Greg's bite: a look at Apple's plans
TweetFollow Us on Twitter


Greg's bite: a look at Apple's plans

By Greg Mills

Let's look into a crystal ball today and imagine Apple product areas that might be hot in the next few years. We know that cool electronic things find first a needful niche to fill -- a niche that that may or may not be realized by the general public.  


But when Steve Jobs goes on stage and launches it there is a collective gasp as the crowd "gets it," and the undiscovered itch then has to be scratched. People suddenly want the new Apple Chrome Reverse Dismophlange Phlange and Steve sells them like hotcakes. Apple ramps up production and the coffers at the bank swell by a few more billion. The Mac OS is tweaked to operate the new device and everything Apple sells briskly.

As an inventor, I know that there are three general types of people in the world. There are those with the ability to see the need and imagine a novel solution, there are those who can't see the novel solution, but understand it when they see it, and then there are those who can't understand it when it is presented to them and placed in their hands.  

Steve Jobs, Jonathan Ives and other visionaries at Apple invent the future devices that five years from now will see the light of day. The accountants, lawyers and engineers -- who will bring the devices to reality in what is called "reducing the invention to practice" -- understand what the vision is and implement it. Then there are those like Dvorak, Ballmer and others, who in prehistoric times failed to understand the mechanics of a club until hit smartly over the head with it.  That is why Microsoft is doomed to die a lingering death and Dvorak is the court jester of high tech journalism.  

Who would have known how much they "needed" an iPod when all there was out there was a Sony Diskman playing CDs or Walkman playing tapes? Who in the record industry, even as iPod and the iTunes store were being launched, really understood that the old way of doing the music business was doomed and that downloading was the future? Who understood that the Napster nightmare of the time actually set the stage for a better system that makes tons of money from downloading music? 

The iPad is such a device for so many things digitally downloadable and the Apple TV is also going to be much more important than most people think it is. Jobs is a magician at mis-direction and his demur that Apple TV is "just a hobby" masks the cunning takeover of video content delivery he has up his sleeve. The new Data Center Apple is building is far more important than most people realize. Figuring out where Apple is going is quite simple in general terms. You look at what they have done that made money and trace the future of that technology forward. Make it smaller, smarter, faster, thinner and evolve the form factor.  

Major visionary business endeavors are a bit harder and require a look at what industries technology can become obsolete with new electronic devices and services. Printing books and magazines on trees is an example.   

While Apple has suddenly has grown up from the "little fruit company" that made Forrest Gump rich in the movie by that name, I think we are only seeing the beginning of a major conglomerate that will rival the GE sort of businesses of the past. We can expect Apple to exhibit new behaviors such as buying out competitors to consolidate important markets and technologies.  

If anything, Apple is likely to break the mold on both new technology and new "go to market" strategies. The next 10 years will be about the status quo in publishing going out of business.  They will cuddle up to Apple or die. We have already seen the cost of downloaded magazines go lower and the pressure on publishers will continue to force prices down until printing magazines on paper is just about history.     

Apple is very opportunistic and they can use their expertise and financial clout in industrial products that are crying to be fixed. The Stuxnet virus that infects industrial controllers is an example. Robotics is where computers, which are a pile of switches anyway, flip a physical switch or have an effect in the physical sense. While Mr. Data of Star Trek fame is still some time way off, the smart power gird, solar energy controllers, smart house appliances and countless other devices in our lives rely on computers to make decision and do something to reflect a certain condition. When it gets too hot the air conditioner is turned on by a thermostat.  

In industry there is a computer between the temperature sensor and the switch that turns the air conditioner on. That is where the Stuxnet worm struck infecting the dumb part of the control system that directly opens or closes valves and the like. Apple could enter that market and we would see industrial controls run by Macs instead of PCs.  

While Steve Jobs will resist military development, that is a market that may be important in the long term. There are ways where good can come from better technology and Apple is a powerhouse for doing things better.

That's Greg's bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

X Lossless Decoder 20141129a - Encode, t...
X Lossless Decoder (XLD) is a tool for OS X that is able to decode/convert/play various 'lossless' audio files. The supported audio files can be split into some tracks with cue sheet when decoding... Read more
Mariner Write 3.9.4 - Light-weight and s...
Mariner Write is your Mac OS go-to word processing tool! Professional writer, educator or student, Write has all the functionality you need for that important letter, technical paper or research... Read more
Google Chrome 45.0.2454.85 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Apple Pro Video Formats 2.0.2 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Version 2.0.2: Includes support for the following professional video codecs... Read more
Apple Final Cut Pro X 10.2.2 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Apple Compressor 4.2.1 - Adds power and...
Compressor adds power and flexibility to Final Cut Pro X export. Customize output settings, work faster with distributed encoding, and tap into a comprehensive set of delivery features. Powerful... Read more
Apple Motion 5.2.2 - Create and customiz...
Apple Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time... Read more
Posterino 3.2.2 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
A Better Finder Rename 10.00b1 - File, p...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
CrossOver 14.1.6 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more

Spirit Hunter is an Upcoming Collectible...
Boomlagoon, the team behind hybrid CCG/runner Monsu, has announced their newest project: a collectible card game/action RPG named Spirit Hunter. [Read more] | Read more »
Zen Brush 2 (Entertainment)
Zen Brush 2 1.0 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0 (iTunes) Description: Zen Brush 2 is a drawing app focused on the strong yet beautiful feel of the East Asian ink brush. | Read more »
NetNewsWire (News)
NetNewsWire 4.0.0 Device: iOS iPhone Category: News Price: $3.99, Version: 4.0.0 (iTunes) Description: Follow the Web NetNewsWire 4, completely written from the ground up for iPhone. NetNewsWire is the best way to keep up with the... | Read more »
Huzzah! Farming Simulator 16 Supports Cl...
As though it weren't difficult enough to resist the siren call of Farming Simulator 16, now it's been updated with cloud saves - so you can jump between devices without missing any of that precious crop-harvesting time. [Read more] | Read more »
Don't Starve: Pocket Edition Finall...
I've made no effort to hide my enjoyment of Don't Starve: Pocket Edition, but I will admit I was a tiny bit disappointed that it was only available for the iPad. Well nuts to that, because Klei Entertainment has made it universal! [Read more] | Read more »
Goat Simulator Wasn't Enough? Then...
If you just didn't get enough goat in Goat Simulator - or if you've been wanting to play a simulated MMO as a microwave - then you're in luck! Goat Simulator MMO Simulator is out now, and it's a game about simulated goats in simulated MMOs. Plus... | Read more »
You Can Play Madfinger Games' Unkil...
Madfinger Games - probably best known for the Dead Trigger series - has officially launched their newest zombie shooter (that isn't called Dead Trigger), named Unkilled. [Read more] | Read more »
KORG iELECTRIBE for iPhone (Music)
KORG iELECTRIBE for iPhone 1.0.1 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.1 (iTunes) Description: ** 50% OFF Special Launch Sale - For a Limited Time **The ELECTRIBE reborn in an even smaller form A full-fledged... | Read more »
Toca Life: City Just Got a Bunch of New...
Toca Life: City is Toca Boca's most popular app (number 1 in 47 different countries, apparently), and it's just had an update that adds a bunch of new content. [Read more] | Read more »
My Country 3D is More About Cities than...
My Country 3D is an upcoming city builder from Game Insight that looks pretty decent - although the name seems a tad out of whack for a city builder. Ah well, it is what it is. [Read more] | Read more »

Price Scanner via MacPrices.net

DEVONthink and Co. 40% Off For Students And E...
Students and teachers are either preparing for the new semester or are already back in school. And the better organized they are the easier it is for them to concentrate on what’s really important:... Read more
Labor Day Weekend Sale: MacBook Air for up to...
Best Buy has MacBook Airs on sale for up to $150 off MSRP on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
BassJump Subwoofer for MacBook Refreshed...
Twelve South has released a software update for BassJump, their portable subwoofer for Macbook. BassJump 3.0 has a radically redesigned interface, and the software refresh makes the BassJump... Read more
Near-Office Input Functionality Virtually Any...
Today Logitech introduced the Logitech K380 Multi-Device Bluetooth Keyboard and the Logitech M535 Bluetooth Mouse, giving users the freedom to work on any device, most anywhere. According to... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through September 4, 2015. Anyone with a valid .EDU email address can take... Read more
2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Will You Buy An iPad Pro? – The ‘Book Mystiqu...
It looks like we may not have to wait much longer to see what finally materializes as a new, larger-panel iPad (Pro/Plus?) Usually reliable Apple product prognosticator KGI Securities analyst Ming-... Read more
eFileCabinet Announces SMB Document Managemen...
Electronic document management (EDM) eFileCabinet, Inc., a hosted solutions provider for small to medium businesses, has announced that its SecureDrawer and eFileCabinet Online services will be... Read more
WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more

Jobs Board

*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Content Partner Engineer - *Apple* TV - App...
**Job Summary** The Apple TV team is looking for an experienced engineer with a passion for delivering first in class home entertainment solutions. The candidate will Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
*Apple* Retail - Multiple Customer Support P...
Job Description: Customer Support Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.