Perhaps Apple was right to ignore UltraViolet
TweetFollow Us on Twitter

Perhaps Apple was right to ignore UltraViolet

In the past, I've felt that Apple should consider supporting UltraViolet. However, now I'm now so sure since the roll-out of the technology seems to have been flubbed.

UltraViolet is a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them. How? The "digital locker" solution purportedly keeps copies of films you've bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.

Sounds like a good idea, but so far it's not off to a great start. According to the "Associated Press" (http://macte.ch/SRxuP), when the studio introduced its first movies on the new "UltraViolet" format in October, consumers were led to believe they could buy a DVD or Blu-ray, register their ownership of the movie on the UltraViolet website and then receive— at no extra cost — a digital version that could play on their computer, tablet or mobile phone. However, UltraViolet didn't work as advertised, the article says.

What went wrong? According to the "AP":

° Some users were confused because the process required them to register on the UltraViolet website as well as on another website called Flixster, a movie site owned by Warner Bros.

° Users had to install special software before they could view movies on their computers.

° UltraViolet didn't work as advertised for owners of Apple's iPhones and iPads.

The article says that, among thousands of posts about UltraViolet on social-media sites in the weeks following the Oct. 11 launch, only 3% of comments were positive, according to Fizziology, a company that tracks buzz related to Hollywood movie releases. Some 17% were negative and the rest were neutral. That's on par with the worst product receptions the firm has ever seen.

The message from Warner Bros. "seems to be as complicated as the sign-up process. Both would benefit from simplification," says Beth Monaghan, co-founder of public relations firm InkHouse. "If we've learned anything from Apple, it's that a simple message wins almost every time."

UltraViolet is backed by Warner Bros. and four other major studios. Walt Disney, the only major film studio not backing UltraViolet. Apple also hasn't announced support for UltraViolet. There's speculation that Apple and Disney are working on a competition technology called KeyChest.

With Keychest, no physical possession or media is to be involved. The media will live in the cloud and be available on-demand in a way similar to the way Google Docs are accessed. Users would simply enter their unique key and begin streaming their media.

"The easiest way to explain [Keyestl] is with an example and the most obvious to us is iTunes and Comcast," says engadget (http://macte.ch/yM361). "Both companies offer video on demand and use their own DRM to prevent copying. If both participated in KeyChest -- this isn't studio based -- and we bought a movie on iTunes, the next time we hit up Comcast VOD we'd be able to watch the same movie without paying again. The genius of the idea is how simple it is, basically the participants report your purchases to the KeyChest and query it to see what else you bought."

Sounds like Keychest and Apple might make a good fit, especially since UltraViolet is off to a rocky start. And if Disney is no longer interested in Keychest (there are reports it's moved on to something called Disney All Access), Apple may be furthering the technology. Or it may come out with its own version of the technology -- one that will compete with UltraViolet, as well -- that will tie in with the ginormous data center it's built in North Carolina.

-- Dennis Sellers

 
AAPL
$526.46
Apple Inc.
+7.45
MSFT
$40.04
Microsoft Corpora
-0.36
GOOG
$540.50
Google Inc.
-16.04

MacTech Search:
Community Search:

Software Updates via MacUpdate

PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
MYStuff Pro 2.0.16 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
TurboTax 2013.r17.002 - Manage your 2013...
TurboTax guides you through your tax return step by step, does all the calculations, and checks your return for errors and overlooked deductions. It lets you file your return electronically to get... Read more
TrailRunner 3.8.769 - Route planning for...
Note: While the software is classified as freeware, it is actually donationware. Please consider making a donation to help support development. TrailRunner is the perfect companion for runners,... Read more

Latest Forum Discussions

See All

Hitman GO Review
Hitman GO Review By Carter Dotson on April 17th, 2014 Our Rating: :: GO HITMAN, GO!Universal App - Designed for iPhone and iPad Hitman GO is not the obvious way to do a mobile version of the Hitman series, but it’s an incredibly... | Read more »
Monster High Ghouls and Jewels is a Frea...
Monster High Ghouls and Jewels is a Freaky Fashion-Forward Match-3 Puzzler Posted by Rob Rich on April 17th, 2014 [ permalink ] | Read more »
Dinosaur Train A to Z Review
Dinosaur Train A to Z Review By Amy Solomon on April 17th, 2014 Our Rating: :: DINO DETAILSUniversal App - Designed for iPhone and iPad Dinosaur Train A to Z is an educational app about dinosaurs that includes In-App Purchases... | Read more »
Easter Comes to Junk Jack X – Bringing N...
Easter Comes to Junk Jack X – Bringing New Crafts, Chemistry, and More Posted by Rob Rich on April 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Call of Cookie Review
Call of Cookie Review By Jordan Minor on April 17th, 2014 Our Rating: :: COOKIE CRUMBLESUniversal App - Designed for iPhone and iPad Call of Cookie proves that plants aren’t the only fighting foods out there.   | Read more »
Corel Launches Video Editing App Pinnacl...
Corel Launches Video Editing App Pinnacle Studio for iPhone, Updates iPad Version for iOS 7 Posted by Tre Lawrence on April 17th, 2014 [ | Read more »
Bad Vamp Review
Bad Vamp Review By Jennifer Allen on April 17th, 2014 Our Rating: :: BASIC VAMPIRIC ADVENTURESUniversal App - Designed for iPhone and iPad Run or destroy the vampires in this simple, single-screen game that lacks real bite.   | Read more »
The Shadow Sun gets a New Update, Goes o...
The Shadow Sun gets a New Update, Goes on Sale for the First Time Since its Release Posted by Tre Lawrence on April 17th, 2014 [ permalink ] | Read more »
Bullet Pea Review
Bullet Pea Review By Jordan Minor on April 17th, 2014 Our Rating: :: PEA SHOOTERUniversal App - Designed for iPhone and iPad Bullet Pea’s “jumps only” gameplay is novel in theory, but has problems in practice.   | Read more »
iOOTP Baseball 2014 Edition (Games)
iOOTP Baseball 2014 Edition 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Guide your favorite baseball team to glory! Out of the Park Baseball, the most realistic and best-selling... | Read more »

Price Scanner via MacPrices.net

Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more
Save up to $270 with Apple refurbished 13-inc...
The Apple Store has Apple Certified Refurbished October 2013 13″ Retina MacBook Pros available starting at $1099, with models up to $270 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more
Apple now offering refurbished iPad mini with...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays now available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free.... Read more
Microsoft Blinks – Drops Microsoft Office 365...
Microsoft has dropped the annual subscription fee for Microsoft Office 365 Personal – which is needed in order to create and edit documents in Microsoft Office for iPad. However, Apple’s iOS and OS X... Read more
New AVG Vault Apps for iOS and Android Help K...
AVG Technologies N.V. an online security company for 177 million active users, has announced the launch of its latest mobile application, AVG Vault. The free app introduces an innovative user... Read more
Free Local Carrot iPhone App Helps Find Fresh...
I love fresh vegetables. I’m not a vegan, although I was for several years in the 1980s, but fresh vegetables and other whole foods are still my dietary mainstays as a matter of taste rather than... Read more
CarSO Pro – Car Service and Finance Manager/O...
Lviv, Ukraine-based BM-Studios’ CarSO Pro is a tool to manage operations concerning your car. Never forget to change the oil or prolong the insurance for your car. Remember when you’ve done the car... Read more
Apple refurbished iPad Airs available startin...
Apple is now offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. The following Airs are available today: -... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Market Leader - Cincinnati...
…challenges of developing individuals, building teams, and affecting growth across Apple Stores. You demonstrate successful leadership ability - focusing on excellence Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.