Can Apple 'kill' cable, satellite TV? Probably not anytime soon
TweetFollow Us on Twitter

Can Apple 'kill' cable, satellite TV? Probably not anytime soon

Mike Elgan, writing for "Computerworld" (http://www.computerworld.com/), thinks that Apple's next goal is to "kill" the cable and satellite companies.

I think that may be a little optimistic, but if Apple were to give those companies a run for their money, it would certainly be perceived as a major feather in new CEO Tim Cook's cap. I say "perceived" because the plans for such action have probably been underway for some time -- if Elgan is right, and I think he is.

Apple has conquered the music, phone and tablet markets. It's working on the ebook and e-magazine markets. That leaves one big, bad content experience to replace, and the "elephant in the room is television," writes Elgan. "For the past few years, Apple's 'hobby' has been solving the TV and home video content consumption problem," he writes. "Now, it looks like Apple may turn pro."

Considering reports from the "Wall Street Journal" and other sources, he notes that:

° Sources say Apple is working on "new technology to deliver video to televisions" and may "launch a subscription TV service."

° Former Apple CEO and current Chairman of the Board Steve Jobs "often criticizes, in public and in private, the experience of watching TV as clumsy and bad for consumers" and says that the "existing system, where consumers get content from different cable and satellite providers that use different technologies, makes it difficult to innovate."

° Apple already has licensing deals to sell individual TV shows or entire series in the form of a "Season Pass" on iTunes. The problem is that those season passes are too expensive. Selection is poor and pricey, but the iTunes and Apple TV experience is great.

° Apple is working on building an iOS-based HDTV for 2012 or 2013.

I'd ditch cable and satellite TV if iTunes TV, as I'll call it, offered the same viewing packages I can get via a cable/satellite provider, but with more flexible pricing. I want to pay for the shows/channels I watch, not pay for a bundle with dozens of channels I don't care about.

Also, if Apple offered iTunes, I've expect to be able to watch TV on my iOS devices and my Macs. In other words, I'd want better TV viewing options than I have now (no delay in new TV shows, for instance) on more devices. When that happens, you can count me among those who ditch cable and satellite TV.

Unfortunately, there are roadblocks that may keep that from happening soon. Ben Bajarin, the director of Consumer Technology Analysis and Research at Creative Strategies, an industry analysis, market intelligence and research firm located in Silicon Valley, explains it this way:

"What many people either know or don’t know is that Hollywood is nearly impossible to deal with. Unlike the record labels whose business is more distrubution, the movie studios and TV networks prefer controlled distrubution. Both the TV studios and the movie studios carefully control when, where and how their content is distributed.

"They have exceptionally strong legal rights to their content and because of that they are in the driver seat. Take for example Starz, HBO and Showtime.

"If you have ever wondered why there is no digital 'subscription' service for first release titles of movies it is because Starz, HBO and Showtime own the rights to first run movies as a subscription service. This is why as a part of their subscription services comapnies like Netflix, Apple, Amazon etc can not offer a digital download or streaming subscription service which includes new releases on DVD.

"This is why the only options to date to get a first release on DVD digitally is to buy it or rent it. For any company to offer a subscription service to download or stream new release movies they would have to get HBO, Starz and Showtime on board, not to mention the studios, who I think have more lawyers than employees."

Bajarin thinks that the television will someday become the next big platform to deliver rich content and services to and that it needs to be disrupted in a major way, but doesn't see that happening anytime soon as Hollywood is driven by two things: fear and greed.

If Apple could overcome those two driving forces, it would be a major coup indeed.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Vivaldi 1.9.818.44 - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
Skim 1.4.29 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
1Password 6.7.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
FontExplorer X Pro 6.0.2 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
VOX 2.8.24 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
OmniPlan 3.7.1 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Dropbox 24.4.17 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
WhatsApp 0.2.4238 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
SteerMouse 5.1 - Powerful third-party mo...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
OmniPlan Pro 3.7.1 - Professional-grade...
With OmniPlan Pro, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success... Read more

Latest Forum Discussions

See All

Fire Emblem Heroes event announces new m...
As reported yesterday, Nintendo was gearing up a live press event for their popular mobile game,Fire Emblem Heroes. While the stream revealed a lot of new things, the event was entirely in Japanese. Luckily we have a rundown of what was announced... | Read more »
Best games we played this week
Another week, another slate of new mobile games. Although there weren't as many big name releases as last week, there were plenty of unique video game titles that came out that's sure to keep you interested over the weekend. Everything from classic... | Read more »
Olli by Tinrocket (Photography)
Olli by Tinrocket 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Get drawn in with Olli by TinrocketOlli instantly turns your everyday moments into hand-drawn art and animations. • Watch... | Read more »
Penarium (Games)
Penarium 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Fire Emblem Heroes is way more profitabl...
Profits for Nintendo's mobile game Fire Emblem Heroes are apparently impressive enough to beat out other Nintendo titles likeSuper Mario Run, despite having 10 times fewer downloads. [Read more] | Read more »
Classic series Robot Unicorn Attack 3 no...
The classic Adult Swim browser game, Robot Unicorn Attack, branched off into a series of popular mobile games. Now, the latest entry into the series, Robot Unicorn Attack 3, is available for iOS and Android mobile devices. [Read more] | Read more »
Sudoku Sweeper (Games)
Sudoku Sweeper 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A minimalist mashup of Minesweeper and Sudoku. Logic puzzle perfection. Every row, column and zone contains a bomb and one of... | Read more »
Under Leaves (Games)
Under Leaves 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Journey into the forest, the jungle or the depths of the deep blue sea. Find chestnuts for the pigs, a caterpillar for the... | Read more »
Ninja Pizza Girl (Games)
Ninja Pizza Girl 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: In the not-so-distant future, rampart traffic congestion has resulted in only one way to deliver pizzas across town in thirty... | Read more »
SCRAP (Games)
SCRAP 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: That day, for no apparent reason, SCRAP decided to wake up and run. He had to, because his activation was a mistake the "Factory" could... | Read more »

Price Scanner via MacPrices.net

15-inch 2.7GHz Space Gray Touch Bar MacBook P...
B&H Photo has the 15″ 2.7GHz Space Gray Touch Bar MacBook Pro in stock today and on sale for $2599…$200 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
13-inch 2.9GHz/256GB Space Gray Touch Bar Mac...
B&H Photo has the 13″ 2.9GHz/256GB Space Gray Touch Bar MacBook Pro in stock today and on sale for $150 off MSRP including free shipping plus NY & NJ sales tax only: - 13″ 2.9GHz/256GB Touch... Read more
21-inch iMacs on sale for up to $151 off MSRP
B&H Photo has 21″ iMacs on sale for up to $151 off MSRP, each including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1348 $151 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP... Read more
Weekend deal: Up to $420 off new MacBook Pros...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
Price drop: 15-inch 2.2GHz Retina MacBook Pro...
Amazon has dropped their price on 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) to $1709.99 including free shipping. Their price is $290 off MSRP for this model. Note that stock may sell out quickly at... Read more
2.8GHz Mac mini on sale for $899, save $100
B&H Photo has the 2.8GHz Mac mini (model number MGEQ2LL/A) on sale for $899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New System Clock for macOS by B-Eng Now Avail...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of System Clock, the company’s new system monitor and information app developed exclusively for macOS. System... Read more
DEVONtechnologies Celebrates 15th Anniversary...
DEVONtechnologies celebrates its 15th company anniversary with a 30% discount on all its software products from May 1st through 5th, 2017. In spring 2002, DEVONtechnologies opened its website and... Read more
WaterField Designs Invites Customers to Help...
San Francisco based WaterField Designs invites customers and air travelers to participate in developing the next generation in-flight travel case, the Air Porter. Frustrated with limited legroom,... Read more

Jobs Board

*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Mobile Master - Best Buy (United Sta...
**501505BR** **Job Title:** Apple Mobile Master **Location Number:** 000849-Gurnee-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
Best Buy *Apple* Computing Master - Best Bu...
**498428BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 000293-Rockville-Store **Job Description:** **What does a Best Buy Apple Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Retail - Multiple Positions- Chicago...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.