Mobile augmented reality users to approach 200 million by 2018
New findings from Juniper Research (www.juniperresearch.com) shows that the mobile Augmented Reality (AR) market, is set to increase dramatically from 60 million unique users this year to nearly 200 million in 2018.
The market will expand from the early adopting gaming segment and navigation based utility to becoming an integral part of the consumer’s ecosystem, according to the research group. Despite initial trepidation and single use applications of the technology, Juniper forecasts AR to become a key future platform for communication and commerce.
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