Can Apple 'kill' cable, satellite TV? Probably not anytime soon
TweetFollow Us on Twitter

Can Apple 'kill' cable, satellite TV? Probably not anytime soon

Mike Elgan, writing for "Computerworld" (http://www.computerworld.com/), thinks that Apple's next goal is to "kill" the cable and satellite companies.

I think that may be a little optimistic, but if Apple were to give those companies a run for their money, it would certainly be perceived as a major feather in new CEO Tim Cook's cap. I say "perceived" because the plans for such action have probably been underway for some time -- if Elgan is right, and I think he is.

Apple has conquered the music, phone and tablet markets. It's working on the ebook and e-magazine markets. That leaves one big, bad content experience to replace, and the "elephant in the room is television," writes Elgan. "For the past few years, Apple's 'hobby' has been solving the TV and home video content consumption problem," he writes. "Now, it looks like Apple may turn pro."

Considering reports from the "Wall Street Journal" and other sources, he notes that:

° Sources say Apple is working on "new technology to deliver video to televisions" and may "launch a subscription TV service."

° Former Apple CEO and current Chairman of the Board Steve Jobs "often criticizes, in public and in private, the experience of watching TV as clumsy and bad for consumers" and says that the "existing system, where consumers get content from different cable and satellite providers that use different technologies, makes it difficult to innovate."

° Apple already has licensing deals to sell individual TV shows or entire series in the form of a "Season Pass" on iTunes. The problem is that those season passes are too expensive. Selection is poor and pricey, but the iTunes and Apple TV experience is great.

° Apple is working on building an iOS-based HDTV for 2012 or 2013.

I'd ditch cable and satellite TV if iTunes TV, as I'll call it, offered the same viewing packages I can get via a cable/satellite provider, but with more flexible pricing. I want to pay for the shows/channels I watch, not pay for a bundle with dozens of channels I don't care about.

Also, if Apple offered iTunes, I've expect to be able to watch TV on my iOS devices and my Macs. In other words, I'd want better TV viewing options than I have now (no delay in new TV shows, for instance) on more devices. When that happens, you can count me among those who ditch cable and satellite TV.

Unfortunately, there are roadblocks that may keep that from happening soon. Ben Bajarin, the director of Consumer Technology Analysis and Research at Creative Strategies, an industry analysis, market intelligence and research firm located in Silicon Valley, explains it this way:

"What many people either know or don’t know is that Hollywood is nearly impossible to deal with. Unlike the record labels whose business is more distrubution, the movie studios and TV networks prefer controlled distrubution. Both the TV studios and the movie studios carefully control when, where and how their content is distributed.

"They have exceptionally strong legal rights to their content and because of that they are in the driver seat. Take for example Starz, HBO and Showtime.

"If you have ever wondered why there is no digital 'subscription' service for first release titles of movies it is because Starz, HBO and Showtime own the rights to first run movies as a subscription service. This is why as a part of their subscription services comapnies like Netflix, Apple, Amazon etc can not offer a digital download or streaming subscription service which includes new releases on DVD.

"This is why the only options to date to get a first release on DVD digitally is to buy it or rent it. For any company to offer a subscription service to download or stream new release movies they would have to get HBO, Starz and Showtime on board, not to mention the studios, who I think have more lawyers than employees."

Bajarin thinks that the television will someday become the next big platform to deliver rich content and services to and that it needs to be disrupted in a major way, but doesn't see that happening anytime soon as Hollywood is driven by two things: fear and greed.

If Apple could overcome those two driving forces, it would be a major coup indeed.

-- Dennis Sellers

 
AAPL
$100.58
Apple Inc.
+0.01
MSFT
$45.22
Microsoft Corpora
+0.27
GOOG
$583.37
Google Inc.
-1.12

MacTech Search:
Community Search:

Software Updates via MacUpdate

Pages 5.2.2 - Apple's word processo...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices. And... Read more
Quicken 2015 2.0.1 - Complete personal f...
The new Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial... Read more
CleanMyMac 2.2.7 - Delete files that was...
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac 2 lets you safely and intelligently scan and clean your entire system, delete large, unused... Read more
MacFamilyTree 7.2.4 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Videobox 4.1.1 - Download Flash video th...
Videobox allows you to quickly and easily download Flash video from most all of the popular video sites on the internet. Videobox will convert the video into a native Quicktime format so it's ready... Read more
Web Snapper 3.3.5 - Capture entire Web p...
Web Snapper lets you capture Web pages exactly as they appear in your browser. You can send them to a file as images or vector-based, multi-page PDFs. It captures the whole Web page - eliminating... Read more
Picasa 3.9.138 - Organize, edit, and sha...
Picasa and Picasa Web Albums allows you to organize, edit, and upload your photos to the Web from your computer in quick, simple steps. Arrange your photos into folders and albums and erase their... Read more
Tidy Up 3.0.15.0 - Find duplicate files...
Tidy Up is a complete duplicate finder and disk-tidiness utility. With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator, extension, time... Read more
Parallels Desktop 10.0 - Run Windows app...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Apple Final Cut Pro X 10.1.3 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more

Latest Forum Discussions

See All

DotEmu Summer Sale Cuts Several Games’ P...
DotEmu Summer Sale Cuts Several Games’ Prices to $0.99 Posted by Ellis Spice on August 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
King Announces its Newest “Saga” – Diamo...
King Announces its Newest “Saga” – Diamond Digger Saga Posted by Jessica Fisher on August 21st, 2014 [ permalink ] Diamond Digger Saga, by King Digital Entertainment, promises to be another addictive, adorable game in the “Saga” | Read more »
Spacetime Studios’ Greg Mueller Tells Al...
| Read more »
TourStar Review
TourStar Review By Rob Thomas on August 21st, 2014 Our Rating: :: BORING TOURINGUniversal App - Designed for iPhone and iPad When The Ramones sang “Touring, touring/It’s never boring,” they clearly weren’t referring to TourStar.... | Read more »
Track Your Pregnancy with Glow Nurture
Track Your Pregnancy with Glow Nurture Posted by Jessica Fisher on August 21st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Outcast Odyssey – An Interview with the...
At this year’s San Diego Comic-Con, fans got the chance to meet and mingle with several of the artists behind Magic Pixel Games and Namco Bandai’s upcoming card battler, Outcast Odyssey. Considering many of these artists have worked on comics in the... | Read more »
BoxPop Review
BoxPop Review By Jennifer Allen on August 21st, 2014 Our Rating: :: UNTAXING PUZZLESUniversal App - Designed for iPhone and iPad Move from tile to tile to clear the board in this slightly too simple and easy puzzle game.   | Read more »
Breakdown Buddy Review
Breakdown Buddy Review By Jennifer Allen on August 21st, 2014 Our Rating: :: FLAWED CONCEPTiPhone App - Designed for the iPhone, compatible with the iPad There’s a good idea here, but Breakdown Buddy isn’t as useful as it tries to... | Read more »
jamstik, the Guitar You Can Take Everywh...
jamstik, the Guitar You Can Take Everywhere, is Now Available for Purchase Posted by Jessica Fisher on August 21st, 2014 [ permalink ] Zivix has announced that their guitar-in-your-pocket, | Read more »
Star Walk 2 - Guide to the Sky Day and N...
Star Walk 2 - Guide to the Sky Day and Night 1.0.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.0 (iTunes) Description: The next generation of the best-selling Star Walk, winner of Apple Design Award, used by... | Read more »

Price Scanner via MacPrices.net

Pro.Calendar – New Productivity App for iPad...
Austin, Texas based mobile business and productivity app developer LightArrow, Inc. has announced Pro.Calendar, a powerful and intuitive calendar app with eight versatile calendar options including... Read more
SanDisk Ultra II SSD — Supercharge Your Syste...
SanDisk Corporation has announced the new SanDisk Ultra II SSD with enhanced SSD Dashboard. The new drive is designed to deliver a cost-effective and easy upgrade solution for PC owners looking to... Read more
Samsung and Barnes & Noble Introduce New...
Samsung Electronics America and NOOK Media, a subsidiary of Barnes & Noble, Inc. have announced the introduction of the new Samsung Galaxy Tab 4 NOOK, a 7-inch tablet combining Samsung’s leading... Read more
21-inch iMacs on sale for up to $150 off MSRP
B&H Photo has 21″ iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 2.7GHz iMac: $... Read more
27-inch 3.2GHz iMac on sale for $1698, save $...
Abt has the 27″ 3.2GHz iMac on sale for $1698 including free shipping. Their price is $101 off MSRP. Read more
Mac Backup Guru 2.0 Drive Backup/Cloneing Uti...
Mac Backup Guru developer MacDaddy has released Mac Backup Guru 2.0, offering new and enhanced advanced features, such as bootable backups, synchronised volumes and folders, and a Snapshot mode that... Read more
Operate GE’s New Free-Standing KItchen Range...
Think you accidentally left the oven on? Switch it off while on the go. The new free-standing Profile™ Series gas and electric ranges are GE’s second cooking appliances, following their wall oven, to... Read more
Parallels Announces Parallels Desktop 10 for...
The no. 1-selling software for running Windows applications on a Mac becomes an even easier choice for millions of consumers and IT professionals worldwide with the launch of the most powerful... Read more
Apple now offering certified refurbished 2014...
 The Apple Store is now offering Apple Certified Refurbished 2014 MacBook Airs for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Best Buy’s College Student Deals: $100 off Ma...
Take an additional $100 off all MacBooks and iMacs, $50 off iPad Airs and iPad minis, at Best Buy Online with their College Students Deals Savings, valid through September 6th. Anyone with a valid .... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As more and more people discover Apple , they visit our stores seeking ways to incorporate our products into their lives. It's your job, as a Store Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.