Greg's bite: reading between the lines of Jobs' 'All Things D' interview
TweetFollow Us on Twitter

Greg's bite: reading between the lines of Jobs' 'All Things D' interview

By Greg Mills

I carefully read the reports of the Steve Jobs interview at the "All Things D" event and was struck by the blunt truthfulness of the man. Certainly, he had to be very careful about every word he spoke. But it was obvious that his feelings are real about his passion, great products and betrayal. 

The historical dispute arising when Microsoft appropriated the Mac's "look and feel" for Windows 1.0, now over 20 years ago, seem to be repeating itself with Google. Apple is sort of in a Catch 22 situation where it must trust other companies that it needs for core support, only to see the guts of its greatest hits stolen or at least emulated closely enough to hurt Apple and divide the market. The Google Android phone OS is likely to be the strongest competition to the iPhone OS. Palm bit the dust, Windows Mobile is a joke and RIM is only holding its own.

Jobs commented that Apple isn't doing search even though is Google doing smart phones and competing with Apple. You have imagine, having the chairman of Google on the Apple board must have masked the potential conflict of interest issue, for way too long.

Reading Steve Jobs' take on this -- in this situation, "between the lines" -- is like noticing your best friend in first grade is looking over your shoulder to cheat on a spelling test. You studied hard to get every word right, and it is unfair to have the grading curve distorted due to cheating. The visceral bad feeling of betrayal is part of the human experience we all can relate to.

As an inventor, 20 years down the pike, I can say that every company I have ever done business with on my intellectual property has either not done as promised or cheated me outright despite 20-page contracts and patent law. Creative people are doomed to have ideas stolen by people with access to the technology and more avarice than a moral center.

Recently, I sued a former employer for stealing an idea that was disclosed under a non-disclosure and consulting agreement. After two years of litigation and discovery, the end result was that due to poor implementation of my idea the product sales were only enough to warrant a settlement equal to what my attorney cost me. The company paid more for attorney fees on both side to fight me than the royalty they would have paid me, had they had done the right thing. Within a year they went bankrupt. My great product idea is now a market flop, beyond my control. The least they could have done was get it right.

A second company stole a new product idea, despite a non-disclosure agreement they signed, before I showed them my patent pending product. The product prototype test was
flawless and they loved it. They began negotiations with me through their attorney. The negotiations dragged on for weeks, and I finally told them to sign the papers or forget it.
They forgot it at that point, but "remembered" it in detail eight years later and launched the exact device with very minor changes -- and got away with it. My attorney gave me a 50/50
chance of winning in Federal Court and a 90% chance of an expensive fight. Do you throw good money after bad? A case an attorney won't touch for a contingency is not worth taking
to court if you are not already rich.

I concluded life is too short to spend on attorneys and court battles. As much as is possible Apple does that, too. By far the majority of law suits Apple is in are launched by those who want a slice of the Apple and have any lame patent claim to stand on. Apple must hire a zillion lawyers to defend themselves and file patents on everything possible. You never
know when an obscure patent claim will help you prevail in court.

Steve seems to think Apple lost the platform war with Microsoft, but that they are winning the competition for great software. I think Apple has won and doesn't know it, but will never really shaft Microsoft with the killing blow until they directly compete by selling the Mac OS to the PC world. If Apple did that, Microsoft would go into a tail spin, crash and burn. Give the PC world a choice, Steve. Apple has built a better OS. Your hardware business is strong enough to survive on its own merits.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

PopChar 7.1 - Floating window shows avai...
We're also selling a 5-license family pack for only $25.99! PopChar helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to... Read more
BBEdit 11.1.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Picasa 3.9.139 - Organize, edit, and sha...
Picasa and Picasa Web Albums allows you to organize, edit, and upload your photos to the Web from your computer in quick, simple steps. Arrange your photos into folders and albums and erase their... Read more
Mac DVDRipper Pro 5.0.5 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
NetShade 6.2 - Browse privately using an...
This promotion is for NetShade and 1 year of Proxy and VPN services NetShade is an anonymous proxy and VPN app+service for Mac. Unblock your Internet through NetShade's high-speed proxy and VPN... Read more
CrossOver 14.1.3 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Little Snitch 3.5.3 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
OmniGraffle Pro 6.2.3 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniFocus 2.2 - GTD task manager with iO...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
1Password 5.3.2 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more

MooVee - Your Movies Guru (Entertainmen...
MooVee - Your Movies Guru 1.0 Device: iOS iPhone Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: MooVee helps you effortlessly manage your movies, on your iPhone. | Read more »
Geometry Wars 3: Dimensions (Games)
Geometry Wars 3: Dimensions 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enjoy the next chapter in the award-winning Geometry Wars franchise and enjoy stunning, console-quality... | Read more »
CHAOS RINGS Ⅲ (Games)
CHAOS RINGS Ⅲ 1.0.0 Device: iOS Universal Category: Games Price: $19.99, Version: 1.0.0 (iTunes) Description: The newest addition to the popular smartphone RPG series is finally here! ・CHAOS RINGS Overview | Read more »
The Popular Insight Series of Travel Gui...
Getting around in a country when you can't understand the primary language can be tough. Fortunately there are several options available to help wold travellers with the important stuff like giving directions to a cab driver or asking where the... | Read more »
Desktop Dungeons is Now on the iPad Desp...
Desktop Dungeons has been a well-loved roguelike on PC for quite some time, and now it's finally available for the iPad! Just the iPad, though. Sorry iPhone users. [Read more] | Read more »
Moleskine Timepage – Calendar for iCloud...
Moleskine Timepage – Calendar for iCloud, Google & Exchange 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: The most elegant calendar for your pocket and wrist, Timepage is a... | Read more »
QuizUp Gets Social in its New Update
Plain Vanilla Corp has released a new and improved version of their popular trivia game, QuizUp. The app now emphasizes social play so you can challenge friends from all over the world. [Read more] | Read more »
The Deep (Games)
The Deep 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Swipe Controls Delve into the deep in this retro rogue-like! Swipe to move your diver around and keep away from the enemies as you... | Read more »
Sproggiwood (Games)
Sproggiwood 1.2.8 Device: iOS Universal Category: Games Price: $9.99, Version: 1.2.8 (iTunes) Description: Sproggiwood was developed for devices with at least 1GB of RAM. We recommend you only download Sproggiwood if your device... | Read more »
Battle of Gods: Ascension (Games)
Battle of Gods: Ascension 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: TURN-BASED TACTICAL COMBATFight tactical battles against the forces of Hades! In Battle of Gods: Ascension you play... | Read more »

Price Scanner via MacPrices.net

Apple refurbished 2014 13-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and... Read more
What Would the ideal Apple Productivity Platf...
For the past four years I’ve kept a foot in both the Mac and iPad camps respectively. my daily computing hours divided about 50/50 between the two devices with remarkable consistency. However, there’... Read more
PageMeUp 1.2.1 Ten Dollar Page Layout Applica...
Paris, France-based Softobe, an OS X software development company, has announced that their PageMeUp v. 1.2.1, is available on the Mac App Store for $9.99. The license can be installed on up to 5... Read more
Eight New Products For USB Type-C Application...
Fresco Logic, specialists in advanced connectivity technologies and ICs, has introduced two new product families targeting the Type-C connector recently introduced across a number of consumer... Read more
Scripps National Spelling Bee Launches Buzzwo...
Scripps National Spelling Bee fans can monitor the action at the 2015 Spelling Bee with the new Buzzworthy app for iOS, Android and Windows mobile devices. The free Buzzworthy app provides friendly... Read more
13-inch 2.5GHz MacBook Pro on sale for $120 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $979 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price for this model (except for Apple’... Read more
27-inch 3.3GHz 5K iMac on sale for $1899, $10...
B&H Photo has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. Read more
Save up to $50 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
New 13-inch 2.9GHz Retina MacBook Pro on sale...
B&H Photo has the 13″ 2.9GHz/512GB Retina MacBook Pro on sale for $1699.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price for this model from... Read more

Jobs Board

Program Manager, *Apple* Community Support...
**Job Summary** Apple Support Communities ( discussions. apple .com) helps customers get the most from their Apple products and services by providing access to Read more
Senior Data Scientist, *Apple* Retail - Onl...
**Job Summary** Apple Retail - Online sells Apple products to customers around the world. In addition to selling Apple products with unique services such as iPad Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Watch SW Application Project Manager...
**Job Summary** The Apple Watch software team is looking for an Application Engineering Project Manager to work on new projects for Apple . The successful candidate Read more
Engineering Manager for *Apple* Maps on the...
…the Maps App Team get to take part in just about any new feature in Apple Maps, often contributing a majority of the feature work. In our day-to-day engineering work, we Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.