Apple’s 800-pound white gorilla gets competition
Companies such as Rio, Creative, Virgin Electronics, iRiver and Archos are pushing their design teams to challenge the iPod on function and fashion. “We live and breathe competition and talk about iPod every day,” said David Feldman, vice president for marketing in for Archos. “To come up against the 800-pound gorilla, we have to provide differences in our product mix.
Read More