SIM card shipments to reach 5.4 billion this year
ABI Research (www.abiresearch.com) predicts that 5.4 billion SIM cards will ship during 2015 marking a modest YoY [year-over-year] growth rate of 4.1%. The days of double-digit shipment growth for SIM cards are over and declining ASPs [average sales prices] have forced smart card and IC vendors to change strategies, says the research group.
Vendor focus is now moving away from market share gains and up the value chain. This movement is driven by higher value product propositions such as SWP and LTE SIMs with the aim of maintaining reasonable revenue growth.
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