Greg's bite: Microsoft pays Nokia $1 billion to use Windows 7?
TweetFollow Us on Twitter

Greg's bite: Microsoft pays Nokia $1 billion to use Windows 7?

By Greg Mills

Talk about mutual desperation or a marriage from hell. "Bloomberg" reports that Nokia has held out for US$1 billion from Microsoft to use Windows 7. Microsoft head honcho Steve Ballmer seems to think he can buy his way into the smartphone market that Microsoft abdicated over the last few years.  

Nokia and Microsoft both have seen Apple eat their market share with the viral iPhone and iOS since it was launched. At one time Microsoft had some traction in the semi-smart phone market with its rather primitive phone software. The market shunned the Microsoft OS as it was light years behind Apple's iOS. Nokia, likewise, had a giant share of the dumb phone market and has seen its share drop dramatically since the iPhone 1 taught the world what a true smartphone could do.  

A few weeks back the CEO of Nokia famously pounded his chest with a visceral proclamation of defeat at the hands of Apple and Android. The dumb phone market is doomed to sink, to represent a minor league market as consumers choose smart phones as the difference in price between dumb and smart phones is erased. Why buy a featureless cell phone, when for the same money you can get a full featured smart phone?

Nokia, despite the enormous market share they enjoyed, failed to realize the days of  the "just a cell phone" devices was over. Now, too late to the party, their desperation has led them to "jump off a burning oil platform into the sea." The dramatic description likens staying with the status quo and being burned to a crisp by Apple or jumping into unknown waters seeking software solutions from an outside source.  

The development of the Apple and Google infrastructures -- which includes both the operating systems and well developed app stores -- is a very hard act to follow. The Nokia software department was hopelessly floundering; management knew it but was unable to fix the problems.  

Microsoft has seen a very low level of acceptance for its Windows 7, sort of a smartphone comparison to the awful Windows Vista computer OS that was just about completely shunned by the PC market, for a long list of good reasons. With the revelation that Nokia demanded and got a billion dollars cash from Microsoft for adopting WIndows 7 comes the question, "Did Microsoft also pay other handset makers to launch their Windows 7compatible handsets?" If not, the dismal failure in the market place would have me think the handset makers ought to also demand serious money from Microsoft or quit supporting the failed Windows 7 OS.

Sometimes bigger isn't better, it's just bigger. Grasping at "the wrong straw" may well turn out be the last major gaff that takes Nokia down for the count. A failure for Nokia-branded Windows 7 smart phones will likely bring down both Nokia and Microsoft's "too lame, too late to the party" smartphone OS offering that have to be at least a year off.  Apple isn't sleeping at the switch. Already hopelessly behind, another year is an eternity in the fast developing smart phone business of today.

The CEO of Nokia seems to forget that if he likens Apple and Android to the fire on the preverbal oil platform, jumping into the sea is also hazardous as there is a deadly great white shark circling the waters who eats half baked products for lunch. That shark is also Apple. The stock market gets it and has seriously discounted both Nokia and Microsoft, expecting the worst.  Bigger isn't better, it's just bigger -- and more spectacular when it fails. Windows 7 as a platform hasn't been well supported by the developer community so far, despite begging, cajoling and outright bribery by Microsoft.  

The power of a substantial three-point system is impossible to beat. You need solid hardware, solid software and an app store that can compete with Apple and Android. Windows 7 isn't that substantial, their app store is lame and there isn't a good reason for that to change. Nokia should have gone with Android, but that also has its risks as Apple is suing every handset maker who produces handsets for that platform and patent infringement suits are going to hit the fan this year. Look for the Android platform to get seriously hurt by Apple's legal assault.  

The smart money has already laughed off the Nokia/Microsoft collaboration as two has beens, trying to resurrect a dead duck. Nokia stock has taken a 25% hit and there is a strong push within Nokia to push back on the deal with Microsoft, which hasn't been signed yet.

History is full of giant companies that didn't see the direction their market was going and slowly faded to black. As I sometimes muse when I wear my oriental wise man hat, "those who stand too long in the road of progress will be run over."  Nokia and Microsoft Windows 7 are very likely road kill under the runaway Apple smart phone and iPad machines. Both Nokia and Microsoft failed to see the future and will pay the price.

 That's Greg's Bite for today.

(Greg Mills is currently a graphic and Faux Wall Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. Greg is an Extra Class Ham Radio Operator, AB6SF, iOS developer and web site designer. He's also working on a solar energy startup using a patent pending process for turning waste dual pane glass window units into thermal solar panels used to heat water see: www.CottageIndustySolar.com Married, with one daughter, Greg writes for intellectual property web sites and on Mac/Tech related issues. See Greg's art web site at http://www.gregmills.info He can be emailed at gregmills@mac.com)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TunnelBear 3.5.1 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Typinator 7.4 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Monosnap 3.4.9 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Features Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel... Read more
Fantastical 2.4.5 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
TunnelBear 3.5.1 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Typinator 7.4 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Fantastical 2.4.5 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
Monosnap 3.4.9 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Features Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more

Latest Forum Discussions

See All

What mobile gaming can learn from the Ni...
While Nintendo might not have had things all its own way since it began developing for mobile, one thing it has got right is the release of the Switch. After the disappointment of the WiiU, which I still can't really explain, the Switch felt a... | Read more »
Programmer of Sonic The Hedgehog launche...
Japanese programmer Yuji Naka is best known for leading the team that created the original Sonic The Hedgehog. He’s moved on from the speedy blue hero since then, launching his own company based in Tokyo – Prope Games. Legend of Coin is the... | Read more »
Why doesn't mobile gaming have its...
The Overwatch League is a pretty big deal. It's an attempt to really push eSports into the mainstream, by turning them into, well, regular sports. But slightly less sweaty. It's a lavish affair with teams from all around the world, and more... | Read more »
Give Webzen’s new billiard game PoolTime...
Best known for producing hugely popular MMO titles, South Korean publisher Webzen is now taking aim at a different genre altogether. PoolTime is a realistic eight ball pool simulator, allowing you to compete in real-time matches against players... | Read more »
Let Them Come Guide - How to survive aga...
Let Them Come is all about making it as far as possible against overwhelming odds. Check out some of these tips to help you last a little longer in your unwinnable fight: [Read more] | Read more »
All the best games on sale for iPhone an...
Happy last day of the week. I hope you've been having a good one. I have. I saw ten doggos today. So because I'm in a good mood, I thought I'd round up all of the best games that are currently on sale on the App Store. [Read more] | Read more »
The very best games that came out for iP...
We're getting to the end of the first real, full, proper week of 2018. And in that time we've seen some pretty awesome games landing on the App Store. Of course, we've seen some absolute duffers as well. The sort of games that you look at and... | Read more »
Rusty Lake Paradise (Games)
Rusty Lake Paradise 1.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.4 (iTunes) Description: Jakob, the oldest son of the Eilander family, is returning to Paradise island after his mother passed away. Since her... | Read more »
Antihero Guide - Sneaky tricks to get ah...
Games of Antihero start out small and streamlined, but they quickly turn into long strategic conquests as you fight for control of the Victorian-era streets. If you find yourself struggling in the skullduggery department, here are a few things you... | Read more »
Here's why Niantic pulling Pokemon...
If there's one thing that Pokemon GO did well, it was bringing people together. I still remember seeing groups of people around the marina near where I live in the weeks after the game came out, all of them trying to grab some water Pokemon. There... | Read more »

Price Scanner via MacPrices.net

Apple now offering Certified Refurbished 2017...
Apple has Certified Refurbished 9.7″ WiFi iPads available for $50-$80 off the cost of new models. An Apple one-year warranty is included with each iPad, and shipping is free: – 9″ 32GB WiFi iPad: $... Read more
10″ iPad Pros on sale for $50-$75 off MSRP, n...
B&H Photo has 10″ and #Apple #iPad Pros on sale for up to $75 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only. Note that some sale prices are restricted to certain... Read more
Apple refurbished Mac minis available startin...
Apple has restocked Certified Refurbished Mac minis starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Amazon offers Silver 13″ Apple MacBook Pros f...
Amazon has new Silver 2017 13″ #Apple #MacBook Pros on sale today for up to $150 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Silver MacBook Pro (MPXR2LL/A): $1199.99 $100 off MSRP – 13... Read more
Sale: 12″ 1.3GHz MacBooks on sale for $1499,...
B&H Photo has Space Gray and Rose Gold 12″ 1.3GHz #Apple MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.3GHz Space... Read more
Apple offers Certified Refurbished 2017 iMacs...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
13″ MacBook Airs on sale for $120-$100 off MS...
B&H Photo has 2017 13″ 128GB MacBook Airs on sale for $120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $... Read more
15″ Touch Bar MacBook Pros on sale for up to...
Adorama has Space Gray 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2199, $200 off... Read more
21″ 3.4GHz 4K iMac on sale for $1399, $100 of...
Adorama has the 21″ 3.4GHz 4K #Apple #iMac on sale today for $1399. Their price is $100 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 21″ 3.4GHz 4K iMac (MNE02LL/A... Read more
B&H offering 13″ Apple MacBook Pros for u...
B&H Photo has 13″ MacBook Pros on sale for up to $75-$120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (... Read more

Jobs Board

Commerce Engineer, *Apple* Media Products -...
# Commerce Engineer, Apple Media Products Job Number: 113161479 Santa Clara Valley, California, United States Posted: 01-Nov-2017 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Site Reliability Engineer, *Apple* Pay - Ap...
# Site Reliability Engineer, Apple Pay Job Number: 113356036 Santa Clara Valley, California, United States Posted: 12-Jan-2018 Weekly Hours: 40.00 **Job Summary** Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 86351939 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.