Greg's bite: why no Apple television sets
TweetFollow Us on Twitter

Greg's bite: why no Apple television sets

By Greg Mills

Piper Jaffray analyst Gene Munster continues to insist Apple is going to go whole hog into producing TV sets. I think that is extremely unlikely for common sense reasons that are hard to rebut. The biggest reason is that LCD, LED, 3D or whatever display format you might mention is already being sold so cheaply there isn't enough money in it for Apple to be interested.

I recently bought a Visio 55-inch LCD set at Sam's for US$898 on Black Friday. And I invested $120 more for a BlueRay player with Visio Internet Applications.  Apple is used to margins that would curl the hair of most electronics companies. Even at a discounter like Sam's, you know there has to be some margin for Sam's to pay the folks that work there and keep the lights on.  There simply isn't enough money left in the TV industry for Apple to be diverted into selling a commodity item. Short of buying Visio or Sony, there are differences in the markets that would divert Apple's attention from the killer categories they have a hammer lock on.

If you were Apple, would you rather produce and sell two low end iPads or one giant screen TV set to gross the same amount of money? Which is a more elegant and profitable item?  

Let's assume for the benefit of Mr. Munster that Apple has been plugging away for a few years now on a killer 3D technology that is simply ground-breaking. That isn't hard to imagine based upon the history of the company. The problem is that every TV manufacturing company out there is also working on the next generation of TV set. Super duper HD with 3D is coming, but I think not from Apple.

While it is certainly true that Apple is interested in the living room and has launched Apple TV that does not mean they intend to build TV sets.  If they can accomplish the digital download business they are interested in by selling a little black box, why would they try to muscle into TV sets?

I have been wrong before, but Apple already sells nice Cinema Displays that cost as much as my monster TV. If anything, Apple might merge some 3D magic into its line of large LED monitors.  You can play DVDs and channel digital downloads through Apple monitors to have a sort of Apple TV set. The product assortment at Apple is not a commodity related set of products.  There is something unique and compelling about each item. Apple is known to make monkeys out of analysts and for that matter Apple news writers.

That's Greg's Bite for today. 

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Microsoft Remote Desktop 8.0.19 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
OmniGraffle 6.3 - Create diagrams, flow...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
PDFKey Pro 4.3.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Ableton Live 9.2.2 - Record music using...
Ableton Live lets you create and record music on your Mac. Use digital instruments, pre-recorded sounds, and sampled loops to arrange, produce, and perform your music like never before. Ableton Live... Read more
Macs Fan Control 1.3.1.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
NetShade 6.3.1 - Browse privately using...
NetShade is an anonymous proxy and VPN app+service for Mac. Unblock your Internet through NetShade's high-speed proxy and VPN servers spanning seven countries. NetShade masks your IP address as you... Read more
Dragon Dictate 4.0.7 - Premium voice-rec...
With Dragon Dictate speech recognition software, you can use your voice to create and edit text or interact with your favorite Mac applications. Far more than just speech-to-text, Dragon Dictate lets... Read more
Persecond 1.0.2 - Timelapse video made e...
Persecond is the easy, fun way to create a beautiful timelapse video. Import an image sequence from any camera, trim the length of your video, adjust the speed and playback direction, and you’re done... Read more
GIMP 2.8.14p2 - Powerful, free image edi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more
Sandvox 2.10.2 - Easily build eye-catchi...
Sandvox is for Mac users who want to create a professional looking website quickly and easily. With Sandvox, you don't need to be a Web genius to build a stylish, feature-rich, standards-compliant... Read more

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever! Play as Sven's sister Evana, share... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld.... | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD.... | Read more »

Price Scanner via MacPrices.net

Apple and Cisco Partner to Deliver Fast-Lane...
Apple and Cisco have announced a partnership to create a “fast lane” for iOS business users by optimizing Cisco networks for iOS devices and apps. The alliance integrates iPhone with Cisco enterprise... Read more
Apple offering refurbished 2015 13-inch Retin...
The Apple Store is offering Apple Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple refurbished 2015 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $999.99 $100 off - 21″ 2.7GHz iMac: $1199.99 $100 off - 21″ 2.9GHz iMac... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149.99 $2199.99, $... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more
iPad Air 2 on sale for up to $100 off MSRP
Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
MacBook Airs on sale for $100 off MSRP
Best Buy has MacBook Airs on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Big Grips Lift Handle For iPad Air and iPad A...
KEM Ventures, Inc. which pioneered the extra-large, super-protective iPad case market with the introduction of Big Grips Frame and Stand in 2011, is launching Big Grips Lift featuring a new super-... Read more
Samsung Launches Galaxy Tab S2, Its Most Powe...
Samsung Electronics America, Inc. has announced the U.S. release of the Galaxy Tab S2, its thinnest, lightest, ultra-fast tablet. Blending form and function, elegant design and multitasking power,... Read more

Jobs Board

*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
*Apple* Systems Engineer (Mclean, VA and NYC...
Title: Apple Systems Engineer (Mclean, VA and NYC) Location: United States-New York-New York-200 Park Ave (22005) Other Locations: United States-Virginia-Vienna-Towers Read more
*Apple* Systems Engineer (Mclean, VA and NYC...
…Assist in providing strategic direction and technical leadership within the Apple portfolio, including desktops, laptops, and printing environment. This person will Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.