The NFL Playoffs are often an interesting test run for advertising during the Super Bowl. According to data released today from Ace Metrix, which specializes in television advertising effectiveness, Apple, General Motors (Cadillac), Applebee’s, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football.
Read MoreOnce upon a time Apple boasted that its products were made in America. That’s changed. And the question is: should Apple do more to support the U.S.. economy?
A recent “New York Times” story (http://macte.ch/MofNt) notes that almost all of the 70 million iPhones, 30 million iPads and 59 million other products Apple sold in 2011 were manufactured overseas. The company earned over US$400,000 in profit per employee — more than Goldman Sachs, Exxon Mobil or Google. With that kind of moolah, couldn’t Apple bring more jobs to our country?
Read More
Flexibits has updated Fantastica — a calendar application for Mac that lets you create, view, and search your events — to version 1.2. The upgrade sports full localizations for French, German, Italian, and Spanish along with improved repeating event parsing for all languages.
Using a natural language engine, Fantastical is “expressive,” allowing users enter event text in their own style. For example, enter a sentence such as “Lunch with John at 123 Main Street on Tuesday” and Fantastical will translate the sentence into an event and add it to their calendar.
Read More
Here are the latest iPhone/iPod touch/iPod/iPad apps. You can find ’em at the Apple App Store (http://www.itunes.com/appstore/).
Smile has announced PDFpen for iPad, a mobile version of its Mac PDF editor. With the US$9.99 app, users can add text, images, and signatures to PDFs, make corrections, resize and delete images, and fill out forms.
Digi-Chain Games has released Dungeon of the Damned HD 1.0 for the iPad. The $1.99 app is a hybrid of classic point & click adventure and old-school grid based dungeon crawler.
Read More
A new Motorola lawsuit, filed Tuesday in the U.S. District Court for the Southern District of Florida, claims Apple is infringing on six of the company’s patents with the iPhone 4S and iCloud. Motorola is seeking damages and an injunction of the two products.
“Apple’s infringing activities have caused and will continue to cause Motorola Mobility irreparable harm, for which it has no adequate remedy at law, unless Apple’s infringing activities are enjoined by this Court,” the company said in its filing.
Read More