Final Cut Pro X part of Apple's arrogance problem
TweetFollow Us on Twitter

Final Cut Pro X part of Apple's arrogance problem

It's fair to say that Final Cut Pro X has been the most controversial product Apple has released in some time. Most video pros are lambasting Apple over the product, and, to some extent, Apple deserves it.

Though there are plenty of things to like about Final Cut Pro X, there are also just as many things not to like about it. You can't import work -- at least not easily -- from previous versions of Final Cut Pro. Some beloved preferences, settings, export options and multiple-monitor support are gone, at least temporarily. It can't output to tape. Etc. Etc.

This is indicative of one of Apple's biggest problems: arrogance. The company takes a "my way or the highway" approach that sometimes burns users. (Note to iWeb users: be looking for a replacement product ASAP.) Not surprisingly, users are fighting back.

There's an online petition stating that "Final Cut Pro X is not a professional application" (http://www.petitiononline.com/finalcut/). The petition reads:

"To:  Apple, Inc.

"We, both the editors and affected filmmakers who rely on Final Cut Pro as a crucial business tool, do so in the same way Photoshop, Maya, Pro Tools, and other industry-standard applications are relied on by leading post-production environments. Many have invested hundreds of thousands (some even millions) of dollars in creating Final Cut Pro based companies. These are now threatened by a 'prosumer-grade' product upgrade of Final Cut Pro 7 titled 'Final Cut Pro X,' and will likely put several of these companies out of business. The costly process of migrating studio hardware and software is a major burden, especially on studios that have made recent upgrades to support Final Cut Pro. If many had known of the Final Cut Pro X release prior to investing in expensive hardware and software licenses, most, if not all, would have sought alternative solutions. 


"A large corporation such as Apple, Inc. should not make 'revolutionary' paradigm-shifting changes to software which can be referred to as 'industry-standard.". This is unfair to workers who rely on Final Cut Pro as a business tool and will devastate the Final Cut Pro community. Many editors have relied on the software since its first release and supported Apple through both the hard and easy times. Apple Inc. now has over $75 billion in assets and does not need to risk the livelihoods of its professional customers by silently discontinuing 'Final Cut Pro' instead of selling it to a company willing to support working film, TV, and advertising industry professionals. 

"We, the Final Cut Pro community, hereby request that: 


"1. Final Cut Studio 3 is immediately reinstated, supported, and referred to as Apple's 'professional grade' editing application. 


"2. Final Cut Pro is restored under a new name with the functionality and user interface of Final Cut Pro 7. 


"3. Final Cut Pro X is to be considered part of the iMovie family or labeled a 'prosumer' product. 


"OR,

The source code to Final Cut Pro 7 is auctioned or sold to a third-party by January 1, 2012."

Currently, there are over 8,000 signatures.

In response to the brouhaha, Apple did post a page of info (http://www.apple.com/finalcutpro/faq/) about Final Cut Pro X. The company says:

° Final Cut Pro 7 runs with Mac OS X Lion and can be installed on your Mac along with Final Cut Pro X.

° There's no way to “translate” or bring in old projects to Final Cut Pro X without changing or losing data.

° Some camera manufacturers will need to update their import plug-ins to work with the new 64-bit architecture of Final Cut Pro.

° Final Cut X doesn't yet support multicam editing -- but that's in the works.

° Third party plug-ins must be updated to run with Final Cut Pro X.

° Final Cut Pro X can't export XML, but that's in the works.

° Final Cut Pro X doesn't support OMF, AFF and EDLs, but that too is in the works.

° Final Cut Pro X doesn't allow you to assign audio tracks for export, but this is ... you guessed it ... in the works.

I don't think Final Cut Pro X will be a disaster sales-wise (a la the Cube). It will probably appeal to prosumers, if not to video pros. But from a PR standpoint, this is another MobileMe/Ping disappointment.

Call Final Cut Pro X nothing but "iMovie Pro" or a beta release (and plenty of folks have called it both), but Apple's got some major work to do in the "restoring good will" division.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VirtualBox 5.1.10 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
Pixa 1.1.9 - Quickly and easily organize...
Pixa is an image-organizing application. The new app functions well, is easy to use, and helps people organize their images quickly and easily on their computers. For those who prefer not to use the... Read more
Civilization VI 1.0.1 - Next iteration o...
Sid Meier’s Civilization VI is the next entry in the popular Civilization franchise. Originally created by legendary game designer Sid Meier, Civilization is a strategy game in which you attempt to... Read more
Google Chrome 55.0.2883.75 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Chromium 55.0.2883.75 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 55.0.2883.75: Security fixes: High CVE-2016... Read more
Luminar 1.0.2 - Powerful, adaptive, conf...
Luminar is the new full-featured image editor that adapts to the way you edit photos. Over 300 essential tools to fix, edit, and enhance your photos with comfort. The future of photo editing is here... Read more
Slack 2.3.3 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.3.3: Fixed window zoom jumping back-and-forth OS X 10.9... Read more
WhatRoute 2.0.10 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Luminar 1.0.2 - Powerful, adaptive, conf...
Luminar is the new full-featured image editor that adapts to the way you edit photos. Over 300 essential tools to fix, edit, and enhance your photos with comfort. The future of photo editing is here... Read more
WhatRoute 2.0.10 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more

Latest Forum Discussions

See All

Amateur Surgeon 4 Guide: Become the worl...
It's time to wield your trusty pizza cutter again, as Amateur Surgeon has returned with a whole fresh set of challenges (and some old, familiar ones, too). Starting anew isn't easy, especially when all you have at your disposal is a lighter, the... | Read more »
Le Parker: Sous Chef Extraordinaire (Ga...
Le Parker: Sous Chef Extraordinaire 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Telltale Games really is working on a Gu...
Telltale Games' next episodic adventure is indeed Guardians of the Galaxy. A document tied to the voice actors strike suggested that the project was in the work, but now we have direct confirmation following an announcement at the Game Awards that... | Read more »
Amateur Surgeon returns to iOS and Andro...
Amateur Surgeon and its two sequels disappeared from the App Store some time and it was sad days for all. But now, just in time for the holidays, the Adult Swim favorite makes its joyous return in the shape of Amateur Surgeon 4, a remake with... | Read more »
The best board games on mobile
Sometimes you need to ditch all of the high speed, high action games in favor of something a little more traditional. If you don't feel like parting ways from your mobile device, though, there are still plenty of ways to get that old-school fix.... | Read more »
The best Facebook Messenger Instant Game...
Facebook's new Instant Games is now here, meaning you can play games with your friends directly via Facebook. It's a fun new way to connect with friends, of course, but it's also proving to be a solid gaming experience in its own right, with a... | Read more »
You can now play game's on Facebook...
Facebook launched its new Instant Games platform in an exciting new attempt to engage its user base. As a result, you can now play a number of different games directly through Facebook Messenger. All of these games run with HTML5, meaning you play... | Read more »
Apollo Justice Ace Attorney (Games)
Apollo Justice Ace Attorney 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: Court Is Back In Session Star as rookie defense attorney, Apollo Justice, as he visits crime scenes,... | Read more »
KORG iWAVESTATION (Music)
KORG iWAVESTATION 1.0 Device: iOS Universal Category: Music Price: $19.99, Version: 1.0 (iTunes) Description: A revolutionary new world of sound.The Wave Sequence Synthesizer for iPad - KORG iWAVESTATION | Read more »
Don't Grind Guide: Tips for becomin...
Don’t Grind is a surprising, derpy little one touch game with fun hand-drawn graphics. The goal is simple -- get the high score without being chopped to bits. That can be tough when you’re not used to the game, and that’s compounded by the fact... | Read more »

Price Scanner via MacPrices.net

13-inch Silver Touch Bar MacBook Pro in stock...
Amazon has the new 2016 13″ 2.9GHz/256GB Silver Touch Bar MacBook Pro (MLVP2LL/A) in stock today and on sale for $1749 including free shipping. That’s $50 off MSRP, and it’s the lowest price... Read more
Parallels Toolbox 1.3 for Mac Offers 25 Singl...
Parallels has launched Parallels Toolbox 1.3 for Mac, an upgrade that adds five new utilities to the stand-alone application which was released in August and is available exclusively online at http... Read more
OWC Mercury Elite Pro Dual mini Ultra-Portabl...
OWC has introduced the new OWC Mercury Elite Pro Dual mini, a powerful yet ultra-portable dual-drive RAID solution. The new Mercury Elite Pro Dual mini packs phenomenal performance into a small... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has clearance 2015 13″ Retina Apple MacBook Pros available for up to $200 off original MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $... Read more
Roundup of 2016 13-inch 2.0GHz MacBook Pro sa...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
New 13-inch 2.0GHz Space Gray MacBook Pro in...
Adorama has the new 13″ 2.0GHz Space Gray MacBook Pro (non-Touch Bar, MLL42LL/A) in stock for $1499 including a free 3-year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax... Read more
Finnair Adopts iOS Enterprise iPad Apps from...
Finnair and IBM have announced a first-of-its-kind agreement to utilize iOS enterprise apps from IBM to support the airline’s overall digital transformation. Finnair is focused on Asia-Europe traffic... Read more
Tech21 Launches Evo Go iPhone 7 Case Availabl...
Tech21 has announced the launch of the Evo Go case for Apple iPhone 7 and iPhone 7 Plus, exclusively at T-Mobile. Available online and at participating T-Mobile stores nationwide, Evo Go cases start... Read more
Apple Turns (RED) with More Ways to Join the...
In recognition of World AIDS Day, Apple is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the worlds largest corporate contributor... Read more
Deals on new 15-inch Touch Bar MacBook Pros,...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today with some available for $50 off MSRP, each including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more

Jobs Board

*Apple* Brand Ambassador (Macy's) - The...
…(T-ROC), is proud of its unprecedented relationship with our partner and client, APPLE ,in bringing amazing" APPLE ADVOCATES"to "non" Apple store locations. Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions- White P...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Automotive Detailer - *Apple* Used Autos -...
We are currently conductinginterviews and will be accepting applications for a part-time detailer. Apple Used Autos is a great place to work andstart a career. We Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.