Apple wants to build better looking, simpler displays
TweetFollow Us on Twitter

Apple wants to build better looking, simpler displays

Apple wants to make displays are there simpler in design and even better looking, according to a new patent at the US Patent & Trademark Office. Patent number 20100271767 is for microperforated and backlit displays having alternative display capabilities.

A visual display having microperforations, backlighting and contrasting surface finishes is disclosed. The visual display includes an opaque base object having a front surface and a plurality of microperforations therethrough from the front surface to a back surface. Each microperforation has a diameter of about 100 microns or less, and numerous microperforations are arranged into an overall pattern, such as a logo, text or advertisement.

A light source placed proximate to the back surface passes light through the microperforations to be visible at the front surface, such that the overall pattern can be visibly perceived when the light source is turned on. A contrasting surface finish formed on the front surface includes at least two visibly distinguishable shades, with one shade covering at least a portion of the front surface defined by the overall pattern, such that the overall pattern can be seen when the light source is turned off. The inventors are Doug Weber and Naoto Matsuyuki.

Here's Apple's background and summary of the invention: "Sophisticated computers, televisions, appliances and other electronic devices are developing at a rapid rate. There is an ever-present demand for improved appearance, improved functionality, and improved aesthetics in the newest devices. One area that continually receives great attention for improvement in such devices includes user displays, lights and other visual indicators.

"Providing crisp, attractive, unambiguous, and intuitively friendly displays, lights and other visual indicators for a user is very important in many electronic devices and other consumer products. As consumer products become smaller and more complex, however, it becomes increasingly difficult to present displays, lights and other visual indicators for a user in a manner that is readily understandable, yet uncluttered and aesthetically pleasing.

"Much of the aesthetic appeal of an electronic device or other consumer product can quickly be compromised if there are too many display elements, lights and indicators, or if too much of the visible display area is occupied by display elements that are not needed or relevant at all times. When not needed, these 'passive' or unactivated visual display elements can remain perceptible to the user, even though in the 'off' state. This is not only displeasing from an aesthetic standpoint, but it can be an annoying distraction that interferes with the perception and understanding of other visual display elements that are of greater importance or should be observed at a given moment.

"While many designs for providing displays, lights and other visual indicators on electronic and personal devices have generally worked well in the past, there is always a desire to provide new and improved designs or techniques that result in even more aesthetically pleasing displays, lights and other visual indicators. In particular, the ability to provide displays, lights and other visual indicators on electronic and personal devices in a manner that can conserve space and reduce visual clutter is desired, particularly where such displays, lights and other visual indicators have alternative capabilities.

"It is an advantage of the present invention to provide an aesthetically pleasing backlit display having alternative display capabilities, particularly for use with an electronic or other personal device. This can be accomplished at least in part through the use of a base object having a matrix or other formation of microperforations formed therein and arranged into an overall visible pattern, such that a light source providing light therethrough can be perceived by a user on the other side. Alternative display capabilities can include the ability of the visible pattern to be readily perceived by the user even when the light source is turned off.

"In various embodiments of the present invention, a visual display can include a base object having front and back surfaces on opposing sides as well as a plurality of microperforations therethrough, a light source, and a contrasting surface finish formed on the front surface. The base object can be an opaque material, such that light shining through the microperforations can be seen by a user on the opposite side of the light source.

"Each of the microperforations can have a diameter of about 100, 50, 30 or even 20 microns or less, although a diameter of about 30 microns or less is preferable. The microperforations can be arranged into an overall pattern that is discernable by a user. The light source can be placed proximate to the back surface such that light passing through the microperforations is visible to a user viewing the front surface, and such that the user can visibly perceive the overall pattern when the light source is turned on.

"The contrasting surface finish formed on the front surface can have a first shade and a second shade that is visually distinguishable from the first shade. The first shade can cover some or all of the front surface defined by the overall pattern, and the second shade can cover some or all of the front surface outside of that which is defined by the overall pattern, such that a user can visibly perceive the overall pattern when the light source is turned off.

"In various detailed embodiments, the overall pattern can comprise a logo, a trademark, text, and/or an advertisement, among various other items. The base object can comprises a metallic object such as an aluminum or stainless steel object. The contrasting surface finish can comprise separate and different anodizations of the front surface, or can comprise separate and different platings of the front surface. Other surface treatments to distinguish the pattern when the light source is turned off are also possible.

"The microperforations can be filled with a clear epoxy material. Also, the light source can be a light emitting diode, a liquid crystal element, and/or an electroluminescent light, among other suitable possibilities. In some embodiments, the light source can be adapted to change colors while light is continuously emitted therefrom, for a more dynamic and aesthetically pleasing visual display.

"In further embodiments of the present invention, an electronic device can include an outer housing adapted to contain one or more internal electrical device components therein, a processor located within the outer housing, one or more user interface regions in communication with the processor, and a visual display located on the outer housing. At least a portion of the outer housing can includes an opaque material having a front surface and a back surface on opposing sides thereof, and the visual display can be located on this opaque portion.

"The visual display can includes a plurality of microperforations from the front surface through to the back surface of the opaque portion, a light source placed proximate to the back surface, and a contrasting surface finish formed on the front surface. Further details, variations and features can be similar to the various visual display embodiments provided above. The electronic device can be a laptop, personal computer, media player or cell phone.

"In still further embodiments, a method of forming a visual display is provided. Process steps can include selecting a base object composed of an opaque material and having front and back surfaces, forming a plurality of microperforations in the base object in an overall pattern such that light is able to pass therethrough, placing a mask over the front surface to mask front surface area that lies outside the overall pattern, anodizing the portion of the front surface exposed by the mask, removing the mask to reveal a front surface having at least two visibly different surface finishes, and positioning a light source proximate to the back surface. Alternatively, a plating process involving a print resistant ink can be used to form the two visibly different surface finishes on the front surface.

"Again, various details and features of the visible pattern can be similar to foregoing embodiments. The light source can be positioned such that light from said light emitted therefrom passes through the microperforations and is visible to a user viewing the front surface. The overall effect is that a user can visibly perceive the light forming the overall pattern when the light source is turned on and can visibly perceive the overall pattern due to the visibly different surface finishes when the light source is turned off.

"Other apparatuses, methods, features and advantages of the invention will be or will become apparent to one with skill in the art upon examination of the following figures and detailed description. It is intended that all such additional systems, methods, features and advantages be included within this description, be within the scope of the invention, and be protected by the accompanying claims."

 
AAPL
$96.32
Apple Inc.
-1.83
MSFT
$43.17
Microsoft Corpora
-0.41
GOOG
$578.29
Google Inc.
-9.13

MacTech Search:
Community Search:

Software Updates via MacUpdate

OmniPlan 2.3.6 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Command-C 1.1.1 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Knock 1.1.7 - Unlock your Mac by knockin...
Knock is a faster, safer way to sign in. You keep your iPhone with you all the time. Now you can use it as a password. You never have to open the app -- just knock on your phone twice, even when it's... Read more
Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0 - Drag-and-drop Web desi...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Drive Genius 3.2.4 - Powerful system uti...
Drive Genius is an OS X utility designed to provide unsurpassed storage management. Featuring an easy-to-use interface, Drive Genius is packed with powerful tools such as a drive optimizer, a... Read more
Vitamin-R 2.15 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Toast Titanium 12.0 - The ultimate media...
Toast Titanium goes way beyond the very basic burning in the Mac OS and iLife software, and sets the standard for burning CDs, DVDs, and now Blu-ray discs on the Mac. Create superior sounding audio... Read more
OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more

Latest Forum Discussions

See All

Despicable Me: Minion Rush is One Year O...
Despicable Me: Minion Rush is One Year Old, Gets its Biggest Update Yet Posted by Jennifer Allen on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Plants vs. Zombies 2 Enters the Second H...
Plants vs. Zombies 2 Enters the Second Half of the Dark Ages Posted by Ellis Spice on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Why Does It Spin? (Games)
Why Does It Spin? 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: THERE'S ONLY ONE RULE: DON'T TOUCH THE WALLS! Do you think you're able to follow this simple rule even if you would have to... | Read more »
Ice Wings Plus (Games)
Ice Wings Plus 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: THE GREAT ENDLESS RUNNER OF COMBAT JETS IS BACK !! With more than 680.000 downloads in the App Store, Ice Wings: Skies of Steel... | Read more »
Murl the Squirrel (Games)
Murl the Squirrel 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Meet Murl. He is teased by a group of flying squirrels because he can't fly. Determined to show them he's can fly, he meets... | Read more »
Celleste (Games)
Celleste 0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 0.1 (iTunes) Description: Lots of cute action with amazing 3D graphics and a new type of gameplay! Take control over the forces of the universe to help a group... | Read more »
Super Heavy Sword (Games)
Super Heavy Sword 0.0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.0.1 (iTunes) Description: Get Ready to Get HEAVY! Monster Robot Studios presents SUPER Heavy Sword! The sequel to the smash hit HEAVY sword which... | Read more »
Angels In The Sky (Games)
Angels In The Sky 1.00 Device: iOS Universal Category: Games Price: $6.99, Version: 1.00 (iTunes) Description: - A.I.S will only run smoothly on iPhone 5s. It's NOT compatible with iPad, iPhone 5 or earlier devices.- In order to... | Read more »
80 Days (Games)
80 Days 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: 1872, with a steampunk twist. Phileas Fogg has wagered he can circumnavigate the world in just eighty days. Choose your own route... | Read more »
Micromon (Games)
Micromon 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: 130+ Animated Monsters to Catch & Battle! No waiting, play at your own pace! Embark on an epic monster capture RPG like none... | Read more »

Price Scanner via MacPrices.net

iPad Cannibalization Threat “Overblown”
Seeking Alpha’s Kevin Greenhalgh observes that while many commentators think Apple’s forthcoming 5.5-inch panel iPhone 6 will cannibalize iPad sales, in his estimation, these concerns are being... Read more
Primate Labs Releases July 2014 MacBook Pro P...
Primate Labs’ John Poole has posted Geekbench 3 results for most of the new MacBook Pro models that Apple released on Tuesday. Poole observes that overall performance improvements for the new MacBook... Read more
Apple Re-Releases Bugfixed MacBook Air EFI Fi...
Apple has posted a bugfixed version EFI Firmware Update 2.9 a for MacBook Air (Mid 2011) models. The update addresses an issue where systems may take longer to wake from sleep than expected, and... Read more
Save $50 on the 2.5GHz Mac mini, plus free sh...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Save up to $140 on an iPad Air with Apple ref...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
$250 price drop on leftover 15-inch Retina Ma...
B&H Photo has dropped prices on 2013 15″ Retina MacBook Pros by $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.3GHz Retina MacBook Pro: $2249, $250 off... Read more
More iPad Upgrade Musings – The ‘Book Mystiqu...
Much discussed recently, what with Apple reporting iPad sales shrinkage over two consecutive quarters, is that it had apparently been widely assumed that tablet users would follow a two-year hardware... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Save up to $300 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
WaterField Unveils 15″ Outback Solo & 13″...
Hard on the heels of Apple’s refreshed MacBook Pro Retina laptops announcement, WaterField Designs has unveiled a 15-inch version of the waxed-canvas and leather Outback Solo and a 13-inch version of... Read more

Jobs Board

Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.