Computer price wars won't hurt the Mac
TweetFollow Us on Twitter

Computer price wars won't hurt the Mac

Jonny Evans of "Computerworld" recently pondered (http://macte.ch/a5Gcj) whether an impending price war between computer vendors such as Acer and Lenova will hurt Mac sales. I don't think so.

"In truth, this is a game Apple's been fighting a long, long, long, long time. Apple's Macs have never been the cheapest on the market, and even that short-term commitment to a sub-$500 Mac with the Mac mini and (earlier) the education-only eMac did little to dissuade PC purchasers that the company's kit is pricier than most," writes Evans.

However, when it comes to the Mac, as with all Apple products, most folks are willing to pay a little more for better quality. Mac sales have increased at record rates even during this dismal global economy. During the 12 months that ended in late June, the Mac brand achieved an impressive 22.86% gain in revenue for a total of $20.38 billion.

Apple sold 3.76 million Macs in its fiscal 2011 second quarter, which is 28% growth from the year-ago quarter. That's particularly impressive considering that the overall computer market contracted 3% in that period, according to the IDC research group. This was the 20th consecutive quarter that the Mac has outgrown the PC market overall.

And, in talking about the back-to-school buying season, Stephen Baker, vice president of industry analysis with NPD Group, told "AppleInsider" (http://www.appleinsider.com) that Apple's year-over-year growth seen this summer was aided by weak comparisons from sales in 2010. "Apple grew much faster than the Windows notebook market did," he said.

What's more, I'd argue that Macs are more expensive than PCs, at least in the long run. Last year in a talk with the folks at the The Enterprise Desktop Alliance (EDA) -- an organization designed to help IT departments integrate Macs into the corporate environment -- I found that their studies show that, while the initial cost of buying a Mac may be more than Windows systems, the long-term cost is a different story.

When it comes to Macs, the initial cost of purchase is higher, but the TCO (total cost of ownership) is less.

TCO s a financial estimate designed to help consumers and enterprise managers assess direct and indirect costs. It's a form of full cost accounting. When you figure in ease of use, less malware/viruses/spyware/etc. than on Windows, lower IT costs, ease of use, bundled software and more, Macs are, in the long run, a better buy.

In fact, a 2007 report noted that, when it comes to Macs verses PCs, the old adage that Macs are more expensive than PCs just isn't true -- unless you're looking at sub-US$600 systems -- which is, admittedly, what Evans was doing, at least in part. And a a 2006 report by Daniel Day Eran of "Roughly Drafted" concluded that owning and using Windows is five times more expensive than the Mac OS.


There may be more recent studies on TCO, but I'm not aware of them. However, Macs have come down at least a little in price since those articles were written. The question is, when purchasing technology, do you want to pay now or pay later? Except for the initial purchase price, straight financial considerations aside, when it comes to Windows, you'll pay both now and later.

-- Dennis Sellers

 
AAPL
$100.86
Apple Inc.
-0.77
MSFT
$46.76
Microsoft Corpora
+0.52
GOOG
$579.95
Google Inc.
+6.85

MacTech Search:
Community Search:

Software Updates via MacUpdate

Capture One Pro 8.0.0.433 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Adobe Acrobat Pro 11.0.09 - Powerful PDF...
Adobe Acrobat allows users to communicate and collaborate more effectively and securely. Unify a wide range of content in a single organized PDF Portfolio. Collaborate through electronic document... Read more
Adobe Reader 11.0.09 - View PDF document...
Adobe Reader allows users to view PDF documents. You may not know what a PDF file is, but you've probably come across one at some point. PDF files are used by companies and even the IRS to... Read more
iFFmpeg 4.6.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
NTFS 11.3.62 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
OS X Yosemite 10.10 DP8 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. You can also sign up for the free OS X Beta Program to download and preview public beta... Read more
FotoMagico 4.5 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Screenshot Path 1.2.1 - Change the defau...
Screenshot Path lets you change the folder where OS X saves screenshots. Screenshots are saved by default to the user’s desktop. This is handy for the occasional screenshot but those looking to take... Read more
Fantastical 1.3.16 - Create calendar eve...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
GIMP 2.8.14 - Powerful, free image editi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more

Latest Forum Discussions

See All

Zynga Unveils First Look at Looney Tunes...
Zynga Unveils First Look at Looney Tunes Dash! Posted by Ellis Spice on September 16th, 2014 [ permalink ] Be vewy, vewy qwiet. I’m hunting wunners featuwing wabbits, and luckily, it’s duck season wunner season. | Read more »
Guardians on the Go – How to Connect to...
At this point I’m relatively certain most of the country is familiar with Destiny. And for those looking to augment their game a bit, Bungie has changed their Bungie Mobile Companion App to Destiny Companion. | Read more »
Kunin Review
Kunin Review By Jordan Minor on September 16th, 2014 Our Rating: :: SHURIKEN DO ITUniversal App - Designed for iPhone and iPad Kunin is a nervous test of ninja reflexes.   Developer: Dodreams Price: FREE Version Reviewed: 1.0.1... | Read more »
4 KEMCO Titles are Just $0.99 for a Limi...
4 KEMCO Titles are Just $0.99 for a Limited Time Posted by Jessica Fisher on September 16th, 2014 [ permalink ] KEMCO RPGs Destiny Fantasia, Infinite Dunamis, Bonds of the Sk | Read more »
Introducing Flash, the Latest Wearable F...
Introducing Flash, the Latest Wearable Fitness Monitor from Misfit Posted by Jessica Fisher on September 16th, 2014 [ permalink ] The Misfit Flash is the newly-released fitness and sleep monitor from | Read more »
Hyper Trip Review
Hyper Trip Review By Jennifer Allen on September 16th, 2014 Our Rating: :: HYPER TWITCHYUniversal App - Designed for iPhone and iPad Tough and unforgiving, Hyper Trip is a bit like Snake – if Snake was really harsh.   | Read more »
Collectible Card Game Earthcore: Shatter...
Collectible Card Game Earthcore: Shattered Elements is Set to Arrive on iOS in 2015 Posted by Ellis Spice on September 16th, 2014 [ permalink ] Polish developers | Read more »
Boogey Boy Review
Boogey Boy Review By Jennifer Allen on September 16th, 2014 Our Rating: :: PRETTY BUT BASICUniversal App - Designed for iPhone and iPad It looks delightful but lack of Game Center support and more variety really affects the fun... | Read more »
Vizzywig 4K (Photography)
Vizzywig 4K 1.0 Device: iOS iPhone Category: Photography Price: $999.99, Version: 1.0 (iTunes) Description: REQUIRES: iOS 7 on iPhone 5S with 32GB or 64GB. (Do not use iOS 8)The world's FIRST mobile 4K video capture, editing and... | Read more »
The Sleeping Prince Review
The Sleeping Prince Review By Jennifer Allen on September 15th, 2014 Our Rating: :: RESTRICTIVE KINGDOM SAVINGUniversal App - Designed for iPhone and iPad The Sleeping Prince looks and feels great to play, but its lack of peril and... | Read more »

Price Scanner via MacPrices.net

Sprint offers 16GB iPad mini for $199.99 with...
Sprint is offering 1st generation 16GB iPad minis for $199.99 with a 2-year service agreement. Standard MSRP for this iPad is $429. Their price is the lowest available for this model. Read more
2.5GHz Mac mini remains on sale for $549, sav...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Apple refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
13″ 2.5GHz MacBook Pro offered for $100 off M...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Free GIMP Professional Grade Graphics App Ver...
The latest 2.8.14 version of the oddly-named GIMP (acronym for: GNU Image Manipulation Program) open source, high-end image editing and creation alternative to Adobe’s Photoshop and refuge from... Read more
Apple Announces Record Pre-orders for iPhone...
Apple has released metrics showing a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, with over four million sold in the first 24 hours. Demand for the new iPhones exceeds the... Read more
10% off iPhone 6 and 6 Plus Otterbox cases
Get 10% off on popular Otterbox iPhone 6 and iPhone 6 Plus cases at MacMall through September 19th. Use code OTTERBOX10 to see the discount. Read more
15-inch MacBook Pros on sale for up to $125 o...
Amazon has the new 2014 15″ Retina MacBook Pros on sale for up to $125 off MSRP including free shipping: - 15″ 2.2GHz Retina MacBook Pro: $1899.99 save $100 - 15″ 2.5GHz Retina MacBook Pro: $2374... Read more
27-inch 3.2GHz iMac on sale for $1698, $101 o...
Abt has the 27″ 3.2GHz iMac on sale for $1698 including free shipping. Their price is $101 off MSRP. Read more
More To Making A Larger iPad Than Expanded Sc...
CNET’s Ross Rubin has posted a thoughtful analysis of prospects for a larger display iPad Pro, noting that Microsoft and Samsung currently have the large-display touchscreen tablet category to... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.