Ultraviolet, iTunes and the Apple-shaped hole
TweetFollow Us on Twitter

Ultraviolet, iTunes and the Apple-shaped hole

While seamless device portability for high quality content has become the hallmark of successful digital media strategies, Ultraviolet -- a competing digital content and device ecosystem to iTunes -- must address a range of challenges if it's to drive meaningful consumer adoption, according to a new study from the Strategy Analytics Digital Media service (http://www.strategy.com).

The broadly-backed Ultraviolet initiative may struggle in the face of Apple dominance in the digital media content and device landscape, according to the research group. The question is: does Apple have a viable alternative? iTunes, in its present form, isn't. Apple and Disney aren't part of the Ultraviolet alliance and are purportedly teaming up for a competing solution called KeyChest.

“Given the scale of the challenges facing Ultraviolet it is just as well that the strengths and capabilities of its backers are the most impressive ever seen in a CE and media industry consortium," says Ed Barton, Director of the Strategy Analytics Digital Media Service (DMS). "To drive consumer adoption, Ultraviolet will have to offer a frictionless experience across multiple content and device vendors. In the face of entrenched and fierce competition, Ultraviolet will have to offer a clear and convincing answer to the question many consumers will naturally pose: Why use it?”

According to this latest Strategy Analytics Insight Ultraviolet faces a significant challenge to convince consumers to shift away from established services such as iTunes. The shadow of uncertainty arising from the absence of Apple from the DECE consortium behind Ultraviolet means that the market can't be certain about whether Ultraviolet-enabled content will work on Apple devices or whether iTunes will sell UV-enabled content.

"The emergence of Ultraviolet will up the competitive stakes in the provision of digital media lockers and cloud-based content distribution," says Barton. "However a lack of compatibility with Apple devices or iTunes will discourage the highest spending digital media customer base from using Ultraviolet content which in turn impacts the value proposition. Consumers love content which offers seamless device portability and have already demonstrated this in their spending: in the absence of cooperation from Apple, Ultraviolet must surpass what is already available from competitors (and, of course, from pirated media) in order to deliver the results such a consortium deserves.”

It would be to everyone's benefit if there was some sort of "marriage" between iTunes and Ultraviolet. Some at the major film studios want to take advantage of UltraViolet to prevent DVD libraries from being rendered obsolete in a format upgrade.

Some back ground: in July 2010, a group of media and electronics companies have announced an agreement on an all-formats system called UltraViolet for digital downloads. The single standard will, at least in theory, allow the consumer to purchase films to be viewed on any device -- a computer, smartphone, game console, Blu-ray player, and television. And it sounds like something Apple would like, but that remains to be seen.

Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies. The only holdouts as far as I know are the Walt Disney Company and Apple.


According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a digital rights locker and allow them to manage all of their UltraViolet-branded content, regardless of where it was purchased. UltraViolet is designed for UltraViolet-enabled movies and TV shows to be available in traditional physical stores, online movie stores, and on the growing number of web-based services that let consumers download content through game consoles, smart phones, Internet-connected TVs and Blu-ray players -- as well the new devices being invented every day.

With UltraViolet, due to start rolling this spring, consumers will purportedly be able to shop at their choice of participating retailers -- including stores with whom they already have relationships. A few clicks will link a retail account to the UltraViolet Account. Then consumers simply shop as usual; when they make purchases, a right is automatically added to their UltraViolet Account, unlocking the benefits of UltraViolet.

UltraViolet is designed with families in mind, according to the DECE. Multiple UltraViolet devices can share a single UltraViolet Account, which means that Bobby’s smart phone, Sally’s laptop, Jimmy’s game console and Mom & Dad’s TV can all access the same UltraViolet content.


The UltraViolet experience will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet Account, free of charge, via one of the participating UltraViolet service providers or through the UltraViolet web site. Once created, this account will purportedly allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

One feature being discussed at UV calls for asking users to load their DVDs into their computers so UV can scan them and verify they possess the movies. After verification, UV would place a copy of the film in the person's digital locker. That makes sense. Typically, when media sectors have changed distribution formats, consumers are forced to shell out more money to update existing libraries. VHS tapes couldn't play on DVD players and CD players were incompatible with vinyl albums.

Despite some glitches, UV has enormous potential. Let's hope that Apple gets on board -- unless it and Disney have an even better solution with KeyChest.

-- Dennis Sellers

 
AAPL
$531.70
Apple Inc.
+0.53
MSFT
$39.99
Microsoft Corpora
+0.05
GOOG
$534.81
Google Inc.
+6.19

MacTech Search:
Community Search:

Software Updates via MacUpdate

TeamViewer 9.0.28116 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds, or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for... Read more
Viber 4.1.0 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device,... Read more
Apple iOS 7.1.1 - The latest version of...
The latest version of iOS can be downloaded through iTunes. Apple iOS 7 brings an all-new design and all-new features. Simplicity Simplicity is often equated with minimalism. Yet true simplicity is... Read more
1Password 4.3 - Powerful password manage...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Lens Blur 1.3.0 - True out-of-focus boke...
Let Lens Blur transform your existing photo into true SLR-quality out-of-focus bokeh effect! Everyone needs a gorgeous personalized background for a social profile, blog, Web/UI design, presentation... Read more
VMware Fusion 6.0.3 - Run Windows apps a...
VMware Fusion allows you to create a Virtual Machine on your Mac and run Windows (including Windows 8.1) and Windows software on your Mac. Run your favorite Windows applications alongside Mac... Read more
Tweetbot 1.5.1 - Popular iOS twitter cli...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more

Latest Forum Discussions

See All

Zeebox is Now Beamly TV – Still Offers t...
Zeebox is Now Beamly TV – Still Offers the Same Social Networking TV Fun, Plus a New Look Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
Bandai Namco Unveils Upcoming Slate of M...
At their recent Global Gamers’ Day event, Bandai Namco was largely focused on their console and PC offerings for the upcoming year. However mobile still had a small presence, with some upcoming titles revealed by the company – though few were in a... | Read more »
The Story Behind Grammar Girl’s Grammar...
Learning is so much more rewarding when it’s also fun. That’s part of the reason why recent educational app, Grammar Pop HD, garnered such a positive review from us last week. The brainchild of Mignon Fogarty, otherwise known as Grammar Girl, we... | Read more »
Pinnacle Studio for iPhone Review
Pinnacle Studio for iPhone Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: SIMPLY POWERFULiPhone App - Designed for the iPhone, compatible with the iPad Video editing while on the move has never been so convenient.   | Read more »
Taste Savant Review
Taste Savant Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: TASTY RECOMMENDATIONSiPhone App - Designed for the iPhone, compatible with the iPad In need of some new restaurant recommendations? This app will be ideal,... | Read more »
Where’s My Water? Featuring XYY Adds Mor...
Where’s My Water? Featuring XYY Adds More Than Just Sheep to the Liquid Physics Puzzler Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
FarmVille 2: Country Escape Review
FarmVille 2: Country Escape Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: STEADY FARMINGUniversal App - Designed for iPhone and iPad FarmVille is bigger and brighter than ever before, but don’t expect it to sway you... | Read more »
Doctor Who: Legacy receives big update,...
Doctor Who: Legacy receives big update, adds Perk System and more Posted by Tre Lawrence on April 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Strongarm Universal Mount Hardware Revie...
Made by: Viatek Price: $14.99 for 2 Hardware/iOS Integration Rating: 3.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 3.75 out of 5 stars Build Quality Rating: 3.5 out of 5 stars Overall Rating: 3.69 out of 5 stars | Read more »
Boxer Review
Boxer Review By Campbell Bird on April 21st, 2014 Our Rating: :: KO YOUR INBOXUniversal App - Designed for iPhone and iPad Turn your inbox into a task list or tune it to your own needs with this highly customizable, user friendly... | Read more »

Price Scanner via MacPrices.net

Updated iPad Price Trackers
We’ve updated our iPad Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers. Using a mobile device? We’ve also updated... Read more
Everything You Wanted To Know And Probably Mo...
Macworld UK’s Lou Hattersley takes a look inside Apple’s A7 System On Chip (SoC) , noting that its processor module is much more powerful than other smartphone chipsets. He notes that the A7 was a... Read more
Mavericks Now Runs Half Of Internet Connected...
Computerworld’s Greg Keizer reports that half of all Macs that went online in March were running OS X Mavericks with Version 10.9 accounting for the largest adoption percentage of any individual OS X... Read more
WinZip Mac 3 Simplifies Cloud Sharing And Pri...
WinZip has announced WinZip Mac 3, a new file sharing app that makes it simple to manage, protect and share files across email and the cloud. With direct support for Dropbox and Google Drive,... Read more
2.5GHz Mac mini, Apple refurbished, available...
The Apple Store has Apple Certified Refurbished 2.5GHz Mac minis available for $509, $90 off MSRP. Apple’s one-year warranty is included, and shipping is free. Read more
13-inch MacBook Pro, Apple refurbished, avail...
The Apple Store continues to offer Apple Certified Refurbished 13″ 2.5GHz MacBook Pros (4GB RAM/500GB HD) for $999 which is $200 off MSRP. Apple’s one-year warranty is included, and shipping is free. Read more
15-inch MacBook Pros (refurbished) available...
The Apple Store has Apple Certified Refurbished October 2013 15″ Retina MacBook Pros available starting at $1699, with models up to $400 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more
$100 off cellular iPad minis plus free $20 gi...
Best Buy is discounting cellular iPad minis with Retina Displays by $100 on their online store for a limited time. They’ll also throw in a free $20 Best Buy gift card. Choose free shipping or free... Read more
Updated Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Apple refurbished MacBook Airs available for...
The Apple Store has Apple Certified Refurbished 2013 MacBook Airs available for up to $200 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Inc. Research Data Specialist - Appl...
…of Worldwide Market Research & Intelligence. The team is responsible for conducting Apple branded consumer market research. It is also responsible for analyzing data Read more
*Apple* Automotive Parts Department position...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.