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The MacTech Conference for IT Pros and Mac developers kicks off this week at the Sheraton Universal in Los Angeles, “MacTech Magazine” announced today. Some of the Apple industry’s best and brightest will not only be speaking at MacTech Conference, but attending to learn how to be better and more effective at what they do, share insights, and network with their peers, says Neil Tickin, editor-in-chief/publisher, “MacTech Magazine.”

Both Apple and Google are engaged in conversations with mobile payments startup BOKU (http://www.boku.net/) about a potential acquisition “or a wide-reaching partnership at the very least,” reports “TechCrunch” (http://techcrunch.com/2010/11/01/apple-google-boku/), quoting “people familiar with the talks, which are ongoing.”

BOKU President and CEO Mark Britto and co-founder Ron Hirson have held multiple meetings with executives at the helm of Apple’s iPhone business in the course of the past three weeks, the article adds. Neither one would comment on the rumors.

Apple’s humongous new data center in Raleigh, North Carolina, “is a 21st-century broadcasting system to rival the TV networks of old, says a leading expert in cloud computing,” Nick Carr, author of the “ The Big Switch” a bestseller about the cloud, tells “Cult of Mac” (http://www.cultofmac.com/apples-data-center-is-21st-century-broadcasting-network-says-cloud-expert-exclusive/67232).