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Recently we looked at two competing formats for consumer movie watching (before I interrupted this series for Apple financial predictions and coverage): UltraViolet and Disney’s Keychest, that will probably help shape the future of digital media on-line (both renting and buying). The Sellers Research Group (that’s me) predicts that if Apple backs either format — and that’s a big “IF” (but more on that in a moment) — it will go with Keychest.