Type of Article: MacTech Blog

Apple CEO Tim Cook’s recent announcement putting Augmented Reality (AR) at the forefront of the tech giant’s product strategy has emboldened and provoked technology companies to showcase their own AT technologies and platforms.

Venture capitalist Marc Andreessen said that “software is eating the world” in a famous essay published in “The Wall Street Journal” back in 2011. He was referring to the way that software is reshaping a growing number of industries – from airlines to manufacturing — and how it’s becoming a necessity to embrace software to remain competitive.

The good news is that these trends have created many opportunities for investors keeping a close eye on Apple, MySize, BlackBerry, Alphabet and Qualcomm.

Michael Inouye, principal analyst at ABI Research (www.abiresearch.com) says Virtual Reality (VR) creates more revenues today than Augmented Reality (AR), but it relies heavily on hardware sales, which account for over 60% of total revenue compared to roughly 30-40% in AR.

Deep learning machines are taking over a large portion of drivers’ automotive tasks and will completely take over driving in 10 years, according to a recently published report by IoT [Internet of Things] market research firm ON World (www.onworld.com).

3Cinteractive (3c.com), a provider of mobile marketing services, has unveiled its 2017 Mobile Loyalty Progress Report, providing an update on how brands are bridging the technology gap in offering mobile-enabled loyalty programs to consumers.