Ultraviolet, iTunes and the Apple-shaped hole
TweetFollow Us on Twitter

Ultraviolet, iTunes and the Apple-shaped hole

While seamless device portability for high quality content has become the hallmark of successful digital media strategies, Ultraviolet -- a competing digital content and device ecosystem to iTunes -- must address a range of challenges if it's to drive meaningful consumer adoption, according to a new study from the Strategy Analytics Digital Media service (http://www.strategy.com).

The broadly-backed Ultraviolet initiative may struggle in the face of Apple dominance in the digital media content and device landscape, according to the research group. The question is: does Apple have a viable alternative? iTunes, in its present form, isn't. Apple and Disney aren't part of the Ultraviolet alliance and are purportedly teaming up for a competing solution called KeyChest.

“Given the scale of the challenges facing Ultraviolet it is just as well that the strengths and capabilities of its backers are the most impressive ever seen in a CE and media industry consortium," says Ed Barton, Director of the Strategy Analytics Digital Media Service (DMS). "To drive consumer adoption, Ultraviolet will have to offer a frictionless experience across multiple content and device vendors. In the face of entrenched and fierce competition, Ultraviolet will have to offer a clear and convincing answer to the question many consumers will naturally pose: Why use it?”

According to this latest Strategy Analytics Insight Ultraviolet faces a significant challenge to convince consumers to shift away from established services such as iTunes. The shadow of uncertainty arising from the absence of Apple from the DECE consortium behind Ultraviolet means that the market can't be certain about whether Ultraviolet-enabled content will work on Apple devices or whether iTunes will sell UV-enabled content.

"The emergence of Ultraviolet will up the competitive stakes in the provision of digital media lockers and cloud-based content distribution," says Barton. "However a lack of compatibility with Apple devices or iTunes will discourage the highest spending digital media customer base from using Ultraviolet content which in turn impacts the value proposition. Consumers love content which offers seamless device portability and have already demonstrated this in their spending: in the absence of cooperation from Apple, Ultraviolet must surpass what is already available from competitors (and, of course, from pirated media) in order to deliver the results such a consortium deserves.”

It would be to everyone's benefit if there was some sort of "marriage" between iTunes and Ultraviolet. Some at the major film studios want to take advantage of UltraViolet to prevent DVD libraries from being rendered obsolete in a format upgrade.

Some back ground: in July 2010, a group of media and electronics companies have announced an agreement on an all-formats system called UltraViolet for digital downloads. The single standard will, at least in theory, allow the consumer to purchase films to be viewed on any device -- a computer, smartphone, game console, Blu-ray player, and television. And it sounds like something Apple would like, but that remains to be seen.

Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies. The only holdouts as far as I know are the Walt Disney Company and Apple.


According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a digital rights locker and allow them to manage all of their UltraViolet-branded content, regardless of where it was purchased. UltraViolet is designed for UltraViolet-enabled movies and TV shows to be available in traditional physical stores, online movie stores, and on the growing number of web-based services that let consumers download content through game consoles, smart phones, Internet-connected TVs and Blu-ray players -- as well the new devices being invented every day.

With UltraViolet, due to start rolling this spring, consumers will purportedly be able to shop at their choice of participating retailers -- including stores with whom they already have relationships. A few clicks will link a retail account to the UltraViolet Account. Then consumers simply shop as usual; when they make purchases, a right is automatically added to their UltraViolet Account, unlocking the benefits of UltraViolet.

UltraViolet is designed with families in mind, according to the DECE. Multiple UltraViolet devices can share a single UltraViolet Account, which means that Bobby’s smart phone, Sally’s laptop, Jimmy’s game console and Mom & Dad’s TV can all access the same UltraViolet content.


The UltraViolet experience will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet Account, free of charge, via one of the participating UltraViolet service providers or through the UltraViolet web site. Once created, this account will purportedly allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

One feature being discussed at UV calls for asking users to load their DVDs into their computers so UV can scan them and verify they possess the movies. After verification, UV would place a copy of the film in the person's digital locker. That makes sense. Typically, when media sectors have changed distribution formats, consumers are forced to shell out more money to update existing libraries. VHS tapes couldn't play on DVD players and CD players were incompatible with vinyl albums.

Despite some glitches, UV has enormous potential. Let's hope that Apple gets on board -- unless it and Disney have an even better solution with KeyChest.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Opera 47.0.2631.83 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Vivaldi 1.12.955.36 - An advanced browse...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Apple Configurator 2.5 - Configure and d...
Apple Configurator makes it easy to deploy iPad, iPhone, iPod touch, and Apple TV devices in your school or business. Use Apple Configurator to quickly configure large numbers of devices connected to... Read more
Smultron 10.0 - Easy-to-use, powerful te...
Smultron 10 is an elegant and powerful text editor that is easy to use. You can use Smultron 10 to create or edit any text document. Everything from a web page, a note or a script to any single piece... Read more
BetterTouchTool 2.304 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Drive Genius 5.0.5 - $49.50 (50% off)
Drive Genius features a comprehensive Malware Scan. Automate your malware protection. Protect your investment from any threat. The Malware Scan is part of the automated DrivePulse utility. DrivePulse... Read more
Apple Keynote 7.3 - Apple's present...
Easily create gorgeous presentations with the all-new Keynote, featuring powerful yet easy-to-use tools and dazzling effects that will make you a very hard act to follow. The Theme Chooser lets you... Read more
Apple Numbers 4.3 - Apple's spreads...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Apple Pages 6.3 - Apple's word proc...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more
Smultron 9.4.2 - Easy-to-use, powerful t...
Smultron 9 is an elegant and powerful text editor that is easy to use. Use it to create or edit any text document. Everything from a web page, a note or a script to any single piece of text or code.... Read more

ARise (Games)
ARise 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: **ARKit only Puzzle game****Chapter 1 available now - More worlds coming soon!** ARise is an experience about perspective. Using the AR... | Read more »
The best games to play while you wait fo...
SteamWorld Dig 2 is out this week on PC and Switch, and people are understandably excited. This clever series by Image and Form combines our favorite metroidvania mechanics with an esquisite universe, excellent storytelling, and true wit. While... | Read more »
Drag'n'Boom beginner's gu...
Have you ever wanted to burn and pillage a village as a bloodthirsty dragon? If you answered yes to that question, Drag'n'Boom offers you the perfect chance to do so, casting you as an adorable little dragon that wants to set humankind aflame. It... | Read more »
Thimbleweed Park (Games)
Thimbleweed Park 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: A brand new adventure game from Ron Gilbert and Gary Winnick, creators of the classics Monkey Island and Maniac Mansion!... | Read more »
The best simulation games on mobile
There's nothing like a good sim -- from the seemingly ridiculous to the incredibly mundane, you can be there's a simulation game out there for your every whim. [Read more] | Read more »
INKS guide - how to create works of pinb...
INKS puts a clever new spin on everyone's favorite classic arcade game, pinball. The core mechanics are the same -- keep a little ball pinging around the board for as long as possible without letting it fall into the precarious holes in the board.... | Read more »
Warbands: Bushido (Games)
Warbands: Bushido 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Warbands:Bushido is a miniatures board game with cards, miniatures, dice and beautiful terrains to fight on, with both... | Read more »
The best mobile games like Divinity: Ori...
Divinity: Original Sin 2 launched this week to the excitement of RPG fans everywhere. The game, which derives a lot of of its story and mechanics from old-school isometric RPGs and Dungeons & Dragons, has unseated PlayerUnknown's... | Read more »
Iron Marines guide - beginner tips and t...
Iron Marines is a brilliant RTS title that feels a bit like Starcraft. It's got a sci-fi setting and some of the most spectacular strategy mechanics we've seen in mobile games to date. With that said, the RTS genre can be a bit tricky to break... | Read more »
The best new games we played this week -...
The work week can be tough, but on the bright side, it's almost overandthere are bunches of brand new games to try out this weekend. This week definitely makes up for last week's sleepiness ten-fold. We've got one of the finest RTS game on mobile... | Read more »

Price Scanner via MacPrices.net

Is iPhone X Really The Future Of The Smartpho...
Should iPhone X even be called a telephone? It does of course support telephony and texting, but its main feature set is oriented to other things. It is also debatable whether it makes any rational... Read more
OtterBox Announces Full Case Lineup for iPhon...
Apple revolutionized the smartphone industry 10 years ago with the original iPhone, and OtterBox has set the standard of protection from the very beginning by protecting every generation of iPhone.... Read more
LifeProof Introduces What’s NEXT Cases for iP...
LifeProof built its reputation on sleek, ultra-protective iPhone cases. From 360-degree coverage to the first screenless waterproof case, the protection pioneer has always pushed the limits.... Read more
Apple Refurbished 2016 15-inch MacBook Pros a...
Apple has Certified Refurbished 2016 15″ Touch Bar MacBook Pros available starting at $1949. An Apple one-year warranty is included with each model, and shipping is free: – 15″ 2.7GHz Touch Bar Space... Read more
Wednesday deal: 15-inch MacBook Pros for up t...
B&H Photo has 2017 15″ MacBook Pros on sale for $150-$200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray: $2199, $200 off MSRP... Read more
2.6GHz Mac mini on sale for $599, $100 off MS...
B&H Photo has the 2.6GHz Mac mini (MGEN2LL/A) on sale for $599 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Snag a 15-inch 2.2GHz Retina MacBook Pro, App...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off original MSRP, and it’s the lowest price available for a 15″ MacBook Pro currently offered by... Read more
Apple Refurbished 3TB Time Capsule for $279,...
Apple has Certified Refurbished 3TB Time Capsules available for $279 including free shipping plus Apple’s standard one-year warranty. Their price is $120 off MSRP. Read more
19% off Smart Battery Cases for iPhone 7
Amazon has both Black and White Smart Battery Cases for iPhone 7s available for $80.41 including free shipping. Their price is $18.59, or 19%, off MSRP. Read more
Back on sale: 10.5-inch 64GB iPad Pros for $5...
MacMall has 10.5″ 64GB Apple iPad Pros on sale again for $599 including free shipping. That’s $50 off MSRP and the lowest price available for this model from any reseller. Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* News Product Marketing Mgr., Publish...
Job Summary The Apple News Product Marketing Manager will work closely with a cross-functional group to assist in defining and marketing new features and services. Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
Software/Data Engineer, *Apple* Media Produ...
Job Summary Apple Media Products is the team behind the App Store, Apple Music, iTunes, and many other high profile products on iPhone, Mac and AppleTV. Our Data Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.