Greg's bite: Nokia's N7 smartphone, out of it?
TweetFollow Us on Twitter

Greg's bite: Nokia's N7 smartphone, out of it?

By Greg Mills

Nokia's N7 (or X7) new touch screen smartphone running the Symbian 3 OS failed to excite AT&T enough, so the pending launch in the US was pulled at the last minute by Nokia.  

Punishing AT&T for not getting too excited about another "me, too" touch screen smart phone is certain to be self-flagellation, a concept that went out with the Middle Ages. AT&T has come to the same conclusion I have long been advocating in this space: there just isn't enough interest in the market place for more than two or at the most three smartphone OS platforms. The rest are doomed to Kin out.

The smartphone market may actually boil down to just two platforms: Apple's iOS and Google's Android platform. RIM is struggling and seeing its market share drop each quarter as the two-year contracts with business users expire. The enterprise market is embracing Apple's iPad and iPhone in mass. Blackberry users who actually try the iPhone touch screen are actually finding they can use it after all.   

RIM's PlayBook slate computer isn't going anywhere due to a number of inherent limitations.  First, PlayBook runs on battery hog chip; second, it has no GPS chip set, won't do email or calendars and requires a BlackBerry to access the Internet from what I have been able to read.  The price point is also expected to be higher than an iPad with much better technical specs.

The final nail in PlayBook's coffin is the lack of focus and market definition. Touted as a business slate computer, RIM is trying to push gaming on PlayBook. Pricing PlayBook so high only a business can afford it won't allow them to sell enough slate computers to pay off the R&D it took to launch it.

While Apple's a chart of stock prices look like an assault on the north face of Mount Everest, Nokia's stock price shows a steady march downhill. Nokia, the Finland-based cell phone company, has seen its stock fall from around US$40 a share in 2008 to its current $10 per share.  RIM hasn't fallen off quite as much, but the incredible rise of Apple's market share must come from somewhere, and prior market leaders are losing out.  

Failure to innovate significantly in the touch screen revolution is already taking its toll. The new Microsoft phone and platform has been a serious disappointment to a number of hardware companies that have spent no small sum building new phones to support the "too late to the party" Windows touch screen phone.  

The problem in launching a new smartphone OS is in the apps that excite and amuse touch screen users. Assuming the price point of all touch screen cell phones is basically the same, the difference is in the OS platform that runs on them. The quantity and quality of apps means a lot.  The significant investment in embracing a new platform is something each developer must assess for themselves. Microsoft is begging, cajoling and bribing developers to port to their new cell phone platform due to the app effect on platform penetration in the market place.  

The underlying technologies and patents will also define the final outcome of the smartphone war we see before us. I see the patent battles brewing in the courts as the linch pin of the overall OS war. The battles are sequential: develop and launch a smartphone OS and the hardware that runs it, support developers who create apps specific for that platform, market the platform and then support the app stores that sell the apps.  

Once that is in place (no easy or cheap task) prepare for the next round, where every significant player with a portfolio of patent files suit agains you and slugs it out in Federal Court. This is what will serve as the final straw that disconnects the losers at the end of it all.

The importance of a strong patent portfolio will become apparent in the next five years. While they have fallen off in market share, Nokia and RIM do have a lot of patents to cite against the market leaders. Even Microsoft has some phone patents they will use to try to elbow their way to the money stash Apple and Google have been hogging so far. Apple, as Steve Jobs noted when the first iPhone was launched, has patented the heck out of everything related to the iPhone and will virtuously defend Apple's technology in court.  

The market place is the first hurdle venue to sort out the players. Apple has completely lapped the competition in the slate computer market and has such a lead with iPhone. I think Android has peaked as Apple begins to sell iPhone through a lot more venders.  Android's rise as the alternative to iPhone won't survive competing with the real thing, sold for a similar price in every phone market. It is also questionable whether Google has the patents to survive Apple's full court press in suing all the hardware manufacturers building Android phones.  

Also to be determined are infringement issues related to the Apple iOS and the Android OS. The Apple vs Google legal head on collision is sure to come, sooner than later. When Apple sued Microsoft years ago for stealing the look and feel of the Mac OS, Microsoft dragged them out in court and actual won by attrition. Jobs learned from that experience and made sure that won't happen again. My money is on Apple beating Google first in the market place and then sealing the deal in court.  

Thats's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube? Solve the impossible puzzles to find out, and help a lost little cube find his... | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to... | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing... | Read more »
ROMANCING SAGA 2 (Games)
ROMANCING SAGA 2 1.0.0 Device: iOS Universal Category: Games Price: $17.99, Version: 1.0.0 (iTunes) Description: Romancing SaGa 2, originally released only in Japan in 1993, has been completely remastered and now receives its first... | Read more »
WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
Hatoful Boyfriend (Games)
Hatoful Boyfriend 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The hit PC game that everybirdie loves has now migrated to your mobile device! Now you are free to explore the wonders of St... | Read more »
Warp Shift (Games)
Warp Shift 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: [ CHECK YOUR HARDWARE: Warp Shift does NOT run on iPhone 4, iPad 1 and iPod touch 4G or older devices! It requires at least iOS8... | Read more »
Lifeline: Whiteout (Games)
Lifeline: Whiteout 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Alone in a frozen wasteland with no memory of how he got there, a lost adventurer’s only hope is his last line of... | Read more »

Price Scanner via MacPrices.net

15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379.99 $120 off MSRP - 21″ 2.8GHz iMac: $1189 $110 off MSRP - 21″ 1... Read more
Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more

Jobs Board

Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.