Type of Article: MacTech Blog

According to a research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow at a compound annual growth rate (CAGR) of 54% to € 10.7 billion in 2018.

This will then correspond to 38.6% of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7% of digital advertising, or 2 percent of the total global ad spend for all media, according to the research group.
 

Data Conversion Laboratory, Inc. (DCL) and the Center for Information Development Management (CIDM), have released the results of the 5th annual “Following the Trends – Is Your Content Ready?” survey, and the results show, among many other insights, that a surprising 51% of those polled responded “No,” that their content is not ready – a 21% increase over last year.  

Citi says that the affordability of financial services fell by 3.2% in high-performing countries, but grew by 2.3% in emerging ones – highlighting that many countries in the developed world are still struggling to bring their unbanked and underbanked in to the digital fold.

Worldwide semiconductor revenue is forecast to total $386 billion in 2017, an increase of 12.3% from 2016, according to Gartner, Inc. (www.gartner.com).

Favorable market conditions that gained momentum in the second half of 2016, particularly for commodity memory, have accelerated and raised the outlook for the market in 2017 and 2018, according to the research group. However, the memory market is fickle, and additional capacity in both DRAM and NAND flash is expected to result in a correction in 2019.

UI LABS (uilabs.org) and The Augmented Reality for Enterprise Alliance (AREA) have released first augmented reality (AR) hardware and software functional requirements guidelines, which will help AR technology companies develop products for industrial users.