Holiday survey looks good for the iPhone, iPad
TweetFollow Us on Twitter

Holiday survey looks good for the iPhone, iPad

PriceGrabber, a part of Experian, has released its second holiday spending consumer behavior report, "A Deep Dive into Online Holiday Spending Trends." And it's good news for the iPhone and iPad.

In PriceGrabber's holiday survey, consumers were asked which smartphone they would prefer to receive as a gift this holiday season. The iPhone took the lead, with 47% of consumers choosing the iPhone 4 over other smartphones. Twenty-two percent of shoppers prefer the Motorola Droid, and 13% choose the RIM Blackberry Torch as the smartphone they would like to receive.

When it comes to devices that consumers prefer for e-reading, 59% of consumers selected the iPad as their device of choice. Twenty-one percent of consumers pick the Amazon Kindle. Five percent selected the Barnes & Noble Nook, and 3% choose the Dell Streak as their preferred e-reader.

Tablet computers are forecast to be one of the most popular technology gadget gifts this holiday season. The number of searches performed on PriceGrabber for the keyword "tablet" has already more than tripled (330%), compared to the same period last year (Oct. 1-27, 2009, versus Oct. 1-27, 2010). The keyword "tablet pc" has increased in popularity by 76%.

While the Apple iPad is expected to continue its dominance in the tablet market, other winners emerging in this category include the Sony VAIO Tablet PC, based on PriceGrabber visits compared to the same period last year (Oct. 1-27, 2009, versus Oct. 1-27, 2010). Other popular tablets include Toughbook 19 Tablet PC and Asus Tablet PC.

The report includes responses from 1,839 online consumers planning to spend this holiday season collected between Sept. 14 and Oct. 6. Survey data reveals more optimistic holiday spending trends, with online winning more share of total holiday dollars spent, as well as intense price and product wars.

According to survey data, 2010 is expected to have a more optimistic outlook for holiday gift spending when compared to last year. Of online consumers who revealed they plan to spend money on holiday gifts this year, 66% said that they plan to spend US$500 or more on holiday gifts. Last year, 59% of consumers spent $500 or more on gifts. This year, the average amount that holiday shoppers plan to spend on holiday gifts is $845.  

According to survey data, the average 2010 holiday shopper will make 57% of his or her holiday purchases online, 40% in brick-and-mortar stores and 3% from a mobile phone.

Consumers are not only turning to the Internet this holiday season, but also developing new savings techniques based on retail behavior from the previous year. Last year, competition among retailers for the lowest prices on the most popular products sparked fierce "price wars." This year, 80% of consumers revealed they are planning to monitor price wars on their favorite products to ensure they are getting the best deal. Twenty percent of consumers are not planning to monitor price wars.

"Last year, we saw large-scale price wars between major retailers, which resulted in deeply discounted products. This year, we expect especially competitive price wars beginning early in the season," says Laura Conrad, president of PriceGrabber. "Shoppers need to evaluate the benefit of monitoring price wars for the lowest price versus potentially missing out on the most popular products of the season."

Retailers are not the only ones who will be fighting it out for the consumer dollar this holiday season. With many new products on the market, PriceGrabber expects to see stiff competition among popular products, especially in the categories of smartphones, e-readers and tablets.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Can PokeMatch help you find love with Po...
The unofficial Pokemon GO companion app space has exploded almost as fast as the game itself over the last few weeks. Aspiring app developers, many of them working solo, have given us apps that locate Pokemon, keep track of the server status, and... | Read more »
How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest... | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »

Price Scanner via MacPrices.net

Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1199 $100 off MSRP - 13″ 2.7GHz/... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/128GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $799.99 $200 off MSRP Their price is the... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/256GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/256GB MacBook Air (sku MMGG2LL/A): $999.99 $200 off MSRP Their price is the... Read more
Free iOS Business App notably* Helps Service...
PayStudio Inc. has introduced their new business app notably* 1.0, developed for iPhone and iPod touch. notably* was specifically developed to help service and trade professionals go digital and... Read more
27-inch iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200 off MSRP including free shipping: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1799.99 $200 off MSRP - 27″ 3.2GHz/1TB HD iMac 5K... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.