Apple wants to build better looking, simpler displays
TweetFollow Us on Twitter

Apple wants to build better looking, simpler displays

Apple wants to make displays are there simpler in design and even better looking, according to a new patent at the US Patent & Trademark Office. Patent number 20100271767 is for microperforated and backlit displays having alternative display capabilities.

A visual display having microperforations, backlighting and contrasting surface finishes is disclosed. The visual display includes an opaque base object having a front surface and a plurality of microperforations therethrough from the front surface to a back surface. Each microperforation has a diameter of about 100 microns or less, and numerous microperforations are arranged into an overall pattern, such as a logo, text or advertisement.

A light source placed proximate to the back surface passes light through the microperforations to be visible at the front surface, such that the overall pattern can be visibly perceived when the light source is turned on. A contrasting surface finish formed on the front surface includes at least two visibly distinguishable shades, with one shade covering at least a portion of the front surface defined by the overall pattern, such that the overall pattern can be seen when the light source is turned off. The inventors are Doug Weber and Naoto Matsuyuki.

Here's Apple's background and summary of the invention: "Sophisticated computers, televisions, appliances and other electronic devices are developing at a rapid rate. There is an ever-present demand for improved appearance, improved functionality, and improved aesthetics in the newest devices. One area that continually receives great attention for improvement in such devices includes user displays, lights and other visual indicators.

"Providing crisp, attractive, unambiguous, and intuitively friendly displays, lights and other visual indicators for a user is very important in many electronic devices and other consumer products. As consumer products become smaller and more complex, however, it becomes increasingly difficult to present displays, lights and other visual indicators for a user in a manner that is readily understandable, yet uncluttered and aesthetically pleasing.

"Much of the aesthetic appeal of an electronic device or other consumer product can quickly be compromised if there are too many display elements, lights and indicators, or if too much of the visible display area is occupied by display elements that are not needed or relevant at all times. When not needed, these 'passive' or unactivated visual display elements can remain perceptible to the user, even though in the 'off' state. This is not only displeasing from an aesthetic standpoint, but it can be an annoying distraction that interferes with the perception and understanding of other visual display elements that are of greater importance or should be observed at a given moment.

"While many designs for providing displays, lights and other visual indicators on electronic and personal devices have generally worked well in the past, there is always a desire to provide new and improved designs or techniques that result in even more aesthetically pleasing displays, lights and other visual indicators. In particular, the ability to provide displays, lights and other visual indicators on electronic and personal devices in a manner that can conserve space and reduce visual clutter is desired, particularly where such displays, lights and other visual indicators have alternative capabilities.

"It is an advantage of the present invention to provide an aesthetically pleasing backlit display having alternative display capabilities, particularly for use with an electronic or other personal device. This can be accomplished at least in part through the use of a base object having a matrix or other formation of microperforations formed therein and arranged into an overall visible pattern, such that a light source providing light therethrough can be perceived by a user on the other side. Alternative display capabilities can include the ability of the visible pattern to be readily perceived by the user even when the light source is turned off.

"In various embodiments of the present invention, a visual display can include a base object having front and back surfaces on opposing sides as well as a plurality of microperforations therethrough, a light source, and a contrasting surface finish formed on the front surface. The base object can be an opaque material, such that light shining through the microperforations can be seen by a user on the opposite side of the light source.

"Each of the microperforations can have a diameter of about 100, 50, 30 or even 20 microns or less, although a diameter of about 30 microns or less is preferable. The microperforations can be arranged into an overall pattern that is discernable by a user. The light source can be placed proximate to the back surface such that light passing through the microperforations is visible to a user viewing the front surface, and such that the user can visibly perceive the overall pattern when the light source is turned on.

"The contrasting surface finish formed on the front surface can have a first shade and a second shade that is visually distinguishable from the first shade. The first shade can cover some or all of the front surface defined by the overall pattern, and the second shade can cover some or all of the front surface outside of that which is defined by the overall pattern, such that a user can visibly perceive the overall pattern when the light source is turned off.

"In various detailed embodiments, the overall pattern can comprise a logo, a trademark, text, and/or an advertisement, among various other items. The base object can comprises a metallic object such as an aluminum or stainless steel object. The contrasting surface finish can comprise separate and different anodizations of the front surface, or can comprise separate and different platings of the front surface. Other surface treatments to distinguish the pattern when the light source is turned off are also possible.

"The microperforations can be filled with a clear epoxy material. Also, the light source can be a light emitting diode, a liquid crystal element, and/or an electroluminescent light, among other suitable possibilities. In some embodiments, the light source can be adapted to change colors while light is continuously emitted therefrom, for a more dynamic and aesthetically pleasing visual display.

"In further embodiments of the present invention, an electronic device can include an outer housing adapted to contain one or more internal electrical device components therein, a processor located within the outer housing, one or more user interface regions in communication with the processor, and a visual display located on the outer housing. At least a portion of the outer housing can includes an opaque material having a front surface and a back surface on opposing sides thereof, and the visual display can be located on this opaque portion.

"The visual display can includes a plurality of microperforations from the front surface through to the back surface of the opaque portion, a light source placed proximate to the back surface, and a contrasting surface finish formed on the front surface. Further details, variations and features can be similar to the various visual display embodiments provided above. The electronic device can be a laptop, personal computer, media player or cell phone.

"In still further embodiments, a method of forming a visual display is provided. Process steps can include selecting a base object composed of an opaque material and having front and back surfaces, forming a plurality of microperforations in the base object in an overall pattern such that light is able to pass therethrough, placing a mask over the front surface to mask front surface area that lies outside the overall pattern, anodizing the portion of the front surface exposed by the mask, removing the mask to reveal a front surface having at least two visibly different surface finishes, and positioning a light source proximate to the back surface. Alternatively, a plating process involving a print resistant ink can be used to form the two visibly different surface finishes on the front surface.

"Again, various details and features of the visible pattern can be similar to foregoing embodiments. The light source can be positioned such that light from said light emitted therefrom passes through the microperforations and is visible to a user viewing the front surface. The overall effect is that a user can visibly perceive the light forming the overall pattern when the light source is turned on and can visibly perceive the overall pattern due to the visibly different surface finishes when the light source is turned off.

"Other apparatuses, methods, features and advantages of the invention will be or will become apparent to one with skill in the art upon examination of the following figures and detailed description. It is intended that all such additional systems, methods, features and advantages be included within this description, be within the scope of the invention, and be protected by the accompanying claims."

 
AAPL
$100.96
Apple Inc.
-0.83
MSFT
$47.52
Microsoft Corpora
+0.84
GOOG
$596.08
Google Inc.
+6.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

Airfoil 4.8.9 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
WhatRoute 1.13.0 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the... Read more
Chromium 37.0.2062.122 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. FreeSMUG-Free OpenSource Mac User Group build is... Read more
Attachment Tamer 3.1.14b9 - Take control...
Attachment Tamer gives you control over attachment handling in Apple Mail. It fixes the most annoying Apple Mail flaws, ensures compatibility with other email software, and allows you to set up how... Read more
Duplicate Annihilator 5.0 - Find and del...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
jAlbum Pro 12.2 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more
jAlbum 12.2 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results Simply drag and drop photos into groups, choose a design... Read more
Quicken 2015 2.0.4 - Complete personal f...
Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial transactions,... Read more
iMazing 1.0 - Complete iOS device manage...
iMazing (formerly DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and... Read more
Xcode 6.0.1 - Integrated development env...
Apple Xcode is Apple Computer's integrated development environment (IDE) for OS X. The full Xcode package is free to ADC members and includes all the tools you need to create, debug, and optimize... Read more

Latest Forum Discussions

See All

View Source – HTML, JavaScript and CSS...
View Source – HTML, JavaScript and CSS 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: View Source is an app plus an iOS 8 Safari extension that makes it easy to do one key web developer... | Read more »
Avenged Sevenfold’s Hail To The King: De...
Avenged Sevenfold’s Hail To The King: Deathbat is Coming to iOS on October 16th Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Just in time for Halloween, on October 16 Avenged Sevenfold will be launching | Read more »
Talisman Has Gone Universal – Can Now be...
Talisman Has Gone Universal – Can Now be Played on the iPhone Posted by Jessica Fisher on September 19th, 2014 [ permalink ] | Read more »
Tap Army Review
Tap Army Review By Jennifer Allen on September 19th, 2014 Our Rating: :: SHOOT EM ALLUniversal App - Designed for iPhone and iPad Mindless but fun, Tap Army is a lane-based shooter that should help you relieve some stress.   | Read more »
Monsters! Volcanoes! Loot! Epic Island f...
Monsters! Volcanoes! Loot! | Read more »
Plunder Pirates: Tips, Tricks, Strategie...
Ahoy There, Seadogs: Interested in knowing our thoughts on all this plundering and pirating? Check out our Plunder Pirates Review! Have you just downloaded the rather enjoyable pirate-em-up Plunder Pirates and are in need of some assistance? Never... | Read more »
Goat Simulator Review
Goat Simulator Review By Lee Hamlet on September 19th, 2014 Our Rating: :: THE GRUFFEST OF BILLY GOATSUniversal App - Designed for iPhone and iPad Unleash chaos as a grumpy goat in this humorous but short-lived casual game.   | Read more »
A New and Improved Wunderlist is Here fo...
A New and Improved Wunderlist is Here for iOS 8 Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Evernote Update for iOS 8 Adds Web Clipp...
Evernote Update for iOS 8 Adds Web Clipping, Quick Notes, and More Posted by Ellis Spice on September 19th, 2014 [ permalink ] | Read more »
Apple Names Ultimate Productivity Bundl...
Apple Names Ultimate Productivity Bundle by Readdle as the Essential Bundle on the App Store Posted by Jessica Fisher on September 19th, 2014 [ permalink | Read more »

Price Scanner via MacPrices.net

Updated Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Mac Pros available for up to $260 off MSRP
Adorama has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: - 4-core Mac Pro: $2839.99, $160 off MSRP - 6-core Mac Pro: $3739.99, $260... Read more
13-inch 2.6GHz/256GB Retina MacBook Pros avai...
B&H Photo has the 13″ 2.6GHz/256GB Retina MacBook Pro on sale for $1379 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Previous-generation 15-inch 2.0GHz Retina Mac...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
21″ 2.7GHz iMac available for $1179, save $12...
Adorama has 21″ 2.7GHz Hawell iMacs on sale for $1179.99 including free shipping. Their price is $120 off MSRP. NY and NJ sales tax only. Read more
iOS 8 Adoption Rate Slower than iOS 7, 6, Hit...
Apple began pushing out iOS 8 updates to eligible devices around 1pm ET on September 17, 2014. However, unlike with iOS 7, which boasted a wide variety of differences from its predecessor iOS 6, in... Read more
LIkely Final Definitive OS X 10.9.5 Mavericks...
Apple has released what will almost certainly be the last incremental version number update of OS X 10.9 Mavericks (save for futire security updates) before OS X 10.10 Yosemite is released next month... Read more
Fingerprints, Apple Pay and Identity Theft Wa...
On Sep 9th, CEO Tim Cook unveiled Apple Pay, along with the new iPhone 6 and iWatch. Apple Pay is a newly developed technology that utilizes a near field communication (NFC) to enable customer... Read more
Amazon Introduces Two All-New Kindles
Amazon on Thursday introduced the 7th generation of its Kindle dedicated e-reader device: Kindle Voyage, its top-of-the-line e-reader, and the new $79 Kindle, with a 20% faster processor, twice the... Read more
Save up to $300 on the price of a new Mac wit...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.