Can Apple 'kill' cable, satellite TV? Probably not anytime soon
TweetFollow Us on Twitter

Can Apple 'kill' cable, satellite TV? Probably not anytime soon

Mike Elgan, writing for "Computerworld" (http://www.computerworld.com/), thinks that Apple's next goal is to "kill" the cable and satellite companies.

I think that may be a little optimistic, but if Apple were to give those companies a run for their money, it would certainly be perceived as a major feather in new CEO Tim Cook's cap. I say "perceived" because the plans for such action have probably been underway for some time -- if Elgan is right, and I think he is.

Apple has conquered the music, phone and tablet markets. It's working on the ebook and e-magazine markets. That leaves one big, bad content experience to replace, and the "elephant in the room is television," writes Elgan. "For the past few years, Apple's 'hobby' has been solving the TV and home video content consumption problem," he writes. "Now, it looks like Apple may turn pro."

Considering reports from the "Wall Street Journal" and other sources, he notes that:

° Sources say Apple is working on "new technology to deliver video to televisions" and may "launch a subscription TV service."

° Former Apple CEO and current Chairman of the Board Steve Jobs "often criticizes, in public and in private, the experience of watching TV as clumsy and bad for consumers" and says that the "existing system, where consumers get content from different cable and satellite providers that use different technologies, makes it difficult to innovate."

° Apple already has licensing deals to sell individual TV shows or entire series in the form of a "Season Pass" on iTunes. The problem is that those season passes are too expensive. Selection is poor and pricey, but the iTunes and Apple TV experience is great.

° Apple is working on building an iOS-based HDTV for 2012 or 2013.

I'd ditch cable and satellite TV if iTunes TV, as I'll call it, offered the same viewing packages I can get via a cable/satellite provider, but with more flexible pricing. I want to pay for the shows/channels I watch, not pay for a bundle with dozens of channels I don't care about.

Also, if Apple offered iTunes, I've expect to be able to watch TV on my iOS devices and my Macs. In other words, I'd want better TV viewing options than I have now (no delay in new TV shows, for instance) on more devices. When that happens, you can count me among those who ditch cable and satellite TV.

Unfortunately, there are roadblocks that may keep that from happening soon. Ben Bajarin, the director of Consumer Technology Analysis and Research at Creative Strategies, an industry analysis, market intelligence and research firm located in Silicon Valley, explains it this way:

"What many people either know or don’t know is that Hollywood is nearly impossible to deal with. Unlike the record labels whose business is more distrubution, the movie studios and TV networks prefer controlled distrubution. Both the TV studios and the movie studios carefully control when, where and how their content is distributed.

"They have exceptionally strong legal rights to their content and because of that they are in the driver seat. Take for example Starz, HBO and Showtime.

"If you have ever wondered why there is no digital 'subscription' service for first release titles of movies it is because Starz, HBO and Showtime own the rights to first run movies as a subscription service. This is why as a part of their subscription services comapnies like Netflix, Apple, Amazon etc can not offer a digital download or streaming subscription service which includes new releases on DVD.

"This is why the only options to date to get a first release on DVD digitally is to buy it or rent it. For any company to offer a subscription service to download or stream new release movies they would have to get HBO, Starz and Showtime on board, not to mention the studios, who I think have more lawyers than employees."

Bajarin thinks that the television will someday become the next big platform to deliver rich content and services to and that it needs to be disrupted in a major way, but doesn't see that happening anytime soon as Hollywood is driven by two things: fear and greed.

If Apple could overcome those two driving forces, it would be a major coup indeed.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Sketch 47.1 - Design app for UX/UI for i...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
Cocktail 11.0.1 - General maintenance an...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Path Finder 7.6.1 - Powerful, award-winn...
Path Finder makes you a master of file management. Take full control over your file system. Save your time: compare and synchronize folders, view hidden files, use Dual Pane and full keyboard... Read more
Slack 2.8.2 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.8.2: A small release containing nothing but another Electron... Read more
Smultron 10.0.2 - Easy-to-use, powerful...
Smultron 10 is an elegant and powerful text editor that is easy to use. You can use Smultron 10 to create or edit any text document. Everything from a web page, a note or a script to any single piece... Read more
Capto 1.2.5 - $29.99
Capto (was Voila) is an easy-to-use app that takes capturing, recording, video and image editing to the next level. With an intelligent file manager and quick sharing options, Capto is perfect for... Read more
ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more

Dune! guide - how to toe the line and ge...
Publisher Voodoo is at it again with an all new high score chaser -- Dune! In this fast-paced arcade game, you have to propel yourself along sand dunes, gaining enough momentum to jump above the line to score points, while making sure you have... | Read more »
The best deals on the App Store this wee...
Happy Tuesday, dear readers. Your favorite part of the week as officially arrived. It's time to take a look at the best deals in games. Things are admittedly a bit sparse, but there are a few diamonds in the rough to see you through if you're... | Read more »
Be the last person standing in Legacy of...
Yoozoo Games’ popular action MMO Legacy of Discord is getting a huge new update to celebrate its first anniversary. Perhaps the biggest change is the addition of an exciting survival mode titled Last Guardian. This new survival mode will pit you... | Read more »
Home Street guide - how to make friends...
From the creators of Food Street comes Home Street, a new simulation game that tasks you with building a social network and designing a beautiful home. It's a bit like The Sims, but you won't have to worry about the daily chores involved (feeding,... | Read more »
Color Ballz guide - how to bounce to the...
Color Ballz is an addictive new arcade title from Ketchapp Studios. It takes old school mechanics from games like Brickles and puts a fun twist on it. Your job? To catch balls with a paddle and send them back into a chute to be carried back to... | Read more »
Q&A: A-33 Studio explains why Combat...
When it comes to mobile FPS, it’s often tricky to get the fundamentals right on a platform lacking a physical controller, large display and hefty RAM. With Combat Squad: Project Wednesday, A-33 Studio bravely took on the challenge of making a... | Read more »
Taichi Panda 3: Dragon Hunter guide - ti...
Taichi Panda 3: Dragon Hunter launched this week to players all over the world. It's a beautiful mobile MMORPG that blends elements of Eastern and Western fantasy. It reminds us of a mix between World of Warcraft and Jade Empire. MMO's can have a... | Read more »
The best new games we played this week -...
Phew. It has been a week, but now it's time to relax, put your feet up, and enjoy some brand new mobile games. It was a bit of slow week, but there's still plenty of new titles to add to your collection. Here are four of our favorites. [Read... | Read more »
Yoink - Improved Drag and Drop (Product...
Yoink - Improved Drag and Drop 1.0 Device: iOS Universal Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Yoink for iPad and iPhone lets you easily and quickly store items you drag, copy or share, for later use... | Read more »
Cottage Garden (Games)
Cottage Garden 1.11 Device: iOS Universal Category: Games Price: $4.99, Version: 1.11 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more
Bare Bones Software Releases macOS High Sierr...
Bare Bones Software has announced the release and immediate availability of BBEdit 12.0, a significant upgrade to its professional strength text and code editor. BBEdit 12 introduces a new foundation... Read more
Yale Announces Availability of Apple HomeKit-...
Yale Locks & Hardware has announced that Apple HomeKit support for its Assure Lock family is available this month. The new Yale iM1 Network Module, which provides support for the Apple Home app... Read more

Jobs Board

Fraud Analyst, *Apple* Advertising Platform...
Job Summary Apple Ad Platforms has an opportunity to redefine advertising on mobile devices. Apple reaches hundreds of millions of iPhone, iPod touch, and iPad Read more
*Apple* Information Security - Security Data...
Job Summary This role is responsible for helping to strengthen Apple 's information security posture through the identification and curation of security event data. Read more
Lead *Apple* Solution Consultant - Apple In...
…develop a team of diverse partner employees focusing on excellence to deliver the Apple story. Even when you're not present, you will maintain a consistent influence Read more
watchOS Frameworks Engineering Manager, *App...
Job Summary Join the team that is shaping the future of software development for Apple Watch! Apple is looking for an exceptional software engineering leader to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.