Perhaps Apple was right to ignore UltraViolet
TweetFollow Us on Twitter

Perhaps Apple was right to ignore UltraViolet

In the past, I've felt that Apple should consider supporting UltraViolet. However, now I'm now so sure since the roll-out of the technology seems to have been flubbed.

UltraViolet is a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them. How? The "digital locker" solution purportedly keeps copies of films you've bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.

Sounds like a good idea, but so far it's not off to a great start. According to the "Associated Press" (, when the studio introduced its first movies on the new "UltraViolet" format in October, consumers were led to believe they could buy a DVD or Blu-ray, register their ownership of the movie on the UltraViolet website and then receive— at no extra cost — a digital version that could play on their computer, tablet or mobile phone. However, UltraViolet didn't work as advertised, the article says.

What went wrong? According to the "AP":

° Some users were confused because the process required them to register on the UltraViolet website as well as on another website called Flixster, a movie site owned by Warner Bros.

° Users had to install special software before they could view movies on their computers.

° UltraViolet didn't work as advertised for owners of Apple's iPhones and iPads.

The article says that, among thousands of posts about UltraViolet on social-media sites in the weeks following the Oct. 11 launch, only 3% of comments were positive, according to Fizziology, a company that tracks buzz related to Hollywood movie releases. Some 17% were negative and the rest were neutral. That's on par with the worst product receptions the firm has ever seen.

The message from Warner Bros. "seems to be as complicated as the sign-up process. Both would benefit from simplification," says Beth Monaghan, co-founder of public relations firm InkHouse. "If we've learned anything from Apple, it's that a simple message wins almost every time."

UltraViolet is backed by Warner Bros. and four other major studios. Walt Disney, the only major film studio not backing UltraViolet. Apple also hasn't announced support for UltraViolet. There's speculation that Apple and Disney are working on a competition technology called KeyChest.

With Keychest, no physical possession or media is to be involved. The media will live in the cloud and be available on-demand in a way similar to the way Google Docs are accessed. Users would simply enter their unique key and begin streaming their media.

"The easiest way to explain [Keyestl] is with an example and the most obvious to us is iTunes and Comcast," says engadget ( "Both companies offer video on demand and use their own DRM to prevent copying. If both participated in KeyChest -- this isn't studio based -- and we bought a movie on iTunes, the next time we hit up Comcast VOD we'd be able to watch the same movie without paying again. The genius of the idea is how simple it is, basically the participants report your purchases to the KeyChest and query it to see what else you bought."

Sounds like Keychest and Apple might make a good fit, especially since UltraViolet is off to a rocky start. And if Disney is no longer interested in Keychest (there are reports it's moved on to something called Disney All Access), Apple may be furthering the technology. Or it may come out with its own version of the technology -- one that will compete with UltraViolet, as well -- that will tie in with the ginormous data center it's built in North Carolina.

-- Dennis Sellers


Community Search:
MacTech Search:

Software Updates via MacUpdate

The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - “Oozes the polish that... | Read more »

Price Scanner via

Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more
Black Friday: Apple Watch for up to $100 off...
BLACK FRIDAY Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday. Below is a roundup of the deals being offered by authorized Watch resellers:... Read more
Black Friday: Target offers 6th Generation iP...
BLACK FRIDAY Save $40 to $60 on a 6th generation iPod touch at Target with free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: -... Read more
Black Friday: Walmart and Target offer iPod n...
BLACK FRIDAY Walmart has the 16GB iPod nano (various colors) on sale for $119.20 on their online store for a limited time. That’s $30 off MSRP. Choose free shipping or free local store pickup (if... Read more

Jobs Board

*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 42975010 Culver City, Califo ia, United States Posted: Oct. 2, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Site Read more
WiSE *Apple* Pay Quality Engineer - Apple (...
# WiSE Apple Pay Quality Engineer Job Number: 44313381 Santa Clara Valley, Califo ia, United States Posted: Nov. 13, 2015 Weekly Hours: 40.00 **Job Summary** Join our Read more
Holiday Retail Associate with *Apple* Knowl...
…and assertive.Someone who can troubleshoot iOS devices (iPhone and iPad) and Apple Mail issues.Someone who can offer solutions.Someone who can work weekends.Someone with Read more
*Apple* Systems Engineer (Mclean, VA and NYC...
Summary:Assist in providing strategic direction and technical leadership within the Apple portfolio, including desktops, laptops, and printing environment. This person Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.