Greg's bite: my thoughts on the Apple TV
TweetFollow Us on Twitter

Greg's bite: my thoughts on the Apple TV

By Greg Mills

In preparing this article, I have come to view Apple TV/Netflix as not a replacement for Dish but as a cheap "pay for view" movie channel option to replace a satellite channel I am currently subscribed to.

I am going to drop one movie channel (US$12 a month) to pay for a subscription to NetFlix ($8.99 + $2.00 for HD). That revelation allowed me to make a personal decision to go ahead and buy the Apple TV device and subscribe to NetFlix. Here is my take on this.

As was anticipate by many in the Apple fan base, Steve Jobs recently announced a new and improved version of Apple TV last week. The new device is much smaller and more powerful than the previous version, but still does not support full 1080HD. It steams up to 720p video from either Wi-Fi or ethernet, so connecting it to the web is easy.  

You can stream content from a computer through Wi-Fi to the AppleTV box or directly connect the Apple TV box to the web, through Ethernet.  You can get content from Apple, NetFlix or other internet sources like YouTube, which plays the content on your HDTV though a HDMI connection on the back of the Apple TV box.  So far, so good.

What I don't like about the current version of Apple TV is most of what I didn't like from earlier versions of the same device. It does not support full 1080HD and isn't a replacement for my Dish DVR. In my mind Apple TV ought to be a DVR -- and it just isn't.

At the end of the day, consumers will find the best deal and the numbers don't add up for me to drop Dish entirely and go to Apple TV as a full replacement for Dish, no matter how big a fan I am of Apple. The notion of having to pay 99 cents for free TV episodes is nuts. I can use my Dish DVR (which, by the way is awesome) to save TV shows for later viewing at no additional cost. Apple is not competing with that content value model compared to cable or satellite TV.  The notion that people aren't going to freely spend 99 cents a pop to view free content, which is easily available from other sources, at a low monthly flat rate, is a concept billionaires can't quite relate to. 

I pay Dish around $65 per month to watch any of 200 channels anytime I want for as long as I want, without an extra charge, unless I download a recent pay for view move. For that money I also get HBO and the Stars movie channels. If we figure only four weeks per month for easy math, that would get me a $16.25 a week budget if we cut Dish loose and went with Apple TV.  At $3.99 to rent a movie which I can only see during the 24 hours I begin to watch it, that gives me four movies a week with 25 cents left of my budget. At 99 cents per TV show we could watch two one-hour programs per night, if they are carried by iTunes -- and all of the networks aren't yet on board. However, I figure they will be Jobbed into going along with Apple sometime soon. 

TV shows will not all be on NetFlix until DVDs of those TV shows are available. This is normally done after the end of a season. Consider that NetFlix is sort of like an electronic BlockBuster where you can get content only if it is already out a DVD. There is a reason BlockBuster is going broke: their business model of consumers going out and renting and then returning a DVD disk or VHS tape is being replaced by downloading content over broadband.  BlockBuster was way too slow to change and unable to make the nimble transformation reflect the newer business model. You can't get out of a five-year lease on a storefront converted into a BlockBuster outlet just because your business model has gone out of style. Try telling a landlord that to get out of your lease.

I decided to buy an Apple TV device and get over the Netflix pop-under anger I harbor due to their sneaky web advertising that defeats my Safari pop-up blocker and subscribe to Netflix.  I don't think Netflix or even Apple's new server farm will replace the basic cable/satellite TV offerings that are absolutely unlimited and provide so many TV channels. But, they will offer me a good price on a pay for view option.  

What I finally figured out, after talking with both Dish and Netflix, is that one might consider Netflix downloaded over Apple TV as a better movie channel, where everything you download is like pay for view but "all you can eat" at a low fixed monthly price. I invested in an AppleTV device and will drop Starz to pay for my monthly NetFlix subscription and see how it plays out.  I will admit sometimes there is nothing good we have not already seen on the cable movie channels, so we can augment that with the new AppleTV/NetFlix channel.

Ok Steve, you win. What else do you have up your sleeve? I will bet my new Apple TV Apple buys or puts NetFlix out of business by this date next year. Any takers? The NetFlix market cap is about six billion dollars so Apple could snap them up and, in one stroke, make the new server farm profitable. On the other hand, Apple might just out flex NetFlix and run them out of business.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 
AAPL
$101.32
Apple Inc.
+0.74
MSFT
$45.15
Microsoft Corpora
-0.07
GOOG
$582.56
Google Inc.
-0.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

Garmin Express 3.2.17.0 - Manage your Ga...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
Audio Hijack Pro 2.11.1 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
calibre 2.0.0 - Complete e-library manag...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Apple iMovie 10.0.5 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more
Apple Keynote 6.2.2 - Apple's prese...
Apple Keynote makes it simple to create and deliver beautiful presentations. Powerful tools and dazzling effects bring your ideas to life. You can work seamlessly between Mac and iOS devices. And... Read more
Apple Numbers 3.2.2 - Apple's sprea...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
OpenOffice 4.1.1 - Free and open-source...
OpenOffice.org is both an Open Source product and a project. The product is a multi-platform office productivity suite. It includes the key desktop applications, such as a word processor,... Read more
Pages 5.2.2 - Apple's word processo...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices. And... Read more
Quicken 2015 2.0.1 - Complete personal f...
The new Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial... Read more
CleanMyMac 2.2.7 - Delete files that was...
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac 2 lets you safely and intelligently scan and clean your entire system, delete large, unused... Read more

Latest Forum Discussions

See All

Trolls vs Vikings Update Adds Over One H...
Trolls vs Vikings Update Adds Over One Hundred Levels, Reduces Item Cost, and More Posted by Ellis Spice on August 22nd, 2014 [ permalink ] | Read more »
SNK Celebrates the 20th Anniversary of T...
SNK Celebrates the 20th Anniversary of The King of Fighters With a Big Sale Posted by Ellis Spice on August 22nd, 2014 [ permalink ] | Read more »
It Came From Canada: Star Wars: Commande...
With a brand new Star Wars trilogy on the horizon, prepare yourselves for Disney and George Lucas’s space fantasy throwback to be more omnipresent than ever before. So it should come as no surprise that new adventures in that galaxy far, far away... | Read more »
Swing Copters Review
Swing Copters Review By Jordan Minor on August 22nd, 2014 Our Rating: :: DIE TRYINGUniversal App - Designed for iPhone and iPad The creator of Flappy Bird is back with a vengeance.   | Read more »
Beam Me an Update Scotty – Star Trek Tre...
Beam Me an Update Scotty – Star Trek Trexels Receives its Biggest Update Yet Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] | Read more »
The Outcast Review
The Outcast Review By Nadia Oxford on August 22nd, 2014 Our Rating: :: HANDS OFF. WAY OFF.Universal App - Designed for iPhone and iPad It’s easy to see what The Outcast is trying for, but its execution needs a lot of work.   | Read more »
HeroCraft Unveils New iOS Game, Marble D...
HeroCraft Unveils New iOS Game, Marble Duel Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] HeroCraft is developing a new chain popper game called Marble Duel, wh | Read more »
Brain+ Review
Brain+ Review By Nadia Oxford on August 22nd, 2014 Our Rating: :: DIM BULBUniversal App - Designed for iPhone and iPad Brain+ is just another entry in an over-saturated brain-training marketplace – and not a particularly fun entry... | Read more »
The Witcher Battle Arena – New Gameplay...
The Witcher Battle Arena – New Gameplay Trailer Revealed Posted by Jessica Fisher on August 22nd, 2014 [ permalink ] Based in the Witcher universe, | Read more »
Max Gentlemen Review
Max Gentlemen Review By Jennifer Allen on August 22nd, 2014 Our Rating: :: OUTSTAYING ITS WELCOMEiPhone App - Designed for the iPhone, compatible with the iPad Max Gentlemen seems pretty quirky initially but that appeal wears thin... | Read more »

Price Scanner via MacPrices.net

Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Leftover 15-inch 2.0GHz Retina MacBook Pros a...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Pro.Calendar – New Productivity App for iPad...
Austin, Texas based mobile business and productivity app developer LightArrow, Inc. has announced Pro.Calendar, a powerful and intuitive calendar app with eight versatile calendar options including... Read more
SanDisk Ultra II SSD — Supercharge Your Syste...
SanDisk Corporation has announced the new SanDisk Ultra II SSD with enhanced SSD Dashboard. The new drive is designed to deliver a cost-effective and easy upgrade solution for PC owners looking to... Read more
Samsung and Barnes & Noble Introduce New...
Samsung Electronics America and NOOK Media, a subsidiary of Barnes & Noble, Inc. have announced the introduction of the new Samsung Galaxy Tab 4 NOOK, a 7-inch tablet combining Samsung’s leading... Read more
21-inch iMacs on sale for up to $150 off MSRP
B&H Photo has 21″ iMacs on sale for up to $150 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 2.7GHz iMac: $... Read more
27-inch 3.2GHz iMac on sale for $1698, save $...
Abt has the 27″ 3.2GHz iMac on sale for $1698 including free shipping. Their price is $101 off MSRP. Read more
Mac Backup Guru 2.0 Drive Backup/Cloneing Uti...
Mac Backup Guru developer MacDaddy has released Mac Backup Guru 2.0, offering new and enhanced advanced features, such as bootable backups, synchronised volumes and folders, and a Snapshot mode that... Read more
Operate GE’s New Free-Standing KItchen Range...
Think you accidentally left the oven on? Switch it off while on the go. The new free-standing Profile™ Series gas and electric ranges are GE’s second cooking appliances, following their wall oven, to... Read more
Parallels Announces Parallels Desktop 10 for...
The no. 1-selling software for running Windows applications on a Mac becomes an even easier choice for millions of consumers and IT professionals worldwide with the launch of the most powerful... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.