Greg's bite: reading between the lines of Jobs' 'All Things D' interview
TweetFollow Us on Twitter

Greg's bite: reading between the lines of Jobs' 'All Things D' interview

By Greg Mills

I carefully read the reports of the Steve Jobs interview at the "All Things D" event and was struck by the blunt truthfulness of the man. Certainly, he had to be very careful about every word he spoke. But it was obvious that his feelings are real about his passion, great products and betrayal. 

The historical dispute arising when Microsoft appropriated the Mac's "look and feel" for Windows 1.0, now over 20 years ago, seem to be repeating itself with Google. Apple is sort of in a Catch 22 situation where it must trust other companies that it needs for core support, only to see the guts of its greatest hits stolen or at least emulated closely enough to hurt Apple and divide the market. The Google Android phone OS is likely to be the strongest competition to the iPhone OS. Palm bit the dust, Windows Mobile is a joke and RIM is only holding its own.

Jobs commented that Apple isn't doing search even though is Google doing smart phones and competing with Apple. You have imagine, having the chairman of Google on the Apple board must have masked the potential conflict of interest issue, for way too long.

Reading Steve Jobs' take on this -- in this situation, "between the lines" -- is like noticing your best friend in first grade is looking over your shoulder to cheat on a spelling test. You studied hard to get every word right, and it is unfair to have the grading curve distorted due to cheating. The visceral bad feeling of betrayal is part of the human experience we all can relate to.

As an inventor, 20 years down the pike, I can say that every company I have ever done business with on my intellectual property has either not done as promised or cheated me outright despite 20-page contracts and patent law. Creative people are doomed to have ideas stolen by people with access to the technology and more avarice than a moral center.

Recently, I sued a former employer for stealing an idea that was disclosed under a non-disclosure and consulting agreement. After two years of litigation and discovery, the end result was that due to poor implementation of my idea the product sales were only enough to warrant a settlement equal to what my attorney cost me. The company paid more for attorney fees on both side to fight me than the royalty they would have paid me, had they had done the right thing. Within a year they went bankrupt. My great product idea is now a market flop, beyond my control. The least they could have done was get it right.

A second company stole a new product idea, despite a non-disclosure agreement they signed, before I showed them my patent pending product. The product prototype test was
flawless and they loved it. They began negotiations with me through their attorney. The negotiations dragged on for weeks, and I finally told them to sign the papers or forget it.
They forgot it at that point, but "remembered" it in detail eight years later and launched the exact device with very minor changes -- and got away with it. My attorney gave me a 50/50
chance of winning in Federal Court and a 90% chance of an expensive fight. Do you throw good money after bad? A case an attorney won't touch for a contingency is not worth taking
to court if you are not already rich.

I concluded life is too short to spend on attorneys and court battles. As much as is possible Apple does that, too. By far the majority of law suits Apple is in are launched by those who want a slice of the Apple and have any lame patent claim to stand on. Apple must hire a zillion lawyers to defend themselves and file patents on everything possible. You never
know when an obscure patent claim will help you prevail in court.

Steve seems to think Apple lost the platform war with Microsoft, but that they are winning the competition for great software. I think Apple has won and doesn't know it, but will never really shaft Microsoft with the killing blow until they directly compete by selling the Mac OS to the PC world. If Apple did that, Microsoft would go into a tail spin, crash and burn. Give the PC world a choice, Steve. Apple has built a better OS. Your hardware business is strong enough to survive on its own merits.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 
AAPL
$98.52
Apple Inc.
-0.66
MSFT
$45.82
Microsoft Corpora
-0.08
GOOG
$566.17
Google Inc.
-2.10

MacTech Search:
Community Search:

Software Updates via MacUpdate

Dropbox 2.10.30 - Cloud synchronization...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Twitter 3.1 - Official Twitter client fo...
Twitter (was Tweetie) is a Twitter client with a variety of features. Important Note: As of January 2011, AteBit's Tweetie application has been acquired and renamed by Twitter. Version 1.2.8 of the... Read more
Cocktail Family License (5 Macs) 7.6.1 -...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cocktail 8.0 Beta 2 - General maintenanc...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
QuickBooks 2015 16.0.0.1352 R1 - Financi...
QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save.... Read more
Mac DVDRipper Pro 5.0.1 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Apple OS X bash Update 1.0 - Fix for sec...
The OS X bash Update fixes a security flaw in the bash UNIX shell on OS X 10.9.5 (also on OS X 10.8 and 10.7 [see Related Links below]). OS X 10.9.5 or later Downloads for OS X 10.8 and OS X 10.7 in... Read more
SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more

Latest Forum Discussions

See All

A.R. Witham on Black Jack – The ‘World’s...
iBooks and the Kindle app do a great job of ensuring that there’s always something new to read while you’re on the move. They work well in complementing the traditional physical book. There’s still room for more interactive and animated fare though... | Read more »
Kawaii Killer Plushy Edition (Games)
Kawaii Killer Plushy Edition 1.22 Device: iOS Universal Category: Games Price: $2.99, Version: 1.22 (iTunes) Description: Kawaii Killer is an intuitive & fun game taking place in the Kawaii Forest, which is plagued by evil... | Read more »
Ms.Pac-Man Goes Pink for National Breast...
Ms.Pac-Man Goes Pink for National Breast Cancer Foundation Campaign Posted by Ellis Spice on October 2nd, 2014 [ permalink ] | Read more »
The Maze Runner Review
The Maze Runner Review By Lee Hamlet on October 2nd, 2014 Our Rating: :: A NICE CHANGE OF PACEUniversal App - Designed for iPhone and iPad The Maze Runner is a surprisingly enjoyable movie tie-in that will succeed in keeping... | Read more »
RPG Soul of Deva (Games)
RPG Soul of Deva 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE56% OFF(USD 8.99 -> USD 3.99)!!! Demons attack humans, and humans live in fear of them...Set off on a... | Read more »
Banner Saga (Games)
Banner Saga 1.0.17 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.17 (iTunes) Description: NOTE: The Banner Saga does NOT run on iPhone 4. iPhone 4S and more modern devices recommended. | Read more »
Beatbuddy HD (Games)
Beatbuddy HD 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: **IMPORTANT** Beatbuddy runs only on iPhone 6, 6 Plus, 5, 5c, 5s, iPad 4, iPad Mini Retina and iPad Air. | Read more »
Spirits of Spring (Games)
Spirits of Spring 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: From the creators of the award-winning empathy game, Papo & Yo, comes a tale about finding strength. | Read more »
I am a brave knight (Games)
I am a brave knight 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Do you have ten minutes to live a life? | Read more »
iKeywi - Customizable 5-Row Keyboard (U...
iKeywi - Customizable 5-Row Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Want to add an extra row to your iPhone/iPad? One of the most popular keyboard extension in iOS... | Read more »

Price Scanner via MacPrices.net

Apple drops prices on refurbished 27-inch iMa...
The Apple Store has dropped prices on Apple Certified Refurbished 27″ iMacs, now available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27... Read more
Logitech Type+ iPad Air Keyboard Case: Laptop...
If you want to make your iPad Air look and feel more like a laptop for productivity use, as well as protect it from impacts, spills, and scratches while on the move, the new Logitech Type+, a... Read more
ASUS, Lenovo, and Amazon Slug It Out For Tabl...
According to market intelligence firm ABI Research, Apple and Samsung have led the touchscreen tablet market by a substantial margin since Apple energized the category back in 2010. However, ABI says... Read more
Branded Tablet Growth Expected to Disappoint...
ABI Research says the 200 million annual shipments milestone for branded tablets continues to elude OEM vendors, and overall growth for 2014 is set to come in at a disappointing 2.5 percent. Apple... Read more
Amazon offers 13-inch MacBook Air for $899, $...
Amazon.com has the 13″ 1.4GHz 128GB MacBook Air on sale for $100 off MSRP including free shipping: - 13″ 1.4GHz 128GB MacBook Air: $899.99 Read more
Apple resting On Its iPhone Laurels? – The ‘B...
Apple calls its new iPhone 6 and 6 Plus “The Biggest Advancements in iPhone History,” but does reality live up to the hype? “Seldom have so many waited so breathlessly for so little,” tweeted veteran... Read more
Roundup of Apple Mac and iPad Education disco...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple Boycotts German Magazine Computer Bild...
Apple has revoked its PR accreditation of Germany’s Computer Bild, Europe’s best-selling PC magazine, in reaction to Bild’s posting of a “#Bentgate” YouTube video. Axel Telzerow, editor in chief of... Read more
iPhone 6 & iPhone 6 Plus Available in Chi...
Apple has announced that iPhone 6 and iPhone 6 Plus will be available in China beginning Friday, October 17 from the Apple Online Store (http://www.apple.com), Apple’s retail stores, and an expansive... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only, in-... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.