Greg's bite: reading between the lines of Jobs' 'All Things D' interview
TweetFollow Us on Twitter

Greg's bite: reading between the lines of Jobs' 'All Things D' interview

By Greg Mills

I carefully read the reports of the Steve Jobs interview at the "All Things D" event and was struck by the blunt truthfulness of the man. Certainly, he had to be very careful about every word he spoke. But it was obvious that his feelings are real about his passion, great products and betrayal. 

The historical dispute arising when Microsoft appropriated the Mac's "look and feel" for Windows 1.0, now over 20 years ago, seem to be repeating itself with Google. Apple is sort of in a Catch 22 situation where it must trust other companies that it needs for core support, only to see the guts of its greatest hits stolen or at least emulated closely enough to hurt Apple and divide the market. The Google Android phone OS is likely to be the strongest competition to the iPhone OS. Palm bit the dust, Windows Mobile is a joke and RIM is only holding its own.

Jobs commented that Apple isn't doing search even though is Google doing smart phones and competing with Apple. You have imagine, having the chairman of Google on the Apple board must have masked the potential conflict of interest issue, for way too long.

Reading Steve Jobs' take on this -- in this situation, "between the lines" -- is like noticing your best friend in first grade is looking over your shoulder to cheat on a spelling test. You studied hard to get every word right, and it is unfair to have the grading curve distorted due to cheating. The visceral bad feeling of betrayal is part of the human experience we all can relate to.

As an inventor, 20 years down the pike, I can say that every company I have ever done business with on my intellectual property has either not done as promised or cheated me outright despite 20-page contracts and patent law. Creative people are doomed to have ideas stolen by people with access to the technology and more avarice than a moral center.

Recently, I sued a former employer for stealing an idea that was disclosed under a non-disclosure and consulting agreement. After two years of litigation and discovery, the end result was that due to poor implementation of my idea the product sales were only enough to warrant a settlement equal to what my attorney cost me. The company paid more for attorney fees on both side to fight me than the royalty they would have paid me, had they had done the right thing. Within a year they went bankrupt. My great product idea is now a market flop, beyond my control. The least they could have done was get it right.

A second company stole a new product idea, despite a non-disclosure agreement they signed, before I showed them my patent pending product. The product prototype test was
flawless and they loved it. They began negotiations with me through their attorney. The negotiations dragged on for weeks, and I finally told them to sign the papers or forget it.
They forgot it at that point, but "remembered" it in detail eight years later and launched the exact device with very minor changes -- and got away with it. My attorney gave me a 50/50
chance of winning in Federal Court and a 90% chance of an expensive fight. Do you throw good money after bad? A case an attorney won't touch for a contingency is not worth taking
to court if you are not already rich.

I concluded life is too short to spend on attorneys and court battles. As much as is possible Apple does that, too. By far the majority of law suits Apple is in are launched by those who want a slice of the Apple and have any lame patent claim to stand on. Apple must hire a zillion lawyers to defend themselves and file patents on everything possible. You never
know when an obscure patent claim will help you prevail in court.

Steve seems to think Apple lost the platform war with Microsoft, but that they are winning the competition for great software. I think Apple has won and doesn't know it, but will never really shaft Microsoft with the killing blow until they directly compete by selling the Mac OS to the PC world. If Apple did that, Microsoft would go into a tail spin, crash and burn. Give the PC world a choice, Steve. Apple has built a better OS. Your hardware business is strong enough to survive on its own merits.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Tweetbot 2.5.3 - Popular Twitter client.
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Hopper Disassembler 4.2.19- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Monosnap 3.4.0 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with our... Read more
Duet 1.6.5.5 - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.6.5.5:... Read more
Hopper Disassembler 4.2.19- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Duet 1.6.5.5 - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.6.5.5:... Read more
Monosnap 3.4.0 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with our... Read more
Tweetbot 2.5.3 - Popular Twitter client.
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Default Folder X 5.1.6 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Evernote 6.12.3 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more

The best new games we played this week -...
It's pretty much been one big release after another. We were privy to a bunch of surprises this week, with a lot of games we'd been waiting for quite some time dropping unexpectedly. We hope you're free this weekend, because there is a lot for... | Read more »
Stormbound: Kingdom Wars guide - how to...
Stormbound: Kingdom Wars is an excellent new RTS turned card battler out now on iOS and Android. Lovers of strategy will get a lot of enjoyment out of Stormbound's chess-like mechanics, and it's cardbased units are perfect for anyone who loves the... | Read more »
The best AR apps and games on iOS right...
iOS 11 has officially launched, and with it comes Apple's ARKit, a helpful framework that makes it easier than ever for developers to create mobile AR experiences. To celebrate the occassion, we're featuring some of the best AR apps and games on... | Read more »
Phoenix Wright: Ace Attorney - Spirit of...
Phoenix Wright: Ace Attorney - Spirit of Justice 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: ************************************************※IMPORTANT※・Please read the “When... | Read more »
Kpressor (Utilities)
Kpressor 1.0.0 Device: iOS Universal Category: Utilities Price: $4.99, Version: 1.0.0 (iTunes) Description: The ultimate ZIP compression application for iPhone and iPad. - Full integration of iOS 11 with support for multitasking.-... | Read more »
Find out how you can save £35 and win a...
Nothing raises excitement like a good competition, and we’re thrilled to announce our latest contest. We’ll be sending one lucky reader and a friend to the Summoners War World Arena Championship at Le Comedia in Paris on October 7th. It’s the... | Read more »
Another Lost Phone: Laura's Story...
Another Lost Phone: Laura's Story 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Another Lost Phone is a game about exploring the social life of a young woman whose phone you have just... | Read more »
The Witness (Games)
The Witness 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: You wake up, alone, on a strange island full of puzzles that will challenge and surprise you. You don't remember who you are, and... | Read more »
Egg, Inc. guide - how to build your gold...
Egg, Inc.'s been around for some time now, but don't you believe for one second that this quirky clicker game has gone out of style. The game keeps popping up on Reddit and other community forums thanks to the outlandish gameplay (plus, the... | Read more »
The best deals on the App Store this wee...
Good news, everyone! Your favorite day of the week has arrived at last -- it's discount roundup day! This fine Wednesday evening we're gathering up the hottest deals on the App Store. We've got action platformers, we've got puzzle games, we've got... | Read more »

Price Scanner via MacPrices.net

Looking for a 2017 12″ Retina MacBook? Save $...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more
Apple Offering Up To $455 Credit Toward iPhon...
iPhone 8 and 8 Plus are now available at the Apple Store, and you can receive up to $375 credit toward a new iPhone purchase when you trade in your eligible smartphone. Photo Courtesy Apple Just... Read more
AnyTrans Offers iOS Users Three Ways For Movi...
iMobie Inc. today announceed AnyTrans v6.0.1, which now can help iOS users move all data to iPhone 8/8 Plus seamlessly. The software is available both on Mac and Windows and fully able to move all... Read more
Snag a 13-inch 2.3GHz MacBook Pro for $100 of...
B&H Photo has 2017 13″ 2.3GHz MacBook Pros in stock today and on sale for $100 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
Verizon offers new iPhone 8 for $100-$300 off...
Verizon is offering the new iPhone 8 for up to $300 off MSRP with an eligible trade-in: • $300 off: iPhone 6S/6S Plus/7/7 Plus, Google Pixel XL, LG G6, Moto Z2 Force, Samsung Galaxy S7/S7 edge/S8/S8... Read more
Apple Refurbished 2017 13-inch MacBook Pros a...
Apple has Certified Refurbished 2017 13″ Touch Bar MacBook Pros in stock today and available for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is... Read more
OWC USB-C Travel Dock with 5 Ports Connectivi...
OWC have announced the new OWC USB-C Travel Dock, the latest addition to their line of connectivity solutions. The USB-C Travel Dock lets you connect its integrated USB-C cable to a Mac or PC laptop... Read more
Pelican Products, Inc. Unveils Cases For All...
Pelican Products, Inc. has announced the launch of its full line of cases including Voyager, Adventurer, Protector, Ambassador, Interceptor (for the Apple iPhone 8 and 8 Plus backwards compatible... Read more
$100 off new 2017 13-inch MacBook Airs
B&H Photo has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. B&H charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off... Read more
Apple restocks Certified Refurbished 13-inch...
Apple has Certified Refurbished 2015 13″ MacBook Airs available starting at $719 and 2016 models available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more

Jobs Board

Instructional Designer, *Apple* Product Doc...
Job Summary The Apple Product Documentation team is looking for an instructional designer or a video editor to write user documentation for its professional video Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with Tennessee Interviews but with Apple , Inc. Tennessee Interviews is a private organization that works in collaboration with Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with South Carolina Interviews but with Apple , Inc. South Carolina Interviews is a private organization that works in collaboration Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.