Greg's bite: what's wrong with Apple's 30%?
TweetFollow Us on Twitter

Greg's bite: what's wrong with Apple's 30%?

By Greg Mills

Apple, having become big enough to cross the radar of the monopoly cops, around the world, has been taking a lot of heat from publishers who are screaming "rape" at the well publicized marketing rate of 30%.

Apple has pioneered the "go to market" plan that includes posting downloadable digital material on its servers and advertising and selling that content at a 30% profit. Sounds like free enterprise to me. If Apple is gouging publishers they have the perfect right to refuse to to do business with Apple and or start their own on line publishing business.  

The problem is that the publishers want it both ways: the power of Apple's marking system without paying for it. In addition to that, they want to pocket the money they save in not having to buy paper, ink, print or deliver their merchandise. I call that greed.  

One of the most notable things about an entirely new business model is the give and take of establishing a fair market price.  Consumers know the publishers aren't giving them the paper, ink or distribution they used to include in the price of published material. Consumers aren't entirely stupid.  

If, before Apple introduced the iPad and the notion of electronic books became common through Amazon and the like, through the Kindle sort of slate readers, paying 30% for print publishing, stocking, distributing and selling books would have cut the price in half. Publishers have lived on 40% or less of the retail price of physical books forever. Now, suddenly Apple offers to do it for half the prior rate and they scream "rape"?

The music industry went though much the same process as Steve Jobs was able to convince them that not burning CD, jackets, stocking and shipping albums was enough of a savings to accept 70% of US$1 per song. It is way cool to get giant checks in the mail without all the wasted effort of the prior marketing system of selling media.  

If in fact, Apple can pull off another radical industrial coup and convert the publishing industry to a digital system, Apple absolutely deserves the 30%.  Google has already offered to do the same thing for 10%. Free enterprise will do its work in moderating all the numbers.

Fundamentally, it remains to be seen whether Apple's foray into revolutionizing the failing publishing industry will work out. Publishers can keep 100% of nothing as their business fail, such as the bankruptcy of Borders Books, foretells or accept 70% of a slimmed down electronic business model that reduces wasted media. Also, the notion of electronic newspapers is being tested with The Daily right now. I don't know if a subscription go-to-market plan will work due to competition from free news web sites that exist based on other methods of economic support.  The notion that "the web wants to be free" is hard to break.

Apple holds the cards. Apple and Google can duke it out and perhaps market pressures will force Apple to bend. Apple holds patents for their systems and is spending a ton of money setting up their on line store system and they deserve to make a profit. Apple has every right to set the policies and prices on its infrastructure. Let the market shake it all out. Success and profit ought to be legal.

These are the opinions of Greg Mills. That's Greg's bite for today.

(Greg Mills is currently a graphic and Faux Wall Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. Greg is an Extra Class Ham Radio Operator, AB6SF, iOS developer and web site designer. He's also working on a solar energy startup using a patent pending process for turning waste dual pane glass window units into thermal solar panels used to heat water see: www.CottageIndustySolar.com Married, with one daughter, Greg writes for intellectual property web sites and on Mac/Tech related issues. See Greg's art web site at
www.gregmills.info He can be emailed at gregmills@mac.com)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FoldersSynchronizer 4.2.1 - Synchronize...
FoldersSynchronizer is a popular and useful utility that synchronizes and backs-up files, folders, disks and boot disks. On each session you can apply special options like Timers, Multiple Folders,... Read more
Simon 4.0.2 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Cocktail 8.1.2 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cyberduck 4.6.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Herald 5.0.2 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
DEVONthink Pro 2.8.3 - Knowledge base, i...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
Boom 2 1.0.1 - System-wide pro audio app...
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more
Apple Security Update 2015-001 - For OS...
Apple Security Update 2015-001 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Drive Genius 4.0.1 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more
Yosemite Cache Cleaner 9.0.3 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more

Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system... | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being... | Read more »
Fahrenheit: Indigo Prophecy Remastered R...
Fahrenheit: Indigo Prophecy Remastered Review By Jennifer Allen on January 29th, 2015 Our Rating: Universal App - Designed for iPhone and iPad 10 years after its initial release and Fahrenheit: Indigo Prophecy still feels like a... | Read more »
Evolve: Hunters Quest is a Match-3 That...
Evolve: Hunters Quest is a Match-3 That Has You Hunting Up Some Big Game. Posted by Jessica Fisher on January 29th, 2015 [ permalink ] | Read more »
Destructamundo Review
Destructamundo Review By Jordan Minor on January 29th, 2015 Our Rating: :: WRECKING CREWUniversal App - Designed for iPhone and iPad Destructamundo blows up real good.   | Read more »
The Sandbox Gets Exclusive Update, Adds...
The Sandbox Gets Exclusive Update, Adds Invincible Characters Campagin Posted by Tre Lawrence on January 29th, 2015 [ permalink ] | Read more »
Mean Girls: The Game Review
Mean Girls: The Game Review By Jordan Minor on January 29th, 2015 Our Rating: :: FETCHUniversal App - Designed for iPhone and iPad A Mean Girls tower defense game makes way more sense than you’d think.   | Read more »

Price Scanner via MacPrices.net

Back in stock: Refurbished iPod nanos for $99...
The Apple Store has Apple Certified Refurbished 16GB iPod nanos available for $99 including free shipping and Apple’s standard one-year warranty. That’s $50 off the cost of new nanos. Most colors are... Read more
New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping. Their price is $180 off MSRP, and it’s the lowest price available for this model from any reseller. Read more
iPad Turns Five – The ”Book Mystique
Five years ago this week, the late Steve Jobs took the stage at an Apple special press event to unveil the first Apple iPad — a slab-shaped, hand-holdable device that was to shake the personal... Read more
Sale! 15-inch Retina MacBook Pros for up to $...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $150 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1889.99... Read more
Apple refurbished Mac minis for up to $150 of...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Apple Releases New Tranche Of OS Updates For...
Apple has released incremental bugfix and security updates for its most recent Mac and iOS versions. OS X Yosemite 10.10.2 Update Apple says this update includes the following improvements: Resolves... Read more
Samsung To Be Main Supplier Of A9 Chips For i...
Korea’s Maeil Business Newspaper reports that Samsung has beat out its chipmaking rivals, Taiwan’s Qualcomm and TSMC, as supplier of chipsets for the next generations of both its own Galaxy S6 and... Read more
Save up to $340 on iMacs with Apple Certified...
The Apple Store has Apple Certified Refurbished iMacs available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more

Jobs Board

*Apple* Systems Engineer - Pre Sales, Educat...
…is responsible for proactively providing technical expertise to drive sales of Apple solutions into assigned accounts. The SE architects, validates, and assists in Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Tree Children's Center is hirin...
Apple Tree Learning Center is Hiring Preschool Teachers! Phoenix Childrens Academy is a national leader in the early childhood education industry and we are currently Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.