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- Wednesday March 04
- 03:44 pmThe MacBook Neo showed me everything I know is a lie
Macworld There’s a famous scene in The Matrix just before Neo takes the red pill from Morpheus, where the latter is explaining what the Matrix is. He tells Neo that the world he lives in is a construct, and the red pill will disrupt the simulation and reveal the truth. Apple’s new MacBook Neo is the red pill. Had I not known the price before I picked one up, I would have guessed it cost at least $799 and possibly $999, depending on the specs. It doesn’t just disrupt that laptop landscape with a machine that has no right to exist in the budget market. It changes everything people think they know about Apple. Picking it up feels just as premium as a MacBook Air. The Neo is made of what feels like the same aluminum as Apple’s high-end laptop, although its array of colors—Citrus (yellow), Blush (pink), Indigo (dark blue), and silver—gives a playful vibe. But make no mistake, it’s built for serious work. The MacBook Neo could be a $999 MacBook Air.Michael Simon / Foundry For the first time since the iBook, the keyboard (which has the same bouncy Magic Keyboard feel as the Air) isn’t black, but they’re not totally white either. They have a tint that matches the case color when they catch the light, one of the premium touches that belies the $599 starting price. Open the screen on a table with one finger, and the body won’t lift up like so many plastic PCs and Chromebooks. Start typing, and your fingers will fly around the keys. Play a video and the side-firing speakers will immerse you in sound. Raise the brightness and the 13-inch Liquid Retina display will shine. Pinch the haptic trackpad, and it’ll feel like you’re using an iPhone. We’ll need to test the A18 Pro processor to see if it can withstand the pressures of a hard benchmarking session, but that’s not really going to matter for its target market. Neither will the 8GB of RAM or 256GB of storage. This is a machine built to defy conventions, to make people think they’re using a thousand-dollar laptop when, in fact, they only spent a fraction of that. The MacBook Neo looks and feels like a premium laptop.Michael Simon / Foundry Down the rabbit hole For as long as I’ve been using and writing about iPhones and MacBooks, there’s been a notion that Apple users are foolishly paying a tax to a company that charges extra because it can. Even as its competitors made thousand-dollar smartphones and all-aluminum laptops that cost just as much, Apple has never been able to shake the reputation that its users are blindly overpaying for pretty devices that don’t measure up. The MacBook Neo doesn’t just dispel that notion, it upends the entire philosophy that Apple is a brand for foolish rich people who don’t know better. I’m writing this on an M3 Max MacBook Pro and my mind is still back at the MacBook Neo table. There’s no turning back. When I walked over to the MacBook Pro table at the Apple experience, I had my pick of machines because no one else was there. They had all taken the red pill.03:30 pmThis heavily discounted Dyson vacuum packs a frickin’ laser
Get a grade-A refurbished Dyson V15 Detect stick vacuum for $339.99 (regularly $599.99) with 10 tools and laser-guided cleaning tech. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)03:18 pmApple’s MacBook Neo is $599? Whoa.
Macworld Apple on Wednesday introduced the MacBook Neo, a new addition to the MacBook line. Priced at $599/£599, the MacBook Neo is the lowest-priced laptop that the company offers–it’s $500/£500 lower than the MacBook Air, following that device’s sort-of price rise yesterday. That’s a considerable difference. To get to such a low price point, the MacBook Neo features a number of compromises compared to its pricier brethren. This starts with its chip, an A18 Pro, which was previously used in the iPhone 16 Pro and has since been replaced by the A19 Pro in the iPhone 17 Pro. The Neo’s A18 Pro has a 6-core CPU (2 performance and 4 efficiency cores), a 5-core GPU, and 8GB of unified memory–no memory upgrade options are available. This essentially feels like Apple took the A18 Pro straight from the iPhone and made no obvious adjustments for the MacBook Neo. The MacBook Neo comes standard with a 256GB SSD; for $699/£699, customers can get a 512GB SSD. No other storage options are available. The laptop has a 13-inch Liquid Retina display with a 2408-by-1506 resolution, 500 nits of brightness, and support for 1 billion colors. The display has an anti-reflective coating, but it does not have a notch like the MacBook Air or the MacBook Pro. The larger black bezel at the top of the display houses a 1080p FaceTime HD camera. The Magic Keyboard has pale keys, reminiscent of Apple’s iBook from the early 2000s, but their precise shade is designed to match the chassis. However, Touch ID is not included with the $599/£599 model. To get Touch ID, you’ll need to upgrade to the $699/£699 model that also has the 512GB SSD. The MacBook Neo has one USB-C 3 port and one USB-C 2 port; MagSafe is not included. The laptop supports one external display with a native resolution of up to 4K at 60Hz; it simultaneously supports the built-in display at full native resolution. There’s also a 3.5mm audio jack, but it does not support high-impedance headphones. Wireless connectivity includes Wi-Fi 6E (802.11ax) and Bluetooth 6. For battery life, Apple estimates “up to 16 hours video streaming” and “up to 11 hours wireless web” for the 36.5‑watt‑hour battery. Apple includes a 20W USB-C Power Adapter and a 1.5-meter USB-C cable. The MacBook Neo measures 0.50 by 11.71 by 8.12 inches (1.27 by 29.75 by 20.64 cm) and weighs 2.7 pounds (1.23 kg). The colors available are blush, citrus, indigo, and silver. The MacBook Neo is available for pre-order now. Orders will start to arrive with customers on March 11, when the laptop will also be available in Apple Stores.03:17 pmApple has announced 7 new products this week
Apple launch week is in full swing with seven new products announced, including iPhones, iPads, Macs, and more. more…03:13 pmMacBook Neo external display support is remarkably similar to iPhone & M1
Apple's new MacBook Neo can connect to an external monitor, but its native display support shows exactly where Apple positions the machine in its Mac lineup.The MacBook NeoThe new notebook can handle one external display with up to 4K resolution at 60Hz while also using its built-in 13-inch Liquid Retina display. It connects through a USB-C port with DisplayPort, which is perfect for a single 4K monitor.However, it doesn't support multi-display setups like some higher-end Macs do. Continue Reading on AppleInsider | Discuss on our Forums03:12 pmHands-on with Apple’s new MacBook Neo [Gallery]
Apple today unveiled the new MacBook Neo, which starts at an impressive $599. I’m in New York City for Apple’s corresponding press “experience,” and just spent some time checking out the MacBook Neo in person. more…03:11 pmHow and why MacBook Neo will excel for most everyday tasks
The new MacBook Neo won't come close to competing with the MacBook Air or especially MacBook Pro for video editing and gaming, but it will for the browsing, writing, and music that most users need.MacBook Neo will suit the majority of users — image credit: AppleApple has made its MacBook Neo $500 cheaper than the lowest-cost M5 MacBook Air, and it's done so in part by switching to an iPhone processor. Using the A18 Pro from the iPhone 16 Pro, this is not going to match the M5 in Apple's more expensive laptops.Yet where the MacBook Air and in particular the MacBook Pro are most powerful is in work that requires multi-core use. That's video editing, model rendering, image editing, some audio editing, and certainly scientific work. Continue Reading on AppleInsider | Discuss on our Forums03:10 pmDownload the new MacBook Neo wallpaper here
You know the drill: new devices, new wallpapers. If you liked the MacBook Neo’s new default wallpaper, you can download it right here. more…03:09 pmThe $599 MacBook Neo fine print: RAM limits, USB-C trade-offs, and Touch ID tiers
Apple just announced the new MacBook Neo, its most affordable Mac laptop by a lot. To achieve the $599 starting price, the new MacBook Neo makes a few compromises along the way. These are some you should be aware of when considering the MacBook Neo. more…02:56 pmMacBook Neo has the most recycled content of any Apple product
Apple’s new MacBook Neo is official, with pre-orders open now. One noteworthy feature that may be overlooked is that MacBook Neo sets a new record for recycled content in an Apple product. more…02:26 pmA18 Pro-powered MacBook Neo brings power at lowest price ever
The new MacBook Neo, powered by an A18 Pro chip, is Apple’s most affordable laptop ever, at $599 — just $499 for education. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)02:25 pmApple published a new Press Release
Apple just published a new Press Release:Say hello to MacBook Neo02:23 pmMacBook Neo now available for pre-order, starts at $599
Apple has just unveiled its new, budget-friendly MacBook Neo. And you can pre-order the new model now, starting at $599. more…02:21 pmApple unveils all-new MacBook Neo starting at just $599
Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more… The post appeared first on MacDailyNews.02:18 pmThe $599 MacBook Neo is Apple's long-awaited colorful, lower-cost MacBook
Cute, colorful laptop takes the place of the old $599 M1 MacBook Air.02:18 pmMacBook Neo is Apple's new $599 entry-level notebook
Following years of rumors, Apple has finally rolled out the new entry-level MacBook Neo. It's $599.The NYC Apple Event announcing the MacBook NeoThe MacBook Pro and MacBook Air are premium notebooks on the market, with Apple avoiding the more budget-focused end for quite a few years. However, with its latest introduction, it is going to compete with Chromebooks and other low-cost notebook options, but on its own terms.The new MacBook Neo is an effort to tempt value-oriented consumers to sign up to Apple's ecosystem. To do this, Apple had to create a low-cost MacBook, stripping it down to the bare essentials. Continue Reading on AppleInsider | Discuss on our Forums02:17 pmApple opens preorders for M5 MacBook Pros, iPhone 17e and new Studio Display
Apple’s newest wave of devices is now available to preorder, including the iPhone 17e, M5 MacBook Air, new Studio Displays and MacBook Pros. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)02:16 pmPreorders begin for MacBook Air, MacBook Pro, iPhone 17e and more
Apple is currently hosting an international Apple Experience for the launch of the MacBook Neo, but preorders have started for the hardware and accessories already announced this week.Apple has taken its store down ahead of pre-orders — image credit: AppleApple has spent the week launching new displays, plus the iPhone 17e, iPads, and both the MacBook Pro and MacBook Air. But all of those went on the store without fanfare, while now Apple has taken the whole store down.Normally Apple does this ahead of a launch event, but the Apple Experience is a much smaller briefing of selected individuals. It's not being live-streamed the way most events are. Continue Reading on AppleInsider | Discuss on our Forums02:15 pmApple’s new iPhone 17e is now available for pre-order
Apple’s has opened up pre-orders for the newest member of the iPhone 17 lineup. The iPhone 17e is now available to purchase after first being announced on Monday. Apple will officially release the latest iPhone on Wednesday, March 11. more…02:05 pmMacBook Neo is now official: A18 Pro chip, $599, four colors, more
Apple’s new MacBook Neo is now official. After already announcing six new products this week, Apple just unveiled the all-new MacBook Neo at its special “experience” in New York City. MacBook Neo is Apple’s first laptop powered by a chip that first appeared in an iPhone: the A18 Pro. more…