Tablet owners increasingly viewing video on their devices
In more good news for Apple, new research from Research and Markets (http://www.researchandmarkets.com) reports that 50% of tablet owners are viewing not only feature-length movies on their device, but TV shows as well.
Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications, says the research group. Tablets, in particular, have become a primary video device, both inside and outside the home, says Keith Nissen, research director, Research and Markets.
As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility. Additional research findings include:
° Frequent mobile video users will more than triple over the next five years.
° Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed.
° Eight-six percent of smartphone/tablet users will view video on their mobile devices.
° Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home.
And, most importantly, for our favorite tech company: the average Apple household will have four Apple devices (the average Google Android household will have at least two Android devices).
-- Dennis Sellers