iPod: Apple retail store bait

Ross Scott Rubin, an analyst at Jupiter Media Metrix, believes that Apple’s iPod serves well as an attraction that will lure customers into its new retail stores, according to statements made in a NewsFactor Network article published today. Rubin suggests that Apple’s retail stores will be a success this holiday season because the company can make sales on either new Macs or iPods, as well as third-party digital cameras, camcorders or other peripherals.

Read More