Tag: halo-effect

Analysts believe in iPod ‘halo effect’

Following Apple’s robust earnings and shipment numbers yesterday, two analysts said today that the so-called iPod “halo effect” was behind the increase in Mac sales. “There is quantitative proof of the halo effect,” Merrill Lynch analyst Steven Milunovich said in a research note obtained by MacMinute. “Mac revenue increased by 29% year over year, clearly gaining share in a PC market showing little dollar growth.

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Needham analyst: Mac mini to spur halo effect

Analysts say the new low-price Mac mini could incite more Windows users who own iPods to buy their first Mac, providing a boost to the so called “halo effect.” Charles Wolf, an analyst at Needham & Co., said that he now estimates 11 percent of Windows iPod users may switch to a Mac now that the Mac mini is coming to market. Before that, he assumed the rate would be closer to 4 percent. “The iPods only failure has been its inability to stimulate meaningful purchases of Macintoshes,” Wolf said.

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