Greg's bite: iPad copy cats to crash and burn
TweetFollow Us on Twitter

Greg's bite: iPad copy cats to crash and burn

By Greg Mills

The recent electronics consumer shows have been loaded with "me too" iPad incarnations from every competitor of Apple. By some counts over 100 prototypes or concept models were shown.  To date, only a handful of actual products have made it to market. The most notable thing about all of them is that when a price is really announced, without exception, the specs and price are compared to the iPad.  

The market has quickly discounted the offerings despite serious marketing programs. Some analysts now expect a serious blood bath as most of the "iPad killers" fall to the wayside. Keep in mind, it is very expensive designing and starting up an assembly line to manufacture slate computers. The devil is in the details, as parts have to be identified and purchased months in advance to get part prices that add up to something at or under US$250.  

The reason I set a part cost level at $250 is that by the time the parts are assembled and packaged and any profit is included, the markup at retailers will push the product over the $500 mark and make it uncompetitive with iPad. When Apple announced the iPad 1 at a starting price point of $500, the instantaneous collective inhalation of their breath by the PC industry leaders created a low pressure system over northern California.  

Microsoft and other PC makers actually scrapped prototypes far along under development when they saw what they had to at least match. Apple cleverly figured out the lowest price point they could live with and then began the relentless task of reducing their costs to make a nice profit on the iPad. Being vertically capable of selling products they manufacture at retail prices due to the string of Apple stores around the US and the world, Apple was able to make a handsome profit at prices the competition still can't match.  

Then there is the electronic parts market, which is so beholden to Apple that they sell them parts at very competitive prices, as Apple buys so much they need to do business with them. Apple hogs scarce, important parts such as touch screens, which creates both a scarcity and a shortage price market that makes competitors pay more for the very same parts. You can't build computers without parts no matter how good your design is.

Also being vertical, Apple designs its own silicon chips and won't sell them to anyone else. The A5 Apple dual core chip is really powerful and saves Apple a lot of money not having to be purchased on the open market.

Finally, the software situation is such that the only other show in town, Android, the last best hope for slate makers to use to power their offerings. The Apple iOS predates Android and, thus, patents that are just being issued -- or due to be issued soon -- may well cut Android off at the knees and allow Apple to actually stop Android handset sales and collect a major damage pot from all involved.  

Microsoft is still lame as a three-legged dog in the slate computer market and is losing ground in the smart phone market. Should Apple be able to stick a sword through Android's heart for touch screen patent technology infringing on their patents, the monopoly  would be complete.  

The other part of the software reality is the easy transition from the iPhone app market to the iPhone/iPad app market. Apple so smoothly set the gears in motion, the competition didn't see the situation as a rout, until it was too late. Now, before the competition can even match the iPad 1, Apple launches the iPad 2 and, very soon, an upgraded iOS.  

Apple doesn't sleep on its laurels as the competitors dreams they will. Imagining they can catch up with Apple is foolishness. At this point, Apple must be magnitude of 18 months ahead of the slate computer competition and gaining ground, not allowing them to catch up. Let's see what the iPad 2 does to the competition.  

Some analysts are predicting Apple stock at $450 while downgrading the "me too crowd."  I think they have it right.

That's Greg's Bite for today.

(Greg Mills is currently a graphic and Faux Wall Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. Greg is an Extra Class Ham Radio Operator, AB6SF, iOS developer and web site designer. He's also working on a solar energy startup using a patent pending process for turning waste dual pane glass window units into thermal solar panels used to heat water see: www.CottageIndustySolar.com Married, with one daughter, Greg writes for intellectual property web sites and on Mac/Tech related issues. See Greg's art web site at http://www.gregmills.info He can be emailed at gregmills@mac.com)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this... | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you... | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [... | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game. Squeeze in for 2 player fun on a single iPad, creating awkward... | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing... | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr.... | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

cb Hardcase – Handmade and Premium Protective...
Baden-Baden, Germany based company cb innovations has introduced the new cb Hardcase for iPhone. Featuring fine Italian Premium leather that makes for a unique look and feel, the cb Hardcase... Read more
Sale! B&H Photo offers 12-inch Retina Mac...
B&H Photo has 12″ Retina MacBooks on sale for $300 off MSRP for a limited time. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook: $999 $300 off MSRP - 12″ 1.... Read more
App Annie Reveals Future of the App Economy:...
App Annie, a San Francisco based mobile app data and insights platform, has launched its first comprehensive app economy forecast. This new offering will provide brands, agencies, investors and app... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
What iPad Pro Still Needs To Make It Truly Pr...
I love my iPad Air 2. So much that I’m grudgingly willing to put up with its compromises and limitations as a production tool in order to take advantage of its virtues. However, since a computer for... Read more
21-inch 3.1GHz 4K on sale for $1399, $100 off...
B&H Photo has the 21″ 3.1GHz 4K iMac on sale $1399 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP: - 21″ 3.1GHz 4K iMac (MK452LL/A): $... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Save up to $240 with Apple Certified Refurbis...
Apple is now offering Certified Refurbished 12″ Retina MacBooks for up to $240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished Time Capsules available for...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off - 3TB... Read more

Jobs Board

Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Reporter - Business Insider, Inc. (U...
Business Insider is looking for a reporter to cover Apple , the biggest and arguably most important company in tech. As our primary Apple reporter, you will: * Read more
Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.