Type of Article: MacTech Blog

Mobile drives €18.6 billion online ad revenue in 2016

IHS Markit (www.ihs.com) — which specializes in critical information, analytics and solutions — in collaboration with IAB Europe — announced updated findings from its annual European online advertising report, “AdEx Benchmark H1 Study.” The online advertising market grew 13.4% year-on-year from €16.4 billion to €18.6 billion in the first six months of 2016.

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Taxi sector to lead self-driving market

New findings from Juniper Research (www.juniperresearch.com) reveal that the annual production of self-driving cars will reach 14.5 million in 2025, up significantly from only a few thousands in 2020, to give a global installed base of more than 22 million consumer vehicles by 2025.

The new research found that the market adoption of AV (Autonomous Vehicle) technology is set to accelerate over the next few years, driven by:

° Increasingly stringent vehicle safety specifications;

° Environmental pressures;
° Rapid technological developments.

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Study: women prefer to shop in store, men online

Indix (www.indix.com), a cloud catalog company that provides structured product information via Data-as-a-Service, has released a new data report titled, “A Look Into Consumer Shopping Behavior.” This study on the trends taking place both online and in-store provides brands and retailers insights into how factors like price, discovery, and availability influence whether or not a purchase is made.

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