Greg's bite: why no Apple television sets
TweetFollow Us on Twitter

Greg's bite: why no Apple television sets

By Greg Mills

Piper Jaffray analyst Gene Munster continues to insist Apple is going to go whole hog into producing TV sets. I think that is extremely unlikely for common sense reasons that are hard to rebut. The biggest reason is that LCD, LED, 3D or whatever display format you might mention is already being sold so cheaply there isn't enough money in it for Apple to be interested.

I recently bought a Visio 55-inch LCD set at Sam's for US$898 on Black Friday. And I invested $120 more for a BlueRay player with Visio Internet Applications.  Apple is used to margins that would curl the hair of most electronics companies. Even at a discounter like Sam's, you know there has to be some margin for Sam's to pay the folks that work there and keep the lights on.  There simply isn't enough money left in the TV industry for Apple to be diverted into selling a commodity item. Short of buying Visio or Sony, there are differences in the markets that would divert Apple's attention from the killer categories they have a hammer lock on.

If you were Apple, would you rather produce and sell two low end iPads or one giant screen TV set to gross the same amount of money? Which is a more elegant and profitable item?  

Let's assume for the benefit of Mr. Munster that Apple has been plugging away for a few years now on a killer 3D technology that is simply ground-breaking. That isn't hard to imagine based upon the history of the company. The problem is that every TV manufacturing company out there is also working on the next generation of TV set. Super duper HD with 3D is coming, but I think not from Apple.

While it is certainly true that Apple is interested in the living room and has launched Apple TV that does not mean they intend to build TV sets.  If they can accomplish the digital download business they are interested in by selling a little black box, why would they try to muscle into TV sets?

I have been wrong before, but Apple already sells nice Cinema Displays that cost as much as my monster TV. If anything, Apple might merge some 3D magic into its line of large LED monitors.  You can play DVDs and channel digital downloads through Apple monitors to have a sort of Apple TV set. The product assortment at Apple is not a commodity related set of products.  There is something unique and compelling about each item. Apple is known to make monkeys out of analysts and for that matter Apple news writers.

That's Greg's Bite for today. 

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

1Password 6.8.5 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
BetterTouchTool 2.319 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
iFFmpeg 6.6.3 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
Evernote 6.13.2 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
HoudahSpot 4.3.4 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
calibre 3.14.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Evernote 6.13.2 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
calibre 3.14.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
HoudahSpot 4.3.4 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
Hopper Disassembler 4.3.10- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more

Latest Forum Discussions

See All

Sweety Kitty is an epic adventure for sw...
Join Sweety the Kitty on his journey around the world in Sweety Kitty, an all new match-three adventure full of colorful lands and tasty treats, developed and self published by Integra Games Global OU. Available now on both the App Store and Google... | Read more »
The best deals on the App Store this wee...
A new week means new deals on the App Store, and it looks as though Christmas has arrived a bit early this Monday with a whole slew of new discount games, many of which have yet to be covered in this roundup series. Puzzle games, point and click... | Read more »
CUPHEAD (Games)
CUPHEAD 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Cuphead is a classic run and gun single player action game heavily focused on boss battles. Inspired by cartoons of the 1930s, the... | Read more »
Run Sausage Run! guide - tips and tricks...
Run Sausage Run! is a mildly sadistic endless runner in which you guide a sausage or any other variety of cured meat through a deadly meat factory full of sawblades and other hazards. Getting a high score in this game is no small feat, and will... | Read more »
WWE Mayhem guide - beginner tips and tri...
WWE Mayhem brings all of the familiar faces from your favorite wrestling league to mobile in this exciting new fighting game. Build up a team of your favorite WWE superstars and fight your way to the championship title, or battle against your... | Read more »
The best new games we played this week -...
We've made it through another week, so let's treat ourselves to some of the best new games to launch in the past few days. It was another exciting week with some long-awaited indie games making their debut, and some big console titles making the... | Read more »
Match blocks to pull off dance moves in...
Ferdinand: Unstoppabull is a brand new match three puzzler based on the animated movie of (almost) the same name. As you can expect, you have to match blocks together to complete a bunch of puzzling levels and earn a high score. [Read more] | Read more »
Lineage 2: Revolution’s end of year upda...
Now available in 54 countries worldwide, Lineage 2: Revolution is continuing its global quest to be the most popular mobile MMORPG by launching a jam-packed end of year update. Complete with many subtle tweaks to help improve users’ online... | Read more »
The 5 best Star Wars games on iOS
The time has almost come.Star Wars: The Last Jedifinally hits theaters in the cinematic event that might be bigger than Christmas. To celebrate, we're taking a look at the best--and only the best--Star Warsmobile games to date. [Read more] | Read more »
Life Is Strange (Games)
Life Is Strange 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Life Is Strange is a five part episodic game that sets out to revolutionize story-based choice and consequence games by... | Read more »

Price Scanner via MacPrices.net

Holiday deals on 9″ Apple iPads: Resellers of...
B&H Photo has 9.7″ 2017 iPads on sale for $10-$50 off MSRP as part of their Holiday sale. Overnight shipping is free, and pay sales tax in NY & NJ only: – 9″ 32GB iPad WiFi: $299, $30 off – 9... Read more
12″ and 10″ Apple iPad Pros on sale for up to...
B&H Photo has 10″ and 12″ iPad Pros on sale for up to $80 off MSRP as part of their Holiday sale. Overnight shipping is free in many cases, and B&H charges sales tax in NY & NJ only. Note... Read more
Sunday flash sale: Beats Solo3 Wireless On-Ea...
Amazon has Beats Solo3 Wireless On-Ear Headphones on sale for $199.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for Beats Solo3. Multiple colors are... Read more
B&H Holiday sale: MacBooks for up to $300...
B&H Photo has Apple MacBook Pros, MacBook Airs, and 12″ MacBooks on sale for up to $300 off MSRP as part of their Holiday sale. B&H charges sales tax in NY & NJ only, and overnight... Read more
The lowest prices on Apple 13″ MacBook Pros t...
Save $300-$300 on the purchase of a 2017 13″ MacBook Pro this weekend with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices are the lowest available for each model... Read more
Lowest prices of the Holiday season: 15″ Appl...
Save $360-$420 on the purchase of a 2017 15″ MacBook Pro with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices are the lowest available for each model from any... Read more
Apple discounts Beats products by up to 30% t...
Apple has Beats by Dr. Dre (BeatsX, Powerbeats3 Wireless, and Beats Solo3 Wireless) on sale for up to 30% off their retail price from now until December 26th: – BeatsX: Was $149.95, now $99 –... Read more
Updated Price Trackers: Macs, iPads, iPhones,...
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: – 15″... Read more
How to preorder a new iMac Pro and pay zero s...
B&H Photo and Adorama are accepting preorders on multiple configurations of the new Apple iMac Pro. Both resellers charge sales tax for residents of NY & NJ only, and shipping is free.... Read more
Apple Macs back in stock at Amazon with model...
Amazon has MacBook Pros, MacBook Airs, MacBooks, and iMacs on sale for up to $200 off MSRP as part of their Holiday/Christmas sale. Shipping is free. Note that stock of some Macs may come and go (and... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.