Greg's bite: why no Apple television sets
TweetFollow Us on Twitter

Greg's bite: why no Apple television sets

By Greg Mills

Piper Jaffray analyst Gene Munster continues to insist Apple is going to go whole hog into producing TV sets. I think that is extremely unlikely for common sense reasons that are hard to rebut. The biggest reason is that LCD, LED, 3D or whatever display format you might mention is already being sold so cheaply there isn't enough money in it for Apple to be interested.

I recently bought a Visio 55-inch LCD set at Sam's for US$898 on Black Friday. And I invested $120 more for a BlueRay player with Visio Internet Applications.  Apple is used to margins that would curl the hair of most electronics companies. Even at a discounter like Sam's, you know there has to be some margin for Sam's to pay the folks that work there and keep the lights on.  There simply isn't enough money left in the TV industry for Apple to be diverted into selling a commodity item. Short of buying Visio or Sony, there are differences in the markets that would divert Apple's attention from the killer categories they have a hammer lock on.

If you were Apple, would you rather produce and sell two low end iPads or one giant screen TV set to gross the same amount of money? Which is a more elegant and profitable item?  

Let's assume for the benefit of Mr. Munster that Apple has been plugging away for a few years now on a killer 3D technology that is simply ground-breaking. That isn't hard to imagine based upon the history of the company. The problem is that every TV manufacturing company out there is also working on the next generation of TV set. Super duper HD with 3D is coming, but I think not from Apple.

While it is certainly true that Apple is interested in the living room and has launched Apple TV that does not mean they intend to build TV sets.  If they can accomplish the digital download business they are interested in by selling a little black box, why would they try to muscle into TV sets?

I have been wrong before, but Apple already sells nice Cinema Displays that cost as much as my monster TV. If anything, Apple might merge some 3D magic into its line of large LED monitors.  You can play DVDs and channel digital downloads through Apple monitors to have a sort of Apple TV set. The product assortment at Apple is not a commodity related set of products.  There is something unique and compelling about each item. Apple is known to make monkeys out of analysts and for that matter Apple news writers.

That's Greg's Bite for today. 

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at . He can be emailed at gregmills.mac.)


Community Search:
MacTech Search:

Software Updates via MacUpdate

Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad... | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »

Price Scanner via

Black Friday deals on the Apple Watch and App...
Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday weekend. Below is a roundup of the deals being offered by authorized Watch resellers: Apple... Read more
Early Black Friday sale at B&H Photo, up...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699 $300 off... Read more
NewerTech/OWC/MacSales Black Friday Deals 201... • Free Shipping available on nearly EVERYTHING on orders $35.00 & up within USA + • International Delivery Specials from $2.99+ Special Purolator... Read more
Walmart Black Friday deals: $100 off select i...
Walmart has released their Black Friday deals for 2015, now available online. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2: $399, $100 off MSRP - 16GB iPad Air: $... Read more
Photo Cleaner 1.0 Reclaims iPhone Storage Spa...
Seoul, Korea based mix1009 has announced the release and immediate availability of Photo Cleaner 1.0, their handy iPhone app that deletes the video portion of Live Photos, in order to reclaim space... Read more
Black Friday and Holiday sales on our price t...
Scan our Mac Price Trackers for the latest Black Friday and Holiday season information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the... Read more
Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more
Target Black Friday Early Access deals: $100...
Target is offering early access to their Black Friday deals on Apple products on their online store for today, the 25th, only. Choose free shipping or free local store pickup (if available): - Apple... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Online Store UAT Lead - Apple (Unite...
# Apple Online Store UAT Lead Job Number: 41677638 Austin,…Jul. 28, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Online Store is a fast paced and ever evolving Read more
Software Engineer, *Apple* Watch - Apple (U...
# Software Engineer, Apple Watch Job Number: 44081274 Santa Clara Valley, Califo ia, United States Posted: Nov. 17, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Read more
Finance Manager, *Apple* Online Store - App...
# Finance Manager, Apple Online Store Job Number: 41656855 Santa Clara Valley, Califo ia, United States Posted: Jul. 20, 2015 Weekly Hours: 40.00 **Job Summary** Be Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.