Study shows generational differences in mobile device usage
TweetFollow Us on Twitter

Study shows generational differences in mobile device usage

Affinity's American Magazine Study (http://www.affinityresearch.net/) reports that there are distinct generational skews in the profiles of eReader, tablet computer and smartphone owners.  

For established technology products like computers, U.S. penetration is high and usage is considered mainstream. For example, 84% of American adults currently own at least one computer according to AMS.  

As a result, there's very little difference in the ownership patterns of computers by generation. But when it comes to the growing number of mobile devices in the marketplace, there are new owner profiles emerging that suggest that one generation of Americans may be better prospects for a particular device than others.  

Mirroring the most recent statistics from The Pew Research Center, AMS reports that 12% of U.S. adults currently own an eReader. The profile of eReader owners skews female (54%) versus male (46%). AMS also reports that 19% of American adults plan to purchase an eReader within the next six months. But who are the prime prospects for these devices?

Among the different generational groups, the 58.6 million Boomers lead the way in the adoption of the eReader platform. In fact, Boomers are 19% more likely to own an eReader than the average consumer. More than 8.2 million Boomers currently own an eReader, while more than 10 million plan to purchase the device in the next six months.

More than 9 out of 10 Boomers (92%) use the device at home, 13% at work, and 36% power up their eReaders while on the go. Similar to the national trend, female Boomers are 11% more likely to own an eReader than their male counterparts.

Again in sync with the most recent Pew estimates, AMS reports that 8% of consumers currently own a tablet computer, while an impressive 22% plan to purchase the device.  The reverse of the eReader owner profile, buyers of tablet computers skew male -- 52% versus 48% female.

According to AMS, the 85.4 million Gen-Xers are the most likely buyers of tablet computers. Gen-Xers are 16% more likely to own a tablet than the average adult consumer.

More than 9% of Gen-Xers currently own a tablet, while 24% -- or almost 21 million -- have plans to purchase the device. Fifty-six percent of Gen-X tablet owners actively share their devices with others. Gen-Xers with a household income of $100,000 or more are 63% more likely to own a tablet than their generational peers.

AMS reports that 42% of American adults own a smartphone, while 15% -- or more than 34 million consumers -- plan to purchase one in the next six months. By gender, more men currently own these devices than women (54% versus 46%).

The most likely generation to own these types of mobile devices is the 46.5 million Millennials. In fact, Millennials are 28% more likely to own a smartphone than the average American adult.

Fifty-four percent -- or more than 25 million Millennials -- currently own a smartphone, and 18% plan to purchase one within the next six months. Sixty-three percent of Millennials use their smartphones at work, while 95% report that they are the sole users of the device. Millennials who have graduated college are 23% more likely to own a smartphone than others in their generation.

AMS employs a contemporary, Web-based methodology to survey more than 60,000 consumers annually.  AMS is a source for total magazine brand readership across print and digital channels, including magazine websites, social networks, electronic subscriptions and the growing number of apps designed for smartphones, eReaders, tablets and other mobile devices.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Macs Fan Control 1.4.7.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
MacFamilyTree 8.1.3 - Create and explore...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more
Boom 2 1.5.2 - $14.99
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more
Macs Fan Control 1.4.7.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
Boom 2 1.5.2 - $14.99
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more
MacFamilyTree 8.1.3 - Create and explore...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more
WhiteCap 6.6 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
VOX 2.8.14 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Paparazzi! 1.0b2 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Carbon Copy Cloner 4.1.13 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more

Stickman Surfer rides in with the tide t...
Stickson is back and this time he's taken up yet another extreme sport - surfing. Stickman Surfer is out this Thursday on both iOS and Android, so if you've been following the other Stickman adventures, you might be interested in picking this one... | Read more »
Z-Exemplar (Games)
Z-Exemplar 1.4 Device: iOS Universal Category: Games Price: $3.99, Version: 1.4 (iTunes) Description: | Read more »
5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »
Last week on PocketGamer
Welcome to a weekly feature looking back on the past seven days of coverage on our sister website, PocketGamer. It’s taken a while for 2017 to really get going, at least when it comes to the world of portable gaming. Thank goodness, then, for... | Read more »
ROME: Total War - Barbarian Invasion set...
To the delight of mobile strategy fans, Feral Interactive released ROME: Total War just a few months ago. Now the game's expansion, Barbarian Invasion is marching onto iPads as a standalone release. [Read more] | Read more »
Yuri (Games)
Yuri 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: It's night. Yuri opens his eyes. He wakes up in a strange forest.The small, courageous explorer rides on his bed on casters in this... | Read more »
Space schmup Xenoraid launches on the Ap...
10Tons Xenoraid is out today on the App Store, bringing some high-speed space action to your mobile gadgets just in time for the weekend. The company's last premium title, another sci-fi game titled Neon Chrome, did quite well for itself, so... | Read more »
Star Wars: Force Arena Beginner's G...
Star Wars: Force Arena joined the populous ranks of Star Wars games on mobile today. It's a two-lane MOBA starring many familiar faces from George Lucas's famed sci-fi franchise. As with most games of this nature, Force Arena can be a little obtuse... | Read more »
Mysterium: The Board Game (Games)
Mysterium: The Board Game 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: The official adaptation of the famous board game Mysterium! | Read more »
Sonny (Games)
Sonny 1.0.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.4 (iTunes) Description: Reimagined for iOS, cult-hit RPG Sonny brings challenging turn-based combat that requires strategy and mastery of each new skill to... | Read more »

Price Scanner via MacPrices.net

CalcTape for macOS 1.2 Adding Machine App for...
schoettler Software has announced CalcTape 1.2, an update to their desktop calculator for macOS. When it comes to adding long columns of numbers, doing complex calculations or playing around with... Read more
New MacBooks And MacBook Pros WIth Kaby Lake...
Digitimes’ Joseph Tsai cites a Chinese-language Economic Daily News (EDN) report that unnamed market watchers are predicting Apple MacBook shipments to grow 10 percent in 2017, and projecting 15... Read more
New 2016 13-inch MacBook Pros on sale for up...
B&H Photo has the new 2016 13″ MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro... Read more
New 15-inch Touch Bar MacBook Pros in stock a...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
Opera Announces Neon Concept Browser For Mac
Opera is inviting users to get a glimpse of what Opera for computers could become with its Opera Neon browser concept. Each Opera Neon feature is described as “an alternate reality” for the Opera... Read more
Tellini Releases TabView 3.0 Missing Tool fo...
Tellini has announced the release of TabView 3.0. TabView has been the first macOS viewer for PowerTab tablatures. PowerTab is a well-known and widely adopted tablature editor for Windows systems and... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Overstock.com has the 1.6GHz/128GB 13″ MacBook Air on sale for $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $869.99 $130 off MSRP Their price is the lowest... Read more
12-inch 32GB Space Gray iPad Pro on sale for...
B&H Photo has 12″ Space Gray 32GB WiFi Apple iPad Pros on sale for $55 off MSRP including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $744.44 $55 off... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Read more
Apple iMacs on sale for up to $120 off MSRP,...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more

Jobs Board

*Apple* Retail - Multiple Positions (Multi-L...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Stamford, CT We have immediate job openings for several Desktop Support Technicians with one of our most well-known Read more
*Apple* macOS Systems Integration Administra...
…most exceptional support available in the industry. SCI is seeking an Junior Apple macOS systems integration administrator that will be responsible for providing Read more
*Apple* Premier Retailer - Service Technicia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.