Greg's Bite: Siri, the Mother of Apple Robotics?
TweetFollow Us on Twitter

Greg's Bite: Siri, the Mother of Apple Robotics?

By Greg Mills

Siri, Apple's new sassy voice controlled digital assistant may actually be the foundation for the future for Apple. Robotics is a very broad technology that has a dramatic future and fits into what Apple does best. Science fiction and movies have popularized robots, but also given us a comic book concept of what in actuality is very real and not so human in most cases.

We remember futuristic movie robots from outer space like Gort, the robotic galactic cop seen in "The Day the Earth Stood Still." We love Mr. Data, the human simulation or android robot that has endearing humanity developing in his positronic brain.

The reality is more like robotic arms with spray guns attached that paint cars perfectly without taking a break. Robotic vacuum cleaners sucking up dust in set patterns on the floor without a human operator, a lawn mower run by a computer are less than practical robots actually sold but never popularized by consumer demand.

Cars are developing artificial intelligence and voice recognition features. Some very smart cars are being tested with cool features coming soon. Mix Siri with a car and you get the idea. Siri comes on with an announcement, "We will need to buy gas soon, there are some gas stations ahead with good prices if you get off at exit 45 and then go left." Cars are mechanical devices that already are seeing computers integrated. That area of technology is an Apple strong suit.

As human labor becomes more costly, the technology of industrial robotics becomes relatively more affordable. The advantages of robots are that they don't call in sick as often as humans, they don't go on strike and they can replicate complicated sequences of mechanical actions faster and with more precision than humans.

Foxconn's CEO recently threatened the minions of his Chinese assembly workers who were being too darn human, getting sick from chemicals, committing suicide and demanding more pay with being replaced by robots. That ought to fix em, he figured. The truth is, robotics in assembly lines have been replacing humans for years.

That a $3 a day Chinese worker could ever be replaced by a robotic device is more telling about the future of robotics than industrial relations or the cost of manual labor in China.

With Apple's strong suit being thinking outside the box, hardware that interacts with amazing software, simply the fixing on the notion of moving into robotics is all that stands between the Siri of today and Apple selling Mr. Data Androids, 20 years down the line.

The logical place for Apple to start is building iPhone, iPad and Mac robotic assembly lines in the US. Apple has a problem with a large portion of its money being stuck outside the US due to stupid tax codes that tax the heck out of earned money they bring home.

Part of the problem with our balance of trade deficit is that manufacturing Apple devices is so expensive in the US. It cost Apple about $7 to assemble an iPhone in China and about $60 to assemble the same iPhone in the US with human labor. If robotics could reduce the cost of product assembly here in the USA to match the cost of assembly in China, Apple products could have the "Made in the USA" sticker on them again. The economic consequences of that are tremendous. Some hiring would certainly occur as even a roboic assembly line requires humans who manage and keep it running smoothly.

Rather than buying the robotic assembly line, Apple could develop a Lego type modular system of robotic parts and control them with Apple brand differential controllers, software and computers they design for that purpose. There isn't much a pair of human hands can do that robotics can't replicate. Apple could use such systems for their own purposes and also sell the robotic devices to other companies that have similar assembly problems.

Beyond getting into robotics to solve their own industrial product assembly issues, further down line, some killer Apple consumer robotics products would certainly get launched. To me, it is much more in line with the "think different" mantra of Apple to get into robotics than for Apple to launch an Apple brand HDTV. With whatever cool added features, a TV set is still an expensive but commodity item at the end of the day. High margins are not part of the landscape in the TV manufacturing industry. That is why Apple sells Apple TV devices, they add the cool Apple technology to any TV and Apple stays out of low margin products.

Mixing Apple's emerging artificial intelligence expertise with a growth industry such as robotics makes perfect sense to me.

But that's Greg's Bite.

 
AAPL
$112.70
Apple Inc.
+0.92
MSFT
$47.84
Microsoft Corpora
+0.18
GOOG
$524.21
Google Inc.
+7.86

MacTech Search:
Community Search:

Software Updates via MacUpdate

NeoOffice 2014.6 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LibreOffice 4.3.5.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

DICETINY is coming to iOS in 2015
DICETINY is coming to iOS in 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Fakedice has announced that they’re bringing their digital board game DICETINY to iOS. | Read more »
Living Room 3D for IKEA Makes All In-App...
Living Room 3D for IKEA Makes All In-App Purchases Free Until 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Crossbow Warrior – The Legend of William...
Crossbow Warrior – The Legend of William Tell Review By Lee Hamlet on December 22nd, 2014 Our Rating: :: MISSES THE MARKUniversal App - Designed for iPhone and iPad Crossbow Warrior details the entertaining adventures of legendary... | Read more »
Workflow: Powerful Automation Made Simpl...
Workflow: Powerful Automation Made Simple Review By Campbell Bird on December 22nd, 2014 Our Rating: :: GO WITH THE FLOWUniversal App - Designed for iPhone and iPad This powerful app lets users accomplish multiple tasks at touch of... | Read more »
My Little Monster Review
My Little Monster Review By Jordan Minor on December 22nd, 2014 Our Rating: :: IT'S ALIVE!Universal App - Designed for iPhone and iPad What’s it worth to make your own monster?   | Read more »
Galaxy Trucker Pocket (Games)
Galaxy Trucker Pocket 1.0.8 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0.8 (iTunes) Description: Galaxy Truckers Wanted!================================================================= (5/5) "Galaxy Trucker isn’t... | Read more »
Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
Apple resellers offer free overnight shipping
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
Holiday sales continue: MacBook Airs for up t...
 B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sale continues: 13-inch Retina MacBoo...
 B&H Photo has new 13″ MacBook Pros on sale for up to $150 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz MacBook Pro: $979 save... Read more
Holiday sale continues: 15-inch Retina MacBoo...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $300 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Holiday sale: 13-inch 128GB MacBook Air for $...
 Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Best Buy has lowered their price on the 2014 13″ 2.6GHz/128GB Retina MacBook Pro to $1149.99 on their online store for a limited time. That’s $150 off MSRP and the lowest price available for this... Read more
Kodak Returns to CES With New Consumer Produ...
Former photography colossus Kodak is returning to CES for the first time in three years where the Kodak booth (#21818 South Hall 1) will showcase a wide range of innovative, imaging-related products... Read more
Invaluable Launches New Eponymously -Named A...
Invaluable, the world’s largest online live auction marketplace, hhas announced the official launch of the Invaluable app for iPad, now available for download in the iTunes App Store. Invaluable... Read more
IDC Reveals Worldwide Mobile Enterprise Appli...
International Data Corporation (IDC) last week hosted the IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions Web conference. The session provided organizations... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.