Brand: MacNews

Apple a sound investment

Analyst Susan Byrne calls Apple a “safe pick,” noting that last year, Apple was hurt by the slowdown in the PC market while failing to deliver some key product features. Despite that, the company maintained a strong balance sheet. “Apple currently has upside potential that outweighs the limited downside risk by a factor of four to one,” says Byrne.

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USA Today asks for your favorite TV commercial

USA Today is conducting a poll asking visitors to vote for their favorite TV commercial. According the USA Today Web site, a panel of ad agency creative directors chose 22 commercials as the “most innovative, creative and effective in the last 25 years” — one of which is Apple’s 1984 ad. The results of the poll will be shown on America’s Favorite TV Commercials, airing Friday, Feb. 8, 2002 at 10 p.m. ET/PT on The History Channel.

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