Ultraviolet, iTunes and the Apple-shaped hole
TweetFollow Us on Twitter

Ultraviolet, iTunes and the Apple-shaped hole

While seamless device portability for high quality content has become the hallmark of successful digital media strategies, Ultraviolet -- a competing digital content and device ecosystem to iTunes -- must address a range of challenges if it's to drive meaningful consumer adoption, according to a new study from the Strategy Analytics Digital Media service (http://www.strategy.com).

The broadly-backed Ultraviolet initiative may struggle in the face of Apple dominance in the digital media content and device landscape, according to the research group. The question is: does Apple have a viable alternative? iTunes, in its present form, isn't. Apple and Disney aren't part of the Ultraviolet alliance and are purportedly teaming up for a competing solution called KeyChest.

“Given the scale of the challenges facing Ultraviolet it is just as well that the strengths and capabilities of its backers are the most impressive ever seen in a CE and media industry consortium," says Ed Barton, Director of the Strategy Analytics Digital Media Service (DMS). "To drive consumer adoption, Ultraviolet will have to offer a frictionless experience across multiple content and device vendors. In the face of entrenched and fierce competition, Ultraviolet will have to offer a clear and convincing answer to the question many consumers will naturally pose: Why use it?”

According to this latest Strategy Analytics Insight Ultraviolet faces a significant challenge to convince consumers to shift away from established services such as iTunes. The shadow of uncertainty arising from the absence of Apple from the DECE consortium behind Ultraviolet means that the market can't be certain about whether Ultraviolet-enabled content will work on Apple devices or whether iTunes will sell UV-enabled content.

"The emergence of Ultraviolet will up the competitive stakes in the provision of digital media lockers and cloud-based content distribution," says Barton. "However a lack of compatibility with Apple devices or iTunes will discourage the highest spending digital media customer base from using Ultraviolet content which in turn impacts the value proposition. Consumers love content which offers seamless device portability and have already demonstrated this in their spending: in the absence of cooperation from Apple, Ultraviolet must surpass what is already available from competitors (and, of course, from pirated media) in order to deliver the results such a consortium deserves.”

It would be to everyone's benefit if there was some sort of "marriage" between iTunes and Ultraviolet. Some at the major film studios want to take advantage of UltraViolet to prevent DVD libraries from being rendered obsolete in a format upgrade.

Some back ground: in July 2010, a group of media and electronics companies have announced an agreement on an all-formats system called UltraViolet for digital downloads. The single standard will, at least in theory, allow the consumer to purchase films to be viewed on any device -- a computer, smartphone, game console, Blu-ray player, and television. And it sounds like something Apple would like, but that remains to be seen.

Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies. The only holdouts as far as I know are the Walt Disney Company and Apple.


According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a digital rights locker and allow them to manage all of their UltraViolet-branded content, regardless of where it was purchased. UltraViolet is designed for UltraViolet-enabled movies and TV shows to be available in traditional physical stores, online movie stores, and on the growing number of web-based services that let consumers download content through game consoles, smart phones, Internet-connected TVs and Blu-ray players -- as well the new devices being invented every day.

With UltraViolet, due to start rolling this spring, consumers will purportedly be able to shop at their choice of participating retailers -- including stores with whom they already have relationships. A few clicks will link a retail account to the UltraViolet Account. Then consumers simply shop as usual; when they make purchases, a right is automatically added to their UltraViolet Account, unlocking the benefits of UltraViolet.

UltraViolet is designed with families in mind, according to the DECE. Multiple UltraViolet devices can share a single UltraViolet Account, which means that Bobby’s smart phone, Sally’s laptop, Jimmy’s game console and Mom & Dad’s TV can all access the same UltraViolet content.


The UltraViolet experience will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet Account, free of charge, via one of the participating UltraViolet service providers or through the UltraViolet web site. Once created, this account will purportedly allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

One feature being discussed at UV calls for asking users to load their DVDs into their computers so UV can scan them and verify they possess the movies. After verification, UV would place a copy of the film in the person's digital locker. That makes sense. Typically, when media sectors have changed distribution formats, consumers are forced to shell out more money to update existing libraries. VHS tapes couldn't play on DVD players and CD players were incompatible with vinyl albums.

Despite some glitches, UV has enormous potential. Let's hope that Apple gets on board -- unless it and Disney have an even better solution with KeyChest.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Quicken 4.4.3 - Complete personal financ...
Quicken makes managing your money easier than ever. Whether paying bills, upgrading from Windows, enjoying more reliable downloads, or getting expert product help, Quicken's new and improved features... Read more
Apple Safari 10.0.3 - Apple's Web b...
Note: The direct download link is currently unavailable. It is available in the OS X 10.11.6 release, as well as in the Apple Security Updates. Apple Safari is Apple's web browser that comes with OS... Read more
Apple iTunes 12.5.5 - Play Apple Music a...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Apple macOS Sierra 10.12.3 - The latest...
With Apple macOS Sierra, Siri makes its debut on Mac, with new features designed just for the desktop. Your Mac works with iCloud and your Apple devices in smart new ways, and intelligent... Read more
Lyn 1.8.5 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
iClock Pro 3.4.7 - Customize your menuba...
iClock Pro is a menu bar replacement clock for Apple's default clock. iClock Pro is an update, total rewrite and improvement to the popular iClock. Have the day, date and time in different fonts and... Read more
Opera 42.0.2393.137 - High-performance W...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Apple Security Update 2016-003 Supplemen...
Apple Security Update is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.com/kb/... Read more
Apple iOS 10.2.1 - The latest version of...
iOS 10 is the biggest release of iOS ever. A massive update to Messages brings the power of the App Store to your conversations and makes messaging more personal than ever. Find your route with... Read more
BetterTouchTool 1.992 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

Clash Royale gets some serious balance u...
| Read more »
Ironhide Game Studio prepares for a busy...
Kingdom Rush breathed fresh life into the tired tower defense genre way back in 2012. The game was a robust challenge that somehow managed to lift you up, rather than leaving you feeling crushed and hopeless. The rich array of unit types and... | Read more »
Collect pets and sling arrows in Arcane...
Mobile gaming is a crowded market, but regular updates are a good way to keep us attention-short players keen. The brand new content in Arcane Online is a prime example. Published by Japanese developer Gala, Arcane Online is a fantasy MMO that... | Read more »
Super Mario Run dashes onto Android in M...
Super Mario Run was one of the biggest mobile launches in 2016 before it was met with a lukewarm response by many. While the game itself plays a treat, it's pretty hard to swallow the steep price for the full game. With that said, Android users... | Read more »
WarFriends Beginner's Guide: How to...
Chillingo's new game, WarFriends, is finally available world wide, and so far it's a refreshing change from common mobile game trends. The game's a mix of tower defense, third person shooter, and collectible card game. There's a lot to unpack here... | Read more »
Super Gridland (Entertainment)
Super Gridland 1.0 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: Match. Build. Survive. "exquisitely tuned" - Rock Paper Shotgun No in-app purches, and no ads! | Read more »
Red's Kingdom (Games)
Red's Kingdom 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Mad King Mac has kidnapped your father and stolen your golden nut! Solve puzzles and battle goons as you explore and battle your... | Read more »
Turbo League Guide: How to tame the cont...
| Read more »
Fire Emblem: Heroes coming to Google Pla...
Nintendo gave us our first look at Fire Emblem: Heroes, the upcoming mobile Fire Emblem game the company hinted at last year. Revealed at the Fire Emblem Direct event held today, the game will condense the series' tactical RPG combat into bite-... | Read more »
ReSlice (Music)
ReSlice 1.0 Device: iOS Universal Category: Music Price: $9.99, Version: 1.0 (iTunes) Description: Audio Slice Machine Slice your audio samples with ReSlice and create flexible musical atoms which can be triggered by MIDI notes or... | Read more »

Price Scanner via MacPrices.net

Deal alert! 13-inch 2.0GHz MacBook Pros for $...
B&H Photo has the new 2016 13″ 2.0GHz non-Touch Bar MacBook Pros in stock today and on sale for $225 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro... Read more
Free LibreOffice Portable 5.2.4 Complete Offi...
PortableApps.com and The Document Foundation have announce the release of LibreOffice Portable 5.2.4. LibreOffice Portable is an Open Source full-featured office suite — including a word processor,... Read more
Apple Planning Three New Tablets For 2017 – D...
Digitimes’ Rebecca Kuo and Joseph Tsai say that unnamed insider sources report Apple having three new tablets in the pipeline for 2017 release: a 9.7-inch model with a friendly price range, a new mid... Read more
Roundup of 15-inch Touch Bar MacBook Pro sale...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Apple refurbished iPad Pros available for up...
Apple has Certified Refurbished 9″ and 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 9″... Read more
16GB iPad Air 2, Apple refurbished, available...
Apple has Certified Refurbished 16GB iPad Air 2s available for $319 including free shipping. A standard Apple one-year is included. Their price is $60 off original MSRP for this model. Read more
Apple iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
Save up to $350 with Apple Certified Refurbis...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
2015 12-inch Retina MacBooks, Apple refurbish...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available for up to $410 off original MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more

Jobs Board

*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Manhattan, NY Introduction: We have immediate job openings for several Desktop Support Technicians with one of our most Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Stamford, CT We have immediate job openings for several Desktop Support Technicians with one of our most well-known Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 54692472 Culver City, California, United States Posted: Jan. 19, 2017 Weekly Hours: 40.00 **Job Summary** The Apple Read more
*Apple* macOS Systems Integration Administra...
…most exceptional support available in the industry. SCI is seeking an Junior Apple macOS systems integration administrator that will be responsible for providing Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.