Computer price wars won't hurt the Mac
TweetFollow Us on Twitter

Computer price wars won't hurt the Mac

Jonny Evans of "Computerworld" recently pondered (http://macte.ch/a5Gcj) whether an impending price war between computer vendors such as Acer and Lenova will hurt Mac sales. I don't think so.

"In truth, this is a game Apple's been fighting a long, long, long, long time. Apple's Macs have never been the cheapest on the market, and even that short-term commitment to a sub-$500 Mac with the Mac mini and (earlier) the education-only eMac did little to dissuade PC purchasers that the company's kit is pricier than most," writes Evans.

However, when it comes to the Mac, as with all Apple products, most folks are willing to pay a little more for better quality. Mac sales have increased at record rates even during this dismal global economy. During the 12 months that ended in late June, the Mac brand achieved an impressive 22.86% gain in revenue for a total of $20.38 billion.

Apple sold 3.76 million Macs in its fiscal 2011 second quarter, which is 28% growth from the year-ago quarter. That's particularly impressive considering that the overall computer market contracted 3% in that period, according to the IDC research group. This was the 20th consecutive quarter that the Mac has outgrown the PC market overall.

And, in talking about the back-to-school buying season, Stephen Baker, vice president of industry analysis with NPD Group, told "AppleInsider" (http://www.appleinsider.com) that Apple's year-over-year growth seen this summer was aided by weak comparisons from sales in 2010. "Apple grew much faster than the Windows notebook market did," he said.

What's more, I'd argue that Macs are more expensive than PCs, at least in the long run. Last year in a talk with the folks at the The Enterprise Desktop Alliance (EDA) -- an organization designed to help IT departments integrate Macs into the corporate environment -- I found that their studies show that, while the initial cost of buying a Mac may be more than Windows systems, the long-term cost is a different story.

When it comes to Macs, the initial cost of purchase is higher, but the TCO (total cost of ownership) is less.

TCO s a financial estimate designed to help consumers and enterprise managers assess direct and indirect costs. It's a form of full cost accounting. When you figure in ease of use, less malware/viruses/spyware/etc. than on Windows, lower IT costs, ease of use, bundled software and more, Macs are, in the long run, a better buy.

In fact, a 2007 report noted that, when it comes to Macs verses PCs, the old adage that Macs are more expensive than PCs just isn't true -- unless you're looking at sub-US$600 systems -- which is, admittedly, what Evans was doing, at least in part. And a a 2006 report by Daniel Day Eran of "Roughly Drafted" concluded that owning and using Windows is five times more expensive than the Mac OS.


There may be more recent studies on TCO, but I'm not aware of them. However, Macs have come down at least a little in price since those articles were written. The question is, when purchasing technology, do you want to pay now or pay later? Except for the initial purchase price, straight financial considerations aside, when it comes to Windows, you'll pay both now and later.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VOX 2.8.6 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
MacUpdate Desktop 6.1.3 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click app installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on... Read more
ExpanDrive 5.4.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Espionage 3.6.6 - Simple, state-of-the-a...
Espionage offers state-of-the-art encryption and plausible deniability for your confidential data. Sometimes, encrypting your data isn't enough to protect it. That's why Espionage 3 goes beyond data... Read more
Pinegrow Web Designer 2.94 - Mockup and...
Pinegrow Web Designer is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation, Angular JS, and... Read more
1Password 6.3.3 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Sublime Text 3126 - Sophisticated text e...
Sublime Text is a sophisticated text editor for code, markup, and prose. You'll love the slick user interface, extraordinary features, and amazing performance. Features Goto Anything. Use Goto... Read more
ForkLift 3.0 Beta 2 - Powerful file mana...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
OmniFocus 2.7.1 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
CleanApp 5.1.1 - Application deinstaller...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more

Banner Saga 2 (Games)
Banner Saga 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The epic award winning story-based role-playing game continues its emotional journey across a breaking world. Lead your Viking... | Read more »
Concrete Jungle (Games)
Concrete Jungle 1.16 Device: iOS Universal Category: Games Price: $4.99, Version: 1.16 (iTunes) Description: A follow up to the puzzle hit 'MegaCity'! Concrete Jungle is a new take on the city building genre that swaps micro-... | Read more »
5 great apps for the budget traveller
Travelling abroad, or even within your home country, has never been easier thanks to our handy smartphone companions. There are hundreds of apps on the market that promise to make your world journeys hassle-free, but we've selected five of the... | Read more »
Zip—Zap (Games)
Zip—Zap 1.01 Device: iOS Universal Category: Games Price: $1.99, Version: 1.01 (iTunes) Description: Touch to contract.Release to let go.Bring the clumsy mechanical beings home. · · · over 100 levelsno adsno in-app-purchases Zip—... | Read more »
Paperback: The Game (Games)
Paperback: The Game 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: You are an author trying to finish kitschy paperback novels. Complete Westerns, Science Fiction, Romance or even a Crime... | Read more »
How to Rule With a Firm Hand in My Majes...
My Majesty is a kingdom management sim not unlike August’s magisterial hit, Reigns. It’s essentially a reskin of developer Tigrido’s previous management sim, Dictator. As supreme ruler of the land, you must consult with a number of subjects to... | Read more »
Our 5 Favorite iMessage Sticker Packs
At long last, iMessage joins the ranks of messaging apps the likes of LINE and Whatsapp, adding an impressive collection of stickers. They’re a great way to add a little something extra to your daily conversations. [Read more] | Read more »
How to get past Vulture Island's tr...
Vulture Island is a colorful and quirky mish-mash of platforming and puzzles. It’s creative and fresh, but sometimes the game can throw a curveball at you, leaving you stuck as to how you should progress. These tips will help you explore smoothly... | Read more »
The new Clash of Kings is just for Weste...
If you’ve played the original Clash of Kings, you’ll probably recognise the city building, alliance forging and strategic battles in Clash of Kings: The West. What sets this version apart is that it’s tailor made for a Western audience and the... | Read more »
Frost - Survival card game (Games)
Frost - Survival card game 1.12.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.12.1 (iTunes) Description: *Warning: the game will work on iPhone 5C and above and iPad Pro / 4. Other devices are not supported* | Read more »

Price Scanner via MacPrices.net

Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
13-inch 2.5GHz MacBook Pro available for $928...
Overstock has the 13″ 2.5GHz MacBook Pro available for $927.99 including free shipping. Their price is $171 off MSRP. Read more
Buying McLaren Would Give Apple Instant Car C...
Apple “iCar” rumors have waxed and waned over the years, piquing interest and speculation as to whether Apple is seriously interested in getting into the automotobile business, either in a joint... Read more
Aetna to Transform Members’ Consumer Health E...
Health care benefits company Aetna, which has an estimated 46.3 million clients, today announced a new initiative to revolutionize members consumer health experience by combining the power of iOS... Read more
USB-IF Announces USB Audio Device Class 3.0 S...
USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced the USB Audio Device Class 3.0 specification to establish USB Audio over... Read more
Clearance 12-inch 1.2GHz Retina MacBooks, App...
Apple has Certified Refurbished 2015 12″ 1.2GHz Retina MacBooks available for $1189, or $410 off original MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free... Read more
Logitech SmartDock and Skype For Business Com...
Logitech has announced Logitech SmartDock, an AV meeting room solution designed in collaboration with Microsoft. Logitech SmartDock works with Skype for Business and qualified devices, including... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899.99 $... Read more
Apple Macs and iPads available for up to $300...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more

Jobs Board

*Apple* Retail - Multiple Positions- Raleigh...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
User Support Specialist *Apple* Product Spe...
…Description:Ciber, Inc. is seeking a User Support Specialist - Apple Product Support in Nashville, TN!Responsibilities:Support, implementation, and upgrade of Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.