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The battle for TV, part one: a la carte pricing is needed

Posted by | Dec 14, 2010 | , |

The battle for your home TV is underway, and it will be interesting — and perhaps a bit scary — to see who’s left standing when the dust settles. I’ll bet my money on Apple as one of the winners — though it, like all other contenders, has its work cut out for it.

A new study by the Credit Suisse research firm shows that that an increasing number of young adults are now turning to Netflix to watch film and TV shows. Cable subscriptions have dropped the last two quarters — which once would have been unheard of.

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GestureWorks 2.0 Multitouch Software Framework sports over 200 built-in gestures

Posted by | Dec 9, 2010 | , |

Ideum, a multitouch software and hardware development firm, has updated their GestureWorks multitouch authoring solution to version 2.0, which has built-in support for over 200 hundred gestures.

The GestureWorks software environment provides a standardized approach to multitouch application development in Adobe Flash and Adobe Flex. ActionScript developers can associate gestures with objects and layers as simply as mouse events are handled, according to Jim Spadaccini, director of Ideum.

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iPod among top 10 brands for 8-24 year-olds

iPod among top 10 brands for 8-24 year-olds

Posted by | Dec 9, 2010 | , |

Global market research firm, Harris Interactive (http://www.harrisinteractive.com) has released the 2010 results of the first annual Youth EquiTrend study, which asks 8-24 year olds to rate between 98 and 125 brands on several key elements of brand equity including familiarity, quality and purchase consideration. Apple’s iPod ranked number five overall.

The top 10 brands, based on equity, are M&Ms, Google, Reese’s Peanut Butter Cups, Oreo’s, iPod, Target, Subway, Hersey’s Milk Chocolate, Doritos and Pixar.

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