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- Monday March 09
- 04:06 pmBest MacBook Pro deals: Best prices for M5, M5 Pro & M5 Max
Macworld Best MacBook Pro deals available now: Updated March 2026 These recommendations are based on the best prices right now at hundreds of resellers of Apple products. These are the best deals on MacBooks we’ve seen: Today’s best MacBook Pro deals: U.S. Amazon, 14-inch M5 MacBook Pro (512GB/16GB RAM): $1,549 ($50 off, WAS $1,599) Clearance Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): $1,799 ($200 off, WAS $1,999) Clearance Apple Refurbished, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): $1,949 ($450 off, RRP WAS $2,399) Refurbished Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): $2,239 ($260 off, WAS $2,499) Clearance See more U.S. MacBook Pro deals below… Today’s best MacBook Pro deals: U.K. KRCS, 14-inch M5 MacBook Pro (1TB/16GB RAM): £1,529.10 (£169.90 off, RRP £1,699) KRCS, 14-inch M5 Pro MacBook Pro (1TB/24GB RAM): £1,979.10 (£219.90 off, RRP £2,199) KRCS, 16-inch M5 Pro MacBook Pro (1TB/24GB RAM): £2,429.10 (£269.90 off, RRP £2,699) Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): $2,349.99 (£149 off, WAS $2,499) Clearance See more U.K. MacBook Pro deals below… Want to buy a MacBook Pro for less than Apple’s price? We can help you find the best deals on a MacBook Pro using our Best Prices Comparison. Our deal finder looks at all the stores that sell Apple Macs and finds the best prices right now. Whether it’s the brand new M5 Pro MacBook Pro, the M5 Max MacBook Pro, an M5 MacBook Pro, or an older M4 Pro or M4 Max MacBook Pro model that you want to find on sale, we share the best prices you can get the MacBook Pro for. We are already seeing discounts on the new M5 Pro and Max models at KRCS in the U.K. and will be on the look out for more deals as resellers get stock. We also share advice on which model to buy – and which ones not to. We explain how to find a good deal now that Apple has introduced new processors and doubled the amount of storage offered at the entry-level while increasing prices compared to the previous generation. Find out how the new models compare to the older models – and if the deals really as good as they look. How we find the best MacBook Pro deals When choosing the best MacBook Pro deals, our editors draw on years of experience with both new and older Apple hardware, alongside continual tracking of market pricing. Because we monitor MacBook Pro prices year-round, we know exactly what resellers have charged in the past, so we can quickly spot a genuinely great discount versus an average one. Our international team aims to review every MacBook Apple sells and use these machines daily, so we understand which models offer the strongest value for money and can guide you toward the smartest purchase. You can trust our deals recommendations because: We check leading U.S. and U.K. retailers throughout the year to stay on top of the best available prices. We also check the Apple Refurbished store to see if prices are better. We use price-tracking tools to monitor discounts in real time and identify which store truly has the lowest price. Our editors hand-select deals based on long-term pricing trends and insights from our own in-depth product reviews. We take Apple’s release cycles into account, helping you avoid buying right before a major update. We highlight upcoming shopping events or special promotions that might see prices lowered further. We compare like with like: so if the newest model offers more storage, or more RAM, we make this clear. We update the prices in this article regularly, but it’s still worth checking multiple retailers in the comparison tables below because MacBook Pro prices shift frequently. If you’re targeting a specific model, look in the price comparison boxes below to secure the best possible deal. If you would also consider a MacBook Air then take a look at our round up of the best MacBook Air deals. We also have a guide to the best Apple deals right now on all Apple products, including iMac, Mac mini, iPhone, iPad, and Apple Watch. MacBook Pro pricing Configuring your ideal Mac is different now. Foundry At the beginning of February 2026, Apple completely changed the way the online Apple Store works. Previously, the Apple Store presented a clear selection of configurations and buying options, allowing shoppers to choose the model that best suited their needs and budget. Now, shoppers begin with a base configuration and add options – such as more RAM or additional storage – until they reach the specification they want. With this new approach, it is less obvious up front how much an ideal configuration will cost, which we think is a disadvantage for buyers. Apple, however, is likely hoping that this method will encourage customers to choose higher-end configurations. Another consequence of this change to how you buy a Mac is that it has become more difficult to compare pricing between generations. With the arrival of the M5 Pro and M5 Max MacBook Pro, prices and configurations have changed significantly. At first glance it may appear that prices have increased, but in some cases you now get more for your money because the new models don’t just include a new chip – they also double the storage. In other cases, prices are higher because the lower-capacity models have been removed from the lineup. MacBook Pro, M5: This model has been on sale since October and previously started at $1,599. However, in March 2026 Apple removed the 512GB model from the lineup, meaning the entry-level configuration now starts at $1,699. At first glance this may look like a price increase, but the base model now includes 1TB of storage instead of 512GB. Previously, the 1TB model cost $1,799, so the effective price has actually dropped by $100. 14-inch MacBook Pro, M5 Pro: The base 14-inch M5 Pro MacBook is $2,199. That is a $200 increase from the base M4 Pro MacBook Pro, but now comes with 1TB storage, rather than 512GB. Upgrading to a 1TB SSD in the $1,999 M4 Pro MacBook Pro added $200 to the price tag, bringing it to the same $2,199. So effectively, the pricing has not changed. 14-inch MacBook Pro, M5 Max: Now starts at $3,599 with a 2TB SSD. The laptop it replaces, the M4 Max MacBook Pro, started at $3,199, but it came with a 1TB SSD, and an upgrade to 2TB was $400, bringing its price to $3,599. So pricing is essentially the same, but the starting price is higher due to the extra storage. 16-inch MacBook Pro, M5 Pro: Now starts at $2,699 with an M5 Pro processor and 2TB of storage. The 1TB option is no longer available, so the entry price to own a 16-inch model is now higher. 16-inch MacBook Pro, M5 Max: Alternatively you can spend $3,899 to get an M5 Max chip and 2TB of storage. It’s more expensive because you’re forced into higher storage tiers. New vs old MacBook Pricing: At a glance We recommend that you compare any deals on older MacBook Pro models with the equivalent model available now, to make sure you are getting a better deal. SPECOLD 14-inch MacBook ProNEW 14-inch MacBook ProOLD 16-inch MacBook ProNEW 16-inch MacBook ProM5, 512GB/16GB RAMWas $1,599/£1,599M5, 1TB/16GB RAMWas $1,799/£1,799Now $1,699/£1,699M5, 1TB/24GB RAMWas $1,999/£1,999Now $1,899/£1,899M4 Pro, 512GB/24GB RAMWas $1,999/£1,999Was $2,499/£2,499M4 Pro, 1TB/24GB RAMWas $2,399/£2,399Was $2,499/£2,499M4 Pro, 512TB/48GB RAMWas $2,899/£2,899M5 Pro, 1TB/24GB RAMFrom $2,199/£2,199From $2,699/£2,699M4 Max, 1TB/36GB RAMWas $3,199/£3,199Was $3,499/£3,499M5 Max, 2TB/36GB RAMFrom $3,599/£3,599From $3,899/£3,899M4 Max, 1TB/48GB RAMWas $3,999/£3,999M5 Max, 2TB/48GB RAMFrom$4,099/£4,099 Is now a good time to buy a new MacBook Pro? The M5 Pro and M5 Pro Max versions of the MacBook Pro launched in March 2026 so now is a great time to buy one.Foundry Now is a good time to buy a new MacBook Pro if you’re looking for the latest model. The MacBook Pro now comes with the newest M5, M5 Pro, and M5 Max chips, and Apple has also increased storage across the range. In some cases, you actually get more for your money than before. However, as explained above, MacBook Pro models generally cost more than they did prior to Apple’s March 2026 update. As is usually the case when new Macs launch, resellers are likely to discount older models to clear stock. This time, however, the older machines don’t just lack the new chip – they also come with half the storage. Any discounts should take this into account; if they don’t, those deals are best avoided. In some cases though, it may still be worth grabbing a deal on a lower-storage M4 Pro or M4 Max model. This is because, while the new generation offers more storage, it also comes at a significantly higher price. If your budget doesn’t stretch that far, the previous generation may be your best option. Which MacBook Pro to buy The choice of which MacBook depends a lot on how much you have to spend.Foundry When deciding on a MacBook Pro, it’s important to understand the performance hierarchy. The M5 Pro and M5 Max models are for a completely different user than the standard M5 MacBook Pro. The M5 Pro offers more CPU and GPU cores than the M5, supports more memory, and includes more advanced ports like Thunderbolt 5. The M5 Max has the same number of CPU cores but more GPU cores and greater support for RAM. 14-inch MacBook Pro with M5 chip: This is the entry-level model, launched in October 2025 with a slight change to the line up in March 2026. It delivers significant performance gains compared, particularly in graphics and SSD speeds, over the previous M4 generation. The 14-inch MacBook Pro with the M5 chip is designed for users who need more sustained performance than a MacBook Air can offer but don’t require the top-tier power of the M5 Pro or M5Max models. It strikes a balance of price, performance, and premium features, making it the best MacBook for those who need a little more power than the M5 MacBook Air offers. 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max chips: For the most demanding professional work, the M5 Pro and M5Max models, released in March 2026, provide superior power, offer more ports (including Thunderbolt 5), and are aimed at professionals with demanding workflows. These MacBooks are ideal for creative professionals (such as high-end video creators, digital artists, illustrators, photographers, 3D animators); technical professionals (programmers, designers, and software developers) and power users who needs more “oomph” for movie editing or gaming. There is another element to the decision. Both the M5 Pro and M5 Max are available in both 14-inch and 16-inch MacBook Pro models, which offer similar specifications but differ in screen size and battery life. To determine which would suite you best consider the following: The 14-inch M4 Pro/Max is best for those who value portability, work frequently on the road, or primarily use an external monitor at their desk. It offers up to 22 hours of battery life. The 16-inch M4 Pro/Max is the choice for users who need a large, powerful screen on the go and the best possible battery life, which is rated at up to 24 hours. These Macs now come with 2TB storage as standard, with a price to match, which may mean they are now our of reach of some budgets. For more help with your decision read our comparison of every Apple Mac and MacBook, and our direct comparison of the MacBook Air vs MacBook Pro. Best MacBook Pro refurbished deals While Apple rarely discounts new Macs, from time to time there are some excellent deals to be had in Apple’s Refurbished Store. The Macs in Apple’s refurbished store may be ex-display stock, or they may have been returned to Apple due to a fault, but they are fully reconditioned now and come with a full year’s warranty. Read about buying a refurbished Mac. It’s not only Apple that sells refurbished Macs, but Apple does offer some great incentives to buy from Apple’s Refurbished Store, so we do recommend taking a look there for great MacBook Pro deals. Apple’s U.S. refurbished store has the following MacBook Pro models in stock: M4 MacBook Pro, up to $260 off M4 Pro MacBook Pro, up to $360 off M3 Pro MacBook Pro, up to $350 off M2 Pro MacBook Pro, up to $470 off We recommend: Apple Refurbished, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): $1,949 ($360 off, RRP was $2,399) – Apple has dropped the price by $100 since the arrival of the M5 Pro models. Get a refurbished MacBook at Apple's refurbished store (U.S.) Apple’s U.K. refurbished store usually has the following MacBook Pro models in stock, but they are currently listed as unavailable: M4 Pro MacBook Pro, up to £380 off M4 Max MacBook Pro, up to £600 off M3 Pro MacBook Pro, up to £360 off M2 Pro MacBook Pro, up to £590 off M2 Max MacBook Pro, up to £710 off Apple did offer a refurbished, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,119 (£380 off, RRP £2,499) before the arrival of the M5 Pro. Get a refurbished MacBook at Apple's refurbished store (U.K.) Best MacBook Pro deals right now While you could buy a MacBook Pro from Apple, below you will find price comparison tables that show the best prices right now for each model of MacBook Pro from various stockists. You will also find deals on MacBook Pro models that Apple has now discontinued, as long as stockists still have them available. Not sure which MacBook to buy? For help choosing we have a comparison of the MacBook Air vs MacBook Pro and you may also like to read our Mac buying guide that covers every Mac Apple makes. M5 MacBook Pro deals 14-inch, M5, 10-core CPU/10-core GPU, 1TB/16GB RAM, WAS $1,799/£1,799, NOW: $1,699/£1,699 Retailer Price $1,649 View Deal $1699 View Deal $1794 View Deal $1899 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 14-inch, M5, 10-core CPU/10-core GPU, 1TB/24GB RAM, WAS $1,999/£1,999, NOW: $1,899/£1,899 Retailer Price $1,845 View Deal $1875 View Deal $1999 View Deal $2389.95 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket M5 Pro & M5 Max MacBook Pro deals 14-inch, M5 Pro, 15-core CPU/16-core GPU, 1TB/24GB RAM, $2,199/£2,199 Retailer Price $2,199 View Deal $2199 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 14-inch, M5 Max, 18-core CPU/32-core GPU, 2TB/36GB RAM, $3,599/£3,599 Retailer Price $3,599 View Deal $3599 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M5 Pro, 18-core CPU/20-core GPU, 1TB/24GB RAM, $2,699/£2,699 Retailer Price $2,699 View Deal $2699 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M5 Max, 18-core CPU/32-core GPU, 2TB/36GB RAM, $3,899/£3,899 Retailer Price $3899 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket Clearance deals on discontinued MacBook Pro If you don’t mind buying an older MacBook Pro, there are some great deals to be had, if you take a look at the charts below. 14-inch, M5, 10-core CPU/10-core GPU, 512GB/16GB RAM, WAS $1,599/£1,599 Retailer Price $1349 View Deal $1,449 View Deal $2074.95 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 14-inch, M4 Pro, 12-core CPU/16-core GPU, 512GB/24GB RAM, WAS $1,999/£1,999 Retailer Price $1649 View Deal $1,799 View Deal $1949 View Deal $1999 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 14-inch, M4 Pro, 14-core CPU/20-core GPU, 1TB/24GB RAM, WAS $2,399/£2,399 Retailer Price $1929 View Deal $2,299 View Deal $2299 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 14-inch, M4 Max, 14-core CPU/32-core GPU, 1TB/36GB RAM, WAS $3,199/£3,199 Retailer Price $3099 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M4 Pro, 14-core CPU/20-core GPU, 512GB/24GB RAM, WAS $2,499/£2,499 Retailer Price $2099 View Deal $2,239 View Deal $2499 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M4 Pro, 14-core CPU/20-core GPU, 512GB/48GB RAM, WAS $2,899/£2,899 Retailer Price $2,849.99 View Deal $2899 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M4 Max, 14-core CPU/32-core GPU, 1TB/36GB RAM, WAS $3,499/£3,499 Retailer Price $3199.95 View Deal $3,421.16 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket 16-inch, M4 Max, 16-core CPU/40-core GPU, 1TB/48GB RAM, WAS $3,999/£3,999 Retailer Price $3899 View Deal Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket Where to buy a MacBook Pro You can find the MacBook Pro on sale at various locations. You could buy a MacBook Pro directly from Apple, or at stores and Apple Premium Resellers around the world – many of whom offer discounts on new and old Macs, so it’s worth shopping around. Find out more in our Where to buy a Mac article for more advice. One benefit of buying from Apple is you could trade in your old Mac and get money off. We have an article explaining How to get money off with Apple’s trade-in program. We recommend the following resellers in the U.S. and U.K.: U.S. retailers Apple Store Apple Education Store Amazon B&H Photo Best Buy Walmart Adorama Looking for other ways to save money. Find out if you can save money buying Apple products from another country. U.K. retailers Apple Store Apple Education Store Amazon AO.com BT Shop Currys Ebuyer John Lewis Laptops Direct Very Additionally, Apple has a number of Apple Premium Resellers in the U.K. who stock Macs and offer other services: KRCS Insight iStore Select Western Computer Jigsaw Where to get a refurbished MacBook Pro You can get refurbished Macs from other suppliers too, including the following refurbished resellers listed below: In the U.S.: Apple Amazon Back Market Best Buy Gainsaver OWC Mac Of All Trades Refurb.me In the U.K.: Affordable Mac Apple Amazon Back Market Hoxton Macs Laptops Direct MacFinder Mac 4 Sale Music Magpie Amazon also has a certified refurbished store for Apple products but we would advise against buying any products that are older than five years – most of the products we see on the Amazon refurbished store are unfortunately very old. Another place to look is BackMarket US and BackMarket UK, which sells refurbished Macs and other Apple products. We also recommend Hoxton Macs in the U.K. Find the latest Apple refurbished deals here. If you are considering buying a second-hand Mac read: Should I buy a used Mac?04:00 pmApple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman | Mac Daily NewsApple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman
Apple TV on Monday revealed the trailer for “Margo’s Got Money Troubles,” starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and… The post appeared first on MacDailyNews.03:45 pmDeals: M4 iPad Air up to $100 off, 2026 Apple Studio Display $300 off, official Apple Sport bands from $29, more | 9 to 5 MacDeals: M4 iPad Air up to $100 off, 2026 Apple Studio Display $300 off, official Apple Sport bands from $29, more
While there is now less than 48 hours left to score the pre-order deals on the new MacBook Neo, M5 Air, and M5 Pro MacBook Pro, today’s 9to5Toys Lunch Break is kicking off some notable cash discounts on the new iPad – Amazon is now offering up to $100 off M4 iPad Air ahead of release this week with discounts on every configuration. It also happens to have already slashed up to $300 off the new 2026 Apple Studio Display pre-orders alongside deals on Powerbeats Pro 2 with Find My, this massive $450 price drop on a maxed out M5 iPad Pro, and the official Anchor Blue Apple Sport Loop and Band are up to 41% off right now. Head below for a closer look. more…03:38 pmSteve Wozniak on Apple at 50: We didn’t foresee the future, but we took the first step
“Well, it kind of started when I was born,” Steve Wozniak jokes when asked about Apple’s origin. “Steve Jobs wanted a company and he did it, and I was his resource,” Wozniak, who co-founded Apple with Jobs nearly five decades ago, adds. Wozniak also says Apple wasn’t in the business of predicting the future. Instead, it started with a focus of creating something better than the competition. more…03:37 pmApple preps 3D-printed aluminum for future products
Apple's manufacturing design and operations teams are actively developing 3D-printed aluminum techniques (building directly on… The post appeared first on MacDailyNews.03:32 pmToday in Apple history: eWorld closes its virtual doors
On March 9, 1996, Apple confirmed that it would shut down eWorld, a cartoony (and pricey!) online service that was truly ahead of its time. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)03:22 pmMacBook Neo is just the latest in Apple's 35 years of trying to make a budget portable | AppleInsiderMacBook Neo is just the latest in Apple's 35 years of trying to make a budget portable
Since the dawn of Apple laptops 35 years ago with the PowerBook 100, it has tried to make some of them affordable, with mixed results. The MacBook Neo finally delivers on that promise and is an excellent balance between features and cost.MacBook Neo and (inset) a PowerBook 100It's true that Apple does not have a reputation for making low budget devices, so the MacBook Neo is a departure. But sometimes it seems as if it's not for want of trying that Apple hasn't previously brought out such a good combination of design and cost in a laptop.Apple's efforts to make such a device don't date all the way back to its first ever portable, well, luggable, but they come close. In 1989, Apple released the Macintosh Portable, which at 16lbs was as heavy as two current Mac Studios. And that weight doesn't even include the wall wart. Continue Reading on AppleInsider | Discuss on our Forums03:06 pmApple’s adorable Finder guy has broken the internet
Macworld In just two days, the MacBook Neo will usher in a new era for Apple. For the first time ever, it will have a computer aimed at kids on a budget, and Apple Stores everywhere are sure to be mobbed with people who want a look at the new machine. Nothing introduces a new era better than a whole new marketing scheme. At the same time Apple announced the MacBook Neo, it also began posting TikTok videos clearly aimed at Gen Z and Gen Alpha kids who have probably never owned a Mac. The videos are quirky and weird in all the right ways, but what really captured everyone’s attention was a couple of quick appearances of a little Finder guy. So far, he’s made two brief appearances on Apple’s TikTok account. The first was on a TLDR video showcasing the Neo’s specs, while the second glimpse was captured by X user @m2macmini during a TikTok livestream called “Matcha Break with MacBook Neo.” In the video still, he’s seen working at a tiny desk with an even tinier MacBook Neo, drinking a cup of matcha. Since TikTok livestreams disappear immediately after the stream ends, we’ll have to wait until Apple runs another video featuring the little Happy Mac if we ever want to see him in action again. He’s just 1 apple tall 🥹 pic.twitter.com/DlKjuPSgdi— alijah ✰ (@m2macmini) March 5, 2026 But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and 3D sculpts of the character all over our feeds. People are practically begging Apple to give us more information about the little guy or make little figures we can put on our desks. We don’t know if the Finder guy will ever show up at the Apple Store, but even if he never does, he’ll always have a place in our hearts.03:03 pmApple TV unveils new star-packed series based on bestselling novel
One of Apple TV’s highest-profile originals of the year, Margo’s Got Money Troubles, is coming soon—and its trailer was just released. more…02:34 pmNew CAD drawings reveal Apple’s upcoming folding iPhone
CAD drawings supposedly reveal the design of the first folding iPhone from multiple angles. It's not going to look much like rival foldables. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)02:31 pmApple might have new ‘Ultra’ products coming this year, per report
Apple just launched the remarkably low-cost MacBook Neo, but the latest reporting from Mark Gurman says the company also “plans to push deeper into the high end with more Ultra devices.” more…02:11 pmIntegrating pet products into the smart home with Jacob Zuppke on Smart Home Insider
On this week's episode of the Smart Home Insider podcast, our guest host Jacob Zuppke joins to discuss integrating pet products into the smart home, as well as more of this week's news.Smart Home Insider podcastJacob Zuppke is the CEO of Whisker, the company that created the most popular automated litter box, the Litter Robot. With his background in SEO and digital marketing, he became a master of all trades to help lead the smart home brand.We talk a bit about the new Litter Robot 5 Pro, but we also talk about the larger task of integrating smart pet products into ecosystems and the smart home as a whole. Before we get into that, we first talk about the news. Continue Reading on AppleInsider | Discuss on our Forums02:00 pmWatch: Apple CEO Tim Cook discusses Apple’s first 50 years
Apple CEO Tim Cook sits down with CBS "Sunday Morning" to reflect on the company's 50-year journey, exploring Steve Jobs' enduring vision… The post appeared first on MacDailyNews.01:58 pmEvery iPhone now has a useful hardware feature that zero Samsung phones offer
This week, Apple is releasing the new iPhone 17e, which doubles the storage and adds the “magic of MagSafe” to the $599 iPhone 16e replacement. Apple’s decision to bring MagSafe to the last iPhone holdout means every iPhone now has a useful hardware feature that zero Samsung phones offer. more…01:53 pmApple iPad Air review roundup: Faster as expected, but iterative
Early reviews say the Apple iPad Air delivers impressive performance gains with the M4 chip, but that doesn't mean existing users should rush to upgrade.M4 iPad AirReviews of Apple's M4 iPad Air began appearing Monday after the company lifted its review embargo. Major publications quickly published hands-on testing of the new tablet.Coverage focuses largely on the addition of Apple's M4 chip and updated wireless hardware. Apple kept the same overall design and Liquid Retina display found on the previous generation. Continue Reading on AppleInsider | Discuss on our Forums01:50 pmApple floods TikTok with ‘brain rot’ videos
Macworld Apple has posted a flurry of TikTok videos following the launch of the MacBook Neo last week, and they’re pretty bizarre. In fact, anyone older than Gen Alpha may find them entirely incomprehensible. Apple has been on TikTok since April 2020, but you wouldn’t know it to look at the company’s account. It has a policy, here and on other social media networks, of deleting all of its posts from time to time in order to clear the decks for a major launch, and there are currently just 12 videos on there, all posted since the middle of last week. Of the 12 videos, the first three are relatively normal, announcing the launch of the MacBook Neo, showing it being unboxed, and summarising its specs and features. But then things get strange. The next three videos focus on citrus, the most eye-catching of the Neo’s color finishes. And the videos celebrate this with what those under the age of 16 would call brain-rot memes: “I love limes;” images of bubbles on citrus fruit, with strange accompanying noises; and a lime FaceTiming a lemon. It’s enough to make a middle-aged journalist feel very confused and very old, and that’s probably the idea. Apple is making it clear that the MacBook Neo is targeted squarely at young customers and the education market in particular. As we’ve written elsewhere, if you’re questioning the tech specs of the device, it’s not for you. Compared to the citrus videos, the rest seem almost normal. But in isolation, they’re still objectively odd. The next three are about the blush pink color option, so we get (obviously) Apple’s iconic face logo blushing and getting cute anime eyes; sped-up footage of a pink sunrise accompanied by the Apple startup sound; and POV of someone putting on pink blusher. There’s a brief interlude for grainy footage seemingly from the launch of the original Macintosh, with a binary caption that translates into the word “mother.” Then to finish, we turn to the indigo color finish, which means images of hands stained dark blue, and some sloshing dark blue liquid; and someone wearing dark blue jeans and incredibly noisy shoes revealing they have a MacBook in their back pocket. The comments on the videos are mixed. I saw several asking if Apple’s account had been hacked, or even if everything was okay. But it seems like exactly the sort of reaction the company would have wanted. It’s drawing attention firstly to the MacBook Neo’s existence, but secondly to how different the device is from what’s come before.01:47 pmiPhone 17e review roundup: Cheap, cheerful, and fixes the iPhone 16e's mistakes
The first wave of iPhone 17e reviews call it an improved budget smartphone, thanks to better performance and MagSafe.iPhone 17eOne week after the launch of the iPhone 17e, the first reviews of the budget iPhone have started to surface. As usual, it's a positive set for Apple's hardware.The update to the iPhone 16e, the reviewers all pick up on the new model being better than the previous one, packing more processing power and gaining MagSafe charging. Continue Reading on AppleInsider | Discuss on our Forums01:32 pmM4 iPad Air reviews: Apple’s powerful, best-value model gets even better
Apple’s new M4 iPad Air arrives in users’ hands this Wednesday, and today the first reviews of the upgraded iPad have arrived. Here’s an overview of what reviewers are saying. more…01:31 pmiPhone 17e reviews praise improved budget pick that makes iPhone 17 look even better
Apple’s new iPhone 17e hits stores on Wednesday, and reviews for the latest $599 model have arrived. Reviewers are praising the new color option, doubled storage capacity, and inclusion of MagSafe. However, what the iPhone 17e lacks is also making the standard iPhone 17 look even better for those who can afford it. more…01:30 pmWhen a PDF refuses to cooperate, this is the tool to open
PDF Agile Premium is an all-in-one PDF editor that lets you edit, convert, annotate, and secure PDFs—and a lifetime license is just $39.99 right now. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)