge growth rates whereas the relative number of opens on webmail and desktop decreased by 11% and nearly 9.5%, respectively.

With the slick email interface of the iPad making it easy for email consumption on the go, use of iPads skyrocketed with an increase of 73% in email views on iPad devices between April and September of 2011. Email views on the iPad jumped by 12% between March, with the launch of the iPad 2, and April, continuing to steadily climb upward.

By the way, where email is viewed is heavily influenced by when it is viewed, with desktop ruling the weekdays and mobile spiking on the weekends. Return Path’s research found a steep drop in desktop usage over the weekend, with a corresponding rise in mobile and webmail use.

Monday is equally strong for both webmail and desktop but the worst day of the week for mobile email. This study saw a difference in weekend use from the previous six months -- whereas previously there had been a pop in webmail use on Sunday and a dip in mobile, in this study, Return Path found mobile and webmail use to be pretty consistent on both Saturday and Sunday.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Can PokeMatch help you find love with Po...
The unofficial Pokemon GO companion app space has exploded almost as fast as the game itself over the last few weeks. Aspiring app developers, many of them working solo, have given us apps that locate Pokemon, keep track of the server status, and... | Read more »
How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest... | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »

Price Scanner via MacPrices.net

GSK Rheumatoid Arthritis Study Leverages iPho...
Global healthcare products company GlaxoSmithKline (GSK) says that since 2014 they have begun transforming the way they conduct research, by leveraging state-of-the-art digital technologies — a... Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1199 $100 off MSRP - 13″ 2.7GHz/... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/128GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $799.99 $200 off MSRP Their price is the... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/256GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/256GB MacBook Air (sku MMGG2LL/A): $999.99 $200 off MSRP Their price is the... Read more
Free iOS Business App notably* Helps Service...
PayStudio Inc. has introduced their new business app notably* 1.0, developed for iPhone and iPod touch. notably* was specifically developed to help service and trade professionals go digital and... Read more
27-inch iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200 off MSRP including free shipping: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1799.99 $200 off MSRP - 27″ 3.2GHz/1TB HD iMac 5K... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.