Greg's Bite: Microsoft's greatest dud?
TweetFollow Us on Twitter

Greg's Bite: Microsoft's greatest dud?

By Greg Mills

When one considers the potential for Microsoft to elbow their way into the smartphone market with their "late to the party" Mobile Vista 7, there are distinct categories of customers that have to buy it in significant numbers for the product to succeed. If we examine the smartphone market that exists today from the basis of a customer category analysis, the prospects are quite grim for Microsoft. Who is going to buy it?

While throwing half a billion dollars at advertising can sell Miss, Piggy as a ravishing beauty queen -- and that will work for a while -- but there is no amount of lipstick that can make her not a pig. She still stinks and oinks. and I think Mobile Vista 7 will oink like the Microsoft pig that it is. Developers and hardware companies alike might bank on the tons of short term money Microsoft is willing to risk to buy their way into the smartphone market they advocated to Apple and Google, but it might well be a major disaster for all involved. If Mobile Vista 7 fails, it will certainly take Ballmer down with it. The stakes are high indeed for Microsoft.

There is a certain type of consumer who is normally the first one on the block to have the newest tech toy that comes out. Will Microsoft's new phone platform attract them? I think the answer is a solid "no," and there are a number of reasons for that. Then the issue becomes will people abandon their existing platform to buy into Microsoft's? Finally, will people sitting on the sidelines with an old cell phone that is just a phone buy into the well known existing platforms of Apple, Rim or Google or bite the bullet and buy Microsoft?

Timing is everything with high tech. By the time new technology is actually covered by a patent, the underlying novel ideas that are to be protected are already out of date. Just as under Moore's Law, ,icroprocessors double in effective speed every 18 months, you can figure the active life expectancy of tech is about one to two years before it becomes a bit or very stale. While it might seem strange for me to quote Bill Gates in an article panning his companies newest trick, he once was quoted as saying, "companies that don't obsolete their own products are doomed to see the competition do it." Ballmer must not have been at work that day. Microsoft's smartphone software platform has almost completely been made obsolete by Apple and Google already.

If we consider the various categories of people who might buy the new phone platform we have blatant early adopters who will buy almost anything new that has a buzz about it. You can sometimes attract beautiful women walking a cute dog on the beach and some women are attracted to a cool smartphone they have never seen before laid out on the bar. That sort of person is not the bread and butter customer that will be the bulk of the market, but they are an element. Japan is a place where there are more early adopters than most places. If Microsoft does well there it will be a good sign for them. Microsoft's problem is that early adopters bought a modern smartphone three or four years ago and own a substantial inventory of apps. Getting them to junk all that investment is not so easy. Early adopters have already gotten their phones.

Late adopters are the people who still own dumb phones. You know, the phones that are just cell phones. Some late adopters want to make the plunge into owning a smartphone but they tend to be cautious and go with something safe. Buying a new platform is not safe. Safe is something that has been out there a while and is proven to user friendly.

Apple and Google both have a lot of business people who have switched from RIM to iPhone or Android who won't consider the Windows platform due to constraints from their companies tech policies. Also, keep in mind Microsoft has designated the new Mobile OS as a consumer platform and not a business platform anyway.

The concept of taste is only an oral phenomenen for Steve Ballmer. How many pictures have you seen with Steve Jobs sticking his tongue out? Design of the actual phones is the work of the various phone manufacturing companies that are issuing Mobile Vista 7 phones. We know that the combination of skills seen in Steve Jobs and Jonathan Ives results in a work of art for everything that comes out of Cupertino. The beautiful software accents the design of Apple hardware. Microsoft has numerous phone manufactures building phones that are not alike and not as artistic as Apple iPhones.

The reputation of the company will turn many aside due to customer satisfaction with previous products. How does Microsoft rate as far as customer satisfaction go? Don't ask.

The learning curve is a biggie for late adopters, and Microsoft is the world expert on creating steep learning curves for all their product. How are you going to capture people if you can't make them fear losing the vast experience they have invested in learning to use Microsoft products? While Apple is about simplicity, Microsoft is all about adding feature after feature and complexity upon complexity to everything they do. While Vista 7 is new from the ground up they say, the very culture of Vista and Kin and Zune lives in the new smartphone platform. Will the learning curve issue hurt something new that has the Microsoft name on it? Yep.

The developer base and apps are hand in hand the biggest single issue that faces adoption of the new smartphone platform. Developers are sure to stand back a wait to see if the new platform is really going to fly before they invest in building apps for Vista 7. Conversely, the investment people have in paid apps and free apps they like that run on iPhone and even Android (if indeed any Android apps are actually paid for) represents a good reason for a lot of us to avoid Vista 7 like the plague.

New platforms always have issues and people may well wait until those problems are solved to buy in and by the time people are no longer fearful of new platform issues it will be even "later to the party."

For all the above reasons, the success of Vista 7 is in serious doubt despite the half a billion dollars of advertising we are going to be subjected to. There just isn't any compelling reason for an additional smartphone platform to find critical mass in the market place, and I can't find any customer base Microsoft can count on. The street has already discounted Vista 7 as a flop in placing a market value on the company.

That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhatsApp 0.2.1880 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
NeoFinder 6.9.3 - Catalog your external...
NeoFinder (formerly CDFinder) rapidly organizes your data, either on external or internal disks, or any other volumes. It catalogs all your data, so you stay in control of your data archive or disk... Read more
Amadeus Pro 2.3.1 - Multitrack sound rec...
Amadeus Pro lets you use your Mac computer for any audio-related task, such as live audio recording, digitizing tapes and records, converting between a variety of sound formats, etc. Thanks to its... Read more
Yasu 4.0.0 β - System maintenance app; p...
Yasu was created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks quickly within a... Read more
Hazel 4.0.6 - Create rules for organizin...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a familiar... Read more
EtreCheck 3.0.5 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Skype 7.37.0.178 - Voice-over-internet p...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
Yasu 4.0.0 β - System maintenance app; p...
Yasu was created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks quickly within a... Read more
Skype 7.37.0.178 - Voice-over-internet p...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
EtreCheck 3.0.5 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more

How to get past Vulture Island's tr...
Vulture Island is a colorful and quirky mish-mash of platforming and puzzles. It’s creative and fresh, but sometimes the game can throw a curveball at you, leaving you stuck as to how you should progress. These tips will help you explore smoothly... | Read more »
The new Clash of Kings is just for Weste...
If you’ve played the original Clash of Kings, you’ll probably recognise the city building, alliance forging and strategic battles in Clash of Kings: The West. What sets this version apart is that it’s tailor made for a Western audience and the... | Read more »
Frost - Survival card game (Games)
Frost - Survival card game 1.12.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.12.1 (iTunes) Description: *Warning: the game will work on iPhone 5C and above and iPad Pro / 4. Other devices are not supported* | Read more »
How to build and care for your team in D...
Before you hit the trail and become a dog sledding legend, there’s actually a fair bit of prep work to be done. In Dog Sled Saga, you’re not only racing, you’re also building and caring for a team of furry friends. There’s a lot to consider—... | Read more »
How to win every race in Dog Sled Saga
If I had to guess, I’d say Dog Sled Saga is the most adorable racing game on the App Store right now. It’s a dog sled racing sim full of adorable, loyal puppies. Just look at those fluffy little tails wagging. Behind that cute, pixelated facade is... | Read more »
Let the war games commence in Gunship Ba...
Buzz Lightyear famously said, “This isn’t flying, this is falling – with style!” In the case of Gunship Battle: Second War, though, this really is flying - with style! The flight simulator app from Joycity puts you in control of 20 faithfully... | Read more »
How to get a high score in Fired Up
Fired Up is Noodlecake Games’ high score chasing, firefighting adventure. You take control of a wayward firefighter who propels himself up the side of a highrise with blasts of water. Sound silly? It is. It’s also pretty difficult. You can’t... | Read more »
NBA 2K17 (Games)
NBA 2K17 1.0 Device: iOS iPhone Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Following the record-breaking launch of NBA 2K16, the NBA 2K franchise continues to stake its claim as the most authentic sports video... | Read more »
Dog Sled Saga (Games)
Dog Sled Saga 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: A game by Dan + Lisa As a rookie musher, foster a dogsledding team whose skills will grow if they're treated right. Week by... | Read more »
60 Seconds! Atomic Adventure (Games)
60 Seconds! Atomic Adventure 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: 60 Seconds! is a dark comedy atomic adventure of scavenge and survival. Collect supplies and rescue your family... | Read more »

Price Scanner via MacPrices.net

21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379 $120 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP - 21″ 1... Read more
13-inch 2.7GHz/256GB Retina MacBook Pro on sa...
Amazon.com has the 13″ 2.7GHz/256GB Retina Apple MacBook Pro on sale for $151 off MSRP including free shipping: - 13″ 2.7GHz/256GB Retina MacBook Pro (sku MF840LL/A): $1348 $151 off MSRP Read more
Apple TVs on sale for up to $50 off MSRP
Best Buy has 32GB and 64GB Apple TVs on sale for $40-$50 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Duplicate Sweeper Free On Mac App Store For O...
To celebrate the launch of Apple’s latest macOS Sierra, Stafford, United Kingdom based Wide Angle Software has announced that its duplicate file finder software, Duplicate Sweeper, is now available... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina Apple MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1174.99 $125 off MSRP - 13... Read more
Evidence Surfaces Pointing To New A10X Chip F...
Citing a job description for a Project Lead position at Apple’s Austin, Texas engineering labs, Motley Fool’s Ashraf Eassa deduces that development is progressing well on Apple’s next-generation in-... Read more
Check Print’R for macOS Allows Anyone to Easi...
Delaware-based Match Software has announced the release and immediate availability of Check Print’R 3.21, an important update to their easy-to-use check printing application for macOS. Check Print’R... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more

Jobs Board

Sr. *Apple* Mac Engineer - Net2Source Inc....
…staffing, training and technology. We have following position open with our client. Sr. Apple Mac Engineer6+ Months CTH Start date : 19th Sept Travelling Job If Read more
*Apple* Retail - Multiple Positions-Norfolk,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Lead *Apple* Solutions Consultant - Apple (...
# Lead Apple Solutions Consultant Job Number: 51829230 Detroit, Michigan, United States Posted: Sep. 19, 2016 Weekly Hours: 40.00 **Job Summary** The Lead ASC is an Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.