Hollywood planning to launch Ultraviolet — how does Apple fit in?
Hollywood is getting ready to launch UltraViolet, a cloud-based movie storage solution that the industry is betting (or at least hoping) will convince consumers to buy movies instead of renting them.
How? The “digital locker” solution purportedly keeps copies of films you’ve bought on remote servers for viewing any time on various devices. Starting this month, consumers can buy the first film discs offered with UltraViolet.
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