Greg's bite: my thoughts on the Apple TV
TweetFollow Us on Twitter

Greg's bite: my thoughts on the Apple TV

By Greg Mills

In preparing this article, I have come to view Apple TV/Netflix as not a replacement for Dish but as a cheap "pay for view" movie channel option to replace a satellite channel I am currently subscribed to.

I am going to drop one movie channel (US$12 a month) to pay for a subscription to NetFlix ($8.99 + $2.00 for HD). That revelation allowed me to make a personal decision to go ahead and buy the Apple TV device and subscribe to NetFlix. Here is my take on this.

As was anticipate by many in the Apple fan base, Steve Jobs recently announced a new and improved version of Apple TV last week. The new device is much smaller and more powerful than the previous version, but still does not support full 1080HD. It steams up to 720p video from either Wi-Fi or ethernet, so connecting it to the web is easy.  

You can stream content from a computer through Wi-Fi to the AppleTV box or directly connect the Apple TV box to the web, through Ethernet.  You can get content from Apple, NetFlix or other internet sources like YouTube, which plays the content on your HDTV though a HDMI connection on the back of the Apple TV box.  So far, so good.

What I don't like about the current version of Apple TV is most of what I didn't like from earlier versions of the same device. It does not support full 1080HD and isn't a replacement for my Dish DVR. In my mind Apple TV ought to be a DVR -- and it just isn't.

At the end of the day, consumers will find the best deal and the numbers don't add up for me to drop Dish entirely and go to Apple TV as a full replacement for Dish, no matter how big a fan I am of Apple. The notion of having to pay 99 cents for free TV episodes is nuts. I can use my Dish DVR (which, by the way is awesome) to save TV shows for later viewing at no additional cost. Apple is not competing with that content value model compared to cable or satellite TV.  The notion that people aren't going to freely spend 99 cents a pop to view free content, which is easily available from other sources, at a low monthly flat rate, is a concept billionaires can't quite relate to. 

I pay Dish around $65 per month to watch any of 200 channels anytime I want for as long as I want, without an extra charge, unless I download a recent pay for view move. For that money I also get HBO and the Stars movie channels. If we figure only four weeks per month for easy math, that would get me a $16.25 a week budget if we cut Dish loose and went with Apple TV.  At $3.99 to rent a movie which I can only see during the 24 hours I begin to watch it, that gives me four movies a week with 25 cents left of my budget. At 99 cents per TV show we could watch two one-hour programs per night, if they are carried by iTunes -- and all of the networks aren't yet on board. However, I figure they will be Jobbed into going along with Apple sometime soon. 

TV shows will not all be on NetFlix until DVDs of those TV shows are available. This is normally done after the end of a season. Consider that NetFlix is sort of like an electronic BlockBuster where you can get content only if it is already out a DVD. There is a reason BlockBuster is going broke: their business model of consumers going out and renting and then returning a DVD disk or VHS tape is being replaced by downloading content over broadband.  BlockBuster was way too slow to change and unable to make the nimble transformation reflect the newer business model. You can't get out of a five-year lease on a storefront converted into a BlockBuster outlet just because your business model has gone out of style. Try telling a landlord that to get out of your lease.

I decided to buy an Apple TV device and get over the Netflix pop-under anger I harbor due to their sneaky web advertising that defeats my Safari pop-up blocker and subscribe to Netflix.  I don't think Netflix or even Apple's new server farm will replace the basic cable/satellite TV offerings that are absolutely unlimited and provide so many TV channels. But, they will offer me a good price on a pay for view option.  

What I finally figured out, after talking with both Dish and Netflix, is that one might consider Netflix downloaded over Apple TV as a better movie channel, where everything you download is like pay for view but "all you can eat" at a low fixed monthly price. I invested in an AppleTV device and will drop Starz to pay for my monthly NetFlix subscription and see how it plays out.  I will admit sometimes there is nothing good we have not already seen on the cable movie channels, so we can augment that with the new AppleTV/NetFlix channel.

Ok Steve, you win. What else do you have up your sleeve? I will bet my new Apple TV Apple buys or puts NetFlix out of business by this date next year. Any takers? The NetFlix market cap is about six billion dollars so Apple could snap them up and, in one stroke, make the new server farm profitable. On the other hand, Apple might just out flex NetFlix and run them out of business.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Final Cut Pro X 10.3.2 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Logic Pro X 10.3.1 - Music creation and...
Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get creative... Read more
Paragraphs 1.1.4 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Features... Read more
VueScan 9.5.70 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
TextSoap 8.3.2 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
ForkLift 3.0 - Powerful file manager: FT...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Amazon Chime 4.0.5528 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
Sparkle 2.1.0 - $79.99
Sparkle will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more
Bookends 12.7.9 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Dash 4.0.0 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more

Fantasy MMORPG MU Origin’s receives a hu...
Developer Webzen are looking to take their highly popular fantasy battler MU Origin to the next level this month, with its most ambitious overhaul yet. The latest update introduces the long sought after Server Arena, new treasure dungeons, and much... | Read more »
RPG Djinn Caster (Games)
RPG Djinn Caster 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE 38% OFF(USD 7.99 -> USD 4.99)!!!A Fantasy Action RPG of far foreign lands! Summon the Djinns and rise to... | Read more »
Alto's Odyssey gets its first trail...
There's finally video evidence of Alto's Odyssey, the follow up to the 2015 App Store hit, Alto's Adventure. It looks just as soothing and atmospheric as Alto's last outing, but this time players will be journeying to the desert. Whereas Alto's... | Read more »
Last week on Pocket Gamer
What’s going on in the wider world of portable gaming? Each week we ask that question of our sister website Pocket Gamer. The PG team covers iOS gaming, just like 148Apps, but it also strays into the world of Android games and handheld consoles... | Read more »
Pokémon GO Generation 2 evolution guide
At long last, Niantic Labs finally unleashed the Generation 2 Pokémon into the wild. Pokémon GO trainers are scrambling to grab up this new set of 80 Pokémon. There are some special new tricks required to catch all of these new beasties, though.... | Read more »
The best new games we played this week
It feels as though the New Year got off to a creaking start as far as mobile games go, but that's changed over the past few weeks. The last few days alone have seen the debut of a number of wonderful games, so we thought we'd take the time to... | Read more »
Recruit more scallywags and discover new...
Get ready to show off your sea legs all over again in Oceans & Empires’ new grand update, which aims to make the act of rising to the role of seven seas ruler even more fresh and appealing, thanks to a richness of new content on both iOS and... | Read more »
Mage the Ascension: Refuge (Games)
Mage the Ascension: Refuge 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The groundbreaking roleplaying game Mage: The Ascension manifests in our turbulent present with Refuge, an... | Read more »
Vampire: Prelude (Games)
Vampire: Prelude 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The classic roleplaying game Vampire: The Masquerade returns to digital games with a Prelude of things to come. Experience a... | Read more »
Digby Forever Guide: How to dig to the d...
Digby Forever is a sparkling homage to arcade classics, and while you may be tiring of the number of arcade games being thrown at you, this endless digger finds many ways to stand out from the rest of the pack. The game manages to be challenging... | Read more »

Price Scanner via MacPrices.net

QuickerTek Announces 5TB Apple AC AirPort Tim...
QuickerTek Inc. has announced their new 5TB hard drive upgrade for Apple’s AC AirPort Time Capsule. By customer request, this upgrade also features six external antennas and offers the highest... Read more
Apple Certified Refurbished iMacs available f...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Apple offering Certified Refurbished Series 1...
Apple is now offering Certified Refurbished Series 1 and Series 2 Apple Watches for 14-16% off MSRP, starting at $229. An Apple one-year warranty is included with each watch. Shipping is free: Series... Read more
1.4GHz Mac mini on sale for $449, save $50
B&H Photo has the 1.4GHz Mac mini on sale for $50 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP Read more
12-inch Retina MacBooks on sale for $200-$250...
Newegg has the 12″ 1.2GHz Space Gray Retina MacBook (sku MLH82LL/A) on sale for $1349.99 including free shipping. Their price is $250 off MSRP, and it’s the lowest price available for this model.... Read more
13-inch 2.0GHz Space Gray MacBook Pro on sale...
Adorama has the non-Touch Bar 13″ 2.0GHz Space Gray MacBook Pro in stock today for $100 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray... Read more
13-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has select 2016 Apple 13″ Touch Bar MacBook Pros in stock today and up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook... Read more
KSI-1802R SX Disinfect-able Keyboard With Wav...
KSI has unveiled a new, innovative medical keyboard, the KSI-1802R SX, at HIMSS 2017, running February 19-22 in Orlando, Florida. KSI-1802R SX is the only keyboard that combines dual factor... Read more
15-inch Touch Bar MacBook Pros on sale for up...
Amazon has 15″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP including free shipping: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2720.38 $79 off MSRP - 15″ 2.7GHz... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.