Greg's bite: Apple TV, iOS developers, the Stuxnet Worm
TweetFollow Us on Twitter

Greg's bite: Apple TV, iOS developers, the Stuxnet Worm

By Greg Mills

Today there are a number of interesting issues in Apple news. The Apple TV is being sliced, diced and analyzed.  

"iFixIt" and others quickly took their new Apple TV device apart and posted pictures of the internal parts. I have not found a list of parts norApple's part costs and assembly estimate, but as with the original AppleTV there may not be much profit in them. It is very common for companies selling video content delivery devices to sell them at a loss to get their "box" in our living rooms. They bet on the long-term profit of selling content and are willing to take a hit on the device up front. My Apple TV device is on the way from China and as of this morning is at the FedEx facility in Anchorage, Alaska.  

A classic example of this marketing approach is the Sony Playstation 3. It was estimated Sony took up to an US$200 loss on each early version of that game console they sold. They were betting the fees they collected on each and every game disk sold from that time forward, would more than pay them back. Thus, while Apple won't be likely to help their bottom line with sales of the hardware element of the Apple TV system, they are launching, the 30 cents they make on each TV show you watch will add up. If the 30% revenue for Apple holds on renting movies at $5 a pop, Apple will gross $1.50 on each movie you stream from them.  

The Apple TV has the same Apple chip as the iPad and holds 8GB of Flash ram. It has a space for a second chip to upgrade the Apple TV to 16GB of Flash ram.  It looks like the additional memory will just plug into the board. The power supply is in the box instead of having a transformer on the cord, which is nice. The 8GB of Ram allows for the operating system and up to two movies to be held in memory. However, the concept is to stream what you want to see from the new Apple server farm going on line soon on the east coast.   

Streaming video content is certainly the wave of the future. We are a society that expects instant gratification. NetFlix has made the business decision to not add any more physical disk processing facilities to the 56 now in operation. They are concentrating on adding more streaming capacity. The list of well-funded companies getting into streaming content to end users is growing quickly. Apple, NetFlix, Amazon, Google, YouTube and a number of others are developing go-to-market plans for streaming content. Right now NetFlix, Google and Apple seem the most likely to be the big guns down stream a few years.  

In other news, App developers are much happier with the Apple App Store than with the Google Android Store for reasons not all related to money. As I explained in previous articles, a big problem is that piracy of Apps is almost a given in the Android Store and almost nil in the Apple App Store. If it is about the same amount of work to develop an app on either platform, one would tend to favor the platform that paid the most money for the effort expended.  

A survey of app developers was made and, as I predicted, Apple came out on top by a wide margin. Open-First (http://www.Open-First.com) surveyed 110 developers who have posted apps on both the Apple and Android App Stores. Apple came out on top by a wide margin. Half of the app developers felt they made more money from the Apple Store than they expected.

The complaints on the Android side of the market also related to problems customers had finding their apps and the money that actually came in from that venue. While it is hard to ignore the Android market share of phones out there, the problem is widespread piracy of apps, which hurts the platform. Another problem is that there are so many lousy apps in the Android Store the quality apps are hard to find. This is going to get worse at the hobby app situation goes mainstream when the drag and drop app inventor program, now in beta, goes on-line from Google. As I have indicated before, Apple must release an Apple App Drag and Drop Program for "hobby apps" to be mainstream.  

Finally, the Stuxnet Worm has set the nuclear reactor back a few months, at least in going on-line. While Iran has not admitted publicly that there is a problem, the announcement that the reactor will not go on-line until next year says much more than the denials from the Islamic Revolution's top management. The worm has shown resistance to being deleted, and new versions are showing up indicating the attack is an ongoing thing and not a one off trick.   

A large number of the centrifuges that concentrate plutonium are also down for reasons the Iranians won't release. Sort of a perfect storm of tech sabotage, so well designed it scares the bejeebies out security experts. The sale of Depends undergarments has surged since the Stuxnet Worm has been fully appreciated. The daunting task ahead is to secure the Untied States and the rest of the civilized world from similar attacks on our industrial systems. When you tell a nuclear reactor to open a cooling valve, it is really a problem when the computer tells you the valve was opened while secretly closing it. That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 
AAPL
$105.22
Apple Inc.
+0.39
MSFT
$46.13
Microsoft Corpora
+1.11
GOOG
$539.78
Google Inc.
-4.20

MacTech Search:
Community Search:

Software Updates via MacUpdate

Tonality Pro 1.1.2 - Professional-grade...
Tonality Pro gives you the power to create stunning and dramatic black & white images. This is a complete monochrome image editor with more than 150 one-click style presets, totally unique... Read more
VueScan 9.4.49 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
OS X Server 4.0 - For OS X 10.10 Yosemit...
Designed for OS X and iOS devices, OS X Server makes it easy to share files, schedule meetings, synchronize contacts, develop software, host your own website, publish wikis, configure Mac, iPhone,... Read more
TotalFinder 1.6.12 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
BusyCal 2.6.3 - Powerful calendar app wi...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. BusyCal's unique... Read more
calibre 2.7 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Skitch 2.7.3 - Take screenshots, annotat...
With Skitch, taking, annotating, and sharing screenshots or images is as fun as it is simple.Communicate and collaborate with images using Skitch and its intuitive, engaging drawing and annotating... Read more
Delicious Library 3.3.2 - Import, browse...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Art Text 2.4.8 - Create high quality hea...
Art Text is an OS X application for creating high quality textual graphics, headings, logos, icons, Web site elements, and buttons. Thanks to multi-layer support, creating complex graphics is no... Read more
Live Interior 3D Pro 2.9.6 - Powerful an...
Live Interior 3D Pro is a powerful yet very intuitive interior designing application. View Video Tutorials It has every feature of Live Interior 3D Standard, plus some exclusive ones: Create multi... Read more

Latest Forum Discussions

See All

Rami Ismail Opens Up distribute​() for D...
Rami Ismail Opens Up distribute​() for Developers Posted by Jessica Fisher on October 24th, 2014 [ permalink ] Rami Ismail, Chief Executive of Business and Development at indie game studio | Read more »
Great Hitman GO Goes on Sale and Gets Ne...
Great Hitman GO Goes on Sale and Gets New Update – Say That Three Times Fast Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
Rival Stars Basketball Review
Rival Stars Basketball Review By Jennifer Allen on October 24th, 2014 Our Rating: :: RESTRICTIVE BUT FUNUniversal App - Designed for iPhone and iPad Rival Stars Basketball is a fun mixture of basketball and card collecting but its... | Read more »
Rubicon Development Makes Over a Dozen o...
Rubicon Development Makes Over a Dozen of Their Games Free For This Weekend Only Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
I Am Dolphin Review
I Am Dolphin Review By Jennifer Allen on October 24th, 2014 Our Rating: :: NEARLY FIN-TASTICUniversal App - Designed for iPhone and iPad Swim around and eat nearly everything that moves in I Am Dolphin, a fun Ecco-ish kind of game... | Read more »
nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling... | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll... | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a... | Read more »

Price Scanner via MacPrices.net

Weekend sale: 13-inch 128GB MacBook Air for $...
Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
Nimbus Note Cross=Platform Notes Utility
Nimbus Note will make sure you never forget or lose your valuable data again. Create and edit notes, save web pages, screenshots and any other type of data – and share it all with your friends and... Read more
NewerTech’s Snuglet Makes MagSafe 2 Power Con...
NewerTech has introduced the Snuglet, a precision-manufactured ring designed to sit inside your MagSafe 2 connector port, providing a more snug fit to prevent your power cable from unintentional... Read more
Apple Planning To Sacrifice Gross Margins To...
Digitimes Research’s Jim Hsiao says its analysts believe Apple is planning to sacrifice its gross margins to save its tablet business, which has recently fallen into decline. They project that Apple’... Read more
Who’s On Now? – First Instant-Connect Search...
It’s nighttime and your car has broken down on the side of the highway. You need a tow truck right away, so you open an app on your iPhone, search for the closest tow truck and send an instant... Read more
13-inch 2.5GHz MacBook Pro on sale for $949,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $949.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $150 off MSRP. Price is... Read more
Save up to $125 on Retina MacBook Pros
B&H Photo has the new 2014 13″ and 15″ Retina MacBook Pros on sale for up to $125 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels... Read more
Apple refurbished Time Capsules available sta...
The Apple Store has certified refurbished Time Capsules available for up to $60 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $255... Read more
Textilus New Word, Notes and PDF Processor fo...
Textilus is new word-crunching, notes, and PDF processor designed exclusively for the iPad. I haven’t had time to thoroughly check it out yet, but it looks great and early reviews are positive.... Read more
WD My Passport Pro Bus-Powered Thunderbolt RA...
WD’s My Passport Pro RAID solution is powered by an integrated Thunderbolt cable for true portability and speeds as high as 233 MB/s. HighlightsOverviewSpecifications Transfer, Back Up And Edit In... Read more

Jobs Board

*Apple* Solutions Consultant - Apple Inc. (U...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.