Study shows generational differences in mobile device usage
TweetFollow Us on Twitter

Study shows generational differences in mobile device usage

Affinity's American Magazine Study (http://www.affinityresearch.net/) reports that there are distinct generational skews in the profiles of eReader, tablet computer and smartphone owners.  

For established technology products like computers, U.S. penetration is high and usage is considered mainstream. For example, 84% of American adults currently own at least one computer according to AMS.  

As a result, there's very little difference in the ownership patterns of computers by generation. But when it comes to the growing number of mobile devices in the marketplace, there are new owner profiles emerging that suggest that one generation of Americans may be better prospects for a particular device than others.  

Mirroring the most recent statistics from The Pew Research Center, AMS reports that 12% of U.S. adults currently own an eReader. The profile of eReader owners skews female (54%) versus male (46%). AMS also reports that 19% of American adults plan to purchase an eReader within the next six months. But who are the prime prospects for these devices?

Among the different generational groups, the 58.6 million Boomers lead the way in the adoption of the eReader platform. In fact, Boomers are 19% more likely to own an eReader than the average consumer. More than 8.2 million Boomers currently own an eReader, while more than 10 million plan to purchase the device in the next six months.

More than 9 out of 10 Boomers (92%) use the device at home, 13% at work, and 36% power up their eReaders while on the go. Similar to the national trend, female Boomers are 11% more likely to own an eReader than their male counterparts.

Again in sync with the most recent Pew estimates, AMS reports that 8% of consumers currently own a tablet computer, while an impressive 22% plan to purchase the device.  The reverse of the eReader owner profile, buyers of tablet computers skew male -- 52% versus 48% female.

According to AMS, the 85.4 million Gen-Xers are the most likely buyers of tablet computers. Gen-Xers are 16% more likely to own a tablet than the average adult consumer.

More than 9% of Gen-Xers currently own a tablet, while 24% -- or almost 21 million -- have plans to purchase the device. Fifty-six percent of Gen-X tablet owners actively share their devices with others. Gen-Xers with a household income of $100,000 or more are 63% more likely to own a tablet than their generational peers.

AMS reports that 42% of American adults own a smartphone, while 15% -- or more than 34 million consumers -- plan to purchase one in the next six months. By gender, more men currently own these devices than women (54% versus 46%).

The most likely generation to own these types of mobile devices is the 46.5 million Millennials. In fact, Millennials are 28% more likely to own a smartphone than the average American adult.

Fifty-four percent -- or more than 25 million Millennials -- currently own a smartphone, and 18% plan to purchase one within the next six months. Sixty-three percent of Millennials use their smartphones at work, while 95% report that they are the sole users of the device. Millennials who have graduated college are 23% more likely to own a smartphone than others in their generation.

AMS employs a contemporary, Web-based methodology to survey more than 60,000 consumers annually.  AMS is a source for total magazine brand readership across print and digital channels, including magazine websites, social networks, electronic subscriptions and the growing number of apps designed for smartphones, eReaders, tablets and other mobile devices.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhiteCap 6.7.1 - Visual plug-in for iTun...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
DiskMaker X 6.0 rc5 - Make a bootable OS...
DiskMaker X (was Lion DiskMaker) helps you to build a bootable drive from the official OS X installer app (the one you download from the Mac App Store). It detects the OS X Install program with... Read more
Lyn 1.9 - Lightweight image browser and...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
MacFamilyTree 8.2.1 - Create and explore...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more
LaunchBar 6.9 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
LaunchBar 6.9 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
MacFamilyTree 8.2.1 - Create and explore...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more
Spotify 1.0.57.474. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
VOX 2.8.26 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
beaTunes 5.0.1 - Organize your music col...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more

Latest Forum Discussions

See All

This War of Mine gets a new ending and m...
This War of Mine just got a big new update, featuring free DLC that adds a new ending to the game, among other exciting changes. The update is celebrating the game's two-year release anniversary. Apart from the new ending, which will be quite... | Read more »
Summon eight new heroes in Fire Emblem H...
Nintendo keeps coming at us with Fire Emblem Heroes updates, and it doesn't look like that trend is stopping anytime soon. The folks behind the game have just announced the new War of the Clerics Voting Gauntlet, expected to start next Tuesday. [... | Read more »
The best deals on the App Store this wee...
iOS publishers are pulling out all the stops this week -- there's a huge number of seriously great games at discounted prices this week. Let's not waste any time and get right down to business. [Read more] | Read more »
The House of da Vinci (Games)
The House of da Vinci 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enter The House of Da Vinci, a new must-try 3D puzzle adventure game. Solve mechanical puzzles, discover hidden... | Read more »
Solve the disappearance of history’s gre...
Blue Brain Games invites you to indulge in an immersive hands-on 3D puzzle adventure in similar vein to The Room series, with its debut release The House of Da Vinci. Set during the historic period of the Italian Renaissance (when Leonardo himself... | Read more »
Age of Rivals (Games)
Age of Rivals 3.3 Device: iOS Universal Category: Games Price: $.99, Version: 3.3 (iTunes) Description: Deep civilization-building strategy in a fast-paced card game! | Read more »
Panthera Frontier (Games)
Panthera Frontier 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Angry Birds Evolution beginner's gu...
Angry Birds changes things up a fair bit in its latest iteration, Angry Birds Evolution. The familiar sling-shot physics mechanics are still there, but the game now features team-based gameplay, RPG elements, and a new top-down view. With all of... | Read more »
Sega Forever is for the retro game fans
Sega is launching a new retro games service titled Sega Forever, in a move that's sure to delight games enthusiasts with a bit of nostalgia. Sega's releasing five classic games for free. The titles include Sonic the Hedgehog, Phantasy Star II,... | Read more »
The Little Acre (Games)
The Little Acre 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

ABBYY TextGrabber 6 for iOS Implements Instan...
ABBYY has announced the release of TextGrabber 6.0.0, an important feature update to the company’s productivity app developed for iOS and Android devices. TextGrabber 6.0 now offers Real-Time... Read more
vPhone, First Smartphone That Can’t Be Lost,...
Austin, Texas based Hypori has introduced the vPhone, a virtual smartphone that affords every business user the benefits of separate work and personal phones, conveniently delivered on a single... Read more
Save this weekend with 2016 refurbished MacBo...
Apple has dropped prices on Certified Refurbished 2016 15″ and 13″ MacBook Pros by as much as $590 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: -... Read more
New 27-inch 3.4GHz iMac on sale for $1699, sa...
MacMall has the new 2017 27″ 3.4GHz iMac (MNE92LL/A) in stock and on sale for $1699 including free shipping. Their price is $100 off MSRP. Read more
Clearance 2016 MacBook Pros available for up...
B&H Photo has clearance 2016 13″ and 15″ MacBook Pros in stock today and on sale for up to $400 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
Apple Ranks 9th In comScore Top 50 U.S. Digit...
comScore, Inc. has released its monthly ranking of U.S. online activity at the top digital media properties for May 2017 based on data from comScore Media Metrix Multi-Platform. * Entity has... Read more
10.5-inch iPad Pros available for up to $20 o...
B&H Photo has the new 2017 10.5″ iPad Pros available for up to $20 off MSRP including free shipping plus NY & NJ sales tax only: - 64GB iPad Pro WiFi: $649 - 256GB iPad Pro WiFi: $749 - 512GB... Read more
Three Off-The-Beaten-Track iOS Apps That Dese...
One of the great things about using iPads and iPhones is the vast selection of apps available for most anything you want or need to do. The three outlined in this article have been in my core app... Read more
Apple No. 1 Spot In Gartner Top 100 Vendors i...
Gartner, Inc. has unveiled the top global 100 vendors in IT in 2016 based on their revenue across IT (excluding communication services) and component market segments. In the Gartner Global Top 100:... Read more
Clearance iMacs available for up to $300 off...
B&H Photo has clearance 21″ and 27″ Apple iMacs available starting at $949, each including free shipping plus NY & NJ sales tax only: - 27″ 3.3GHz iMac 5K: $1999 $300 off original MSRP - 27″... Read more

Jobs Board

*Apple* News Product Marketing Mgr., Publish...
…organizational consensus on strategy and vision for publisher tools, authoring, and Apple News Format.Carries this strategy and vision across the organization to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject matter Read more
Lead *Apple* Solutions Consultant - Apple I...
…integrity, and trust.Success Metrics/Key Performance Indicators:Quantitative* Year over Year growth in Apple Product and Beyond the Box sales in the assigned Point of Read more
*Apple* Solutions Consultant till v%u00E5r...
…ethics, integrity, and trust.Success Metrics/Key Performance Indicators:QuantitativeYear over Year growth in Apple Product and Beyond the Box sales in the assigned Point Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.