Brand: MacNews

Apple legal always on alert

A recent article at Law.com, as noted by MacSurfer, chronicles the efforts of Apple’s legal department to protect the company’s intellectual property and maintain strict control over it. Apple’s law department monitors over 30 trade and fan sites, and frequently uses cease-and-desist letters to warn Webmasters when Apple feels they have crossed the line.

Read More

Spiderman boosts Apple trailers, FileMaker helps Jimmy Neutron

Apple’s ties to the movie industry continue to flourish. During the week of December 16, traffic to Apple’s movie trailers page increased significantly with the release of the Spiderman trailer, which attracted more than 134,000 “office workers,” according to Nielson/NetRatings. Traffic for Apple’s trailers page as a whole climbed 101 percent among office workers, to 834,000.

Read More