Type of Article: MacTech Blog

Mobile apps offer a best practice for serving customers

Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps, according to new research from Clutch (https://clutch.co/), a research, ratings, and reviews platform for business services.

Currently, 42% of SMBs have built their own mobile app, but Clutch’s survey indicates that SMBs increasingly view them as a worthwhile tool to improve business operations and return on investment. Two-thirds (67%) of SMBs surveyed said they plan on having a mobile app by the end of 2017, a benchmark growth rate of over 50% over the course of the year.

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