Computer price wars won't hurt the Mac
TweetFollow Us on Twitter

Computer price wars won't hurt the Mac

Jonny Evans of "Computerworld" recently pondered (http://macte.ch/a5Gcj) whether an impending price war between computer vendors such as Acer and Lenova will hurt Mac sales. I don't think so.

"In truth, this is a game Apple's been fighting a long, long, long, long time. Apple's Macs have never been the cheapest on the market, and even that short-term commitment to a sub-$500 Mac with the Mac mini and (earlier) the education-only eMac did little to dissuade PC purchasers that the company's kit is pricier than most," writes Evans.

However, when it comes to the Mac, as with all Apple products, most folks are willing to pay a little more for better quality. Mac sales have increased at record rates even during this dismal global economy. During the 12 months that ended in late June, the Mac brand achieved an impressive 22.86% gain in revenue for a total of $20.38 billion.

Apple sold 3.76 million Macs in its fiscal 2011 second quarter, which is 28% growth from the year-ago quarter. That's particularly impressive considering that the overall computer market contracted 3% in that period, according to the IDC research group. This was the 20th consecutive quarter that the Mac has outgrown the PC market overall.

And, in talking about the back-to-school buying season, Stephen Baker, vice president of industry analysis with NPD Group, told "AppleInsider" (http://www.appleinsider.com) that Apple's year-over-year growth seen this summer was aided by weak comparisons from sales in 2010. "Apple grew much faster than the Windows notebook market did," he said.

What's more, I'd argue that Macs are more expensive than PCs, at least in the long run. Last year in a talk with the folks at the The Enterprise Desktop Alliance (EDA) -- an organization designed to help IT departments integrate Macs into the corporate environment -- I found that their studies show that, while the initial cost of buying a Mac may be more than Windows systems, the long-term cost is a different story.

When it comes to Macs, the initial cost of purchase is higher, but the TCO (total cost of ownership) is less.

TCO s a financial estimate designed to help consumers and enterprise managers assess direct and indirect costs. It's a form of full cost accounting. When you figure in ease of use, less malware/viruses/spyware/etc. than on Windows, lower IT costs, ease of use, bundled software and more, Macs are, in the long run, a better buy.

In fact, a 2007 report noted that, when it comes to Macs verses PCs, the old adage that Macs are more expensive than PCs just isn't true -- unless you're looking at sub-US$600 systems -- which is, admittedly, what Evans was doing, at least in part. And a a 2006 report by Daniel Day Eran of "Roughly Drafted" concluded that owning and using Windows is five times more expensive than the Mac OS.


There may be more recent studies on TCO, but I'm not aware of them. However, Macs have come down at least a little in price since those articles were written. The question is, when purchasing technology, do you want to pay now or pay later? Except for the initial purchase price, straight financial considerations aside, when it comes to Windows, you'll pay both now and later.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhiteCap 6.6 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
VOX 2.8.14 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Paparazzi! 1.0b2 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Carbon Copy Cloner 4.1.13 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
TrailRunner 3.8.832 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VueScan 9.5.65 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Adobe Illustrator CC 2017 21.0.2 - Profe...
Illustrator CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Adobe Illustrator CC 2017 is the industry... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
Quicken 4.4.2 - Complete personal financ...
Quicken makes managing your money easier than ever. Whether paying bills, upgrading from Windows, enjoying more reliable downloads, or getting expert product help, Quicken's new and improved features... Read more
iDefrag 5.1.7 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more

5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »
Last week on PocketGamer
Welcome to a weekly feature looking back on the past seven days of coverage on our sister website, PocketGamer. It’s taken a while for 2017 to really get going, at least when it comes to the world of portable gaming. Thank goodness, then, for... | Read more »
ROME: Total War - Barbarian Invasion set...
To the delight of mobile strategy fans, Feral Interactive released ROME: Total War just a few months ago. Now the game's expansion, Barbarian Invasion is marching onto iPads as a standalone release. [Read more] | Read more »
Yuri (Games)
Yuri 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: It's night. Yuri opens his eyes. He wakes up in a strange forest.The small, courageous explorer rides on his bed on casters in this... | Read more »
Space schmup Xenoraid launches on the Ap...
10Tons Xenoraid is out today on the App Store, bringing some high-speed space action to your mobile gadgets just in time for the weekend. The company's last premium title, another sci-fi game titled Neon Chrome, did quite well for itself, so... | Read more »
Star Wars: Force Arena Beginner's G...
Star Wars: Force Arena joined the populous ranks of Star Wars games on mobile today. It's a two-lane MOBA starring many familiar faces from George Lucas's famed sci-fi franchise. As with most games of this nature, Force Arena can be a little obtuse... | Read more »
Mysterium: The Board Game (Games)
Mysterium: The Board Game 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: The official adaptation of the famous board game Mysterium! | Read more »
Sonny (Games)
Sonny 1.0.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.4 (iTunes) Description: Reimagined for iOS, cult-hit RPG Sonny brings challenging turn-based combat that requires strategy and mastery of each new skill to... | Read more »
Towaga (Games)
Towaga 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "It has been foretold that a masked being would stand atop the legendary Towaga Temple, dwelling among shadows to fulfil The Black Moon... | Read more »
Bubble Witch 3 Saga Guide: How to get th...
King's bringing its fairytale bubble-popping puzzler back for its 3rd outing in Bubble Witch 3 Saga. If you're familiar with the series, not much has changed here on the surface level, though you'll likely be pleased with the improvements. If you'... | Read more »

Price Scanner via MacPrices.net

New 2016 13-inch MacBook Pros on sale for up...
B&H Photo has the new 2016 13″ MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro... Read more
New 15-inch Touch Bar MacBook Pros in stock a...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Opera Announces Neon Concept Browser For Mac
Opera is inviting users to get a glimpse of what Opera for computers could become with its Opera Neon browser concept. Each Opera Neon feature is described as “an alternate reality” for the Opera... Read more
Tellini Releases TabView 3.0 Missing Tool fo...
Tellini has announced the release of TabView 3.0. TabView has been the first macOS viewer for PowerTab tablatures. PowerTab is a well-known and widely adopted tablature editor for Windows systems and... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Overstock.com has the 1.6GHz/128GB 13″ MacBook Air on sale for $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $869.99 $130 off MSRP Their price is the lowest... Read more
12-inch 32GB Space Gray iPad Pro on sale for...
B&H Photo has 12″ Space Gray 32GB WiFi Apple iPad Pros on sale for $55 off MSRP including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $744.44 $55 off... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Read more
Apple iMacs on sale for up to $120 off MSRP,...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more

Jobs Board

*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Manager -...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Retail - Multiple Positions- Crows N...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Los Angeles, CA Introduction: We have immediate job openings for several Desktop Support Technicians with one of our Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.