Greg's bite: the secret to Apple's lower R&D budget is focus
TweetFollow Us on Twitter

Greg's bite: the secret to Apple's lower R&D budget is focus

By Greg Mills

As an inventor and R&D guy myself, it comes as no surprise to me that Apple is spending far less for its research than it's competitors. We ran an article yesterday with numbers that
put Apple's R&D expenditures at one-seventh that of Microsoft with similar market caps between the companies.  

Look at what is coming out of the two companies and you wonder how Microsoft is blowing so much money. The truth is that Apple is just innovating better at a low cost, not that Microsoft is wasting so much more than typical companies their size.

The difference between the two  companies is like comparing the Zune to iPod touch. The conventional method of R&D is to put a rough product idea before the brain trust and ask them to do it better. The problem for Microsoft in competing with Apple is that by the time Microsoft identifies the next big thing, Apple has already done it so well it is hard to improve. By the time you have the  improved version ready for market, Apple release their next version and suddenly there is nothing left to wow the market. After all these years, who wants to buy a Zune? Sort of like comparing a BMW to a Yugo.

The reason Apple is so careful to keep new products under wrap is not as much the advertising punch, which is considerable, but mainly to keep the competition guessing as long as possible. Why let the cat out of the bag early and have your announced product labeled vaporware, anyway? In time everything is copied and some people are willing to buy the knockoff Rolex -- or iPhone.

Within days of the iPad launch a number of competitors slate computers were scrapped before they were even launched. Apple had set the bar so high and at such a competitive price there was no reason to lose money introducing second rate junk.  

Some people can't think of anything new themselves.  Some people can't think of anything new themselves, but know it when they see it. And some people not only can't think of anything new themselves and don't understand what is so profound when they see -- they poo poo the idea. Remember when Steve Balmer mocked the iPhone?  "Can't compete with our Microsoft mobile OS," he said.
  
Once a new product gains a strong market share, some people want to copy the concept and make some of the money that is the rightfully due the innovators. That is where patents are supposed to come in.   bet there are as many lawyers on staff at Apple as there are R&D staffers.  The patent situation also requires secrecy; in many countries now, the first to file is the one who get the patent, no matter  who actually invented the device.  

Apple's secret comes down to one word: focus. If nothing else Steve Jobs demands focus on the details and user experience. Elegance flows from both the design tastes and industrial design and the no-nonsense, absolute authority of Jobs.  You have to know there are a lot of ideas under consideration at Apple that will never be released. Apple has the ability to refocus staff on what is next to be launched.     

I think the next big thing will be TV content related ...  perhaps using the new server farm Apple is building. The Apple TV is too lame to continue but has not been scrapped. Let's see what "one last thing" Steve. Jobs has up his sleeve this time.

Greg Mills does faux wall art (http://www.gregmills.info) and runs Cottage Industry Solar Shops (http://www.cottageindustrysolar.com).

 
AAPL
$102.13
Apple Inc.
+1.24
MSFT
$44.87
Microsoft Corpora
-0.14
GOOG
$571.00
Google Inc.
-6.86

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cocktail 7.6 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
LaunchBar 6.1 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
BBEdit 10.5.12 - Powerful text and HTML...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Microsoft Office 2011 14.4.4 - Popular p...
Microsoft Office 2011 helps you create professional documents and presentations. And since Office for Mac 2011 is compatible with Office for Windows, you can work on documents with virtually anyone... Read more
TextWrangler 4.5.10 - Free general purpo...
TextWrangler is the powerful general purpose text editor, and Unix and server administrator's tool. Oh, and also, like the best things in life, it's free. TextWrangler is the "little brother" to... Read more
BitTorrent Sync 1.4.72 - Sync files secu...
BitTorrent Sync allows you to sync unlimited files between your own devices, or share a folder with friends and family to automatically sync anything. File transfers are encrypted. Your information... Read more
Cyberduck 4.5.2 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Tinderbox 6.0.3 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Adobe Photoshop CC 2014 15.1.0 - Profess...
Photoshop CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Photoshop customer). Photoshop CS6 is still available for purchase (... Read more

Latest Forum Discussions

See All

Invaders! From Outer Space Review
Invaders! From Outer Space Review By Rob Thomas on August 27th, 2014 Our Rating: :: RETRO NOSTALGIAUniversal App - Designed for iPhone and iPad It’s a shame that Invaders! doesn’t offer deeper gameplay, as this retro-inspired... | Read more »
Spooklands Review
Spooklands Review By Jennifer Allen on August 27th, 2014 Our Rating: :: ONE-TOUCH SHOOTERUniversal App - Designed for iPhone and iPad One-touch simultaneously controls your direction and your weapon in this unique arena shooter.   | Read more »
Heroes of Order & Chaos Add Twitch I...
Heroes of Order & Chaos Add Twitch Integration, New Heroes, and More Posted by Ellis Spice on August 27th, 2014 [ permalink ] | Read more »
Foodie Yama Review
Foodie Yama Review By Jennifer Allen on August 27th, 2014 Our Rating: :: BRIEFLY HOOKSUniversal App - Designed for iPhone and iPad Foodie Yama will draw you in for a brief while, and you’ll never be entirely sure why.   | Read more »
Spotify Connect Turns One, Now Supports...
Spotify Connect Turns One, Now Supports New Devices Posted by Ellis Spice on August 27th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Rise of PicsaStock and How You Can M...
We all take plenty of photos, right? That’s the joy of having a reasonably powerful camera in your pocket, thanks to your trusty iPhone and a bevy of similarly useful apps. Wouldn’t it be great to make some money out of those snaps? While your... | Read more »
Appointment With F.E.A.R Review
Appointment With F.E.A.R Review By Jennifer Allen on August 27th, 2014 Our Rating: :: CAMP DELIGHTUniversal App - Designed for iPhone and iPad Ever wanted to be a superhero? Appointment With F.E.A.R is a fine way to live that dream... | Read more »
Ultra Drift Review
Ultra Drift Review By Rob Thomas on August 27th, 2014 Our Rating: :: ULTRA DULLUniversal App - Designed for iPhone and iPad Ultra Drift is fine in concept, but the execution runs head-first into the wall. And so will you. Over and... | Read more »
Star Walk 2 is Like Stargazing with Neil...
Star Walk 2 is Like Stargazing with Neil DeGrasse Tyson in Your Pocket Posted by Jessica Fisher on August 27th, 2014 [ permalink ] | Read more »
Watch the World Go By Really Fast with I...
Watch the World Go By Really Fast with Instagram’s New Hyperlapse Posted by Jessica Fisher on August 27th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

The iPad’s Real Competitive Challenger (Not S...
It’s been my contention for some time that the iPad is suffering from something of an identity crisis, and I suspect that may be a factor in slackening sales this year. Apple can’t seem to decide... Read more
13-inch 2.6GHz/256GB Retina MacBook Pro on sa...
B&H Photo has the 13″ 2.6GHz/256GB Retina MacBook Pro on sale for $1379 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Life Inventory iOS Apps – Learn to Know Thyse...
James Hollender’s Life Inventory apps s are now on sale with 20% off thru Labor Day, 09/01/2014. This is a great opportunity to get started on that Moral Inventory you’ve been putting off doing for... Read more
Pocket Watch, LLC. Reveals Cloud Server For P...
Beaumont, Texas based Pocket Watch, LLC. has announced the availability of its new ActivePrint Cloud Server Powered by Raspberry Pi. With this small standalone box almost any USB printer or available... Read more
902it Simplifies Area Code Changes For Nova S...
The east coast Canadian provinces of Nova Scotia and Prince Edward Island are phasing in 10 digit telephone dialing, to be fully in place by November, in order to accommodate a second area code to... Read more
Boomerang iPad Stand Mounts Your iPad Anywher...
Boomerang, a Mountable Stand with Multiple Viewing Angles, is now available for iPad Air. Boomerang combines several functions that aim to expand your iPad’s potential in one, elegant product. The... Read more
Retina MacBook Pros available starting at $10...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more
Apple 27-inch Thunderbolt Display (refurbishe...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
Apple offers free $25 iTunes gift card with p...
The Apple Store is offering a free $25 iTunes Gift Card with the purchase of a $99 Apple TV for a limited time. Shipping is free. Read more
Apple’s 2014 Back to School promotion: $100 g...
 Apple’s 2014 Back to School promotion includes a free $100 App Store Gift Card with the purchase of any new Mac (Mac mini excluded), or a $50 Gift Card with the purchase of an iPad or iPhone,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.