More US consumers eyeing femtocells
TweetFollow Us on Twitter

More US consumers eyeing femtocells

I'd love -- REALLY LOVE -- to have an iPhone 4 (assuming, of course, I could get my hands on one). However, AT&T's crappy wireless service in my neck of the woods prevents this -- though Verizon's service has gotten increasingly worse. Maybe I need a femtocell.

International research firm Parks Associates today announced the results of the most comprehensive survey to date of U.S. consumer attitudes to femtocells, conducted on behalf of the Femto Forum.

AT&T, among other companies, is rolling out femtocells that, when connected to the home's broadband modem, will pick up signals from the cell phones in the home and relay them through the Internet connection. In essence, they're small cell towers for the home. AT&T wants to sell me one for $150. But if their wireless service stays crappy, they should give 'em away.

Regardless, lots of folks are going the femtocell route. A new survey by the Park Associates research group finds that more than half of U.S. broadband households with mobile phones are interested in femtocell benefits, and are willing to pay for the devices and associated new services.

The survey found that fewer than 10% of consumers were previously familiar with femtocells. However upon exposure to a description of the femtocell and its benefits, 56% of respondents found femtocells appealing -- of these, two thirds found the technology either “very” or “extremely” appealing. Additionally, 89% of those respondents who were already familiar with femtocells found them appealing, suggesting that interest will increase as awareness grows.

The primary driver for femtocell interest was improved in-home coverage. Important secondary drivers included increased mobile handset battery life, faster mobile broadband, advanced femtocell services and home-zone calling tariffs. The survey found that 72% of consumers who found femtocells appealing were very interested in at least one advanced femtocell service.

Examples of such services include Virtual Home Number, which rings every cell phone in the home, or Family Alerts, which warn when a subscriber has left or returned home. What's more, half of these respondents indicated a willingness to pay US$4.99/month for their single favorite service or $9.99/month for a bundle of their favorite three services.

Although Wi-Fi is sometimes viewed as a femtocell alternative, the Park Associates survey showed that 84% of people who heavily use Wi-Fi on their 3G devices found femtocells appealing. Improved voice coverage and battery life were the top drivers for femtocell demand among these Wi-Fi users.

The study also revealed that femtocells can have a major impact on consumer satisfaction and loyalty. Among consumers who consider themselves likely to change operator in the next 12 months, 44% said that they would very likely reconsider if their current operator offered a femtocell. Similarly, 35% of consumers in multi-operator households said they would likely consolidate their services around a single provider who offered a femtocell.

Although over 90% of those who found the technology appealing expressed willingness to pay upfront for the device, respondents demonstrated sensitivity to the actual price level. Demand is highest when upfront device costs are in the $20-$50 range. This demand halves when in the $50-$100 range and halves again when the cost exceeds $100.

-- Dennis Sellers

 
AAPL
$99.18
Apple Inc.
-1.57
MSFT
$45.90
Microsoft Corpora
-0.46
GOOG
$568.27
Google Inc.
-9.09

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cocktail Family License (5 Macs) 7.6.1 -...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cocktail 8.0 Beta 2 - General maintenanc...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
QuickBooks 2015 16.0.0.1352 R1 - Financi...
QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save.... Read more
Mac DVDRipper Pro 5.0.1 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Apple OS X bash Update 1.0 - Fix for sec...
The OS X bash Update fixes a security flaw in the bash UNIX shell on OS X 10.9.5 (also on OS X 10.8 and 10.7 [see Related Links below]). OS X 10.9.5 or later Downloads for OS X 10.8 and OS X 10.7 in... Read more
SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
LibreOffice 4.3.2.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
calibre 2.4 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more

Latest Forum Discussions

See All

iKeywi - Customizable 5-Row Keyboard (U...
iKeywi - Customizable 5-Row Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Want to add an extra row to your iPhone/iPad? One of the most popular keyboard extension in iOS... | Read more »
Manage Your Cloud – Wunderlist Now Suppo...
Manage Your Cloud – Wunderlist Now Supports Dropbox Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Nexticy Review
Nexticy Review By Jennifer Allen on October 1st, 2014 Our Rating: :: IDEAL FORM CREATIONiPad Only App - Designed for the iPad Nexticy allows you to make your own forms for research purposes or to organize your business better. It’s... | Read more »
Tiny Troopers: Alliance Marches onto the...
Tiny Troopers: Alliance Marches onto the App Store Tomorrow Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Tiny Troopers: Alliance, by Kukouri, is a | Read more »
HeroCraft Introduces Unlimited Sequel to...
HeroCraft Introduces Unlimited Sequel to WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on October 1st, 2014 [ permalink ] | Read more »
RGB Express Review
RGB Express Review By Jennifer Allen on October 1st, 2014 Our Rating: :: DELIGHTFUL PUZZLINGUniversal App - Designed for iPhone and iPad Guide trucks along their delivery routes in RGB Express, a testing but charming puzzle game... | Read more »
The Sagas of Fire*Wolf (Games)
The Sagas of Fire*Wolf 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: | Read more »
BuggyFun Review
BuggyFun Review By Amy Solomon on October 1st, 2014 Our Rating: iPad Only App - Designed for the iPad BuggyFun allows children to create their own tracks for bugs to interact with for a unique open-ended experience.   | Read more »
Fold the Adventure Review
Fold the Adventure Review By Jennifer Allen on October 1st, 2014 Our Rating: :: AWKWARD FOLDSUniversal App - Designed for iPhone and iPad Fold pieces of paper to create platforms for a princely rabbit in this puzzle game; something... | Read more »
WW2: Sandbox. Strategy & Tactics (G...
WW2: Sandbox. Strategy & Tactics 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: ***NOTE: Compatible with iPhone 4s and up, iPad 2 and up - may not work properly on earlier devices... | Read more »

Price Scanner via MacPrices.net

Amazon offers 13-inch MacBook Air for $899, $...
Amazon.com has the 13″ 1.4GHz 128GB MacBook Air on sale for $100 off MSRP including free shipping: - 13″ 1.4GHz 128GB MacBook Air: $899.99 Read more
Apple resting On Its iPhone Laurels? – The ‘B...
Apple calls its new iPhone 6 and 6 Plus “The Biggest Advancements in iPhone History,” but does reality live up to the hype? “Seldom have so many waited so breathlessly for so little,” tweeted veteran... Read more
Roundup of Apple Mac and iPad Education disco...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple Boycotts German Magazine Computer Bild...
Apple has revoked its PR accreditation of Germany’s Computer Bild, Europe’s best-selling PC magazine, in reaction to Bild’s posting of a “#Bentgate” YouTube video. Axel Telzerow, editor in chief of... Read more
iPhone 6 & iPhone 6 Plus Available in Chi...
Apple has announced that iPhone 6 and iPhone 6 Plus will be available in China beginning Friday, October 17 from the Apple Online Store (http://www.apple.com), Apple’s retail stores, and an expansive... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only, in-... Read more
Apple Releases OS X Mavericks bash Update 1.0...
Apple has released a patch update for OS X Mavericks users to address the recently-detected “Shellshock” security bug in BSD UNIX’s bash shell. Apple says only a few Mac users who had manually... Read more
Pivotal Payments Ready for Apple Pay – FlexPo...
Pivotal Payments, a provider of merchant services and global payment processing solutions, has announced its proprietary FlexPoint platform will support credit and debit transactions through Apple’s... Read more
iStabilizer Announces Tabarm — First Friction...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, dollies, mounts, and remotes for smartphones, tablets, and cameras, announced today the iStabilizer tabArm, the first... Read more
IStabilizer Flex Smartphone Tripod Wins Usa T...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, and other products for smartphones, tablets, and cameras, has announced today that its iStabilizer Flex smartphone... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.