Mobile location-based advertising to be worth US$8.5 billion in 2017
According to a new research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 526 million in 2012 at a compound annual growth rate (CAGR) of 65% to € 6.5 billion (approximately US$8.5 billion) in 2017.
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