Digital games continue to grow in popularity
TweetFollow Us on Twitter

Digital games continue to grow in popularity

In what has to be great news for Apple's iDevices (and, yes, also the Mac), PlayFirst, a publisher of interactive entertainment, and Frank N. Magid Associates, a market research and consulting firm, has released the results of the first comprehensive study of digital game play behavior across the three major platforms for casual gamers: social networks, mobile, and computer games.

The proprietary national study reveals that two thirds of American adults play some type of digital game, and one out of three regularly play casual games on social networks, smartphones, or computer platforms. Additionally, among game players, nearly 80% of those 18-34 play casual games regularly and fully 80% say they enjoy playing games more than watching movies, listening to music, and reading books, newspapers, or magazines.

The research group says that gaming is a cross-generational, cross-platform activity that’s ubiquitous, yet requires unique and targeted experiences to be successful. Different groups value different things on different platforms, and by honing in on those differences, a multi-platform publisher can further optimize its product strategy.

With the extraordinary growth in mobile applications and social networks, casual digital game play has proliferated to the point that it is truly an "anytime, anywhere" experience, thanks to devices such as the iPhone, iPad and iPod touch. The recent study shows that a majority of game players enjoy their games on more than one platform. Specifically:

° 87% play games on Mac/PC platforms;
° 50% play games on Facebook;
° 28% play games on smartphones;
° 52% play on at least two of the three platforms.
° 14% play on all three platforms.

The research also reveals some striking gender-based attitudinal differences toward digital gameplay. When it comes to gameplay, 90% of women rank "entertaining" and 77% rank "easy to understand and play" as their preferred game elements. For men, the two highest preferred game elements are "challenging to finish"(79%) and "makes me feel like I accomplished something" (75%).

Facebook game players are more likely to be millennial women, where as iPhone game player are more likely to be young men. While women play a lot of games, it’s an activity rather than part of their identity: nearly 60% of female players don’t consider themselves a “gamer."

Men have no problem with the label “gamer” as nearly 40% of men who play games strongly agree they are gamers. More then two in five (42%) of women prefer games they can play while multi-tasking, whereas well over half (58%) of men prefer games with state-of-the-art graphics and technology.

The national survey of 2,075 respondents, including males and females ages 18 and over, was conducted between June 4–12, 2010 and roughly mirrors the US population in age and gender.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OnyX 3.2.0 - Maintenance and optimizatio...
OnyX is a multifunction utility that you can use to verify the startup disk and the structure of its system files, to run miscellaneous maintenance and cleaning tasks, to configure parameters in the... Read more
Macs Fan Control 1.4.4.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
calibre 2.69.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Evernote 6.9.1 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
jAlbum Pro 13.5 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
jAlbum 13.5 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Google Chrome 53.0.2785.143 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Chromium 53.0.2785.143 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 53.0.2785.143: [Security Fix] High CVE-2016-... Read more
QuickBooks 2015 16.1.7.1524 R8 - Financi...
Save 20% on QuickBooks Pro for Mac today through this special discount link QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track... Read more
Sierra Cache Cleaner 11.0.1 - Clear cach...
Sierra Cache Cleaner is an award-winning general purpose tool for macOS X. SCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more

3 tips to aid your journey in Banner Sag...
Stoic Games brings us another viking epic in the guise of Banner Saga 2 this week. It’s a sweeping tale, richly animated and draped in melancholy and moments of beauty. The game’s been received as a much improved follow up to the first entry in the... | Read more »
Pumped BMX 3: Beginner tips and tricks
There’s a whole lot more to Pumped BMX 3 than meets the eye. Your goal is to perform a wide array of sweet flips and tricks, but that’s easier said than done. It takes well practiced timing and coordination, and the game doesn’t really explain that... | Read more »
Cybird’s latest release - BFB Champions...
Launched in the UK in early September, BFB Champions’ newest update is loaded with great new features, and looks set to outshine the original version by taking it out of soft launch and giving it a new lease of life. | Read more »
3 apps to boost your focus
As someone who works from home, my workspace is a minefield of distraction. Cats, tasty snacks, the wind blowing past my window, that cleaning that I suddenly can’t put off any longer. If I let distraction takes its course, I find that soon half... | Read more »
Pumped BMX 3 (Games)
Pumped BMX 3 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: The final instalment of the smash hit #1 rated BMX game is here! Following on from the insane success of Pumped BMX 2, Pumped 3... | Read more »
4 games like Burly Men at Sea to inspire...
Burly Men at Sea is out today and it looks a treat. It tells the tale of three Scandinavian fishermen who leave the humdrum of their daily lives to go exploring. It’s a beautiful folksy story that unfurls as you interact with the environment... | Read more »
3 reasons you need to play Kingdom: New...
Developed by a tag team of indie developers - Thomas "Noio" van den Berg and Marco "Licorice" Bancale - Kingdom is a vibrant medieval fantasy adventure that casts players as a king or queen who must expand their empire by exploring the vasts lands... | Read more »
JoyCity have launched a brand new King o...
Great news for all of you Game of Dice fans out there - JoyCity have just released a brand new limited edition pack with a really cool twist. The premise of Game of Dice is fairly straightforward, asking you to roll dice to navigate your way around... | Read more »
Burly Men at Sea (Games)
Burly Men at Sea 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Burly Men at Sea is a folktale about a trio of large, bearded fishermen who step away from the ordinary to seek adventure. | Read more »
3 tips for catching the gnarliest waves...
Like a wave breaking on the shore, Tidal Rider swept its way onto the App Store charts this week settling firmly in the top 10. It’s a one-touch high score-chaser in which you pull surfing stunts while dodging seagulls and collecting coins. The... | Read more »

Price Scanner via MacPrices.net

CAZE Annouces New Zero 5 Case for Jet Black i...
Hong Kong basd CAZE has announced Zero 5 case for iPhone 7/ 7 Plus, one of the world’s thinnest clear hard cases, measuring just 0.5 millimeters. CAZE has been producing and improving the Zero 5... Read more
Nest Egg Inventory App for iOS Offers Conven...
Campbell, California based Winprogger LLC has announced the release and immediate availability of Nest Egg – Inventory 4.1.22, an important update to their easy-to-use, yet comprehensive inventory... Read more
Factor4, LLC Launches Apple iOS and Android G...
Factor4, LLC, which offers gift and loyalty services to the SMB marketplace, has released free mobile applications that enable merchants to process via all Apple and Android devices. The Apple and... Read more
15-inch Retina MacBook Pros on sale for $200...
B&H Photo has 15″ Retina Apple MacBook Pros on sale for $200 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Apple refurbished 2016 13-inch MacBook Airs a...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2016 13″ 1.6GHz/8GB/128GB MacBook... Read more
1.4GHz Mac mini on sale for $449, save $50
Adorama has the 1.4GHz Mac mini on sale for $50 off MSRP including free shipping plus NY & NJ sales tax only: - 1.4GHz Mac mini (Apple sku# MGEM2LL/A): $449 $50 off MSRP To purchase a mini at... Read more
Apple refurbished 2015 13-inch MacBook Airs a...
Apple has Certified Refurbished 2015 13″ MacBook Airs available starting at $759. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2015 13″ 1.6GHz/4GB/128GB MacBook... Read more

Jobs Board

Systems Architecture Prototyping - *Apple*...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
*Apple* Retail - Multiple Positions- Akron,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Hardware Design Validation Engineer - *Apple...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
Systems Architecture Prototyping - *Apple*...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
*Apple* Retail - Multiple Positions- South B...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.