Greg's bite: reading between the lines of Jobs' 'All Things D' interview
TweetFollow Us on Twitter

Greg's bite: reading between the lines of Jobs' 'All Things D' interview

By Greg Mills

I carefully read the reports of the Steve Jobs interview at the "All Things D" event and was struck by the blunt truthfulness of the man. Certainly, he had to be very careful about every word he spoke. But it was obvious that his feelings are real about his passion, great products and betrayal. 

The historical dispute arising when Microsoft appropriated the Mac's "look and feel" for Windows 1.0, now over 20 years ago, seem to be repeating itself with Google. Apple is sort of in a Catch 22 situation where it must trust other companies that it needs for core support, only to see the guts of its greatest hits stolen or at least emulated closely enough to hurt Apple and divide the market. The Google Android phone OS is likely to be the strongest competition to the iPhone OS. Palm bit the dust, Windows Mobile is a joke and RIM is only holding its own.

Jobs commented that Apple isn't doing search even though is Google doing smart phones and competing with Apple. You have imagine, having the chairman of Google on the Apple board must have masked the potential conflict of interest issue, for way too long.

Reading Steve Jobs' take on this -- in this situation, "between the lines" -- is like noticing your best friend in first grade is looking over your shoulder to cheat on a spelling test. You studied hard to get every word right, and it is unfair to have the grading curve distorted due to cheating. The visceral bad feeling of betrayal is part of the human experience we all can relate to.

As an inventor, 20 years down the pike, I can say that every company I have ever done business with on my intellectual property has either not done as promised or cheated me outright despite 20-page contracts and patent law. Creative people are doomed to have ideas stolen by people with access to the technology and more avarice than a moral center.

Recently, I sued a former employer for stealing an idea that was disclosed under a non-disclosure and consulting agreement. After two years of litigation and discovery, the end result was that due to poor implementation of my idea the product sales were only enough to warrant a settlement equal to what my attorney cost me. The company paid more for attorney fees on both side to fight me than the royalty they would have paid me, had they had done the right thing. Within a year they went bankrupt. My great product idea is now a market flop, beyond my control. The least they could have done was get it right.

A second company stole a new product idea, despite a non-disclosure agreement they signed, before I showed them my patent pending product. The product prototype test was
flawless and they loved it. They began negotiations with me through their attorney. The negotiations dragged on for weeks, and I finally told them to sign the papers or forget it.
They forgot it at that point, but "remembered" it in detail eight years later and launched the exact device with very minor changes -- and got away with it. My attorney gave me a 50/50
chance of winning in Federal Court and a 90% chance of an expensive fight. Do you throw good money after bad? A case an attorney won't touch for a contingency is not worth taking
to court if you are not already rich.

I concluded life is too short to spend on attorneys and court battles. As much as is possible Apple does that, too. By far the majority of law suits Apple is in are launched by those who want a slice of the Apple and have any lame patent claim to stand on. Apple must hire a zillion lawyers to defend themselves and file patents on everything possible. You never
know when an obscure patent claim will help you prevail in court.

Steve seems to think Apple lost the platform war with Microsoft, but that they are winning the competition for great software. I think Apple has won and doesn't know it, but will never really shaft Microsoft with the killing blow until they directly compete by selling the Mac OS to the PC world. If Apple did that, Microsoft would go into a tail spin, crash and burn. Give the PC world a choice, Steve. Apple has built a better OS. Your hardware business is strong enough to survive on its own merits.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Boom 2 1.0.1 - System-wide pro audio app...
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more
Apple Security Update 2015-001 - For OS...
Apple Security Update 2015-001 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Drive Genius 4.0.1 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more
Yosemite Cache Cleaner 9.0.3 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more
xScope 4.1.1 - Onscreen graphic measurem...
xScope is powerful set of tools that are ideal for measuring, inspecting, and testing on-screen graphics and layouts. Its tools float above your desktop windows and can be accessed via a toolbar,... Read more
OS X Yosemite 10.10.2 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Apple iOS 8.1.3 - The latest version of...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
SpamSieve 2.9.19 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
RapidWeaver 6.0.5 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Duet 1.2.2 - Use your iPad as an externa...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.2.2:... Read more

Storm & Skye – Magical Adventure Sto...
Storm & Skye – Magical Adventure Story For Kids Review By Amy Solomon on January 28th, 2015 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad The first book in the Storm & Skye series includes... | Read more »
New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking... | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »

Price Scanner via MacPrices.net

New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping. Their price is $180 off MSRP, and it’s the lowest price available for this model from any reseller. Read more
iPad Turns Five – The ”Book Mystique
Five years ago this week, the late Steve Jobs took the stage at an Apple special press event to unveil the first Apple iPad — a slab-shaped, hand-holdable device that was to shake the personal... Read more
Sale! 15-inch Retina MacBook Pros for up to $...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $150 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1889.99... Read more
Apple refurbished Mac minis for up to $150 of...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Apple Releases New Tranche Of OS Updates For...
Apple has released incremental bugfix and security updates for its most recent Mac and iOS versions. OS X Yosemite 10.10.2 Update Apple says this update includes the following improvements: Resolves... Read more
Samsung To Be Main Supplier Of A9 Chips For i...
Korea’s Maeil Business Newspaper reports that Samsung has beat out its chipmaking rivals, Taiwan’s Qualcomm and TSMC, as supplier of chipsets for the next generations of both its own Galaxy S6 and... Read more
Save up to $340 on iMacs with Apple Certified...
The Apple Store has Apple Certified Refurbished iMacs available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
AppleCare Protection Plans on sale for up to...
B&H Photo has 3-Year AppleCare Warranties on sale for up to $105 off MSRP including free shipping plus NY sales tax only: - Mac Laptops 15″ and Above: $244 $105 off MSRP - Mac Laptops 13″ and... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Tree Children's Center is hirin...
Apple Tree Learning Center is Hiring Preschool Teachers! Phoenix Childrens Academy is a national leader in the early childhood education industry and we are currently Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.